TechNavio – Infiniti Research2014-2018 Global non GMO Food Market 2014-2018 Sample - Global non-GMO Food Market 02. Executive Summary Market Size 2013: US$ XXX billion 2018: US$

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2014-2018 Sample - Global non-GMO Food Market

technavio insights

2014-2018 Global non-GMO Food Market


01. Market Research Methodology

Market Research Process

TechNavio identifies the key opportunities in leading markets and develops various

methodologies for data collection and analysis. The micro, meso, and macroeconomic

indicators of the market are studied to ascertain the dynamics of the market.

Research Design

TechNavio’s reports are based on in-depth qualitative and quantitative analyses of various

markets. Qualitative analysis involves the application of various projection and sampling

techniques, whereas quantitative analysis involves primary interviews, surveys, and vendor

briefings. The data thus gathered is validated through experts' opinions. Based on research

results and technical insights, TechNavio analysts refine the existing methodologies to analyze

the various aspects of the market.

Exhibit 1: Market Research Methodology

Source: TechNavio Analysis

Global non-GMO

Food Market 2014-

2018



TechNavio analysts gather inputs from various vendors and industry experts and verify the

information collected with databases, financial reports, industry papers, and various other

secondary sources. The impact of global economic conditions and other macroeconomic

indicators are also considered while assessing the market.

Research Methodology

TechNavio analysts have adopted primary as well as secondary research techniques to

ascertain the size and vendor landscape of the Global non-GMO Food Market. The information

is obtained using a combination of the bottom-up and top-down approaches, besides using in-

house market modeling tools. The data is then corroborated with data obtained from various

market participants and stakeholders across the value chain, including vendors, service

providers, distributors, re-sellers, and end-users.



02. Executive Summary

Market Size 2013: US$ XXX billion

2018: US$ XXX billion

Market Growth Rate 2013: XXX percent

2018: XXX percent

CAGR XXX percent

Key Geographies

Europe: XXX percent

North America: XXX percent

APAC: XXX percent

ROW: XXX percent

Key Customer Segments

End consumers

Distributors

Retail Stores

Key Market Drivers

Increasing Demand for non-GMO Food Products by Middle

Class Families

Driver 2

Driver 3

Increased Consumption of non-GMO Food in Europe

Key Market Challenges

Premium Pricing of non-GMO Grocery and Food Products

Challenge 2

Challenge 3

Key Market Trends

Increased R&D and Product Innovations

Trend 2

Trend 3

Booming Non-GMO Project

Key Buying Criteria

Availability

Cost

Quality

Safety

Key Vendors

Amy's Kitchen Inc.

Nature's Path Foods Inc.

Organic Valley Family of Farms

The Hain Celestial Group Inc.



03. Scope of the Report

03.1 Market Overview

This report covers the present scenario and the growth prospects of the Global non-GMO Food

market for the period 2014-2018. To calculate the market size, the report takes into account

revenue generated from retail sales of non-GMO food products.

In addition, based on the sales of non-GMO food products, the market can be segmented into

the geographies listed below:

Europe

North America

APAC

ROW

The report also presents the vendor landscape and corresponding detailed analysis of the four

major vendors in the market. In addition, it discusses the major drivers that influence the growth

of the market and the challenges faced by vendors and the market at large. It also outlines the

key trends that will contribute to the growth of the Global non-GMO Food market during the

forecast period.

03.2 Product Offerings

Some of the products offered by the major vendors in the Global non-GMO Food market are

listed below:

Company Products Offered

Amy's Kitchen Candies

Asian Meals

Burritos and Wraps

Salsa

Soups

Snacks

Veggie Burgers

Pizzas

Gluten-free Meals

Sauces



Pot pies

Entrees

Desserts

Nature's Path Foods Cold Cereals

Hot Cereals

Waffles

Granola

Pancake Mixes

Pastries and Breads

Chocolates

Cookies

Bars

Organic Valley Family of

Farms

Milk

Cheese

Cottage Cheese

Eggs

Snacks

Juice

Yogurt

Cream

Meat

Soy

Butter

The Hain Celestial Group Grocery

Snacks

Tea



04. Introduction

GMO stands for genetically modified organism, where scientists genetically modify food plants.

