Techniques For Managing Change - Your Communication Strategy - Say What You Mean And Mean What You

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    13-Aug-2015

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<ol><li> 1. Techniques For Managing Change - Your CommunicationStrategy - Say What You Mean And Mean What YouWhat information a result of feedback?- what exactly are the goals?- How much information is going to be supplied, messages?- What mechanisms will probably be usedThe crucial PSYCHOLOGICAL questions that the communication strategy need to addressWith regard to the psychological resonance part of the communications, the point that great changeleaders are great at telling visual narratives with high emotional impact is made by John Kotter.Kotter illustrates this the anecdote of Martin Luther King who failed to stand up before the LincolnMemorial and say: "I have a fantastic strategy" and exemplify it with 10 good reasons why it was anexcellent strategy. He said those immortal words: "I have a dream," and then he continued to revealthe people what his dream was - he illustrated his graphic of the future and did so in a sense thathad high emotional impact.William Bridges focuses on the psychological and emotional impact and part of the change - andintroduces these 3 simple questions:to the motorists making it crucial(1) What is changing? Bridges offers the next guidance - the change leader's communicationstatement must:- Certainly express the change leader's understanding and intention- "Sell the situation before you attempt to market the solution."(2) What will really be different because of the change?(3) who is likely to lose what? Bridges maintains the situational changes are as easy for businessesto make as the emotional transitions of individuals affected by the change. Transition direction isreally all about seeing the specific situation through the opinion of another man. It really is aperspective centered on empathy. It's communication and direction process that affirms andrecognises people's realities and works with them to bring them.5 guiding principles of a change management communication strategy that is goodSo, in outline the 5 guiding principles of a good change management communication strategy are asfollows:- Clarity of message - to ensure actual two way communication- Resonance of message - to ensure acknowledgement and relevance- Precise targeting - the message's mental tone and delivery </li><li> 2. - Time program - to get to the right people with the proper message- Feedback process - to achieve timely targetingFailure reasons varied and in change management are many. But one Internal communicationscampaigns thing is clear. Any organisational initiative that creates change - or has a substantialchange element - has a 70% likelihood of not realizing what was initially envisaged.The cause of all this failure is lack of clarityas well as too little communication. That iswhat a Programme Direction based way ofchange is about and why it so significant. </li></ol>

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