Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger Exploring and...
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Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger Exploring and Improving the High-End Department Store Shopping Experience
Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur,
Margaret-Ann "Gretan" Seger Exploring and Improving the High-End
Department Store Shopping Experience
Slide 2
Problem Statement Team Ixion aims to design an innovative and
intuitive interface to significantly improve how customers shop at
upscale department clothing stores.
Slide 3
Our Solution We created an application that allows customers to
input their desired items and receive a calculated route through
the store to enable a fast, efficient, and enjoyable shopping
experience.
Slide 4
Our Realization
Slide 5
How did we get there? Our Design Process
Slide 6
Our First Pivot
Slide 7
Developing Personas Who you are Designing for What you
Design
Slide 8
Rob
Slide 9
Suzy
Slide 10
Fiona
Slide 11
Needs Time Comfort Look Good Time Look Good Comfort Chosen Area
of Focus
Slide 12
Scenario
Slide 13
Our Second Pivot
Slide 14
After many Pivots: a Solution! Our Final Implementation
Slide 15
Interaction Flow Choose Items View Personalized Map View Items
at Section Check off Items Check out Clear Personal
Information
Slide 16
Tradeoffs FeatureWould we Implement this?Reason We Didnt
Implement It iPad-specific functionality, such as swiping list in
and out App runs in the browser, not on a real iPad. Capability to
scan itemsWe do not want to eliminate need for sales assistants
completely. Augmented realityUser spends all of time looking at
screen, not store. Type to search functionalityDifficult for a
standing user, bypasses all hierarchies, did in-depth user study on
this. Interactive style recommendations Want to focus on fewer
things but do them better, rather than sprawling but poor
functionality. ?
Slide 17
Check out our Final Prototype Final Prototype developed using
HTML, CSS, JavaScript, and PHP Our Experience: Very flexible, but
sometimes time consuming, lots of repetition Prototype
Slide 18
It Didnt Always Look this Way Prototype Iterations
Slide 19
Lo-Fi Testing People questioned: Map Selection Screens
Slide 20
Our Third Pivot
Slide 21
Ready, Set, Redesign!
Slide 22
Usability Test To Test: Search Verdict: No
Slide 23
Final Version Changes General aesthetic changes Icons Text
labels for items Overlay for functionality discovery Clarified
confusing user actions
Slide 24
Techniques we Valued Selective Functionality- Do few things and
do them well Willingness to Pivot Context for the design Effective
division of labor
