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4002-460 Technology Transfer Jeffrey Bird
Final Assignment Part 3 Michael Blout
4/26/2013 Joseph Geraci
The Tablet PCThe Tablet PC, or tablet is a mobile personal
computer. They often utilize a
touchscreen interface and can run applications the user can
interact with using their
fingers on the touchscreen. Tablets usually have better battery
life than a convention
laptop computer and are much lighter, allowing them to be very
mobile.
The System
The current system is a company based in Rochester, NY that
provides imaging and
photographic equipment as well as related services. It employs
more than 10,000
people and is found worldwide. The company is currently
struggling to make a profitand might benefit from a change in the
products and processes it currently uses.
Innovators
Sammy Blades
He has an interest in Emerging Technologies, and tries new
technology
often enough that people seek his advice before buying new
technology.
Pete Riley
While he has used a BlackBerry for a long time, he always seems
to have
some new gadget, and is often showing them off to his friends.
Frank Beard
He is constantly finding new technology to redesign the
interface of the
order system.
James Johnson
He is constantly coming up with ideas on how to reorganize
the
warehouse to be more efficient.
Del Ronaldson
Started the company at the drop of a hat. He is extremely open
to letting
his employees find new technology and lets them adopt whatever
they
decide might be better, money permitting of course.
George Jason
He is the crazy person at work. Everything he does is out of the
norm, or
at least when compared to his co-workers. He is constantly
coming up
with new designs and the latest art. He also likes to use his
own software
rather than the software the company has gone with.
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Early Adopters
Bill Brasky
He is well connected. He doesnt have strong opinions but he
makes his
own decisions which usually do follow that of the innovators. He
has the
ear of the president.
Milt Montrose
He is a popular person, but is cautious with technology. He
listens to the
opinion leaders and is open to change to new technology.
David Duchesne
He is easily convinced to try new technology, but is not one to
try out new
technology himself. He is also extremely happy to go along with
the crowd.
Lou Lutz
He is happy to go along with the crowd and listens to the
opinion leaders,
but does not often share his personal opinions on new technology
with
anyone else. Maria Brio
She is not adverse to new technology, but must build up her own
opinion
on any new technology before she fully adopts it.
Guy Svenson
He is very well liked and definitely an opinion leader. He is
often seen at
the Emerging Technologies meetings. He builds opinions on
new
technology before he will promote it.
Eddie Worum
He is open to change, as shown by the night courses he takes
to
continually learn. He also understands that new technology is
the only way
to let the company grow.
Rob Raydon
While still new, he follows the crowd at work. He is openly
willing to
change from the habits that he picked up in graduate school.
Resistors
Frank Post
Adverse to change, prefers to use old technology over the
newer
technology that adds no new functionality
Stephen Gohina
He resists change until the point where the crowd forces him to
change.
Clem Cztychech
Very quiet and likes to work alone, he works only on the
machines that
have been at the company for many years.
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Michael Geppetto
He insists on working the old way and often talks to co-workers
to talk
about old times.
David Elfen
He likes to be left alone, but will often talk with the opinion
leaders. He is
not completely resistant to change, but will wait to try new
technology until
it can be proven without a doubt that it is better.
Alice Applebee
No one listens to her opinions, she complains about everything,
and is
very hesitant to change. She often eats lunch alone.
Formal Leaders
Guy Svenson
He is an expert in his field and is widely respected.
James Johnson
He is well liked and has prior experience in his field and also
gets respect
due to his high position in the company.
Del Ronaldson
He exhibits influence due to his very high position and is well
educated in
his field.
Gatekeepers
Maria Brio
As a manager she has the ability to block, and must be convinced
an idea
is good before she will approve it.
Eddie Worum
Allows access to the President of the company.
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Sociogram
Frank
Post
Bill
Brasky
Steven
Gohina
Sammy
Blades
Pete
RileyMilt
Montrose
David
Duchesne
Lou
Lutz
Maria
Brio
Clem
Cztychech
GuySvenson
Frank
Beard
Michael
Geppetto
James
Johnson
Del
RonaldsonEddie
Worum
Rob
Raydon
Dave
Elfen
Alice
Applebee
George
Jason
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Innovation Characteristics
Relative Advantage
Price - Cheaper than a laptop or personal computer.
Mobility - More portable than a laptop.
Battery Life - Lasts longer than a laptop on battery power.
Apps - Can run specific applications.
Relative Disadvantage
May not run some applications specific to a device or operating
system.
Smaller screen size - may be more difficult to view webpages
that are made for aspecific resolution.
Compatibility
Works similarly to a laptop or desktop computer but uses a touch
interface rather
than mouse and keyboard. May run applications already used by
the company, but made specifically for
tablets.
Complexity
People already see a wide variety of people already using
tablets for bothpersonal and business needs, so it is perceived as
not difficult to understand.
Training would be in place to allow new users to understand how
to use a tablet.
Both physical and graphical interfaces appear simple and easy to
use.
Trialability
A tablet is relatively inexpensive and several could be bought
and tested. Testing on a tablet will not require extensive changes
to the current business
products and processes, other than developing or purchasing
applications to runon it.
Tablets may come with a trial period, where a business can try
them out for alimited time.
Observability
Customers seeing Employees utilizing a new technology may see
the businessas more technologically advanced.
Several advertisements are currently showing how cool and fun
tablets are to
use.
