AARC ConferenceNovember, 2017

Tech and the Retiree:Real LifeReal Time

Real Estate

Discussion Points

§ REAL LIFE: Retiree Buyers are Not Millenials – But We’re All Getting There…

§ REAL TIME: Resources ad Marketing Approach

§ REAL ESTATE: Tools, Opportunities, and Evolution

“Old School” Sales and Marketing

REAL TIME: Technology

§ x

Not Millenials…..

…But Getting There!

And Getting There Rapidly

The �Migrating�Demographic

Instead of �Leads,� Impact the Process

L O N G Process

Shopping ProcessMedian number of days between LEAD ENTRY into database and CONTRACT to buy property:

•2002-2003 Buyers: 411 days

•2014-2015 Buyers: 243 days (nearly 6 months fewer)

People aren�t making decisions faster – they are shopping independently LONGER

KIRE, non-repurchases only

Differences with Today’s Prospects

§ Today’s home buyer doesn’t want to be sold –and with technology, doesn’t have to be

§ Sales office no longer can be a gatekeeper of info – how do YOU respond when asked to provide your personal data to get more info?

§ “Sales” training – how do your salespeople treat walk-ins? If it is like an old-school, timeshare-esque “up,” you will lose them

REAL TIME: Technology

§ x

Technology and Community Shopping

§ Can�t Be A Gatekeeper – Be THE Resource

§ Provide Information When The Prospect Wants Its, and HOW The Prospect Wants It

§ Make Real Estate REAL

Amenity Virtual Reality

Real Estate Virtual Reality

§ Matterport

Old School Home Tours

Tours of Stuff that DOESN�T EXIST YET

§ x

Making Stuff That DOES Exist Real From Afar

See What It Can Look Like

§ x

Virtual Staging (BEFORE)

Virtual Staging (AFTER)

Turning This Into Action

§ Today’s Retiree Buyer is different, so don’t communicate to (or treat) them the same

§ Be THE Resource

§ Make it REAL

§ Introduction of Experts Who Are Making It Real…

Village Features – Joshua Hale

Village Features – Joshua Hale

Village Features – Joshua Hale

Village Features – Joshua Hale

Village Features – Joshua Hale

NoviHome Show

NoviHome Focus (Camera App)

NoviHome iOS App for Buyers

NoviHome Web Portal

NoviHome Dashboard

NoviHome Show

• Interactive touchscreen consultation experience

• Gives buyers the cutting-edge experience

NoviHome Show

NoviHome Focus (Camera App)

NoviHome Focus (Camera App)

NoviHome Focus (Camera App)

NoviHome Focus (Camera App)

NoviHome Focus (Camera App)

NoviHome iOS App for Buyers

NoviHome Web Portal

NoviHome Web Portal

NoviHome Web Portal

NoviHome Dashboard

• View past 30 days of activity

• Client activity report

• Sent email report

• Client login report

• New client registration report

Recent ActivityFeatures

• App login history

• Topic page views

• Recommendation history

• Homework history

• Agreement history

• Image & video uploads history

Client Timeline Features

• Increase sales

• Quicker buying cycle

• Enhanced buyer process

• Promotes community lifestyle

• Branding

• Unified messaging

• Native advertising

Why Builders Love It

• Share the entire journey with family and friends

• Eliminates confusion

• Improved communication

• Promotes confidence in the builder

• Visualize the finished product

• Ease of mind through the buying process

• Understand community lifestyle

Why Buyer�s Want It

Concluding Thoughts

Questions…