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® The magazine of DEUTZ AG Edition 2/2011 Innovation & Technology Kolben-Seeger opens new building Page 14 Safety & Quality Flying floor saw Page 16 People & Markets The basic law for companies Page 20 Innovation & Technology “A strong presence in Belorussia” Page 15 Fascination & Vision The driving force be- hind the heroes of Bern Page 22 Team & Chances Always one idea ahead Page 24 Logistics quantum leap >> DEUTZ has thoroughly overhauled its logistics processes. In addition to the many advantages for the company, the 600 service providers will also benefit from the brave new world. >> PAGE 10

Team & Chances “A strong presence The driving force be ...a quick blood sample, various levels were checked, including for example cholesterol and blood sugars. New contact person

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Page 1: Team & Chances “A strong presence The driving force be ...a quick blood sample, various levels were checked, including for example cholesterol and blood sugars. New contact person

®

The magazine of DEUTZ AG Edition 2/2011

Innovation & Technology

Kolben-Seegeropens new building Page 14

Safety & Quality

Flying ­ oor saw

Page 16

People & Markets

The basic law for companiesPage 20

Innovation & Technology

“A strong presence in Belorussia”Page 15

Fascination & Vision

The driving force be-hind the heroes of BernPage 22

Team & Chances

Always oneidea aheadPage 24

Logistics quantum leap>> DEUTZ has thoroughly overhauled its logistics

processes. In addition to the many advantages for

the company, the 600 service providers will also

bene� t from the brave new world.

>> PAGE 10

Logistics quantum leap

Page 2: Team & Chances “A strong presence The driving force be ...a quick blood sample, various levels were checked, including for example cholesterol and blood sugars. New contact person

On the subject of a good repu-tation: our dealers in Germany and abroad have helped con-tribute to the good reputation

of DEUTZ around the world. Contributions by our service part-ners Kolben-Seeger (page 14) and the Belorussian company Motors & Transmission (page 15) provide proof that our service partners offer their customers the highest possible quality at at-tractive prices.

To safeguard our performance and our own concept of our company both today and well into the future, we have put in place a strict code of practice in line with corporate governance codes. This ensures that we satisfy statutory legal norms and internal guidelines (page 20). Implementation of these codes pro-vides us all with a working framework that leads to openness and transparency. Among those that will benefit are not least of all the 33 young men and women that started their training with DEUTZ in September. On behalf of everyone at DEUTZ I give them a very warm welcome and hope that you all enjoy reading our magazine.

Yours

Dr Helmut Leube

Maintaining tradition, present and future

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Dear readers,

global competition presents companies like DEUTZ with con-stant new challenges. Consistency means constant change to all business processes without losing sight of the essence of a company’s origins. Slogans from the world of elite sports such as “higher, faster, further” translate into the business environment in terms of striving for greater levels of effectiveness, transparency and increased efficiency. One such example of constant change at DEUTZ is the fundamental overhaul of our logistics processes. Changes such as these pay immediate dividends in the pres-ent as well as providing additional developmental potential in the future. The aim of these measures has been both to reduce lo-gistical costs and to improve performance at the same time. The challenge of transferring the logistical processes to a web-based platform for the Global Logistics team and the company’s own IT department was considerably greater than generally accepted. Those leading the project were not only faced with meeting the complex technical requirements of the new system within a rela-tively short time frame, but they also had to integrate simultane-ously around 600 suppliers and logistics providers. What is abso-lutely clear is that, on preliminary completion of this optimisation work, DEUTZ has made a logistical quantum leap forward that has set a new benchmark (page 10).

Notwithstanding all its current work, DEUTZ would not be the company that it is without its tradition. This can be seen in the ongoing commitment of the DEUTZ choir. For many years now, our choir has bridged the gap between culture and industry. In September, this year’s choral tour began with a concert in Ulm and took the artists to three countries in only eleven days (page 8). In retrospect, it is also clear that DEUTZ also has a historical connection with football. With the Magirus-Deutz O 6500, the he-roes of Bern became World Cup winners in 1954 and established Germany’s footballing reputation around the world (page 22).

Qualität ist der Blick fürs Detail.Kimon Melitopoulos, Kurbelwellenaufarbeitung, Standort Übersee

DeutziNSiDe 2/2011Editorial

3

Dr Helmut Leube

Quality is an eye for detail.Kimon Melitopoulos, Refurbishing a crank shaft, Übersee plant

Page 3: Team & Chances “A strong presence The driving force be ...a quick blood sample, various levels were checked, including for example cholesterol and blood sugars. New contact person

6News

News

8 Three countries – six musical performances AserenademarksthebeginningoftheDEUTZchoir’s concerttouron2ndSeptember2011.

Title

10 Logistics quantum leap DEUTZhasoverhauleditslogisticsprocesses. 600suppliersalsobenefit.

Innovation & Technology

14 Kolben-Seeger opens new building TheexclusiveservicepartnerofDEUTZhasopened anewbuildinginKassel-Lohfelden.

15 “A strong presence in Belorussia” IgorSadovskiexplainsthegreatsignificanceof DEUTZfortheBelorussianmarket.

16 Flying floor saw TheRSF330floorsawfromRellokdemonstratesthe performanceofGermanconstructionmachinery.

18 New freedoms TraxxACfromBombardier:Withlast-miledieselfrom DEUTZ,lessdependentonelectricalinfrastructure.

Safety & Quality

20 The basic law for companies Corporatecompliance–DEUTZsubmitstoits ownrulestosafeguardcompanyintegrity.

Contents

IMPRINT | DEUTZ INSIDE Edition 2/2011 | PUBLISHER DEUTZ AG, Ottostrasse 1, 51149 Cologne (Porz-Eil) | RESPONSIBLE Janina Decker, Corporate Communications |

PROJECT MANAGEMENT Janina Decker, Telephone: +49 (0)221 822 24 93, Fax: +49 (0)221 822 15 24 93, E-mail: [email protected] | EDITORIAL Janina Decker, Jürgen Ponath | FINAL EDITING

Martina Kranz | DESIGN department Agentur für Kommunikation, Cologne | CREATIvE DIRECTOR Yusuf Öztürk | LAyOUT Michael Göken, Nina Kanani | TITLE PHOTO DEUTZ AG |

PRINTING Druckpartner, Essen

DeutziNSiDe 2/2011Contents

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14

5

Fritz Walter, Toni Turek and Sepp Herberger travelled for the football World Cup venues with a Magirus-Deutz.

At the launch of the great concert tour of the DEUTZ choir, the audience listened enthusiastically to the musical performance of the artists.

A new rail con-cept enables

seamless freight transportation.

For the inaugura-tion of the new building at Kolben-Seeger, DEUTZ had packed a special present.

With a web-based platform, DEUTZ has raised its logistics processes to unparalleled performance levels.8

10

Fascination & Vision

22 The driving force behind the heroes of Bern 1954FootballWorldCup–ridingfromvictory tovictorywithaMagirus-DeutzO6500.

Team & Chances

24 Always one idea ahead AtallGermansites,specialideasmanagement terminalshavebeensetuptoinputsuggestions.

26 New apprentices welcomed On7September2011,33apprenticesbegan theirvocationaltrainingatDEUTZ.

27 Great game for Übersee On23July2011,atotalof16teamsmetforthe traditionalDEUTZfootballtournamentin Porz-Westhoven.

People & Markets

28 What to do with the soles of your shoes China–importanttipsandtricksforsuccessful businessintheLandoftheRisingSun.

30 Centenary of the “Honorary employees club” InAugust2011thehonoraryemployeesclub celebrateditscentenaryanniversaryatalarge gatheringinCologne’sTanzbrunnen.

31 Honorary employees AlifetimeforDEUTZ

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When in Rome, do as the Romans do...: Help for day-to-day business in China.

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News

A night at DEUTZ 50 years

of successful cooperationNight owls interested in technology and engineering once again had the

opportunity this year to have a look at Cologne companies as part of the “Night of Technology”.

In a tour of the Technical Centre, with its more than 50 exhibits, the visitors were given an insight into the history of combustion engine construction. A particular highlight was the two pioneering engines that are still running, the atmo-spheric gas engine, engine num-ber 1, as well as the � rst operation-al four-stroke engine from the year

1876, which were � red up for the visitor groups at regular intervals throughout the evening and which caused a few people to jump with its loud “ignition moment”. The special tours of the production gal-lery had to be booked in advance. More than 80 people registered for this and were able to follow the live production of an engine in

three tour groups. There was also opportunity for young people inter-ested in training with DEUTZ to talk to someone and get advice on site. Apprentices and instructors pro-vided information and advice on application modalities and skilled trades at DEUTZ at an exhibition stand of the DEUTZ apprentice work shop.

