Tech Trends for 2011

Prasit WorachatrawanitNew Media & E-Commerce Director

Internet time: Human Life Years = Dog Life Years. (1 day = 1 week)

Rapid Change: Time to switch the dog food. (Hybrid & Transform)

Atom2Bit: Your friends are being digital (facebook avatar).Function->Fashion: Early Adopter = Anybody (Not Geek anymore)

Multi-Platform: Computer are invisible…

“All the things happen through the year 2010make me think about these books.”

1. Smart Phone & Tablet is the next PC2. Tablet eats Laptop. (Notebook is still mainstream, but decline)

3. Netbook Loves Cloud. (Chrome App Store)

4. Not Only Wintel, but Android-ARM also.5. Hybrid Media: E-Book/Digital Magazine/Print 6. Mobile Apps Explode & Mobile Virus is coming.7. Smart TV (Internet/Games/3D)8. Social Networking (Life & Work)

Multi-Platform Dilemma, Buying Decision, Social ImpactShorter time, Gadget overflow, Champion can change anytime.

What’s Happening?

Smart Phone + Tablet = Next PC?

Today: We have a Smart Phone for talking, SMS, BB, e-mail,Social, Gaming, Music, Video, Google & GPS etc. and…We have a Tablet to Web Browsing, E-Book/Digital Magazine/E-Newspaper, E-Mail, Social, Gaming, Office Document, Video, Music, etc.

Tomorrow: Dual-Core Smartphone (LG Optimus 2X)Smart Phone 2nd Gen, iPad & Tablets: 2GHz

Tablet eats “laptop”

Total “Tablet” unit shipments will jump to 54.7 million in 2011.19.1M “Notebook” sales will to be lost to tablets globally in 2011.

Source: Goldman Sachs

Google Chrome OS market unaffected by “Netbook” decline.Source: Google

Netbooks love “Cloud”

Netbooks do not need to smarter & faster,when they connect to “Cloud Computing”.

They run web app (HTML5) share processing power & storage, even security.

User will move their data to cloud storage & running app from that by using notebook, netbook, tablet & mobile.

Not Only Wintel, but Android-ARM also.

*iOS vs. Android & try to replace Windows

Hybrid MediaE-Book/Digital Magazine/Print

iPad/TabletsColored E-Book

Web BookMobile Book

book.truelife.com

2011: E-Books market share 15-20%

Purchase Consumption

Purchase Consumption Purchase Consumption Purchase Consumption

amazon.com

Amazon’s faster shopping

Kindle integrates purchase into consumption

Printing Moves

Mobile Apps Explode & Mobile Virus is coming

Cause of mobile devices are the next PC.Mobile devices are the next target of hackers.

Even wallpaper, it could be a virus in your mobile.

Smart TV (Internet/3D/Games)

What’s next?• TV + Internet + App• Glasses-Free 3D TV• Cloud Gaming• Video Calling• etc.

Social Network Impacts

Do U trust Friends or Google?Social Commerce is coming.Facebook + Office App.Location Base System.Cloud Sourcing = Your Brain.Group Buying = Best DealEtc.

Back to the basic…From PC to Tablet…

Back to the basic…

Google The Movie 2011?Googled: The End of the World as We Know It

Sure!!! It’s very interesting, However, will it translate in a film for mainstream audiences?

THANK YOU