ŚŽƐƚĞĚ�ďLJ�dŚĞ�hŶŝǀĞƌƐŝƚLJ�ŽĨ�dĞdžĂƐ�Ăƚ��ƵƐƟŶ�Sport Management Program

Teaching & Learning

FairThe 28th Annual

North American Society for Sport Management Conference

May 28 - June 1, 2013�ƵƐƟŶ͕�dĞdžĂƐ

Teaching and Learning Fair Abstract Descriptions

__________________________________________________________________________________________ Craig M. Crow (West Liberty University) and R. Brian Crow (Slippery Rock University) Using Mystery Shop Observations as a Teaching Tool COSMA CPC: Management (Sport Operations Management/Event & Venue Management) This activity is a practical experience in which students observe, analyze, evaluate, and critique many aspects of a sport venue. Using an industry-proven tool, students develop an overall assessment of venue operations and create a report for the venue manager. A copy of the assessment is included in the handout. Email: Crow, Brian [brian.crow@sru.edu] __________________________________________________________________________________________ Nancy Jo Greenawalt (East Stroudsburg University), Robert P. Fleischman (East Stroudsburg University), and Jaedeock Lee (East Stroudsburg University) The 3-D Model of Leadership: A Case Study in Self-Reflection and Expression COSMA CPC: Sport Leadership Students design a 3-D model of leadership based on their own leadership perspectives. The students share their model and articulate their view(s) based on the model’s representation. The final component engages reflection on challenges faced, outcomes, and assessment. A copy of the grading rubric is available as a handout. Email: Nancy Greenawalt [NGreenawalt@po-box.esu.edu] __________________________________________________________________________________________ Brenda A. Riemer (Eastern Michigan University) Candy Bars and Finance COSMA CPC: Principles of Sport Finance This display features how to incorporate a student activity in a sport finance course. Students have an in class sales assignment for understanding cost, revenue, and profit. In short, they have one hour to sell candy bars on campus. The syllabus and assignment rubric will be included in the handout. Email: Brenda Riemer [briemer@emich.edu] __________________________________________________________________________________________ Michael Kerr (University of Mary Hardin-Baylor) Experiential/Service Learning Opportunities for Sport Management Majors COSMA CPC: Integrative Experience This display features sport industry-related learning opportunities designed to connect textbook theory with professional practice. Experiential/Service opportunities expose Sport Management majors to practical applications of workplace knowledge and skills included in settings such as internships, game/event management practicums, and study abroad service projects. Specific examples are provided in a handout. Email: Michael Kerr [mkerr@umhb.edu]

Nicholas Watanabe (University of Missouri) Employing NCAA Data in Economics and Finance COSMA CPC: Economics of Sport, Principles of Sport Finance This display will present the use of financial data sources, such as the Equity in Athletics Database website in the classroom setting. The revenue, expense, and other financial data on these websites can be employed to perform statistical calculations and analysis in: class, projects, or even homework and additional assignments. Email: Nicholas M. Watanabe [watanaben@missouri.edu] __________________________________________________________________________________________ Laura Wood (University of Windsor) and Ryan Snelgrove (University of Windsor) Social media as a tool to engage learning, application, and critical thought in the classroom COSMA CPC: Ethics in Sport Management, Sport Marketing This display describes how social media (Twitter and blogs) was used in two different sport management courses as a way of engaging students, sharing knowledge, applying course concepts, and stimulating critical thought. An explanation of the execution of this approach and the challenges that can arise will be discussed.

Email: Laura Wood [lwood@uwindsor.ca] __________________________________________________________________________________________ Ellen J. Staurowsky (Drexel University), George Cunningham (Texas A & M), Susan Rankin (The Pennsylvania State University), and Joel Rodriquez (Drexel University) The LGBT Issues in Sport: Theory to Practice Blog: A Sport Management/Sport Media Instructor’s Guide COSMA CPC: Social, Psychological; Management (Sport Leadership); Ethics; Legal Aspects

This presentation provides an overview of the collaborative efforts that led to the development of the LGBT Issues in Sport: Theory to Practice Blog. An instructor’s guide for how to use the blog as a resource to engage sport management and sport media majors will be offered as a handout.