Good cooperation is based on trust. For more than 50 years now, DEUTZ AG and its partner Emile Acar & Sons in Leba-non have built such a trusting business relationship. From as early as 1959, the company Acar has been committed to DEUTZ diesel engines and to providing optimum service and it remains to this day the only authorised DEUTZ dealership in Lebanon.

“In the company Acar, we have found a partner in Lebanon that has understood over many decades how to present DEUTZ technology in the context of the local market with ongoing suc-cess.” enthuses Peter Mueller, from the DEUTZ sales depart-ment for the Middle East/Africa region. The Lebanese market is an important market for DEUTZ AG. The demands made on the engines are high, as a long life expectancy, with high operating hours, mostly at full load capacity are expected, along with low op-erating costs. Emile Acar & Sons, with its base in Antelias, has complete con� dence in DEUTZ and knows that the secret of its success is “outstanding quality and a good reputation.”

DEUTZINSIDE 2/2011

To ensure perfect preparation, the DEUTZ runners started meeting to-gether after work in running groups months ahead of the run, to get in the required training. “This meant that we not only improved our physi-cal � tness; it also helped improve levels of contact and communica-tion with each other”, enthused the participating staff. Cheered on by DEUTZ colleagues along the route, the runners, who were fully decked out in DEUTZ running shirts and caps, ran the 5-kilometre distance in groups of three through the Cologne municipal forest to the Rhein-

Energie Stadium. The � rst DEUTZ runners reached the � nishing line in around 20 minutes and, what’s more, with the large number of proud participants, the company recorded the eighth largest number of run-ners in the competition.

The running group continues to meet after the HRS run. If you would like to join in: Meet at the Gut Leidenhausen Car Park, Hirschgraben. Time: Every wednesday 5:15pm. Distance: 5km.

Health care at DEUTZ All DEUTZ employees at the sites Cologne-Deutz, Cologne-Kalk, Cologne-Porz and Herschbach were given the opportunity in July 2011 to have their cardiovascular system checked free of charge. This

was made possible by the combined ef-fort of DEUTZ AG, the DEUTZ Works Committee and Pro-nova BKK. Following a quick blood sample, various levels were checked, including for example cholesterol and blood sugars.

New contact person at the Degussa Bank shop at DEUTZ

Commencing 1.10.2011, Nasim Mitri is the new person to contact at the Degussa Bank shop at the DEUTZ-Porz site. Mondays to Fridays from 9.00 am to 1:30 pm and from 2:00 pm to 3.30 pm and by appointment outside of these hours, Nasim Mitri will, in future, provide advice on all � nancial issues on site. You can make an appointment by phone 0221/822-2780 or via email:[email protected].

Heritage day

As part of this year’s “Heritage day”, around 200 visitors took the opportunity to gain an in-sight into the history of engine

construction at the DEUTZ en-gine museum. Over an area of more than 600 square metres, the DEUTZ engine collection provides a fascinating insight into the history of combustion engine construction, which started with the DEUTZ compa-ny founder, Nicolaus August

Otto. A particular highlight among the around 50 exhibi-tions of the collection is engine number 1, the � rst atmospheric gas-powered engine from the year 1867, which was � red up at the beginning of each tour. The explosive combustion noise greeted the numerous

DEUTZ AG rises to the MDAX

DEUTZ AG shares have been listed in the MDAX of the Ger-man Stock Exchange since 19 September 2011. The German Stock Exchange in Frankfurt decided to accept the stock in the share index known

as the mid-cap index on 5 September 2011. The MDAX comprises 50 stocks that are ranked immediately below the DAX stocks in terms of market capitalisation of the free ¤ oat and trading volume. For DEUTZ, inclusion in the MDAX is a con� rmation of positive business growth and develop-

ment. “We are very pleased that DEUTZ shares are now being traded in the higher MDAX exchange. Our share-holders will no doubt bene� t from the better tradability and overall increased pro� le of the shares”, states Dr Margarete Haase, the Chief Financial Of-� cer of DEUTZ AG.

Masterful sounds at the Philharmonic

The DEUTZ Cologne Choir presented a great opera at this year’s summer concert. The around 150-strong choir had chosen Giuseppe Verdi’s masterpiece “Nabucco” and, supported by orchestra and

soloists, the choir raised the roof at the Cologne Philharmonic concert hall with its voluminous and powerful singing. The work covers the Old Testament Babylonian captivity of the Hebrews and is one of the best-known pieces in the world of

German opera, not least of all through the famous “prisoners’ chorus”. The fact that the work is so famous, however, can also

add consider-ably to the pressure on the artists. The experi-enced DEUTZ choir took this in its stride,

however, and mastered the work together with the Collegium Cantandi, the Northwest German Philharmonic Orchestra and the eight soloists in a way that seemed almost effortless, under the artistic director of the DEUTZ Cologne choir and the conduc-tor, Heinz Walter Florin. The audience applauded each scene and gave standing ovations for what was a musical feast.

Getting ­ t togetherUnder the motto “Enjoying work together, enjoying exercise together” this year 93 DEUTZ

employees decided to take part in the HRS Business Run Cologne together.

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Around 600 visitors also took the opportunity to have a look behind the scenes at DEUTZ AG Excellent cooperation

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visitors as soon as they entered the Technical Centre and made them curious to see more. After the very � rst four-stroke pro-duction engine from 1876 was started up in the presence of the technology fans, the visitors were in agreement: we’ll be back next year.

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THE DEUTZ COLOGNE CHOIR ON TOUR

Three countries – six musical performances

Guest contribution by Günter Nawe

On 2 September, the DEUTZ choir launched its 2011 concert tour with a serenade

in the DEUTZ engine plant in Ulm. Management, the Works Committee and

staff prepared the “performance venue” with enthusiasm and provided excellent

refreshments. The choir and their musical performance were clearly warmly

welcomed and well received by those listening.

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This performance also gave clear ex-pression to the reason for the choir’s concert tour: The tour helps the DEUTZ Cologne choir, as the DEUTZ

AG works choir, to build and develop contacts to the company and its employees, as well as to customers and business partners. An addi-tional motive is to use music to bridge the gap between industry and culture, bringing together both people and countries. Under these differ-ent, yet complementary aspects, the tour of the around 100 singers continued. From Ulm to Salzburg. It is exceptional in the case of church music in Salzburg that a male voice choir is al-lowed to take part in a High Mass. The DEUTZ choir was allowed this privilege. With the mass brève in C no. 5 by Charles Gounod – conduct-ed by Heinz Walter Florin and accompanied on the organ by Stefan Palm – the choir gave one of its very � nest artistic performances and earned well-deserved applause.

„Va pensiero“ from Verdi’s „Nabucco“

The next stop of the choir’s tour was a visit to IML-Motori in Lomagna. The representatives of DEUTZ AG under their president, Franco Keller, and Managing Director, Roberto Brivio, gave the choir a very warm welcome, who responded in kind with a serenade. The applause of the staff rang out not only for the DEUTZ salutation, but also, amongst others, for the large opera choirs and, not least, for the “Va pensiero” from Verdi’s “Nabucco”.

The hospitality that was so warmly provided by Franco Keller and Roberto Brivio included the organisation of an opera and operetta con-cert in the tradition-steeped “Teatro della So-cietà” in Lecco on Lake Como. The Mayor of Lecco, Virginio Brivio, and numerous represen-tatives from public life, as well as the Patron of the DEUTZ choir and Chairman of the DEUTZ AG board, Dr Helmut Leube, and his family, turned out for this concert.

It was a great experience for one and all. Under the direction of Heinz Walter Florin, ac-companied by Stefan Palm and with the inspir-ing soloist, Carmen Fuggiss, the choral concert was a musical triumph. Under the motto “Arte & Industria - Un ponte culturale” the gap between art and industry was bridged beautifully. A full house and an enthused audience, standing ova-tions and many “brava” and “bravi” provided plenty of proof of this and were thanks enough. The press coverage was overwhelming.

Another gap was bridged with the visit to SAME-DEUTZ-FAHR, the main shareholder of DEUTZ AG. The visit and performance of the choir in Treviglio documented the close relation-ship of the two companies. Here too the choir shone with a serenade. Certainly one of the high points of the concert tour was the performance at Saint Mark’s Basilica in Venice on 11 Sep-tember 2011. This was a rare event and a spe-cial honour for the DEUTZ COLOGNE CHOIR. Once again, the music of the mass brève in C no. 5 by Charles Gounod sounded out at a sol-emn Mass.

Six performances in eleven days

And just when it seemed the artistic perfor-mances of the choir could not get any better – here was the opportunity. In this venerable and historic church with its amazing acoustics, the powerful male voice choir, conducted by Heinz Walter Florin, came into its own. Stefan Palm once again accompanied the choir beautifully. He was also allowed to close the service with the Prelude in D-major by Friedrich Buxtehude on the organ of the Basilica di San Marco.

