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ERM LEAGUE 2020 DATA ANLYTICS Team : The Most Extreme

Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

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Page 1: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

ERM LEAGUE 2020DATA ANLYTICS

Team : The Most Extreme

Page 2: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Video Journey

MonsoonSIM Introduction

Team Planning

Action and Results

Page 3: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

MonsoonSIM Introduction

• ERM Simulator

• 11 Module(Finance, Retail, Marketing, E-commerce, Forecast, Warehouse/Logistics, B2B,

Production, MRP, Maintenance, HR and Service.)

• Various

Configuration/Option

Page 4: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

ERM League 2020

Afternoon Configuration

• 3 Product

• 4 Player

• 90 Day (60s/Day)

• Location = 5

• Retail = 4

• Warehouse = 1

• Staffs per Dep. = 5

• No Loan

• Initial Cash = 2M

• Overdraft = 0

• Delinquent 20 Day

• Machine = 1

• Randomly Close/Open

Products /Location

Page 5: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

ERM League 2020

Afternoon Score Matrix

Focus on Net Profit and KPI Target ***

Page 6: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

4 Player +1**Watch through Streaming

Page 7: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Team Planning

Net ProfitKPI Target

(Market shares)

15% 15%

Only 1 Machine

4 Retails

Phase 1 Phase 2 Phase 3

Start carefully Business growth Sustainability

Page 8: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

•Focus on Population in the location

•Open 2 retails (Ho Chi Minh, Hanoi)

0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000

Ho Chi Minh City,Vietnam

Hanoi,Vietnam

Rangoon,Myanmar

Kuala Lumpur,Malaysia

Phuket,Thailand

Ho Chi Minh

City,VietnamHanoi,Vietnam Rangoon,Myanmar

Kuala

Lumpur,MalaysiaPhuket,Thailand

Population G. 1 4,160,000 1,008,000 1,032,000 304,000 34,751

Population G. 2 4,940,000 546,000 1,909,200 190,000 19,547

Population G. 3 3,900,000 2,646,000 2,218,800 1,406,000 54,298

Population

Page 9: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

•Keep Phuket for Warehouse because lowest

population

•For retails we selected Ho Chi Minh (Highest Population)

2nd place didn’t select Rangoon but choose Hanoi

(Rental fee is lower while population not much difference)

0 10 20 30 40 50 60

Ho Chi Minh City,Vietnam

Hanoi,Vietnam

Rangoon,Myanmar

Kuala Lumpur,Malaysia

Rental and Overflow fee

Overflow Fee Rental Fee0 20,000,000

Ho Chi Minh

City,Vietnam

Hanoi,Vietnam

Rangoon,Myanmar

Kuala Lumpur,Malaysia

Population

Page 10: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

•Open 2 Retail each 50 m2 (50m2 is lowest location rental)

50 m2 50 m2

•Forecast Demand

0

2000

4000

6000

8000

10000

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Retail Forecast

Ho Chi Minh Cit-Dust Mark Ho Chi Minh Cit-Surgical Mask

Ho Chi Minh Cit-N95 Mask Hanoi-Dust Mark

Hanoi-Surgical Mask Hanoi-N95 Mask

Page 11: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

• We will entered Phased 2 when we have Cash on Hand

more than 1.5 M

• We will rent more 2 retails

1 Warehouse and buy 1 Machine

• Phase 3 we focus on gaining market shares.

• We will add more marketing expense to maximize market share.

Page 12: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Action and Results

Sales Revenue 46,962,385

Retail Sales 33,947,951

Sales Wholesales 11,529,944

Sales E Commerce 1,259,560

Sales Services 224,930

COGS 32,387,190

Trading Profit 14,575,195

Operating Expense 3,291,050

Net Profit 11,284,145

Retail Sales,

33,947,951,

72%

Sales

Wholesales,

11,529,944,

25%

Sales E

Commerce,

1,259,560,

3%

Sales Services,

224,930,

0%Sales Revenue

Retail Sales

Sales Wholesales

Sales E Commerce

Sales Services

Day 90**

Page 13: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Salary

67%

Rental

6%

Marketing

3%

Overflow Retail

1%

Penalty Late ship

B2B or Service

2%

Shipping

3%

Human Resources

10%

Forex Loss

1%

Depreciation

7%

Operating Expense

Salary

Rental

Marketing

Overflow Retail

Penalty Late ship B2B or Service

Shipping

Human Resources

Forex Loss

Depreciation

Salary Rental MarketingOverflow

RetailPenalty Late ship

B2B or Service ShippingHuman

Resources Forex Loss Depreciation

2,214,538.00 191,180.00 86,800.00 23,280.00 79,100.00 85,425.00 343,500.00 27,215.00 240,012.00