Email: Ellen Staurowsky [ellenstaurowsky@gmail.com] __________________________________________________________________________________________ James P. Strode (Ohio Dominican University) Connecting sport management to a liberal arts course on human nature COSMA CPC: Integrative Experiences This display and handout will provide information for faculty at liberal arts institutions on methods to connect sport management curriculum with a liberal arts course, namely a seminar on human nature. Connections between readings by Plato, Viktor Frankl, and St. Augustine, will be made with contemporary sport management topics. Email: James Strode [strodej@ohiodominican.edu]

Jacquelyn Cuneen (Bowling Green State University) Rapid Response COSMA CPC: All

This “current events” exercise enables students to test their abilities in reacting to crucial situations that emerge in sport organizations. Students self-select topics based on sport-related issues in the news, role-play a sport manager who prepares an appropriate statement to read to the media (the class) and responds to questions. Email: Jacquelyn Cuneen [jcuneen@bgsu.edu] _________________________________________________________________________________________

Jason D. Reese (University of Mary Hardin-Baylor) Planning, Organizing, & Implementing a 5K Running Event COSMA CPC: Management (Sport Operations Management/Event & Venue Management) This display explores the application of a student centered management education experience. Students enrolled in a Sport Venue/Event Management course planned, organized, and implemented a 5K running event. The display examines the student roles, project objectives, outcomes, and student learning experiences. A handout and PowerPoint examining these items is available. Email: Jason D. Reese [JReese@umhb.edu] __________________________________________________________________________________________ Brian P. McCullough (Bowling Green State University) Hands on Case Study – Create and Propose Solutions to Managers COSMA CPC: Finance/Accounting/Economics This display will feature a series of assignments for sport finance students to apply concepts to real-time issues within the industry. Groups are evaluated on criteria set by the organization’s representative. The instructor and representative make final evaluations. A series of potential projects is available in a handout. Email: Brian Patrick McCullough [bmccull@bgsu.edu] __________________________________________________________________________________________ Richard Buning (University of Florida) Student Lead Group Discussion in the Undergraduate Classroom: Overcoming Class Size and Other Obstacles with the Use of Online Peer Evaluation COSMA CPC: Integrative Experiences

Student lead discussion groups perform equally as well on exams and have the potential to produce greater interest in course material compared to traditional methods. However, assessing the performance of these groups can be quite difficult. This display will present a solution to overcoming limitations while reducing instructor workload.

Email: Richard J. Buning [rbuning@ufl.edu]

Ted Peetz (Belmont University) Beyond PowerPoint: Building a more effective presentation COSMA CPC: Integrative Experiences This display features lessons learned through a Sloan Consortium Workshop on web-based presentation alternatives which engage learners, build communities, and provide full discussion and continuing dialog for online courses. The display hopes to expand current knowledge and skills in online and blended teaching and learning strategies. Handouts will be provided. Email: Ted Peetz [ted.peetz@belmont.edu] __________________________________________________________________________________________ Leigh Ann Danzey-Bussell (University of West Georgia) COSMA CPC: Integrative Experience Social Media in Sport Management: #Hashtag for Learning Social media has a vice grip on society. Professors must embrace technology as an extension of teaching and learning both in and outside the classroom. Facebook, Twitter, Blogger, Wayin, Storify and a Twittory, intertwined with traditional pedagogical strategies were utilized to enhance learning and engagement. Project handouts will be available. Email: Leigh Ann Bussell [lbussell@westga.edu] __________________________________________________________________________________________ Stephen Hills (London Metropolitan Business School) Sport Management’s Identity Crisis: Changes to the Sport Management Curriculum as Business Schools look for Efficiencies COSMA CPC: All

This case study considers challenges faced by Sport Management educators in delivering a sport-specific curriculum at a time when efficiencies are sought. Utilizing COSMA principles, this case study proposes how key content areas can be retained while still collaborating with other business management disciplines to provide the efficiencies management demands.

