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Infuse your search indexed content with intelligence.
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Technical Innovation Powering Business Innovations
Infuse your Enterprise Content with Intelligence!
Patriek Sijin KarayilSearch Program Director
Web Platforms Team, National InstrumentsApril 11, 2008
• Leader in computer-based measurement and automation
• 4300+ employees WW
• Over 2000 Products
• Direct Operations in 40 countries
• Sell Products to 25,000 companies in 90 countries
National Instruments Confidential 3
NI Customer Solutions
World’s Largest Particle Accelerator - Research
Ocean Floor Spider – Oil & gas Industry
Portable Brain Assessment System – Medical Industry
BMW Hydrogen 7 – Automotive Industry
Mercury Emission Monitor – Chemical Industry
National Instruments Confidential 4
What does that mean for the Company?
• Superior ni.com website – Business model
• High level of automation
• Scalability of Business Process, IT infrastructure
• Front End – Back end integration
National Instruments Confidential 5
What is a Business Innovation?
• Tactical rather than abstract concept
• Project/Process Initiative filling a gap
• ‘Recombinant & Behavioral Innovation’
• Incremental, Componentized
National Instruments Confidential 6
Technical Innovation Powering Business
• Information resides where it is not easily found.
Innovation 1 – Faceted/Guided Navigation – 4 months Innovation 2 – Dynamic Content Reuse – 1 month Innovation 3 – Knowledge Management – 3 months
• Information Discovery – Self Service of User Needs.
National Instruments Confidential 7
Innovation 1 – Faceted/Guided Navigation
Specification
Marketing, Pricing informationProduct Spec Database
National Instruments Confidential 8
$$$eCommerce
TrafficFaceted
Navigation$$$
eCommerce Traffic
FacetedNavigation
Visits: 26% Web Orders 22.7%
• Render 600+ Products through Platform.
• Compare Page Functionality
Products Faceted Navigation
National Instruments Confidential 9
Technical Content Faceted Navigation
• Render 100,000+ content through platform
• Orders of magnitude increase in Search Referrals.
• Aspen, CO• Ski Location• Vacation Spot• Fine Dining• Outlet Shopping
National Instruments Confidential 10
Innovation 2– Dynamic Content Reuse + linking
Add Specs to eCommerce Content Link Product pages to Manuals
National Instruments Confidential 11
Innovation 3 – Sales Knowledge Management
• Need a 360 degree view of my Accounts• What is happening in my area?
Information exists in 25+ disparate silos. Over 4.3 millions pieces of content. Secure web based Search app with sub second
response time!
National Instruments Confidential 12
LDAP-based SecurityFaceted navigation
Context-sensitive facets
Date-based facets
Hierarchical facets
Numerical facets
National Instruments Confidential 13
NIDNA/Search Team – Web Platforms
• Organize and Integrate NI’s information and universally Deliver it
Consistent Categorization & Enterprise Metadata
Dynamically
Combine
Search & Navigation Platforms
National Instruments Confidential 14
Consistent Categorization
National Instruments Confidential 15
• Beyond the White Box, Open System
• Search is an Enterprise Sharing Environment
• Critical Information Service Layer
Enterprise Search as a Platform!
Content
National Instruments Confidential 16
Content Repository
Search Index
Content API Query API
FAST Search Platform
Metadata Enrichment module
Add Intelligence – IT solution of the Year, Finalist
Infuse Intelligence
• Rich Profiling & matching
• Apps with dynamic interfaces
National Instruments Confidential 17
NIME (NI Metadata Enrichment)
• Proprietary Software built in house, nonexistent
• Serendipity?
• Adding Intelligence to content that need not be maintained.
• Internal Awareness, Internal Responsiveness.
National Instruments Confidential 18
How – Team Composition, Culture
• Search Management Practice.
• Matrixed Organization Clear ownership in all tiers ; Business Analysts, Web
Marketing Engineers, IT Developers.
• Non Hierarchical Controlled Culture – Budgeting not a road block
National Instruments Confidential 19
Final Takeaways
• Information Driven Enterprise – Innovative
• Information Inter-relationships can be abstracted through Search.
• Crawling Information Extraction Refinement
National Instruments Confidential 20
New Value Propositions in the works..
• Dynamic Product Content Aggregator
• Metadata refinement and content linking
• Revolutionize Customer Mgmt.
• Reducing TCO
Manuals
Product Overview
Software Driver
Datasheet
Technical Support
Community Content
Localized Results
National Instruments Confidential 21
Q&A