Scientists remove one or more genes from the DNA of an organism such as a bacterium, virus, or

animal, and recombine them into the DNA of the plant they want to alter or make some genetic

changes to in the crop. As a result, crops become intolerant to most herbicides and pesticides

and even to some diseases. However, such modification in the genes of crops and foods has

resulted in many health and environmental risks. As a result, most of the population in the US,

Japan, Europe, Canada, and other nations now demand non-GMO foods, i.e., food free from

GMOs, which is good for health and with lower environmental risks.

The Global non-GMO Food market is growing at a steady pace. Based on revenue, the market is

expected to grow at a CAGR of XXX during the forecast period. Europe was the leading

revenue contributor to the market in 2013, followed by North America, the APAC region, and the

ROW. However, the market is expected to witness huge growth in the APAC region in the future

because of the increase in the disposable income and rapid growth in the F&B Industry. Amy's

Kitchen, Nature's Path Foods, Organic Valley Family of Farms, and The Hain Celestial Group are

the key players in this market.

The Global non-GMO Food market is driven by several factors, a major one being the increasing

demand for non-GMO food products by middle class families. The rising disposable income of

middle class families in particular is driving and contributing to market growth. The rising demand

for organic food products is also propelling market growth of the Global non-GMO Food market.

Despite the presence of several drivers, the growth of the Global non-GMO Food market is

faced by some major challenges. One of the main challenges in this market is the premium

pricing of non-GMO grocery and food products, which makes them unaffordable for many

global consumers. Another major challenge hindering market growth is a threat from global

food companies.

Note: Information included in this sample are extracts of the full report.



04.1 Key Questions Answered in this Report

What will the market size be in 2018 and what will be the growth rate?

What are key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by key vendors?

What are the strengths and weaknesses of each of these key vendors?



05. Market Landscape

05.1 Market Size and Forecast

05.1.1 Global F&B Market Size and Forecast

The Global F&B market was valued at US$ XXX billion in 2013 and is expected to reach US$ XXX

billion by 2018, growing at a CAGR of XXX percent.

The Global F&B industry is growing at a steady rate and is expected to continue the momentum

during the forecast period. The rise in GDP, increasing disposable income, changing consumer

demographics, and lifestyle changes are expected to drive the market.

Exhibit 2: Global F&B Market 2013-2018 (US$ billion)

Actual exhibits are available in full report only

Source: TechNavio Analysis




06. Market Growth Drivers

Some of the major growth drivers in the Global non-GMO Food market are discussed below:

Increasing Demand for non-GMO Food Products by Middle Class Families

Driver 2

Driver 3

Driver 4

Increasing Demand for non-GMO Food Products by Middle Class Families

In the current scenario, consumers are very much concerned about GMOs in food products,

especially the mothers of young children. Consumers living primarily in urban regions and

mothers in their mid-30s with young children are driving demand for non-GMO food products.

The middle class families of the urban regions are target customers for non-GMO labeled food

products compared to those residing in the rural regions.




07. Market Challenges

Some of the major challenges hindering the growth of the vendors in the Global non-GMO Food

market are discussed below:


Challenge 2

Challenge 3


Premium pricing of non-GMO grocery and food products is acting as one of the major growth

barrier for the Global non-GMO Food market. Though there is a rise in the global health

conscious population, however, the purchasing decision of non-GMO foods is often based on

price.




08. Market Trends

Some of the emerging trends in the Global non-GMO Food market are discussed below:


Trend 2

Trend 3

Trend 4


The Global non-GMO Food market is witnessing the launch of various innovative non-GMO food

products that are aimed at providing appealing and nourishing foods to consumers. With the

introduction of innovative products, in terms of taste, flavor, and variety, manufacturers aim to

diversify the market for non-GMO food products. The non-GMO food segment has emerged as

an important business segment for manufacturing companies. Europe accounted for 70 percent

of total new product development in the global market.