Mention should also be made of the fact that the members of the choir were also able to enjoy some down time from practising and performing with visits to a few selected tourist and cultural sights along the way. Six remark-able performances in eleven days – in Germany, Austria and Italy. The 2011 Choir Tour can take its place in the annals of the choir and the his-tory of DEUTZ AG. ■

Three countries – six musical performancesThree countries – six musical performances

The singers in front of the picturesque backdrop in Lecco

Imposing view: Venice

The DEUTZ choir at the concert in San Marco

Visiting colleagues in Ulm-Donautal

The choir earned unending applause for its performance in Lecco

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DeutziNSiDe 2/2011

10

MATERIALS MANAGEMENT

Logistics quantum leap

Claus Rausch is a reserved man. Qui-et, level-headed and considered, he chooses his words carefully. At work he is meticulous, correct, always fair

and disarmingly congenial. He does not in-dulge himself in the use of superlatives. He is not one for major upheavals – he is much more a supporter of logical and consistent changes. The Director of Global Logistics at DEUTZ, together with a comparatively small team and in close cooperation with the in-house IT department, has achieved an evolution in his specialist field, which might more suitably be referred to as a revolution. The mammoth

task: reduction in the logistics costs with a simultaneous improvement in per-formance. “Not only does that sound dif-ficult”, says Rausch, “but it was also a

meticulous and unique fine adjustment.“ The particular challenge of improving logistics performance while simultaneously reducing the not-inconsiderable costs lay in the inte-gration of no less than around 600 suppliers and logistics providers all over the world. In order to align the efficiency of the processes and the cost structure with the current require-ments, there was absolutely no alternative to a thoroughgoing new approach with the cor-responding radical changes.

Process chain with four columns

There was never any serious doubt in the company about the need for change. A look

at the production halls clearly demonstrates the progress that has been made over recent years and decades. “You see, in the past we have always been more effective in the pro-duction of our products”, explains the Direc-tor of Global Logistics. In fact: in comparison to earlier years, today DEUTZ manufactures many more engines with a fraction of the per-sonnel. To assemble the approximately 4500 different engine versions and designs, maxi-mum flexibility and the most advanced tech-nology levels possible are an absolute prereq-uisite to stay competitive in the market.

There was, however, potential for improve-ment in the logistics processes - at DEUTZ and other companies. One look at the tradi-tional logistics chain makes clear that the pro-cess chain for materials procurement rests on four central columns: Suppliers, forwarding agents, service providers and DEUTZ itself. A brief description of the old processes makes clear why optimisation was required: DEUTZ only received delivery notes from its large sup-pliers. With the result that DEUTZ regularly was only able to react to unforeseen circum-stances very late. In the case of manual or-ders for forwarding agents, the monitoring of quantities and deadlines was very time con-suming. In addition, there was no consistency with the way that packaging was handled. Personnel were bound by occurrences such as deviating freight weights, late freight book-ing or incomplete collection addresses as well as orders being collated by email, telephone or fax. Following delivery to the goods depot of the DEUTZ suppliers, these small issues added up: Transport units had to be relabelled on arrival at the DEUTZ AG warehouse, as further processing in the high-bay warehouse storage system can only be guaranteed using the DEUTZ-internal label including a so-called HU number from the applied SAP system. To avoid bottlenecks when manually checking in incoming deliveries required a considerable amount of work which fed through to DEUTZ and required clearing of the freight invoices with regard to freight load weights. In addi-

DEUTZ has thoroughly overhauled its

logistics processes. In addition to the

many advantages for the company, the

600 service providers will also benefit

from the brave new world.

Good to knowimprovements in transport logistics

A bundle of measures improves the efficiency of the transport logistics across the entire process chain. Additions and improvements to the com-puterised SAP system make this possible. In detail:

Packaging The packing require-ments are attached to the orders. At the same time, a warn-ing procedure has been established for deliveries that have been incorrectly packed.

Container man-agement The management for containers that DEUTZ makes available to its suppliers has been optimised. Elements such as material requirements forecast, returnable packaging statement and confirmation as well as container warning procedures are now a part of the new management set-up.

Freight management The area of freight management incorporates incoming goods and transportation. All required documents are saved and can be accessed at any time. In addition, the collection companies of the suppliers are defined and tariffs and standard forwarding agents handled.

Freight clearing Freight clearing comprises the relevant data while observing certain tolerances. The parameters dispatch and delivery address, shipping condition, method of delivery and deliv-ery date are checked to ensure that they match up. In addition, the freight note data is compared with the actual calculated data and a comparison made between actual and target values for the corresponding forwarding agent.

Freight credit notes Consignment goods are settled for in the credit note procedure at DEUTZ. This is based on the data on the consignment goods. The forwarding agents no longer need to draw up time-consuming invoices.

Freight purchasing Forwarding agents are a strategic link in achieving logistical targets. When choosing freight partners, the following parame-ters are assessed: Quality (accessibility, contin-gency strategy, measurability), future develop-ment, network and cost effectiveness. Contracts are valid for at least three years.

Claus Rausch, Director Global Logistics

As a result of the continual improvement process the relation-

ship of every participant in the process chain is strengthened.

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Comprehensive teamwork: The experts from the

Logistics and IT departments meet weekly. The logistics processes are discussed

regularly and further optimi-sations worked out.

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Interesting link:www.axit.de

Contact:Claus RauschDirector Global [email protected]

tion, it was exceptionally difficult to check sup-plied quantities before goods were stored in the warehouse, as there was no automatic report-ing system in place for late deliveries..

Web-based logistics platform

Together with his team, Rausch applied himself to the systemic causes of friction in order to improve the interaction between suppliers, for-warding agents, service providers and DEUTZ for everyone involved and to make the whole process more efficient. The first thing to do was to adapt the company-internal SAP system software. The starting points for improving the transport logistics were the areas of packag-ing, container and freight management, freight clearing, credit vouchers and purchasing (see box). These predominantly internal measures were not, however, sufficient to carry out all the required improvements. Therefore the internal system was equipped with an interface that also integrates the partners. Since then, com-munication with the logistics providers runs via the web-based platform AX4 – developed by the Frankenthal-based AXIT AG (see box).

To ensure that the system worked seam-lessly, DEUTZ had to require its partners to change over to and be integrated in the logis-tics platform. However, this new territory offers benefits to everyone involved. In addition to the 100% provision of delivery notes, the new system incorporates an alarm function, which provides information on delivery and report-ing delays. Electronically created transfer or-ders contain quantities and specify deadlines – even the packaging requirements are noted. Labels, delivery notes and consignment let-ters are standardised and automatically cre-ated. Electronic information on shipment data is available 24 hours before dispatch. If this is not the case, an additional alarm function is activated. And if this is not enough: delivery schedules are electronically supplied to the suppliers, and the master data such as ma-terial and packaging weight are stored in the system. A tracking status provides information on missing incoming goods. Overdeliveries are avoided.

Benchmark set

As an example, Rausch lists some additional benefits: Whereas previously all labels had to be newly created on delivery of the goods, this is now no longer necessary. The same applies to the production of delivery and consignment notes. Today these are all created uniformly by the AX4 system. Shipment by the forwarding agent is registered electronically, and tracking is also 100% electronic rather than manual. To put it another way: freight results have been improved by 25% in comparison to the original system. The loss to container stocks has been

reduced from between 10-15% down to below 2%.

”For the period from the middle to the end of 2012, further optimisation is planned with the introduction of the RFID technology (see box) in materials procurement”, says Rausch, looking to the next steps. Then the vision of direct storage follow-ing unloading from the HGV will be a real-ity. However, everyone that has been involved with this technological quantum leap is reap-ing the benefits. This becomes clear when-ever Claus Rausch talks to other logistics ex-perts. “We have really set a benchmark”, sums up the level-headed Rausch, and actually ends up using a superlative in spite of himself. n

A wide range of well-known companies have, in the meantime, examined the optimised process chain at DEUTZ, as they are pursuing similar projects.

RFID stands for “Radio-Frequency Identifi-cation”. The technology makes it possible to identify and record objects automati-cally as a result of embedded tiny chips in the labels, which are automatically scanned. Based on the set-up at DEUTZ, this means that data acquisition in the warehouse is largely automatic. Expensive investments, at least on the part of the forwarding agents, are not required. Print-ers that create this type of intelligent label cost only a few hundred euros. The cost of printing individual labels is in the region of four to ten cents.