Email: Stephen Hills [S.Hills@londonmet.ac.uk] __________________________________________________________________________________________ Khalid Ballouli (University of South Carolina) Utilizing iPads for Sport Marketing Research COSMA CPC: Sport Marketing This display will focus on utilizing iPads for research at sporting events. The iPad is a user-friendly and affordable tool that enables researchers to gather insights into consumer perceptions. The presenter will detail the use of iPads by researchers and students at the US Grand Prix in Austin, TX. Email: Khalid Ballouli [Ballouli@mailbox.sc.edu]

Soojin Kim (Kutztown University of Pennsylvania) and Yongjae Kim (Kutztown University of Pennsylvania) Incorporating Technology in Classroom: SurveyMonkey COSMA CPC: Sport Marketing This presentation features incorporating the SurveyMonkey software into sport marketing class. Based on a given scenario, this in-class activity requires students to develop and post survey questionnaire on SurveyMonkey site. The presentation will address the significance of technology based activity and provide sport management educator with a useful teaching method. Email: Soojin Kim [kim@kutztown.edu] __________________________________________________________________________________________ Yongjae Kim, (Kutztown University of Pennsylvania), Soojin Kim, (Kutztown University of Pennsylvania), and Frederick Garman (Kutztown University of Pennsylvania) Internship Final Project and Portfolio as a Student Learning Assessment Tool COSMA CPC: Integrative Experience This presentation details how the final project and portfolio are incorporated in the internship to directly measure student learning and outcome assessment. Through these requirements to assess all aspects of CPC areas, students are given the opportunity to gain a more holistic set of relevant experiences in a practical setting. Email: Yongjae Kim [ykim@kutztown.edu] __________________________________________________________________________________________ Jinhee Yoo (University of Minnesota) & Joshua M. Lupinek (University of Minnesota) Development of the Teaching Images Made Effective (TIME) Database COSMA CPC: Sport Marketing This presentation features the most used sport-marketing images used in teaching, as given from top sport management instructors worldwide. The results serve to broaden the media database of instructors so they may use these images to engage in effective classroom teaching. This presentation will be available for handout/electronic distribution. Email: Joshua Lupinek [lupi0017@umn.edu] __________________________________________________________________________________________ Charles H. Wilson (University of Tennessee) Flipping the Sport Management Classroom COSMA CPC: Social, Psychological and International Foundations of Sport Management Integrating the “flipped classroom” instructional delivery method into a traditional course allowed deeper connections and more meaningful applications. In-person class meetings of an undergraduate Recreation and Sport Management course (Social Issues in Sport) were bolstered with online presentations, assessments, interactions, and extensions making class time more productive. Handouts are available. Email: Charles H. Wilson [cwilson5@utk.edu]

Tim Newman (York College of Pennsylvania) Branding/Recruitment Video Assignment COSMA CPC: Sport Marketing This recruitment video is the final product of a branding study by Sport Marketing students. The first part surveyed current students and alumni. The second part involved the Public/Media Relations in Sport class producing the video based on the branding study results. A copy of the timeline/directions will be available. Email: Tim Newman [tjnewman@ycp.edu] __________________________________________________________________________________________ Tom Collins (Chowan University) Using Skype to Integrate Sport Management Alumni into the Capstone Experience COSMA CPC: Capstone Experience

This display demonstrates the involvement of alumni in a seminar course that prepares undergraduate students for their culminating internship experience. Former students are featured in weekly “Professional Perspectives” forums that coincide with a six-week unit on Career Development. A handout describes the activity and participant perceptions.

