Team Green - August 2013

COMM335-F1WW (SU13) - Communication in Small GroupsTeam Project

The Humane Society

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AGENDA

• Describe the Humane Society Serving Clark County and its mission

• Explain the specific problem we want to focus on• List factors contributing to the problem• Discuss solutions competitors have considered and their

effectiveness• Detail our proposed solution:

– Forecast potential improvements– Itemize resources needed – Assess how our solution would impact the organization

• Convey the next steps, provided approval of our proposal

* Provide references

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ABOUT THE ORGANIZATION

The Humane Society Serving Clark County, Inc.

Mission: Helping animals in need

• Finding sound homes for animals• Lost and found services• Spaying/neutering• Licensing and micro-chipping• Preventing and stopping animal cruelty

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ORIGIN AND SCOPE OF THE PROBLEM

More space is necessary in order to:• Prevent the spread of disease• Accommodate more animals

• Better treat injured and sick animals

• Improve visibility for prospective adopters

New Modern Kennels

Old Wire Fence Kennels

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WHAT CAUSED THE ISSUE

• Lack of awareness– limited donations– advertising is pricey

• Public assumptions– people believe the organization is funded by tax dollars– society assumes that other people will help

• The facility is understaffed– minimal help is available– time is spent on most crucial matters

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OTHER SOLUTIONS – SUCCESS/FAILURES

• “Miserable Failures” (J. Straley, personal communication, July 16, 2013)– Garage sales– Golf outings

• “Successful” (J. Straley, personal communication, July 16, 2013)– Selling candles– Discount cards to local businesses– Raffling off a car

• None of these both encourage adoption and raise money for expansion.

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OUR SOLUTION - SURVEY

Questions Yes NoIf you wanted a new pet, would you consider adopting from the Humane Society?

21 14

Have you donated money to the Humane Society before? 8 27

Would you consider registering for a monthly donation plan to help animals at the Humane Society?

14 21

Have you ever volunteered to help at the Humane Society before? 2 33

Would you be interested in attending a dog show/adoption event? 20 15

Would you be interested in volunteering at a dog show/adoption event? 3 32

Do you currently have any pets?

If yes, what type of pet(s) do you have?

Dog - 9 Cat - 7

Bird - 0 Hamster - 0

Reptile - 0 Guinea Pig - 0

Mouse – 0 Other - 2

In your opinion, where is the best place to get a pet?

Pet Store - 7 Shelter - 10

Breeder - 9 Other - 9

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RESOURCES NEEDED

• Adequate prep/setup time• Bleachers/Seating, temporary fencing, posts/ribbon for

dog show ring• Existing assets: Tables, kennels• Volunteers• Advertising – including social networking• Reach out for donations:

– Radio station for a DJ/Emcee, also constant free advertisement throughout the day to bring people to the shelter

– Local pet stores for donations/volunteers– Social networking– Posters in places like supermarkets or community areas

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OUR SOLUTION - LOCATION

• A dog show of currently adoptable dogs at the Clark County Humane Society with remaining funds

Playpens

Dog Show Ring

Champion Ring

Private PlaypenShow

Prep Area

Ble

ache

rs

Vendo

rs/D

onat

ions

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UNDERSTANDING THE IMPACT

EffortRequired

RaisesMoney

Encourages Adoption

Cost toComplete

Garage Sales

Golf Outings

Selling Candles

Selling Discount Cards for Local Businesses

Car Raffle

Dog Show

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COSTS – CAN WE DO IT?

• Purchase of bleachers - $1200.00 – This would enable them to continue to put on the dog show every

year.

• Stage for awards and DJ - $200.00• Portable Flush restrooms - $600.00• DJ for announcements and music – ($600.00)

– Volunteered

• Awards - $200.00• Total estimated cost $2200.00

– Remaining funding would be given to the Clark County Humane Society or used for other items like t-shirts or door prizes

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NEXT STEPS

• Immediately provide the $5500.00 to the Clark County Humane Society to start rebuilding the 29 existing kennels.

• Pick a date for the dog show• Find volunteers to help run the show• Get video of the employees working with the dogs to prepare for the

show• Get the word out

– Contact radio and T.V stations for free air time– Post youtube and Facebook video and images with the date of the show– Get flyers printed and out to the public

• Rent bleachers, hire DJ, find judges• Identify show segments and award categories• Solicit prize donations• Make packages of prizes for the "champions"

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REFERENCES

3 Row Bleachers. (n.d.). 3 Row Bleachers. Retrieved July 22, 2013, from http://www.terraboundsolutions.com/3RowBleachers.htmlCF Rentals. (n.d.). CF Rentals. Retrieved July 22, 2013, from http://www.mscountryfest.com/CFRentals.htmGoogle maps, A. A. (2013). Screen print [png]. Retrieved from

https://maps.google.com/Humane Society of Clark County, A. A. (2013). wpbda1920e_05 [png]. Retrieved from http://www.clarkhumane.org/Humane Society of Goodhue County, A. A. (2013). size_550x415_FRP_Panel_11 [png]. Retrieved from

http://www.razoo.com/story/HsgcdogkennelsHumane Society of Goodhue County, A. A. (2013). size_550x415_DSCN2601[png]. Retrieved from http://www.razoo.com/story/HsgcdogkennelsStraley, J. (2013, July 17). Needs of the Clark County Humane Society [E-mail interview].

• Surveyed completed by Heather Coate

• Survey Participants: Liz Klimek, Mike Vidmar, Phillip Mallory, Kim Canovi, Krista Adams, Steve Wikoff, Dan Coate, Joey Miller, Jessica Eauton, Shawn Jackson, Mike Poling, Katrina Washington, Samantha Michael, Kaley Smith, Dave Handloser, Scott Flores, Oscar Hernandez, Bridget Carroll, Jaclyn Myers, Cheyenne Myers, Frank Mataresse, Brian Smith, Justin Acton, Tony Callero, Pam Kempf, Marilyn Daily, Steve Kessler, Sarah Hayes, Suk Clum, Tiffany Donahue, Lynn McNish, Kelly Studer, Brittany Meighan, Judy Baker, Kathy Winchell