Seamless and flexibleCross-company logistics processes

The logistics platform AX4 controls the cross-company logistics chains based on integrated and transparent information. The sys-tem has been seamlessly and flexibly incorporated into the existing system landscape at DEUTZ. From ordering to delivery, from pro-curement to distribution, the system selected by DEUTZ now covers all relevant logistics processes, transition points, participating parties and carriers worldwide. In addition to the operational benefits, AX4 offers significant key data and statistics for management as well as a proactive warning system, which enables early and rapid reactions (Supply Chain Event Management). An overview of the benefits:

Improved communication • Immediate and simultaneous availability of information for all involved• Integration of all carriers• Reduced control system requirements and increased time savings as a result of automation• Improved data quality and security

Increase in turnover • High availability and efficiency due to early countermeasures• Improved delivery reliability

Reduction of costs• Avoidance of expensive one-off journeys • Bundling effects and better utilisation of transport capacities• Reduction of inventory costs as a result of transparent, foreseeable processes

DeutziNSiDe 2/2011Title

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The internal DEUTZ label

The logistics chain at DEUTZ rests on four columns: Suppli-ers, forwarding agents, service providers and DEUTZ itself.

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Innovation & Technology

PARTNERS

Kolben-Seeger opens new building

INTERVIEW

“A strong presence

in Belorussia”

Georg Hohnsen, Service Director at DEUTZ, Peter Seitz (DEUTZ Sales) and Andreas Upmann (DEUTZ Service Sales Europe) presented the Kolben-

Seeger Managing Director, Ulrike Seeger, with an exhi-bition DEUTZ engine from the 1013 series in front of the new building in Kassel-Lohfelden. As a DEUTZ

contractual partner, the company sells the entire DEUTZ engine line in the 25 to 520 kW power range. At eight lo-cations, the medium-sized company employs around 90 staff members in the areas of engine servicing, new engine sales as well as pneumatics & hydraulics. For its Kassel

branch, Kolben-Seeger GmbH & Co. KG has now built a new building. Over an area of 2250 m², the new plant in Kassel-Lohfelden provides the company with state-of-the-art units for engine service and maintenance as well as of-fice facilities. In Lohfelden, Kolben-Seeger overhauls and services industrial engines that are used in various sectors.

“The new design of the service hall enabled us to opti-mise work flow using state-of-the-art technology”, explains operations manager, Gerhard Klement. “We can now work even more effectively for our customers”. The new plant in Lohfelden included a new engine testing bay as well as a painting booth, which both meet the highest environmental protection requirements. n

DEUTZ INSIDE: Why do you trust products from DEUTZ?

Igor Sadovski: It’s true that all our customers, and we ourselves, have complete confidence in DEUTZ products, as they are of outstanding quality and they perform extremely well, even in the most demanding operational environments. In the many years that we have now been using DEUTZ products, we have not re-ceived one negative piece of feedback from our customers.

What expectations are placed on the products from the domestic market?

Every customer expects to buy a quality product at an attractive price. DEUTZ quality is extremely convincing and offers an out-standing price-performance ratio.

Which product is most popular and why?

The Belorussian market is supplied with new DEUTZ engines to meet the demand of numerous machine manufacturers such as MTW, MAZ, Amkodor and the Gomel service centre. DEUTZ has been supplying its engines to Belorussia for some years now, as they are premium quality and reliable in a demanding operating

environment. There is therefore high demand for DEUTZ spare parts and consumables. At the current time there are over 7000 machines in operation with DEUTZ engines.

What are the typical characteristics and properties for DEUTZ?

The most impressive thing is the reliability of DEUTZ engines. The engines have to prove themselves in difficult operating con-ditions: In mining, agriculture and road construction, for exam-ple, and they work without any problems.

How does the cooperation between M & T and DEUTZ work?

Even before a strong domestic service partner was named, DEUTZ engines were being supplied to the assembly lines of the largest manufacturers in Belorussia. When the distribution agreement was signed with DEUTZ AG, M & T already had a service branch and qualified engineers, enabling our company to guarantee a re-liable service for DEUTZ engines in Belorussia. The cooperation between DEUTZ and M & T has developed very quickly and dy-namically since then. Currently, our company services over 3000 engines and supplies around 300 customers with spare parts and consumables. All of this is carried out punctually and there are absolutely no signs of discontent among our customers. n

DeutziNSiDe 2/2011

For more than 45 years now, DEUTZ AG has placed its trust in the company Kolben-Seeger, as one of the few German exclusive service partners.

For the inauguration of the new building of its long-term partner in Kassel-Lohfelden, DEUTZ AG had packed a special present.

Since 2005, the company Motors & Transmission has been the official deal-

ership and service partner of DEUTZ AG in Minsk in Belorussia. The contrac-

tual work as a DEUTZ service partner and dealership includes dealing with all warranty issues, providing techni-

cal installation advice and services for original engines, replacement engines

and original spare parts. Amongst other things, M & T is responsible for manag-

ing the production lines of the biggest company in the Republic of Belorussia.

More than 3000 DEUTZ engines are under warranty care and a much larger

number again require regular service and maintenance work. Igor Sadovski

explains why DEUTZ has such a strong presence in the local market.

State-of-the-art units for engine service and maintenance

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RSF 330 FROM RELLOK

Flying � oor saw

It’s not only a drive along German autobahns that makes it clear: road works after road works. The work in question often involves resurfacing asphalt and working on aging

bridges. An investigation by the German Au-tomobile Club (ADAC) in 2007 underlines and supports the subjective opinions of the drivers. The inspection of 50 bridges in 13 German ci-ties produced a withering report. Six bridges failed completely, � ve received the designation “unsatisfactory” and one road crossing received the dismissive verdict of “wholly unsatisfactory”. An additional 26 candidates were awarded “sa-tisfactory”. Only 16 sites were awarded “good”. On this basis, DEKRA extrapolated the � ndings for the whole of Germany. As a result, extensi-ve remedial work is required on around 20,000 bridges. An additional 14,000 were found to be de� cient – in particular with regard to road traf� c safety and stability under load.

Powerful drive – compact designA drive along German roads shows that the de-� ciencies are being recti� ed as part of the Fe-deral government’s second package of measu-res. The construction companies that are doing the work are using state-of-the-art engineering such as, for example, the RSF 330 � oor saw from Rellok. The manufacturer of high-perfor-mance and bespoke construction machinery from the Lower Saxon town of Celle is trusting the drive power of DEUTZ in its new � oor saw. Under the “bonnet” is a turbo-charged, 3-cy-linder diesel engine D 2011 L3i, with an output of 33 kW at 2300 rpm. The cutting drive runs directly over v-belts, which can be adjusted eccentrically. The machine is designed as a so-called “walk-behind” device. While carrying out the cutting work, the operator walks behind the approx. 980 kg-heavy machine. There are no compromises on safety either with the RSF

There is considerable development

work going on with the German

transport network at the moment.

Highly specialised machines such

as the RSF 330 � oor saw from

Rellok are a perfect example of

German mechanical engineering

capabilities and the driving force of

DEUTZ engines.

As a medium-range machine, the RSF 330 oor saw is equipped with electric engine monitoring and an emergency-off function.

DEUTZINSIDE 2/2011Innovation & Technology

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330. The cutting roller is fully encased and pro-tected on both sides by means of non-contact shaft seals. In addition, the roller-guided blade guard is designed in such a way that the blade is completely covered regardless of the clea-rance height.

Comfortable and safe operationIn addition to its safety features and power-ful drive, the � oor saw also impresses with its

compact design. This means that the machine is suitable for use in a wide range of settings and is extremely easy to use. Not least because of this, the RSF 330 is espe-cially well suited to deep cutting in cured concrete and asphalt. A hydraulic excavating swing arm en-sures that the machine’s centre of gravity re-mains constant. The machine is also impres-sively operator-friendly. The rubber mountings

The Rellok RSF 330 � oor saw is a versatile cutting machine that is increasingly to be found in the machine equipment range of professional service providers.

Interesting link:www.rellok.com

of the D 2011 and the operating handles keep much of the damaging vibrations away from the

machine operator. An easy-to-read control panel pro-vides the operator with all the necessary control and monitoring functions. The-se include indicator lights for fuel and water supply as

well as track alignment on the rear axle. This can be manually adjusted, to counteract lateral shear forces during the cutting procedure. ■

The RSF 330 � oor saw satis� es emission standard level IIIa / EPA level 3

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Last-MiLe-DieseL

New freedoms

it’s not only in the telecommunications field, but also in electricity and gas supply that the problems involved with the “last mile” are well known. even with rail transporta-

tion, the phenomenon consistently presents logistics providers with particular challenges.

to provide some background: at integrated system stations, termi-nals, ports or on factory premises, there is often no electrical supply available over the

last mile for aC-drive rail vehicles. this requi-res complicated procedures as, up until now, electric locomotives had to be exchanged with

special shunting diesel locomotives in order to complete the logistics chain. this may soon be coming to an end. at the transport Logistics exhibition in Munich, Bombardier transporta-tion unveiled for the first time to the general public its traxx aC locomotive with additional diesel engine.

at the heart of the innovative package is a DeUtZ tCD 7.8 L6, which has an output of 230 kW at 1800 rpm and which has the non-electrified areas of track in its sights. the be-nefit for transport companies: as a result of the new traxx aC locomotive with last-mile diesel, seamless transportation of goods is possible on the rail network. although the concept is relatively new, the manufacturer Bombardier is finding that its customers are very recep-

a last-mile diesel from DeUtZ makes the

traxx aC from the manufacturer Bombardier

transportation less dependant on electrical

infrastructure and enables a seamless

transport system.