Email: Tom Collins [colliw@chowan.edu] __________________________________________________________________________________________ Rebecca Allen (Indiana University) “Decoding the Disciplines” in an Introduction to Sport Marketing and Management Course COSMA CPC: Sport Marketing This display features a poster featuring the “Decoding the Disciplines” model and the seven steps necessary to ensuring knowledge is being understood by students. A variety of example lessons, as well as a copy of the model will be provided. Email: Rebecca Allen [reballen@umail.iu.edu] __________________________________________________________________________________________ John Borland (Springfield College) Organizational Change/Advocacy Presentation in Sport COSMA CPC: Sport Marketing and Communication This display features a rubric to evaluate students' ability to advocate for a change within an amateur, grassroots or minor-league sport organization. Further, video examples of students presenting will be featured. An explanation of how the assignment is constructed and how students fully reflect on their presentation will be shared. Email: John Borland [jfborland@yahoo.com]

James E. Johnson (Ball State University) and Chelsie L. Krill (Ball State University) Integrating Graduate Students as Managers of Undergraduates in an Event Management Course COSMA CPC: Integrative Experiences This display will demonstrate an integrative approach to sport management education funded by a Community of Engagement grant whereby graduate students in a management theory course served as managers to groups of 3-5 undergraduates during execution of community-based events (i.e., golf tournament, 5k race). Supporting materials will be available. Email: James E. Johnson [jejohnson1@bsu.edu] __________________________________________________________________________________________ Demetrius W. Pearson (University of Houston) Facilitating Student Engagement and Academic Achievement via Enrichment Opportunities COSMA CPC: Integrative Experiences This laptop presentation highlights a unique pedagogical strategy employed to enhance student achievement, while concurrently facilitating on and off-campus experiential learning opportunities. The Bonus Incentive Project (BIP) enables students to improve their course standing and Sport Management career exposure via an optional enrichment activity. Strategy informational handouts will be available. Email: Demetrius W. Pearson [dpearson@central.uh.edu] __________________________________________________________________________________________ Eddie T. C. Lam, Ph.D. (Cleveland State University) Techniques in PowerPoint Presentation: The “NO”s COSMA CPC: All This presentation will demonstrate the techniques and examples of poor practices in PowerPoint presentation that can hamper the effectiveness of lectures (e.g., by instructors) and presentations (e.g., by instructors or students) that are delivered to the audience. These presentation skills can be applied to all fields/areas of Sport Management. Email: Tak C Lam [t.lam@csuohio.edu] __________________________________________________________________________________________ Kenneth D. Brubaker, Jr. (Ashland University) A Model for Combining Experiential Research and Program Evaluation COSMA CPC: Integrative Experiences This display demonstrates the connection between experiential research, program evaluation, and project management using a Junior level sport management research class. It will depict the process of forming relationships within the university and partnerships with schools and sport organizations in surrounding areas as students work through their own research project. Email: Kenneth Brubaker [kbrubake@ashland.edu]

R. Douglas Manning (University of New Mexico) Utilization of Smart Phone/Tablet Technology for Course Outcomes & Class Interaction COSMA CPC: Management (Sport Leadership)

Utilization of Smart Phone/Tablet Technology for Course Outcomes & Class Interaction was developed to assess student learning through innovative assignments and to encourage in-class participation. The display will include an overview of technological advancements, suggestions for Sport Leadership projects, and review relevant websites and applications utilized to enhance learning outcomes.

Email: R. Douglas Manning [rdm7938@gmail.com] __________________________________________________________________________________________ Donna Pastore (The Ohio State University), Megan Parietti (The Ohio State University), Youngho Park (The Ohio State University), Kristy McCray (The Ohio State University), Shaina Ervin (The Ohio State University), and So Ye Yang (The Ohio State University) “Ask the Experts” Podcasts for Event/facility Management Courses COSMA CPC: Management - (Sport Operations Management/Event & Venue Management) This display features “Ask the Experts” podcasts that were created for event/facility management courses. Each podcast includes an expert describing a scenario. Students write a paper answering the expert’s questions posed in the podcast. The template for creating a podcast and written student assignment are available in handout format. Email: Donna Pastore [pastore.3@osu.edu] _________________________________________________________________________________________ Gayle J. Workman (Barry University) "Flipping" Out Over Facility and Event Management COSMA CPA: Sport Operations/Event and Venue Management Flip teaching is a form of classroom instruction that emphasizes technology and interaction over lecturing. The “flipped” classroom encourages student engagement with and control of the learning process. This display presents techniques for reconstructing the traditional facility and events course to create a “flipped” classroom model. Handouts will be available.

