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ERM LEAGUE 2020DATA ANLYTICS
Team : The Most Extreme
Video Journey
MonsoonSIM Introduction
Team Planning
Action and Results
MonsoonSIM Introduction
• ERM Simulator
• 11 Module(Finance, Retail, Marketing, E-commerce, Forecast, Warehouse/Logistics, B2B,
Production, MRP, Maintenance, HR and Service.)
• Various
Configuration/Option
ERM League 2020
Afternoon Configuration
• 3 Product
• 4 Player
• 90 Day (60s/Day)
• Location = 5
• Retail = 4
• Warehouse = 1
• Staffs per Dep. = 5
• No Loan
• Initial Cash = 2M
• Overdraft = 0
• Delinquent 20 Day
• Machine = 1
• Randomly Close/Open
Products /Location
ERM League 2020
Afternoon Score Matrix
Focus on Net Profit and KPI Target ***
4 Player +1**Watch through Streaming
Team Planning
Net ProfitKPI Target
(Market shares)
15% 15%
Only 1 Machine
4 Retails
Phase 1 Phase 2 Phase 3
Start carefully Business growth Sustainability
•Focus on Population in the location
•Open 2 retails (Ho Chi Minh, Hanoi)
0 2,000,000 4,000,000 6,000,000 8,000,000 10,000,000 12,000,000 14,000,000
Ho Chi Minh City,Vietnam
Hanoi,Vietnam
Rangoon,Myanmar
Kuala Lumpur,Malaysia
Phuket,Thailand
Ho Chi Minh
City,VietnamHanoi,Vietnam Rangoon,Myanmar
Kuala
Lumpur,MalaysiaPhuket,Thailand
Population G. 1 4,160,000 1,008,000 1,032,000 304,000 34,751
Population G. 2 4,940,000 546,000 1,909,200 190,000 19,547
Population G. 3 3,900,000 2,646,000 2,218,800 1,406,000 54,298
Population
•Keep Phuket for Warehouse because lowest
population
•For retails we selected Ho Chi Minh (Highest Population)
2nd place didn’t select Rangoon but choose Hanoi
(Rental fee is lower while population not much difference)
0 10 20 30 40 50 60
Ho Chi Minh City,Vietnam
Hanoi,Vietnam
Rangoon,Myanmar
Kuala Lumpur,Malaysia
Rental and Overflow fee
Overflow Fee Rental Fee0 20,000,000
Ho Chi Minh
City,Vietnam
Hanoi,Vietnam
Rangoon,Myanmar
Kuala Lumpur,Malaysia
Population
•Open 2 Retail each 50 m2 (50m2 is lowest location rental)
50 m2 50 m2
•Forecast Demand
0
2000
4000
6000
8000
10000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Retail Forecast
Ho Chi Minh Cit-Dust Mark Ho Chi Minh Cit-Surgical Mask
Ho Chi Minh Cit-N95 Mask Hanoi-Dust Mark
Hanoi-Surgical Mask Hanoi-N95 Mask
• We will entered Phased 2 when we have Cash on Hand
more than 1.5 M
• We will rent more 2 retails
1 Warehouse and buy 1 Machine
• Phase 3 we focus on gaining market shares.
• We will add more marketing expense to maximize market share.
Action and Results
Sales Revenue 46,962,385
Retail Sales 33,947,951
Sales Wholesales 11,529,944
Sales E Commerce 1,259,560
Sales Services 224,930
COGS 32,387,190
Trading Profit 14,575,195
Operating Expense 3,291,050
Net Profit 11,284,145
Retail Sales,
33,947,951,
72%
Sales
Wholesales,
11,529,944,
25%
Sales E
Commerce,
1,259,560,
3%
Sales Services,
224,930,
0%Sales Revenue
Retail Sales
Sales Wholesales
Sales E Commerce
Sales Services
Day 90**
Salary
67%
Rental
6%
Marketing
3%
Overflow Retail
1%
Penalty Late ship
B2B or Service
2%
Shipping
3%
Human Resources
10%
Forex Loss
1%
Depreciation
7%
Operating Expense
Salary
Rental
Marketing
Overflow Retail
Penalty Late ship B2B or Service
Shipping
Human Resources
Forex Loss
Depreciation
Salary Rental MarketingOverflow
RetailPenalty Late ship
B2B or Service ShippingHuman
Resources Forex Loss Depreciation
2,214,538.00 191,180.00 86,800.00 23,280.00 79,100.00 85,425.00 343,500.00 27,215.00 240,012.00
Ho Chi Minh Cit,
17,057,985.00 ,
50%
Hanoi,
8,732,643.00
26%
Rangoon,
6,106,873.00
18%
Kuala Lumpur,
2,050,450.00
6%
RTL - Retail Sales
Ho Chi Minh Cit
Hanoi
Rangoon
Kuala Lumpur
Big Co
2,088,100.00
18%
Broadway
Inc
7,406,266.00
64%
Main Inc
1,655,220.00
14%
VIP Ltd
380,358.00
3%B2B - Sales Wholesales
Big Co
Broadway Inc
Main Inc