Page 14: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Ho Chi Minh Cit,

17,057,985.00 ,

50%

Hanoi,

8,732,643.00

26%

Rangoon,

6,106,873.00

18%

Kuala Lumpur,

2,050,450.00

6%

RTL - Retail Sales

Ho Chi Minh Cit

Hanoi

Rangoon

Kuala Lumpur

Big Co

2,088,100.00

18%

Broadway

Inc

7,406,266.00

64%

Main Inc

1,655,220.00

14%

VIP Ltd

380,358.00

3%B2B - Sales Wholesales

Big Co

Broadway Inc

Main Inc

VIP Ltd

Cypher 468,120.00

37%

Neo

285,000.00

23%

Trinity

506,440.00

40%

ECM - Sales E Commerce

Cypher

Neo

Trinity

Big Co

134,800.00

60%

Broadway

Inc 36,530.00

16%

Main Inc

35,900.00

16%

VIP Ltd

17,700.00 8%SRV - Sales Services

Big Co

Broadway Inc

Main Inc

VIP Ltd

Page 15: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

0

1000

2000

3000

4000

5000

6000

7000

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89

Sa

les

(Un

it)

Days

Dust Mask Unit Sales

Ho Chi Minh Cit Dust Mark Hanoi Dust Mark Rangoon Dust Mark Kuala Lumpur Dust Mark

Product disabled**

Day 32- 60

Page 16: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

29% 28% 29%25% 25% 25% 26%

22% 24% 24% 26% 24% 21% 21% 22% 21%

0%

20%

40%

60%

80%

100%

28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

RTL – Gross Profit Margin Day 28-43

0%

20%

40%

60%

80%

100%

1 12 23 34 45 56 67 78 89

RTL – Gross Profit Margin (Daily)

we lost 12.08% of gross profit margin !

Page 17: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce
Page 18: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

0

20

40

60

80

100

120

1 5 9 1317212529333741454953576165697377818589

FIN - Current Ratio %

Page 19: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

We got some financial Problem like this… the coming of delinquent.

It’s happened because we miss calculated our dept and made big purchase order.

and we did some miss action like get B2B deal when we’re not ready yet

By the way we can get through this when the customer paid us on day 36

but we must wait for the payment for 10 days it cause us financing problem.

Page 20: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

0

1

2

22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

FIN - Delinquent Payouts Day 22-37

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

4500000

5000000

1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86

FIN - Cash On Hand

0

1

2

1 5 9 1317212529333741454953576165697377818589

FIN - Delinquent Payouts

฿360,343.47

฿994,904.47

฿818,087.34

฿313,438.72

฿405,687.09

฿649,720.49

฿353,400.15

฿988,528.11

฿1,758,293.11

฿1,278,871.62

฿2,039,367.39

฿539,840.57

0

500000

1000000

1500000

2000000

2500000

22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37

FIN - Cash On Hand Day 22-37

Paid Delinquent

Page 21: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

356,859.62

909,124.62

796,317.62

1,146,425.62

760,147.61

952,746.61

624,932.61

878,215.61

866,584.90

0

200000

400000

600000

800000

1000000

1200000

1400000

53 54 55 56 57 58 59 60 61 62

FIN - Cash On Hand

We plan to enter phase 2 when we have cash on hand - 3M BahtBut in real situation we have changed the plan ( we open 3rd and 4th retail on day 10, 20 and buy machine on day 54 which have only

909,124.62 cash on hand***We buy machine on day 54 because we can’t wait any longer

Page 22: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

And this’s the result after bought machine

Page 23: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

0

50

100

150

1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89

COGS

FIN - Average Cost - Dust Mark

FIN - Average Cost - N95 Mask

FIN - Average Cost - Surgical Mask

132.36088131.88824

101.42151

98.39341

67.75648

67.75648

82.0382

57.50379

0

20

40

60

80

100

120

140

66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

COGS after production day 66 - 90

FIN - Average Cost - Dust Mark

FIN - Average Cost - N95 Mask

FIN - Average Cost - Surgical Mask

1000020000

49413

78024 80000

107773116666

135366

0

20000

40000

60000

80000

100000

120000

140000

160000

66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

PRD – Production day 66 - 90

0

20000

40000

60000

80000

100000

120000

140000

160000

1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89

PRD - Production

Page 24: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce
Page 25: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

-

0.50

1.00

1.50

2.00

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30

SA

LES (

THB

)

DAY

SRV - Sales Services 1 – 30 Day

(1:100,000)

-

0.50

1.00

1.50

2.00

31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60

SA

LES (

THB

)

DAY

SRV - Sales Services 31 – 60 Day

(1:100,000)

Growth

0%

Growth

95.77%

Page 26: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

-

0.50

1.00

1.50

2.00

2.50

61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90

SA

LES (

THB

)

DAY

SRV - Sales Services 61 – 90 Day

(1:100,000)

Growth

28.59%

Page 27: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce
Page 28: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Summary

Page 29: Team : The Most Extreme · KPI Target (Market shares) 15% 15% Only 1 Machine 4 Retails Phase 1 Phase 2 Phase 3 Start carefully Business growth Sustainability ... ECM - Sales E Commerce

Thank you for giving us an opportunity

ありがとうございます

TNI-The Most Extreme