Email: Gayle J. Workman [gworkman@mail.barry.edu] __________________________________________________________________________________________ Jennifer Parsons (Ashland University) and Lance P. Kaltenbaugh (Ashland University) Helping Your Students Prepare for a Career in NCAA Compliance COSMA CPC: Integrative Experiences

This display will help academic advisors of students interested in a career in NCAA compliance. Information regarding job requirements and job satisfaction as well as the best practices of those in compliance will be provided. The presentation will rely on market information and research data. A handout will be available.

Email: Jennifer Parsons [jparsons@ashland.edu] __________________________________________________________________________________________ Mark Howard (Florida State University) & Tom McMorrow (Florida State University) Keeping students competitive by introducing/incorporating Excel into the sport management curriculum. COSMA CPC: Finance/Accounting, Event & Venue Management

The use of technology for analyzing information has become commonplace in the sport business industry. Use of Excel for financial data is ubiquitous. This presentation provides examples of incorporating Microsoft Excel into Finance as well as Facility & Event Management classes. Rubrics and project outlines will be available as handouts. Email: Thomas Mcmorrow, [tmcmorrow@admin.fsu.edu] __________________________________________________________________________________________ Angela Lumpkin (University of Kansas) Using Lino to Engage Students COSMA CPC: Sport Ethics Lino, an online canvas, was used by graduate students in a sport ethics class to anonymously express opinions and view others’ responses to facilitate discussions. Students used smart phones, tablets, or computers to click on hyperlinks to ethical queries and post responses, appearing as “sticky notes” on the canvas. Email: Angela Lumpkin [alumpkin@ku.edu] __________________________________________________________________________________________ Jerry J. Wang (University of Georgia) and James J. Zhang (Advisor - University of Georgia) How to Utilize Social Media to Enhance Student Internship Learning? COSMA CPC: Integrative Experiences

This presentation is designed to illustrate the utility and technical ingenuity of social media (e.g., Facebook, Linkedin) in internship learning of students majoring in sport management. Derived from practical experiences, a highlight will be made on specific procedures for constructing effective social media platforms for current and future student interns.

Email: Junqi Wang [jerryw@uga.edu] __________________________________________________________________________________________ Cynthia Miller Veraldo (University of Cincinnati) Interactive Course Syllabus COSMA CPC: Sport Management Principles The syllabus is the contract students use to be successful in a course. This display features an interactive syllabus that links to important information such as journals used for assignments, grading rubrics, APA links, academic integrity policies, disability services, etc. The presentation will include handouts and a laptop display.

Email: Cynthia Miller Veraldo [veraldcm@ucmail.uc.edu]

Rebecca Achen (University of Kansas) Using Poll Everywhere for Interactive Lectures COSMA CPC: Sport Marketing The display consists of sample, interactive Poll Everywhere questions used in a sport management class. The online polling system connects students with content, encourages opinion sharing, checks for understanding, and varies the pace of the classroom. Sample questions and instructions for using Poll Everywhere is available in a handout. Email: Rebecca Achen [becky.achen@ku.edu] __________________________________________________________________________________________ Ryan K. Zapalac (Sam Houston State University) and Brent C. Estes (Sam Houston State University) Get Them in the Trenches: A Field-Based Project Focused on Event Production and Sales COSMA CPC: Integrative Experiences

This presentation will highlight the utility of a field-based project that stretches across multiple courses and instructors. The project involves three stakeholders including an American Hockey League (AHL) team, a graduate Sport Finance and Sales course, and a graduate Event and Facility Management course. Complete project details will be provided.