VIP Ltd
Cypher 468,120.00
37%
Neo
285,000.00
23%
Trinity
506,440.00
40%
ECM - Sales E Commerce
Cypher
Neo
Trinity
Big Co
134,800.00
60%
Broadway
Inc 36,530.00
16%
Main Inc
35,900.00
16%
VIP Ltd
17,700.00 8%SRV - Sales Services
Big Co
Broadway Inc
Main Inc
VIP Ltd
0
1000
2000
3000
4000
5000
6000
7000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 71 73 75 77 79 81 83 85 87 89
Sa
les
(Un
it)
Days
Dust Mask Unit Sales
Ho Chi Minh Cit Dust Mark Hanoi Dust Mark Rangoon Dust Mark Kuala Lumpur Dust Mark
Product disabled**
Day 32- 60
29% 28% 29%25% 25% 25% 26%
22% 24% 24% 26% 24% 21% 21% 22% 21%
0%
20%
40%
60%
80%
100%
28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43
RTL – Gross Profit Margin Day 28-43
0%
20%
40%
60%
80%
100%
1 12 23 34 45 56 67 78 89
RTL – Gross Profit Margin (Daily)
we lost 12.08% of gross profit margin !
0
20
40
60
80
100
120
1 5 9 1317212529333741454953576165697377818589
FIN - Current Ratio %
We got some financial Problem like this… the coming of delinquent.
It’s happened because we miss calculated our dept and made big purchase order.
and we did some miss action like get B2B deal when we’re not ready yet
By the way we can get through this when the customer paid us on day 36
but we must wait for the payment for 10 days it cause us financing problem.
0
1
2
22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
FIN - Delinquent Payouts Day 22-37
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
4500000
5000000
1 6 11 16 21 26 31 36 41 46 51 56 61 66 71 76 81 86
FIN - Cash On Hand
0
1
2
1 5 9 1317212529333741454953576165697377818589
FIN - Delinquent Payouts
฿360,343.47
฿994,904.47
฿818,087.34
฿313,438.72
฿405,687.09
฿649,720.49
฿353,400.15
฿988,528.11
฿1,758,293.11
฿1,278,871.62
฿2,039,367.39
฿539,840.57
0
500000
1000000
1500000
2000000
2500000
22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
FIN - Cash On Hand Day 22-37
Paid Delinquent
356,859.62
909,124.62
796,317.62
1,146,425.62
760,147.61
952,746.61
624,932.61
878,215.61
866,584.90
0
200000
400000
600000
800000
1000000
1200000
1400000
53 54 55 56 57 58 59 60 61 62
FIN - Cash On Hand
We plan to enter phase 2 when we have cash on hand - 3M BahtBut in real situation we have changed the plan ( we open 3rd and 4th retail on day 10, 20 and buy machine on day 54 which have only
909,124.62 cash on hand***We buy machine on day 54 because we can’t wait any longer
And this’s the result after bought machine
0
50
100
150
1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89
COGS
FIN - Average Cost - Dust Mark
FIN - Average Cost - N95 Mask
FIN - Average Cost - Surgical Mask
132.36088131.88824
101.42151
98.39341
67.75648
67.75648
82.0382
57.50379
0
20
40
60
80
100
120
140
66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
COGS after production day 66 - 90
FIN - Average Cost - Dust Mark
FIN - Average Cost - N95 Mask
FIN - Average Cost - Surgical Mask
1000020000
49413
78024 80000
107773116666
135366
0
20000
40000
60000
80000
100000
120000
140000
160000
66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
PRD – Production day 66 - 90
0
20000
40000
60000
80000
100000
120000
140000
160000
1 5 9 13 17 21 25 29 33 37 41 45 49 53 57 61 65 69 73 77 81 85 89
PRD - Production
-
0.50
1.00
1.50
2.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
SA
LES (
THB
)
DAY
SRV - Sales Services 1 – 30 Day
(1:100,000)
-
0.50
1.00
1.50
2.00
31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60
SA
LES (
THB
)
DAY
SRV - Sales Services 31 – 60 Day
(1:100,000)
Growth
0%
Growth
95.77%
-
0.50
1.00
1.50
2.00
2.50
61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90
SA
LES (
THB
)
DAY
SRV - Sales Services 61 – 90 Day
(1:100,000)
Growth
28.59%
Summary
Thank you for giving us an opportunity
ありがとうございます
TNI-The Most Extreme