The TCD 7.8 L6 can be installed easily and cost-effectively

DeutziNSiDe 2/2011innovation & technology

The Traxx AC locomotive with the last-mile diesel

drive from DEUTZ is a fur-ther development of the

existing platform.

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Bombardier TransportationTraxx platform and TCD 7.8 L6

Around ten years ago, Bombar-dier developed the Traxx platform for international freight and pas-senger rail transportation. Three electric and one diesel-electric locomotives satisfy the require-ments of the European and trans-European rail transport network.

The TRAXX AC locomotive with AC drive is manufactured for Deutsche Bahn, SBB Cargo, BLS, CFL, numerous private railway networks in Europe as well as leasing companies such as Railpool, Alpha Trains, CB Rail and MRCE.

The modern, water-cooled, 6-cyl-inder in-line engine was adapted to the requirements profile of Bombardier Transportation by the company Lechmotoren. The DEUTZ diesel engine is distin-guished by its simple and cost-effective installation. It promises

long service intervals as well as low fuel and oil consumption. The modular DVERT® platform means that the TCD 7.8 L6 is well prepared for the require-ments of the future emission levels EU level IV and US EPA level 4.

Contact:Markus schneider sales Manager Railway application & special [email protected]

interesting links:http://de.bombardier.comwww.railpool.eu

tive. For example, the leasing company Railpool has already placed an order for the first five locomotives even before the official presentation at the Munich ex-hibition.

the traxx aC locomotive with the last-mile die-sel drive from DeUtZ is a further development of the existing platform. it profits from positive experien-ces of the dual-system locomotive aLP-45DP for the North american market. as a next step, Bombardier is also planning to equip the traxx DC locomotive with a last-mile diesel. the traxx product family has been designed with national and international freight and passenger rail transportation in mind. all together, the manufacturer Bombardier has currently sold more than 1500 traxx locomotives. n

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If employees are not able to judge clearly for themselves whether a certain type of behaviour adheres to the rules, in case of doubt they should contact their line manager or the member of staff responsible for compliance in their particular de-partment or the Compliance Officer at DEUTZ, in order to clarify the facts ahead of time. Very important for the subject of compliance are openness and transparency. It’s better to com-municate one time too many rather than one time too little. Line mana-gers, members of staff responsib-le for decentralised compliance in the different departments and the Compliance Officer are available to answer any queries.

How is it possible to judge when it is appropriate, in accordance with the four-eyes principle, to discuss an issue again with the contact partner, with regard to possible compliance risks? In addition to common sense, often it helps to answer the ques-tion: “Would you be happy to read about this issue tomorrow in the newspaper with your name on it?”. “At the very least at this point, if the

answer is not a resoun-ding “yes”, the issue should be looked at again more closely”, says the DEUTZ Compliance Officer, Dr Ralph Wagner.

It’s worth the effort

The organisational measures that are anchored in the compliance system should serve to safeguard the beha-viour of a company with regard to the law, rules and regulations and susta-inable actions of a company and its employees. While a company can never fully protect itself from compli-ance damages, management still has a duty to take all necessary measu-res. This is also specified in the Ger-man Corporate Governance code and therefore makes corporate com-pliance measures an integral part of “good company management”.

Commitment to corporate compli-ance pays dividends, in the literal sen-se of the word. Adherence to the rules

and regulations not only means a lot of time

and effort; it can also bring financial benefits. Fines, costs involved with implementing measures following compliance infringements as well as potential serious damage to the com-pany image are avoided and therefo-re protect a company from potentially serious or even, in the worst case scenario, irrecoverable consequen-ces. The benefits are also clear to see for business partners of DEUTZ: Compliance protects the good repu-tation of the DEUTZ brand. n

CORpORATE COmpLIAnCE

The basic law for companies

In recent years, an Anglo-Ameri-can term has found its way into everyday business usage: “cor-porate compliance”. Corporate

compliance is an internal company code of conduct that is designed to safeguard and ensure the cor-rect behaviour of a company, its

management and supervi-sory bodies and emplo-yees in their contact with customers , suppliers and gifts. In short:

corporate compliance describes the observation of binding legal norms and internal guidelines in the com-pany. A company must therefore en-sure that it satisfies its supervisory responsibilities and duty of care in these respects.

DEUTZ AG has also taken on its-elf this commitment and provides its employees with the corresponding training. The reason for this is obvi-ous: “Every employee is personally responsible for observing the rules

and regulations,” explains Dr Ral-ph Wagner, Compliance Officer at DEUTZ. “There is no room for ma-noeuvre or different interpretations. Corporate compliance is a fixed set of rules that have to be met, with no ifs or buts. Failure to do so can have far-reaching consequences,” knows the qualified industrial engineer who specialises in construction machine-ry. What Wagner is referring to are the corruption cases or infringement of competition laws at well-known companies, which led to prosecuti-on, high fines and massive damage to a company’s reputation. These have to be avoided, which is the point of corporate compliance.

At DEUTZ, for example, there are clear rules for handling gifts, invi-tations, competitive behaviour and trade secrets. Employees are infor-med of the compliance rules du-ring special compliance training. A much-discussed topic at these ses-sions, for example, is how to handle gifts and invitations from external service providers. Gifts and invita-tions must be within appropriate boundaries and should not have as

their aim any effort to influence busi-ness decisions. Therefore, DEUTZ employees are not allowed to ac-cept any services, gifts or benefits from customers, suppliers or other third parties that could influence their behaviour with regard to their business activities at DEUTZ.

Very important: Open-ness and transparencyThe subject of competitive behavi-our also plays an important role. The company has committed itself to ob-serving the following rules: DEUTZ is obligated to follow the principles of the market economy and fair com-petition and selects suppliers only after careful and objective evaluation of their performance. Business deci-sions are therefore made exclusively in the best interests of the company independently of arrangements or agreements with competitors. The basic rules contained in the internal code of conduct at DEUTZ on how to handle gifts and benefits and rela-ting to fair competitive behaviour are designed to help employees avoid critical and questionable situations.

Corporate compliance incorporates the relevant operational and behavioural

rules and regulations to ensure the internal integrity of a company. What

was initially meant as a harmless evening meal with a business partner or

participation in an industry expert panel committee meeting can very quickly

lead to the reputation of a person or company being damaged, as corporate

compliance is not maintained and the company is exposed to the risk of legal

difficulties. But where does corporate compliance actually begin?

Openness andtransparency arethe top priority for the subject of corporatecompliance.

DeutziNSiDe 2/2011Safety & Quality

The compliance rules and regulations are ex-

plained to employees during special compli-

ance training sessions.

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The driving force behind

heroes of BernThe driving force behind

heroes of BernThe driving force behind

heroes of Bern

Rahn should shoot from outside the box … Rahn shoots … Goooal! Gooo-al! Goooal! Goooal! 3:2 for Germany!“ People are still fascinated to this day

by the legendary words of the commentator, Herbert Zimmermann, during the 1954 football

World Cup � nal in Bern. Even young people still get goose bumps from the passionate commentating and the excitement produ-ced by the men around the

captain, Fritz Walter, on the pitch in the Bern Wankdorf stadium. The eleven men of the nati-

onal team coach were in no way lacking in drive – whether on the playing � eld or off it. In spite of a media world that is hardly comparable with today’s, the events are very well documented. What is less well known, however, is that the Herberger eleven enjoyed a very different kind of drive during this time.

The stories of the “miracle of Bern” in 1954 have all been told over the years. But is this re-ally true? German sayings such as “Fritz-Walter weather” as a description of continual rain or the catastrophe of the 3:8 defeat against Hungary in the qualifying round are also part of the German

The World Cup victory of the German footballers is a historical event that

people still enthuse about to this day. With the Magirus-Deutz O 6500 the

“heroes of Bern” drove from victory to victory.

Good to know World Cup news� ash 1954

Germany’s opponents in the � nal, Hungary, took part in the � nal rounds without having quali� ed. Opponents Poland withdrew with-out playing as they had no chance of winning.

Some German players took unpaid leave to allow them to be at the World Cup. They were paid a daily allowance of ten Marks. After the World Cup victory the amount was raised to 200 Marks per game. In addition, a bonus of 1000 Marks was paid.