Email: Ryan Zapalac [rkz001@shsu.edu] __________________________________________________________________________________________ Kurt C. Mayer Jr. (University of Northern Colorado) and Eric Hungenberg (University of Northern Colorado) A Unique Student Gameday Experience for Career Exploration COSMA CPC: Integrative Experiences This learning activity entails a unique gameday facility tour with speakers exposing students to various facets of working in the sport industry. Further, post-tour debriefing encourages student reflection in examining potential careers, and classroom discussion links course concepts to sport management practices. A reflection handout is available to assist students. Email: Kurt Mayer [Kurt.Mayer@unco.edu] __________________________________________________________________________________________ Annemarie Farrell (Ithaca College) A Day Without Sports: Student Fan Challenge Assignment COSMA CPC: Sport Marketing Students’ lives serve as an ideal laboratory to study sport fandom. This assignment challenges students to eliminate sport fandom for 72 hours. Prohibited behaviors include: watching, listening, or talking about sports; wearing apparel; and engaging in sport social media. The display provides the assignment description and examples of student journals. Email: Annemarie Farrell [afarrell@ithaca.edu]

Robert P. Mathner (Troy University) and Anthony W. Dixon (Troy University) Sport Event Management: Planning, Organizing, Leading and Evaluating Student-Led Sporting Events COSMA CPC: Integrative experience.

This display features information related to an undergraduate Sport Event Management course whereby students are provided opportunities to plan, prepare and administer three separate sport and fitness related events. Syllabi, course rubrics, and other course related information will be on display and available in handouts. Email: Robert Mathner [rmathner@troy.edu] __________________________________________________________________________________________ Nels Popp (Illinois State University) Market Research Experiential Learning Assignment COSMA CPC: Sport Marketing Most sport marketing courses require students to develop a marketing plan for a sport organization. This assignment expands such a project by including a hands-on market research component. Students work as a class to collect consumer data regarding a real-life sport marketing issue, then use that data to develop group solutions. Email: Nels Popp [npopp@ilstu.edu] __________________________________________________________________________________________ J. Michael Martinez (Troy University) and John Miller (Troy University) Service-Learning in a “Super” Experience COSMA CPC: Sport Marketing John Dewey once stated that service-learning is learning by doing. This presentation will describe the steps that faculty followed to provide the quintessential way to student learning about sport marketing: volunteer experience at Super Bowl XLVII. Additionally, student learning rubrics and project outlines will be available as handouts. Email: J. Michael Martinez [jmmartinez@troy.edu] __________________________________________________________________________________________ Heidi Grappendorf (North Carolina State University) What works for male professors may not work for female professors: Rethinking building rapport with students. COSMA CPC: Social, Psychological, & International Foundations This display will feature best practices and differences for male and female professors related to building rapport with students. Research indicates rapport is associated with increased student participation, motivation and learning. However, effective strategies for male professors may not be for female professors. Handouts of best practices will be provided. Email: Heidi Grappendorf [hgrap@hotmail.com]