09. Vendor Landscape

09.1 Competitive Scenario

The Global non-GMO Food market in highly fragmented and has numerous vendors, including

international and regional players. Market vendors compete based on product differentiation,

portfolio, and pricing.

Vendor competition in this market is expected to intensify during the forecast period because of

the increase in the number of retailers introducing private label organic food products, the

acceptance of organic foods by consumers in the US, and price wars among vendors. The

industry is witnessing an increased number of mergers and acquisitions because of vendor

competition, wherein smaller entities are being acquired by, or are being merged with, major

players.

09.1.1 Key News

May 2013: Organic Valley Family of Farms headquarters catches fire but no individual was

injured

March 2013: Organic Valley Family of Farms launches XXX percent grass-fed organic beef

under the name "Organic Prairie"

09.1.2 Mergers and Acquisitions

May 2013: The Hain Celestial Group acquired the leading baby food company, Ella's Kitchen

Group

August 2012: The Hain Celestial Group acquired Premier Foods for US$ XXX million




10. Key Vendor Analysis

10.1 Amy's Kitchen

10.1.1 Business Overview

Amy's Kitchen is a privately owned company that manufactures organic food, and is a pioneer

in the frozen food category. The company produces and distributes more than 170 frozen and

packaged meals. Its products include more than 80 frozen entrees, including toaster pops,

pizzas, pot pies, snacks, pocket sandwiches, and veggie burgers, as well as canned soups, jarred

pasta sauces, beans, chilies, and salsa. It also produces chocolate morsels, mushroom risotto,

chewy caramels, gluten-free wraps, and breakfast wraps. The company is growing and

expanding its product portfolio to meet the increasing demand from its consumers.

10.1.2 Key Information

Company Details Description

Product Portfolio Candies

Asian meals

Burritos and wraps

Salsa

Soups

Snacks

Veggie burgers

Pizzas

Gluten-free meals

Sauces

Pot pies

Entrees

Desserts

Recent Product Launches March 2012: Launches Thai Red Curry and Brocolli &

Cheddar bake in its free-from ready meals range

July 2012: Launches black bean veggie burger,

mushroom risotto bowl, and vegetable parmesan bowl



10.1.3 SWOT Analysis

Strengths

Amy's Kitchen has an organic vegan

packaged product portfolio, offering

consumers a variety of products

Strength 2

Weaknesses

Weakness 1

Weakness 2

Weakness 3

Opportunity

Opportunity 1

Threats

Threat 1

Threat 2



11. Other Reports in the Series

Dairy Products Market in China 2012-2016

Global Chilled and Deli Food Market 2012-2016

Global Halal Food Market 2012-2016

Breakfast Cereals Market in the US 2012-2016

Global Canned Food Market 2012-2016

Global Ready Meals Market 2012 2016

Global Food Emulsifier Market 2014-2018

Global Dietary Fiber Market 2014-2018

Global Natural Colorants Market 2014-2018

Global Protein Ingredient Market 2014-2018

Global Energy Drink Market 2014-2018

Global Zero-calorie Sweetener Market 2014-2018

Global Natural Colorant and Flavor Market 2014-2018

Global Diabetic Food Market 2014-2018

Global Digestive Health Food and Drinks Market 2014-2018

Energy Drink Market in Latin America 2014-2018

Natural and Organic Food Market in the US 2014-2018

Global Gluten-free Food Market 2014-2018

Global Health and Wellness Food Market 2014-2018

Global Food and Beverage Metal Can Market 2014-2018



01. Executive Summary ......................................................................................... 1

02. List of Abbreviations ......................................................................................... 2

03. Scope of the Report ........................................................................................ 3

03.1 Market Overview ......................................................................................... 3

03.2 Product Offerings......................................................................................... 3

04. Market Research Methodology .................................................................... 5

04.1 Market Research Process ........................................................................... 5

04.2 Research Methodology ............................................................................. 5

05. Introduction ....................................................................................................... 7

06. GMO versus non-GMO Food ......................................................................... 8

06.1 Overview ....................................................................................................... 8

06.2 Global Acreage and Adoption of GMO versus non-GMO

Crops .............................................................................................................. 8