Internationally, the German team was an unknown quantity. On average, each player had played 6.7 internationals.

Sepp Herberger had his plan to have a B-team play against Hungary in the qualifying round, something he had already told

the German Football Association (DFB) months ahead of the game.

Not a single game ended 0:0. With 5.38 goals per game on average, the 1954 World Cup is, to this day, the most proli� c goal-scoring World Cup competition of all times.

Secret weapon: The Germans were the � rst team in the world to wear boots with screw-in studs.

Between 1950 and 1956 Hungary lost only one game in � fty – the � nal in the Bern Wankdorf stadium against Germany.

Modern historians describe the “miracle of Bern” as the actual turning point in the foundation of West Germany. It was the � rst shared experience for the Ger-mans after the war.

The Magirus-Deutz O 6500 was unveiled to the public for the � rst time in 1951 and was available as a public-transit bus, tour bus and in a luxury version with a full glass roof. Technical treats: Forward control with rear engine and a self-supporting body. The air-cooled 8-cylinder-V-diesel engine type F8L614 had an output of 170 HP. The carriage length was 11.23 metres. As a result of the rear-mounted engine, the O 6500 featured for the � rst time baggage compartments that could be accessed from the side as there was no need for a gear-box tunnel. Production ceased in the year 1959.

DEUTZINSIDE 2/2011Fascination & Vision

Advertising slogan from 1954: “From victory to

victory with Magirus-Deutz.”

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national memory, as well as the legendary say-ings of the then German national coach, Sepp Herberger. “You have to be eleven friends” and “A game lasts for 90 minutes” – sayings that are in the repertoire of every footballer.

The birth of sponsorshipThere are only a few people who know that the German team had its own sponsor, even before the word was even used in the way that it is to-day. The legendary truck and bus manufacturer Magirus-Deutz provided the men around cap-tain Fritz Walter with a O 6500. As soon as the team arrived, the bus was already waiting for them at the Basel railway station. In luxurious comfort, the team travelled to their accommo-dation – the Hotel Belvédère in Spiez. From then on, the coach, players and functionaries could rely on the O 6500. Safe, comfortable and reli-able as it was, the Magirus-Deutz was used for all journeys to training, the games or for days out. Whether the bus became a team talisman is not known. What is clear is that the World Cup career of the vehicle did not end with the � nal whistle in the Wankdorf stadium: During the later reception and a subsequent motorca-de in Munich, the Magirus-DEUTZ O 6500 also proved to be a suitable means of transport. The wives of the “heroes of Bern” drove behind the newly crowned World Cup champions with the team bus. ■

1954

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The heroes of Bern in front of the Magirus-Deutz O 6500. In the background: the Hotel Belvédère in Spiez. Picture far right: From left to right: Fritz Walter, Toni Turek and Sepp Herberger.

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Follow-Up“I can really recommend our ideas management ...”

How creative and innovative DEUTZ employees really are is demonstrated by the example of Achim Hey, plant manager for assembly line 4-7 litres series.

Mr Hey, have you already submitted an idea? Or even several?

Yes, I have in fact already made several sug-gestions.

How did this happen?

As a plant manager I am constantly faced with new challenges with the entire assembly line. I am therefore always thinking about how we can work better, how work stations can be optimised and operating processes simpli­ ed. Ideas management offers the correct platform

to be heard in the company. It bene­ ts everyone if the daily work is made easier and our products are made even better. And there’s also a bit of money in it as well (laughs).

How did you come up with your ideas then?

As part of my job, I am constantly moving around the dif-ferent work stations and helping with all kinds of issues and challenges that are part of our everyday job. This means that I get to see a lot, both of other people’s work, and of my own working practices. In the morning on my way to work, during breaks, and in the evening as I leave work, I end up thinking about a lot of things that could be improved in other areas of the company. There is a whole load of potential.

Do a lot of your colleagues get involved with ideas management?

Setting up the new terminals and distributing advertising material, such as posters and � yers, has led to a number of conversations among my colleagues and the subject has de­ nitely come back into focus now. A number of my col-leagues are already involved in ideas management and I can only recommend to everyone that they make full use of this platform.

What do you think of the new digital form of DEUTZ ideas management?

The terminals are a great improvement. Evaluation of the ideas is now much faster and you get feedback on any ideas or suggestions you have made much more quickly. In ad-dition, I can check at any time using the terminal where my suggestion is in the different ideas management processing stages and can contact the individual assessor by telephone, as these details are included and visible in the ideas man-agement system. Also, the terminals can be used to contact the ideas coordinator directly by email to clarify any ques-tions or problems directly.

IDEAS MANAGEMENT

Always one idea ahead

Mr Laakmann, what is your job as an appraiser and prelimi-nary assessor in DEUTZ ideas management?

The assessors and appraisers support the ideas coordinator of DEUTZ AG to process the suggestions for improvements that apply to their particular areas of responsibility. This involves thoroughly checking the suggestions once they have been input, i.e. sugges-tions that have already been made or that are unworkab-le are removed at this early stage. All other suggestions are passed on for full apprai-sal, in order to ensure that the suggestions pass through the evaluation process as quickly as possible.

What demands are made of you as you do this?

As an appraiser I form a link between the person sugges-ting the idea and the person coordinating and evaluating the ideas. It is important to have a sense of the way the plant processes work in order to be able to evaluate proper-ly the suggestion and to ful� l the role of a p r e l i m i n a r y assessor. It’s important that the evaluator has a general overview of the work pro-cesses that go on, so that he/she is able to pass on the suggestions and

ideas to the correct points of contact.

In your opinion, has the num-ber of suggestions for impro-vements increased since the ideas management structure was set up?

The number of suggestions that has come in has demons-trably increased. The marke-

ting campaign “Idea seeks inventor”, that ran alongside the introduc-tion of ideas management, helped to en-sure that the

subject is being talked about again. Also the “digitalisation”

of ideas management provi-des better transparency and enables suggestions to be processed more quickly. The-se are, without doubt, two im-portant factors that have led to the number of suggestions increasing. To raise the sub-ject further on people’s agen-da, however, every employee needs to play their part. Eve-ryone is being encouraged to participate.

Have you also been encoura-ging your colleagues to take part in the ideas management process?

Yes, de� nitely. As part of the ideas management structure, my team and I support col-leagues in putting forward

In July 2011, DEUTZ launched its new ideas management initiative. At all German sites,

special ideas management terminals were set up to input suggestions and staff appointed

to appraise and assess the ideas. What exactly this entails is explained by someone who

should know. Ralf Laakmann, Director of the DEUTZ production system in Cologne-Porz,

is an appraiser and preliminary assessor in DEUTZ ideas management. For DEUTZ INSIDE,

he explains the main tasks involved with this function.

The ideas management terminals have been set up at all DEUTZ sites in Germany.

DEUTZINSIDE 2/2011Team & Chances

The number ofsuggestions made

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suggestions. Every employee is an invaluable mine of infor-mation that could be tapped to provide many new ideas. These could bene� t the entire company and even give long-term competitive advantages, as they often help to opti-mise operational processes and facilitate and accelerate everyday work, lower costs, increase quality and improve safety at work. These are only some of the bene� ts from the suggestions generated in the ideas management process. An additional motivation for taking part is the fact that the person making any suggesti-on that is adopted will be paid a bonus in line with the subse-quent bene� ts that are achie-ved for the company.

What is your personal opinion of ideas management at DEUTZ?

Ideas management is an im-portant part of DEUTZ AG. It provides every employee with the chance of not only parti-cipating in “their” company with their good ideas, but also positively in� uencing it. This applies to the member of staff who gives the idea, the apprai-ser who assesses it as well as the member of staff ultimately responsible for implementing the idea. The new formation of the ideas management pro-cess has been an important � rst step in this direction. ■

Contact:Giuseppe NicotraIdeas coordinatorTelephone: +49 (0) 221 822 [email protected]

Mr Hey, have you already submitted an idea? Or even several?

Yes, I have in fact already made several sug-gestions.

How did this happen?

As a plant manager I am constantly faced with new challenges with the entire assembly line. I am therefore always thinking about how we can work better, how work stations can be optimised and operating processes simpli­ ed. Ideas management offers the correct platform

to be heard in the company. It bene­ ts everyone if the daily

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teams had registered to take part in the DEUTZ foot-ball tournament in Porz-

Westhoven that has now become some-thing of a tradition. Fuelled by coffee and cake, the teams took to the artificial turf to fight for the winners’ cup. Amongst them were colleagues that had travelled a long way: Teams had travelled specially for the football tournament from the DEUTZ sites of Übersee, Ulm and Herschbach, who were taking part in the competition for the fourth time. Following a number of excit-ing and sporting games, two teams made it through to the final, which featured the team from Übersee and the Administra-tive Team from Porz. In a thrilling final, the

colleagues from Übersee fought bravely to gain the upper hand and earned a 2:0 victory over their colleagues from Co-logne late in the afternoon to be crowned winners of the 2011 tournament.