Minhong Kim & James J. Zhang (Advisor, University of Georgia) Providing Sea Sport Activity Classes for University Students during the Summer Sessions through Collaborations with Sea Sport Services COSMA CPC: Sport Marketing Sea sports (e.g., sailing, surfing) are a growing segment of the sport industry; however, university students in the U.S., especially in landlocked states, rarely have accessibility to these activities. This presentation highlights the need of collaborating with sea sport services so that courses can be offered during summer sessions. Email: Minhong Kim [minong82@uga.edu] __________________________________________________________________________________________ Rey Trevino (University of Houston) Use of Student Response Devices in the Classroom COSMA CPC: All This display features a demonstration of different strategies for using student response devices in large and small classrooms of any content course. A copy of example strategies is available in a handout. Email: Rey Trevino [ratrevin@central.uh.edu] __________________________________________________________________________________________ Yelena Yetao Wang (University of Georgia) and James J. Zhang (Advisor, University of Georgia) It Is Off Screen This Time: Developing Teaching Modules on Promoting Chinese Traditional Martial Arts in North America COSMA CPC: Integrated Experience Kung Fu Panda has pushed consumer interests in Chinese traditional martial arts to a new height. Contradictorily, their lack of off-screen popularity requires much promotional effort to garner a broader appeal. This presentation offers teaching modules on promoting martial arts to be incorporated into a sport marketing or activity course. Email: Yetao Wang [yetwang@uga.edu] __________________________________________________________________________________________ Melissa J. Davies (University of Northern Colorado) Double-Entry Journal with Application (DEJA) COSMA CPC: Activity requiring critical thinking and cooperative learning The double-entry journal is an ongoing assignment which requires students to read from the textbook and synthesize the material into a practical application of the knowledge. There is both an individual and a group component which allows students to share and discuss their findings. Exercise is available in a handout. Email: Melissa Davies [Melissa.Davies@unco.edu]

Dianna P. Gray (University of Northern Colorado) & Janet Howes (University of Northern Colorado) Hot Topics Debate and Nominal Group Technique COSMA CPC: Sport Marketing and Communications The Hot Topics Debate centers on the application of course content to contemporary industry issues. A Nominal Group Technique assists students in identifying issues. Students must research, analyze, and substantiate their findings in the context of a weekly staff meeting. Copies of the exercises are available in a handout. Email: Dianna Gray [Dianna.Gray@unco.edu] __________________________________________________________________________________________ Liz Wanless (Ball State University) Experiential Learning and Sport Event Management: Exploring the Cross-discipline Classroom COSMA CPC: Management (Event & Venue Management) This presentation will show incorporation strategies and effects of a cross-discipline classroom in experiential sport event management classes. Hospitality and Food Management majors join Sport Administration majors in two separate classes with two separate events: a 5k and health fair and golf tournament fundraiser. Benefits and drawbacks will be addressed. Email: Elizabeth Wanless [eawanless@bsu.edu] __________________________________________________________________________________________ Craig Esherick (George Mason University) Country Research Paper COSMA CPC: Sport Governance, Policy, Economics, International The purpose of this assignment is to give students an opportunity to investigate the governance of athletics in foreign countries where models differ based on funding, mission and deliverance of sport. Students are able to compare their research results with traditional American models. Email: Craig Esherick [craig_esherick@yahoo.com] __________________________________________________________________________________________ Chris Atwater (George Mason University) Interview Project-Sport Industry Professional COSMA CPC: Integrative Experience, Sport Management Principles, Communication

The interview project is designed to encourage students to meet and speak with individuals who are currently involved in sport at any level (youth, amateur, and professional sport, etc.) – By engaging in this activity, students become aware of the challenges and benefits associated with working in sport settings.

Email: Chris Atwater [catwater@gmu.edu]

Emily Must (University of Northern Colorado) Assessment Worksheet to Facilitate Preparedness and In Class Discussion COSMA CPC: Integrated Experiences Students receive a reading packet and complete a worksheet that will allow them to explain theories and concepts in their own words, assess research, and contemplate scenarios for application. Classroom discussion will be facilitated through sharing the information on the worksheet. Example worksheet and packet are available in a handout. Email: Emily Must [Emily.Must@unco.edu] __________________________________________________________________________________________ Windy Dees, PhD (University of Miami) Music Video Project Sport Marketing or Event Management This display will feature a music video project that can provide a digital portfolio of behind-the-scenes footage at a sporting event, a documentary of students’ volunteer experience at the event, and how they relate the experience to class content. Sample videos will be shown and a project brochure provided. Email: Windy Dees [wdees@miami.edu] __________________________________________________________________________________________ Tyler Hack (University of Missouri) Flipped Classroom and Risk Management COSMA CPC: Sport Venue Management This display introduces visitors to a flipped classroom module on risk management and safety in the sport venue setting. The display includes sample readings and lecture slides assigned in preparation for class, a sample quiz, and practical application activities. A copy of the lesson plan is available in handout form. Email: Tyler Hack [hackt@missouri.edu] __________________________________________________________________________________________ AJ Grube (Western Carolina University) Internship Performance Evaluation Forms COSMA CPC: Integrative Experience (Internship) This display features a mid-term evaluation and a final evaluation used by internship supervisors to assess the strengths and weaknesses of student interns. A copy of both evaluation instruments is available in a handout. Email: AJ Grube [agrube@email.wcu.edu]