06.2.1 Distribution of GMO Crops ......................................................................... 9

06.2.2 Non-GMO and Organic Farming ............................................................. 9

07. Market Landscape ........................................................................................ 11

07.1 Market Overview ....................................................................................... 11

07.2 Market Size and Forecast......................................................................... 12

07.2.1 Global F&B Market Size and Forecast ................................................... 12

07.2.2 Global non-GMO Food Market Size and Forecast ............................. 13

07.2.3 Global F&B Market versus Global non-GMO Food Market ............... 14

07.3 Five Forces Analysis ................................................................................... 16

08. Geographical Segmentation ...................................................................... 18

08.1 Global non-GMO Food Market by Geographical

Segmentation 2013 ................................................................................... 18

09. Buying Criteria ................................................................................................. 20

TABLE OF CONTENT



10. Market Growth Drivers ................................................................................... 21

11. Drivers and their Impact ............................................................................... 23

12. Market Challenges ........................................................................................ 25

13. Impact of Drivers and Challenges .............................................................. 27

14. Market Trends .................................................................................................. 28

15. Trends and their Impact ................................................................................ 30

16. Vendor Landscape ........................................................................................ 31

16.1 Competitive Scenario............................................................................... 31

16.1.1 Key News ..................................................................................................... 31

16.1.2 Mergers and Acquisitions ......................................................................... 31

16.2 Market Analysis 2013 ................................................................................. 32

16.3 Other Prominent Vendors ........................................................................ 33

17. Key Vendor Analysis ...................................................................................... 34

17.1 Amy's Kitchen ............................................................................................. 34

17.1.1 Business Overview...................................................................................... 34

17.1.2 Key Information .......................................................................................... 34

17.1.3 SWOT Analysis ............................................................................................. 35

17.2 Nature's Path Foods .................................................................................. 36


17.2.2 Key Information .......................................................................................... 36

17.2.3 SWOT Analysis ............................................................................................. 37

17.3 Organic Valley Family of Farms .............................................................. 38


17.3.2 Key Information .......................................................................................... 38

17.3.3 SWOT Analysis ............................................................................................. 39

17.4 The Hain Celestial Group ......................................................................... 40


17.4.2 Business Segmentation ............................................................................. 40



17.4.3 Key Information .......................................................................................... 42

17.4.4 SWOT Analysis ............................................................................................. 43

18. Other Reports in this Series ............................................................................ 44



Exhibit 1: Market Research Methodology ..................................................... 5

Exhibit 2: Global Cultivable Land for GMO and non-GMO

Crops 2013.......................................................................................... 8

Exhibit 3: Global Distribution of GM Crops 2013 .......................................... 9

Exhibit 4: Global Certified Organic Farming Land by

Geography 2013 ............................................................................. 10

Exhibit 5: Countries with Maximum Availability of Organic

Agriculture Land 2013 .................................................................... 10

Exhibit 6: Overview of Global F&B Market 2013 ......................................... 11

Exhibit 7: Global F&B Market 2013-2018 (US$ billion)................................. 12

Exhibit 8: Global non-GMO Food Market 2013-2018 (US$

billion) ................................................................................................ 13

Exhibit 9: Comparison of Global F&B Market versus Global

non-GMO Food Market 2013-2018 (US$ billion) ........................ 14

Exhibit 10: Comparison of Growth Rate of Global F&B Market

Vs. Global non-GMO Food Market 2013-2018 .......................... 15

Exhibit 11: Global non-GMO Food Market by Geography 2013 .............. 18

Exhibit 12: Business Segmentation of The Hain Celestial Group ............... 40

Exhibit 13: Sales of The Hain Celestial Group by Business

Segmentation 2013 ........................................................................ 41

Exhibit 14: Sales of The Hain Celestial Group by Products 2013 ............... 41

EXHIBITS



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Reproduction without written permission is completely forbidden.

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TechNavio – Infiniti Research2014-2018 Global non GMO Food Market 2014-2018 Sample - Global non-GMO Food Market 02. Executive Summary Market Size 2013: US$ XXX billion 2018: US$