The winners’ cup was handed over by Di-rector of Development, Dr Ralf Marquard, and Organisational Director, Matthias Witton. At the same time, the eponymous “Matthias-Witton Challenge Cup” was presented to the tournament winners. With a bunch of flowers and a presenta-tion basket, Witton was then thanked for his tireless efforts for the football tourna-ment and farewells were said as he en-tered his well-deserved retirement. n

On Saturday 23 July 2011, it was

that time once again. “The ball

is round!” and “The round thing

has to go into the square thing!”

– It was round five of the DEUTZ

football competition!

On 7 September 2011, things got serious for the 33 young women and men. On this day, as part of an orientation week that is traditionally organised by second-year trainees, they began their vocational training with DEUTZ AG.

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Great game for Übersee

DeUTZ welcomes new apprentices

5th DEUTZ AG. Football Tournament 2011Standings

1. Übersee2. Verwaltung3. Hallo 100 Messraum4. Lehrwerkstatt5. E-Werk Prüfstand6. Logistikzentrum7. Leitstand8. E-Werk Prüfstandservice9. Elektr. Vorentwicklung10. Rohrfertigung11. Qualität-Team12. Herschbach13. Ulm14. Hallo 40 4-7 ltr.15. Kurbelwelle Deutz16. Hallo 40 Prüffeld (did not attend)

16

Excited and curious, the 33 young people met early in the morning at the Technical Centre where they were greeted by their future trainers and by the DEUTZ board member, Dr Margarete Haase. “I am so glad that you

have chosen to take your apprenticeship at DEUTZ. A strong and established apprenticeship is the perfect foundation on which to build a career. At the same time, it is an investment in the future as, with the qualification of young people, we are already training tomorrow’s talent”, says Dr Haase. She is especially pleased to see that this year another five women have decided on an app-renticeship in an engineering career.

Based on the example of Nikolas Krug, the new apprentices were given an impression of how much success a good appren-ticeship can bring. As a straight-A student, the 22-year-old com-pleted his training as an industrial engineer after only 3 years, instead of the usual 3 ½ years needed, and was honoured for this by the DEUTZ trainers with a polo shirt. “Sit in the front row at the training school and simply pay attention”, Krug grinned as he gave the young people his top tip for the road ahead.

In the orientation days, the young people aged 16 to 21 are prepared for their apprenticeship time by the trainers and the second-year students and are introduced to the various aspects

of the work and company departments. They are given an insight of everything they need to know for their career life, from A to Z, including accounting, time-keeping etc.

DEUTZ offers its applicants in the engineering and technical-commercial training fields a total of six different skilled trades. This year at the Cologne site, 16 young people are being trained as production mechanics, eight career entrants decided to be trained as industrial engineers and four as machine technicians. In addition, three young people are training as power electro-nics technicians in the area of production engineering and one apprentice is being trained in each of the two fields of materials testing and logistics management.

At the DEUTZ plant in Ulm, since 1 September 2011, six ap-prentices have been studying industrial engineering and two young people have decided to be trained as machine techni-cians. Also starting on 1 September 2011, three young peop-le have started their training at the Übersee plant as industrial engineers. At the Herschbach site, DEUTZ has employed two apprentices since 1 August 2011 as machine technicians. The apprenticeship for the different fields lasts from two to three and a half years. In total, DEUTZ is currently training 163 apprentices in Germany. n

In September 2011, 38 young people began a vocational course at DEUTZ AG as part of their IN VIA Cologne career prepara-tion training. During the next 10 months, up until 30 June 2012, the young people have the op-portunity at the DEUTZ training centre to examine and explore their personal capabilities and career interests.

For more than 20 years now, IN VIA Cologne has been holding career preparation training on behalf of the Employment Agency in cooperation with DEUTZ AG, providing young people with the opportunity to receive qualified vocational training. At the DEUTZ training centre, for example, they are able to acquire basic metal-working techniques as part of

a basic machining training course. In ad-dition, training is also given for personal characteristics such as reliability, self-disci-pline and team spirit, in order to give the IN VIA participants the best possible preparation for an

apprenticeship. Training exercises on interviewing techniques and selection tests as well as tips on how to write CVs and apply for jobs are also included in the pro-gramme alongside regular training school seminars.

Of the participants who com-pleted the course in the past year, 86 percent have been able to be placed on an in-house vocational apprenticeship and 8 percent in a non-company-based apprentice-ship. 6 percent are continuing with further study or are complet-ing a gap year, doing voluntary work in the social sector. Sep-tember 2011 also marked the first time that a young woman from the IN VIA programme was ac-cepted onto an apprenticeship as a production technician at DEUTZ AG in the person of the 18-year-old Franziska Blaumeiser.

From 01.09.2010 to 30.06.2011 Franziska Blaumei-ser completed the career prepara-tion training in metalworking/logistics as only the second woman to take the training in 20 years of cooperation with DEUTZ AG. She was then the first female participant of this course to be subsequently awarded an apprenticeship as a production technician in September 2011. “I only really became aware of met-alworking professions when I took part in the “Girls’ Day”, explains Franziska. When talking to her ca-reers advisor, she mentioned that she would like to train for a career in metalworking. Now she is look-ing forward to her apprenticeship at DEUTZ.

DeUTZ and iN ViA preparing people for work

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BUSINESS CULTURES

What to do with the soles of your shoes

At � rst glance, China is one thing above all: formidable. As the most populated country on earth, China has more inhabitants than North America and Europe combined. A total of 14

countries share a border with China and, together with Russia, it therefore has the most neighbouring coun-tries in the world. Featuring, believe it or not, six cli-mate zones , the People’s Republic displays several different climates, from a con-tinental climate to sub-tropical temperatures. This fact alone makes it dif� cult for visitors to the country to acclimatise. But also the way that people relate to one another is very different to European culture, presenting particular challenges for every visitor. Safeguarding traditions, maintaining interpersonal harm-ony and, above all, saving face, are of the very highest priority in China. For this reason, two characteristics are of primary importance when re-lating to other people: reserve and respect. These are also decisively signi� cant in the world of business. This can be seen as soon as you greet someone. Whereas it is normal in Europe to share � xed eye contact with your business partner when greeting each other, in China this easily evokes a sense of being watched and makes the other person feel uneasy.

Interpreters are an added bonus

To underline respect for a Chinese counterpart, at the beginning of a conversation it is a good idea to accept a proffered business card with both hands and to lay it openly on the table in front of you. As an added bonus for negotiations, it helps to have booked a good inter-preter, if you have not yet fully mastered the Chinese

language. Ultimately, you want to understand one another.

It’s not what you say, it’s the way that you say it

An important criteria at the be-ginning of a conversation with a Chinese business partner is also the tone of voice that you use. A

quiet voice is found to be acceptable. Hectic speaking, accompanied by wild gesturing, is not appropriate. Staying calm is the decisive factor during negotiations. There should therefore be plenty of time for discussions and the opportunity for small talk, particularly when in-troducing dif� cult topics. However, it is not unusual in these circumstances for direct questions to be asked about the size of your salary or your family status and age. Even if you are at � rst somewhat taken aback by

such questions, you should still answer them. Anything else is seen as impolite!

However, even with small talk, there are a few things to be aware of: While inconsequen-tial subjects such as sport, holidays and family are excellent as conversational material, pro-blems in your private life, for example relating to your family or your job, should not be men-tioned.

If you are applauded following a presen-tation, don’t stand and bask in the applause, simply clap along with your audience. During negotiations with Chinese business partners, do not expect a strict agenda to be adhered to. Often, the subject is changed and agreements that have already been made are raised again. Patience is also required in this scenario in or-der to reach a successful conclusion.

And a free piece of quirky advice to � nish: Make sure that you avoid showing the soles of your shoes to your business partner during the conversation – the Chinese believe that it brings bad luck.. ■

DEUTZINSIDE 2/2011People & Markets

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Impressions from the joint venture

DEUTZ (Dalian) Engine Co., Ltd.

Director DEUTZ Sales and Service Company Of� ce Beijing: Bernd Freudenmann

2928

A massive realm of 1.3 billion inhabitants, a thousand-year old culture and social

manners that re¡ ect extreme courtesy: Welcome to the People’s Republic of China, the

“country of smiles”. An old Chinese proverb says: “Sometimes you burn in seconds

the wood that you have been collecting for years”. To ensure that this does not happen

in the world of business, DEUTZ INSIDE offers the following helpful tips for day-to-

day business in China, where DEUTZ is active with two joint ventures and a sales and

service company.

