Tech ClassroomSTOP! The NEW Best Features in Web

Communications and Social Media that You Need to Be Utilizing...YESTERDAY!

Your Communication Foundation

Design isn’t about eye-candy. It’s about problem-solving. If your Web “design” isn’t solving quantifiable issues, then

it isn’t design: it’s “decoration.”

-I Want To Be A Web Designer When I Grow Up

• By Michael Aleo

smashingmagazine.com

Why you should become friends with a 5 year old

What does Web 2.0 look like?

From getting information- to sharing and interacting with the internet

What does Web 3.0...4.0...5.0 look like?

The internet. My way.

Common Web Myths● It’s okay if my website is out of date

● My story can’t be told in an email

● We don’t need to be on social media

● We are not afraid of change, we just don’t want it

● We don’t need technology for our organization to grow

Case Study: St. John of the Cross stjohnofthecross.org

Defining Success

What would you wear to a professional interview?

➔ Undergarments: Your Foundation; Your Blueprint

➔ Shoes and Socks: The Applications to Keep You Moving

➔ Pants: Branding and Design

➔ Blouse or Collared Shirt: Layout of Pages, Made to Fit You and Adapt

➔ Hair/Face: Content and Messaging

➔ Accessories: Extensions of Your Brand (Social Media)

#1 ProblemIgnoring the obvious audience

Young donors are open to making small donations more frequently:

● 52 % said they would be interested in making monthly gifts to an organization.

● 70 % said they would be willing to raise money for an organization they cared about

● 64 %said they had raised money in a fundraising walk or race

● 84 % saying they want to give through a Web site

http://philanthropy.com/article/Young-Donors-Turned-Off-By/140435/

Today, people under 25 make up 43 percent of the world’s population – in some

countries, that number is as high as 70 percent. (

http://socialmediatoday.com/donaldbulmer/1252111/mpowering-change-generation

)

Other Barriers to Success

Management● Updating

○ When was the last time you...○ Three out of four donors born from 1979 to 1994—a

generation often referred to as “millennials”—said they were turned off when a nonprofit’s Web site had not been updated recently.*

● Say “No” to cookies!○ Would Starbucks do it?

*Millenial Impact Report, 2013

Barriers to SuccessManagement

● Insourcing vs. Outsourcing○ Organizational growth on fixed budget

● 5.0 Mentality○ “What’s Next”

● Resource Allocation○ Time○ Money

■ Invest in the web or “it” won’t invest in you

Barriers to Success

“Advertising”

Getting the message known is easier than getting people to come- tracking message to action

Do not “poster-blind” the user

People prefer interacting with individuals more than brands

Advertising does NOT equal engagement

http://www.idealware.org/blog/engaging-youth-nonprofits

Take a look at your websites:

EngagementWhy and How

Ex. Resource Library- Dominicans

MessagingAudience POV

Ex. Demographic Menu Bar- Boiler Catholics

Brand familiarity and legitimacySTAY on Website...All the Time

Ex. Online Giving- SJC

InspirationYouTube number 2 search engine

Ex. Holy Family Academy

http://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/)

Where are we?Audit Questions● What’s the need or problem the organization

addresses?

● What are they doing about it?

● How effective are they? Results? Stories?

● Do they need my help? Why?

● What will they do with my money/time/effort?

http://www.themillennialimpact.com/usertesting-donationpage

Website Development for Religious Organizations

➢ Keep your donation pages on your website

➢ Explain your history visually and artistically!

➢ How have you impacted your world- “Show Me” Tools

➢ How to engage all age demographics- Homepage Layout

➢ Answer: Where do you want to go in the future? What is your success story?

Email IntegrationCan’t have a website be successful without email and can’t

have email marketing be successful without a website

Opportunity to drive to website via e-blast page layout

Easy access to sign-up- testing user experience

Segmentation Examples and Integration

http://www.themillennialimpact.com/usertesting-emailtextheavy

http://www.themillennialimpact.com/usertesting-mobileemail

Email Marketing for Religious Organizations

➢ STOP heavy messaging

➢ Don’t forget to inspire; human face

➢ Remain sensitive to the call to act

➢ Segment, segment, segment....segment

➢ Test users interest and layouts- analytics!

Don’t Be Afraid of an Email Campaign!

Email Success Stories

● Increase traffic○ Share Links; Social Media; Forward to Friend

● Engage supporters○ Share Their Story; Survey; Poll Questions; Pictures

● Retain volunteers○ Spotlights; Awards; Impact Stories; Current Needs

Social Media Integration

Streamline the updating processCase Study: http://viatorians.com/

Enhance YOUR brand, not theirsCase Study: http://boilercatholics.org/

Questions vs. Notificationshttp://www.themillennialimpact.com/usertesting-facebookconversation

Social Media Management ToolsSocial Media Monthly Audit

Where is your audienceDefine realistic expectationsShort-term vs. Long-term goals

BufferApp, Hootsuite, TweetDeck, SproutSocial, Crowdbooster, Bitly

http://socialmediatoday.com/

Remember, important but NOT replacement

My Web:The next generation of engagement

“The Facebook Tragedy”

“When I was younger, my mom had a Facebook.” (http://mashable.com/2013/08/11/teens-facebook/)

“Facebook makes us sad.” http://abcnews.go.com/ABC_Univision/quitting-facebook/story?id=18668978&singlePage=true

“On Facebook, we are no longer just users, we are data.”http://abcnews.go.com/ABC_Univision/quitting-facebook/story?id=18668978&singlePage=true

Facebook is like a toilet, everyone has one. http://www.youtube.com/watch?v=UGEmBCf5FSI

Another Platform?Not Really...

Why Go Internal: People are looking for communityCommunication channels among staff are complicatedPrivacy and exclusivityEasily adaptable and convenient

How Different: Not everyone is invitedYou control the content- No Ads!More targeted segmentation/analysisEasily integrated into other web communications

Best just to demonstrate...

DBD staging site:● Members● Groups● Posts● Public or Private● Send or Accept Invites● Library of Resources● Library of Media

Internal Social Media Network

➔ Engage Supporters

➔ Retain Volunteers

➔ Increase Web Traffic

➔ Communication with Staff

➔ Streamline the Work

What will your organization look like in 2020?

Story of the First Catholic PR Team...

http://www.youtube.com/watch?v=gxo2rGr7Yfg