Tech No Wing project

8/9/2019 Tech No Wing project

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Name: Sacchidanand Kushaba PanchalMBA II (Marketing)

Project Title: A STUDY OF MARKET POTENTIAL OFTECHNOWING FIRE ALARM SYSTEMS

Company: Technowing Systems.

Guide: Mr. Parag Thakare.


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Objective:

Primary Objective:

Study ofPotential Customers for the Technowing fire alarmsystems for selected areas in Pune region.

Secondary Objective:

1) To find the size of customers of Technowing Systems in Pune region

2) To estimate the market share of Technowing Fire Alarm System.3) To know the complaints of customers.

4) To invite suggestions from customers.

5) To study the expectations of people regarding price and productquality.

6) To know who ourcompetitors are and what is the market position of

those competitors?7) To study existing awareness among the prospective customers for

selected areas in Pune region.


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Company Profile:

Brief History:

The company was established in 09th June, 2004. The companyhaving Board of Directors consists three members.

1) Aashish Kshirsagar (Chairman)

2) Amol Sutar-Patil3) Rupesh Paygude.

Vision:

To be the most admired company in customized solutions for our

customers by offering state of the art products in minimum timeand cost.

Mission:

Providing techno-commercially viable solutions in Safety andSecurity to everyone in need.


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Cont

Technowing team of engineers and technicians make the dream

come true for our customers, who strive to go beyond imagination

to fulfill the commitments, in time, every time..

Company introduce itself as a ONE STOP SOLUTION for all

customer needs of Supply, Installation, Testing, Commissioningand Maintenance of facility management systems.

Working Style of Company:

Company plays a role of trading agency in the field of installation and

after sales service of Safety and Security systems and for that

purpose company gets security equipments through import and

sometimes usesIndigenous systems.


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Research Methodology:

SAMPLING METHOD : Random Sampling

RESEARCH DESIGN : Descriptive research

design

SAMPLE SIZE : 300 sample

PLACE OF SURVEY : Yerwada Hadapsar, Dhanakawadi

Aundh-Baner & Magarapatta city.

DATA COLLECTED : Primary

DATA COLLECTION METHOD : Questionnaire


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Data Analysis:

Sr. No: Name of Area No: of Customers

1 Yerwada 75

2 Hadapsar, 55

3 Dhanakawadi 45

4 Aundh, Baner 65

5 Magarpatta City 60

Total number of Customers surveyed = 300.


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Market share of major brands as per survey in Pune region:

No of customers of each brand in Yerwada region

Interpretation:In this area, I visited total 75 customers and got the sale analysis. Along with

these brands there were other local brands available in this area.

Fire Solution India Ltd has highest market share of40% in average in

Yerwada region. Technowing Systems second highest average market share of33.33%

as compare to other domestic brands.


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Total sale of Technowing Systems Fire Alarm with Five major

brands in Hadapsar region.



In Hadapsar region Technowing Systems has highest market share of36.36% as

compared to the other local brands and Fire Solution India Ltd which is the potential

rival of the Technowing Systems is having second highest market share of31% in this

region.


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brands in Dhanakawadi region:

Interpretation:In this area, I visited total 45customers and got the sale analysis. Along with


Fire Solution India Ltd has highest market share of28.28% in average in

Dhanakawadi region. Technowing Systems second highest average market share of

26.66% as compare to other domestic brands.

In Dhanakawadi area Technowing Systems market share is almost same as

compared to Fire Solutions India Ltd.


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brands in Aundh-Baner region:

Interpretation:

In this area, I visited total 65 customers and got the sale analysis. Along with


Fire Solution India Ltd has highest market share of38.46% in average

in Dhanakawadi region. Technowing Systems second highest average market share of

32.30% as compare to other domestic brands.


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Total sale of Technowing Systems Fire Alarm with Five

major brands in Magarapatta city:



Fire Solution India Ltd has highest market share of33.33% in average

in Dhanakawadi region. Technowing Systems second highest average market share of

26.66%as compare to other domestic brands.


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Area wise Customer Distribution of Technowing Systems:

Area Technowing Customers Total Customers

Yerwada 25 75

Hadapsar 20 55

Dhankawadi 12 45

Aundh-Baner 21 65

Magarpatta city 16 60

Total Customers 94 300


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Findings:-

I. Based on the data interpretation ofYerwada region, it was found that Fire Solution India Ltd is having

Highest market share of 40% as compared to Technowing Systems, which is at second position with 33.33%

of total market share.

II. Based on the data interpretation ofHadapsar region, it was found that Technowing Systems is having

highest market share of 36.36%, followed by Fire Solution India Ltd with 31%. of total market share.

III. Based on the data interpretation ofDhanakawadi region, it was found that Fire Solution India Ltd is having

Highest market share of 28.28% as compared to Technowing Systems, which is at second position with

26.66%. of total market share.

IV. Based on the data interpretation ofAundh-Baner region, it was found that Fire Solution India Ltd is having


32.30% of total market share.

V. Based on the data interpretation ofMagarpatta city region, it was found that Fire Solution India Ltd is having


26.66% of total market share.

VI. So based on data interpretation of selected regions, it was found that Technowing Fire Alarm System is at

second position with respect to its competitors.


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CONCLUSION:

I. Fire Solution India Ltd. leads Technowing Systems in terms of market pie

share

II. Non-existence of aggressive marketing on the behalf Technowing Systems.

III. There is a vast untapped market for Technowing Systems in the PCMC area.

IV. Technowing Systems has marked its presence in the Indian market for the

past five years.

V. Consumers prefer Technowing Systems to other major brands due to its

adherence to quality standards and after sales service.

VI. Technowing Systems lacking in skilled workmen so that the execution of

project delays many times.


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SUGGESTIONS

I. Company should open more outlets or offices in different areas of Pune city and

Pimpri-Chinchawad area.

II. Company should push their product towards industrial warehouses and logisticks.

III. Company should give more importance to more and more advertisementbecause

quality awareness of Technowing Systems will be an asset to the market.

IV. Company should conductpre-planned training program for the employees so that

execution of the project will be in stipulated time period.

V. The company should make an effort to increase its presence and availability in the

outskirts of the Pune region.

VI. The company should develop good relationships with the builders and land

developers from other districts of Maharashtra for expansion of their business.


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Thank you!

Documents

Tech No Wing project