TECHNICAL CHART

ALFAPARFMILANO.COM

hair is up to 11 timesmore combable

after 6 applications*

color is maintainedup to 92%

after 12 washes*

*result of instrumental test conducted on wet hair,after 6 applications of the new Color Wear formula,

in comparison with the best market competitors.

*result of instrumental test performed on a strandtreated with the new Color Wear formula

(shade 6.35), after 12 washes.

COMBABILITYCOLOR FADE

up to 149%more shine,

measured onmoving hair*

up to 38%increase in

hair integrity*

*instrumental test result, obtained by comparing the shinemeasured on hair treated with the new Color Wear

(roots, lengths and ends of moving strands) in comparisonwith that of hair treated with the previous formula or

with products from the best market competitors.

*repeated application of the new Color Wear formula,which has a naturally-derived alkalizing agent, maintains

a higher level of fiber integrity than if a product withchemical alkalizing agent is applied. Result visible with theSEM technology (scanning electron microscope), after 9

applications of the new Color Wear formula. The comparisonis made with the previous formula, applied in the same way

DYNAMIC SHINEHAIR INTEGRITY

EXTREMELY GENTLE,MAXIMUM PERFORMANCE

PP02

3794

NATURAL

.22

.7

.3

.03

.4

.44

.1

.11

.6

.66.5

.2

.01

.04

.02

.03

.5

.12

.13

.21

.23

.31

.32

.34

.43

.45

.35

.52

.53

.62

.65

THE TONE ON TONE NATURAL EVOLUTION

Color Wear is the natural evolution of the tone on tone concept, which is even more natural for a brand such as ALFAPARF MILANO, which makes change and innovation its trademark.

Thanks to its patented technology, this radically renewed formula stands out due to its gentleness on the hair and allows everyone to enhance and enjoy a new look.

ARGININE-BASEDPATENTED TECHNOLOGY

Contains an alkalinizing complexbased on arginine, derived fromplant sugars, which allows themost used and widespreadchemical alkalizing agents(ammonia and ethanolamine)to be replaced. Arginine is anamino acid, 100% of naturalorigin, which is very similar tothe hair as it is already presentin its protein structure.

BLEND OF OILS

A combination ofsemi-fermented oils ofnatural origin with nourishing,anti-oxidant, protectiveand anti-frizz properties.Contains: camellia seed oil,sweet almond oil, argan oil,green tea seed oil andsunflower oil.

GEL CREAM

Innovative gel cream texturewhich is easy to applyand rinse off.Does not drip during application.Contains a (patented)emulsifying complex, whichenables the color to bedistributed consistentlyfor an even-looking result.

FREE FROM

Ammonia, MEA (ethanolamine),PPD, Alcohol and Silicones.

VEGAN FORMULA

Free from ingredients of animalorigin or derivation.

COLOR CHART

NUANCE

SP

EC

IAL

S

HA

DE

LE

VE

L S

HA

DE

Clear & Gloss

SALON SERVICES

Services Developer Mixing Ratio Processing Time

First approach to toning (YOUR FIRST COLOR) 5/10/20 vol 1:2 20’/25’

Gloss service (VEGAN HAIR GLOSS) 5 vol 1:2 20’/25’

Toning after bleaching services (BALAYAGE LOVERS) 5 vol 1:2 - 1:3 10’/25’

Enhancing grey hair (YOUR BEAUTIFUL GREY) 5 vol 1:2 20’/25’

Grey hair coverage up to 60%   5/10/20 vol 1:2 20/25’

Grey hair coverage up to 100% 10/20 vol 1:1 30/40’

Camouflage/Gray blending for men (MEN’S SPECIAL) 5/10/20 vol 1:2 20’/25’

Reviving lengths and ends 5/10/20 vol 1:2 10’/25’

Toning after shaping services 5 vol 1:2 - 1:3 10’/15’

Recovery up to 3 levels 5 vol 1:1 20’

Note:

5 vol. activator for all types of services and to keep the cool tones true to tone.Activators 10-20 VOL. specially designed to make warm colors vibrant.

ALFAPARF MILANO REFLECTS

GIALLO - YELLOW - AMARILLO - AMARELO ARANCIO

- ORA

NG

E - N

AR

AN

JA - L

AR

AN

JA R

OSSO

- RED

- RO

JO - V

ERMELHO

VIOLA - VIOLET - VIOLETA - VIOLETA

BLU

- BLU

E - A

ZU

L -

AZ

UL

V

ER

DE

- G

RE

EN

- V

ER

DE

- VER

DE

.5 MOGANO - MAHOGANY - CAOBA - ACAJU

COLOR OXIDATION DURINGTHE PROCESSING TIME

During the processing time, the color intensity of the mixture applied increases while the end result stays unaltered. It is advisable not to rinse off the color before the recommended end time.

BEFORE Starting base10.03

DURINGApplication 10.02 Processing time: 20’

AFTERFinal result

1010.1 10.02 10.21 10.31 10.13 10.42

8

6

4

9

7

5

3

1

9

8

7

6

5

4

3

1

9.02 9.2 9.21 9.3 9.13

8.1 8.12 8.03 8.31 8.44

7.1 7.12 7.21 7.3 7.32 7.34 7.35

6.3 6.32 6.35 6.53 6.4 6.66

5.1 5.32 5.53 5.5 5.66

4.52 4.66

1.11

n packaging