Part 2

China

“While working in China is culturally challeng-ing, there are no more exciting and dynamic regions at the moment than Asia and, in particular, China.”

QuoteBernd Freudenmann

Page 16: Team & Chances “A strong presence The driving force be ...a quick blood sample, various levels were checked, including for example cholesterol and blood sugars. New contact person

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JUBILEE

Centenary of the “Honorary employees club”“100 years of honorary

DEUTZ employees”

was the motto in 2011

for the “honorary em-

ployees club of KHD”.

It all began with a very

small circle…

DEUTZINSIDE 2/2011People & Markets

30 31

It was the year 1911, when a few emplo-yees decided to celebrate their long years of service at the � rst engine factory in the world, which had been founded 47 years

earlier, starting the “Honorary employees club of the Cologne-Deutz engine factory”. What started with small beginnings, has since grown to become a � xed feature in the company’s history. Even with several changes to the name – in 1935 the club changed its name to the “Association of Honorary Employees of Humboldt-Deutz-Motoren AG, Cologne”, then in 1946 again to “Honorary Employees Club of Klöckner-Humboldt-Deutz AG, Colo-gne”, before � nally settling on “Honorary Em-ployees Club of KHD” – the aim still remained

the same. Former and active DEUTZ employees, who have worked at the company for at least 25 years, get together for regular celebrations or day trips out, giving them the op-portunity to stay in touch and talk about the present and the past. Today, these summer trips and Christmas celeb-rations have become a � xed tradition. Several hundred ho-norary employees take part in these events every year and spend months looking forward to them. However, the social concerns of its members are also close to the hearts of the “honorary employees club”. In the event of death, a benevo-lent fund provides additional support, for example, towards funeral costs. “As well as the membership in the honora-ry employees club, members and their spouses can also

contribute to this benevolent fund. In addition, we accompany our deceased honorary mem-bers on their last journey with a ¡ oral wreath as a � nal greeting”, explains the Chairman, Peter Tamberg.

For the birthdays with a nought on the end, members are regularly sent birthday cards. It goes without saying that the “Honorary Emplo-yees Club” also received numerous congratu-lations on its double-zero birthday.

“We congratulate the “Honorary Employees Club” on its 100th anniversary. The club draws together many generations of active and re-tired employees that have always remained loyal to our company and have supported it with their commitment”, says Chairman of the DEUTZ Board, Dr. Helmut Leube.

The club was able to celebrate its 100-year anniversary with gusto in August of this year: With a colourful anniversary celebration at Cologne’s Tanzbrunnen, supported with music from the DEUTZ choir, the DEUTZ accordion orchestra and the Herschbach Music Society, the long-serving DEUTZ employees were once again able to meet up for a varied evening of fun and friendship. Hans-Werner Bartsch, Ma-yor of the City of Cologne, also took the op-portunity on behalf of the Lord Mayor, Jürgen Roters, to congratulate the honorary emplo-yees on their 100th birthday and presented in the name of the City of Cologne a cast relief with a Rhine view. Of course, DEUTZ AG con-gratulated “their” honorary employees. Chris-tian Krupp, Chief Financial Of� cer, presented a framed picture showing an engine from the year 1911, the founding year of the DEUTZ honorary employees club. Peter Tamberg was visibly moved. “This picture from the founding year of the honorary employees club has ear-ned a special place of honour in our of� ces.” In the Great Festival Room at the Tanzbrunnen

theatre and in the spacious grounds of the Rhine terraces, the approximately 800 guests were able to enjoy a wonder-ful day together and really ce-lebrate the 100th anniversary of their club as they shared memories and congenial con-versation together. The Co-logne press representatives and home television network CenterTV used the celebration as an opportunity to carry out interviews and report extensi-vely on the occasion. ■

A lifetime for DEUTZ

HONORARY EMPLOYEESHONORARY EMPLOYEES

40Gitta Anton FH-PA

Helmut Apelt VE-FS

Hans-Guenter Bartz VP-LAA3

Helmut-Peter Bludau VF-R1

Wilhelm Brandenburg VP-AMK1

Wolfgang Broscheid VP-AMK1

Dietmar Ciolka VE-DD5

Gabriele Defourny VE-FS

Dieter Diehl VE-DD1

Heinz Enzmann VU-XT3

Harald Fickert VF-QW

Siegfried Flechtner VP-LAA1

Waldemar Friske VP-AMG

Norbert Groenwoldt VE-VA1

Silvia Grollmann VS

Helmut Harings VF-IG

Peter Hilz VS-CCX

Ernst Hoellmueller VU-XK4

Heribert Leij Van Der VF-W2

Ljubo Marjanovic VU-OE2

Rainer Muehlensiep VF-TM

Klaus Mueller VP-AM

Milojko Mutavdzic VP-AMF1

Ioanna Nikolaidou VS-CLL3

Guenter Noss VP-AMK1

Wolfgang Peltzer VS-CKB

Hans-Peter Philippi VP-AMI3

Marianne Piroth VF-H

Dieter Roland VP-AMK2

Klaus Sanner VF-HM

Hans-Guenter Schmitz VF-II

Gerd Schoch VF-II2

Peter Seitz VS-EDH

Wolfgang Siebertz VP-AM

Manfred Straub VF-II3

Ulrich Walter VU-OLV

Ahmet Yigenoglu VP-AMP2

Monika Zummack VE-FC

50Josef Goetz VU-OF4 Wilhelm Kroewel VS-CKA

25Natascha Barbagallo VS-COA

Juergen Bieber VU-OM2

Susanne Boll FC-RI

Andreas Buettner VF-W

Frank Bursch VP-AMK1

Menderes Caglayan VF-K

Antonio Del Monaco VF-K14

Lars Dittmann VF-II2

Guenther Eckert VE-DE

Gabriele-Elisabeth Gerharz FH-PA

Oliver Goltz FH-EA

Gudrun Gotthardt-Hartenberg VS-CC

Gernot Grebe VF-HM

Manuel Heinisch VE-DG

Adem Kara VP-AMG2

Ingmar Kerschbaum VF-R

Martin Kircher VU-OM

Heike Kuhn VS-COA

Kai Middeldorf VF-HM

Eleonore Mielenz VS-COA

Harald Nusser VU-OF1

Ayhan Olcay VF-K13

Nikolaus Otten FI-T

Horst Rothenbacher VU-OTA

Joerg Schaefer VS-COA

Stefan Schmitter VP-AMI3

Joerg Schmitz VP-QKC

Matthias Schneider VF-QW

Bernd Schudt VF-HM

Christine Skirke VS-VK

Markus Steinbuechel VP-AMG

Matthias Wallraf VE-DE1

Oliver Walther VF-K13

Mike Weyer VF-HM

Heinrich Baur VU-Q

Stephan Bodeit VE-Q2

Hans-Horst Doerpinghaus VE-DD2

Rolf Sarnes VP-AMP2

Juergen Wolff VP-AMI2

Even the popular DEUTZ choir can

trace its origins to the Honorary Employees Club. In 1946, some

members met for the � rst time to sing together. From this

initial get-together, the choir then developed.

Celebrating the honorary employ-ees of DEUTZ AG, Ulm factory

This year, DEUTZ AG Ulm factory once again honoured its long-serving employees. The celebration was opened with greetings from the Personnel Director, Tobias Schiele. Tobias Schiele thanked the employees for their many years of service in the company and honoured every member of staff with a certi� cate and gifts. Afterwards, the Chairman of the Ulm Works Council, Egbert Zieher, spoke.

For 25 years of company ser-vice, the following employees were honoured: Heinrich Baur, Jürgen Bieber, Martin Kircher, Harald Nusser, Horst Rothen-bacher; for 40 years: Ljubo Marjanovic, Ulrich Walter and for 50 years: Josef Götz.

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Did you know that ...... DEUTZ was still building antenna masts in the sixties in Berlin Tempelhof? These various masts (e.g. KM 10/7 S, KM BA 37, SM17, KM 25/7 HA) were used for various different purpo-ses, for example safety-related, industrial and private � elds. Private use included amateur radio. The club station of the training workshop at DEUTZ AG has three masts available for contest and � eld day events. The club station with the international call sign DL 0 DDM (earlier DL 0 KHD) has had radio contact using Morse code and voice radio with many national and international stations and has exchanged so-called QSL cards. The club station is still active on short-wave and ultra-short-wave in various operating modes.

If anyone is interested in connecting with DL0DDM, they can contact the person responsible DF3KJ via email on: [email protected]

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DEUTZ AG · Ottostr. 1 · 51149 Köln · Deutschland · Telefon +49 (0) 221 822-0 · Telefax +49 (0) 221 822-3525 · www.deutz.com · E-Mail: [email protected]