Lacole McPherson (University of Minnesota, Crookston) Experiential Student Learning through a Real Marketing Plan COSMA CPC: Sport Marketing This display features an experiential learning opportunity for Sport Management students in conjunction with the Center for Rural Entrepreneurial Studies. Groups created marketing plans focused on research, segmentation, and promotional strategies for a local business. Project instructions are available in a handout.

Email: Lacole McPherson [llhook@crk.umn.edu] __________________________________________________________________________________________ Sophia D. Min, Kenneth K. Chen, & James J. Zhang (Advisor) (University of Georgia) It is the first academic course for him/her to teach: How to prepare the ‘Introduction to Sport Management’ course taught by a doctoral student? COSMA CPC: Management

‘Introduction to Sport Management’ is usually the first course that a sport management program offers to its undergraduate students. In universities where a doctoral degree is also offered, this course is often taught by a selected doctoral student. This presentation provides unique guidance on how to get him/her ready.

Email: Sophia D. Min [sdmin@uga.edu] __________________________________________________________________________________________ Emily Sparvero, University of Texas at Austin and Richard Lipsey, SBRnet Real Data, Real Learning: Incorporating SBRnet Research across the Curriculum COSMA CPC: Management, Marketing, Finance/Accounting/Economics This presentation highlights the integration of SBRnet data into sport management courses (e.g., Venue Naming Rights Summary in Sport Finance, Sports Logo Apparel in Sport Marketing). SBRnet supplements textbooks with up-to-date data and topics not traditionally covered in sport management textbooks. Handout will include assignments and corresponding SBRnet reports. Email: Emily S Sparvero [sparv@austin.utexas.edu] __________________________________________________________________________________________ Stephen Shin (Belmont University) & Jiho Kim (Wingate University) Financial Statement and Ratio Analysis COSMA CPC: Finance/Accounting/Economics (Principles of Sport Finance, Accounting, Economics of Sport)

This display features a project constructed to ensure students’ fundamental level of understanding of financial statements and skills in strategic financial ratio analysis. The project assists students in obtaining computer and financial skills to understand a company’s financial picture. A copy of work example, project guideline and rubric is available. Email: Stephen Shin [stephen.shin@belmont.edu]

Lawrence W. Judge, Laura Simon, and Morgan Gipson (Ball State University) Project REACH: A Course-integrated, Immersive Learning Project COSMA CPC: Sport Marketing Sport marketers play an important role in marketing health and fitness initiatives. The Project REACH immersive learning project partnered exercise science and sport administration students with YMCA clients in a 8-week fitness challenge, 5k, and health fair. Planning, marketing, registration, operations, financial management and personal training curriculum implications are addressed. Email: Lawrence W. Judge [lwjudge@bsu.edu] __________________________________________________________________________________________ Robert Zullo & Dan Sweeney (Seton Hill University) Powder Puff Football & Sociology of Sport COSMA CPC: Social, Psychological & International Foundations of Sport

This display illustrates how experiential learning can advance the teaching of gender in sport through hosting Powder Puff football. The on-campus game supports a local shelter that advocates the elimination of domestic violence. A handout identifies event checklist, dominant ideologies, strategies for active student cooperation, post-event reflection and student transformation.

Email: Robert Zullo [zullo@setonhill.edu] __________________________________________________________________________________________ Stephen W. Dittmore (University of Arkansas) How to use an iPad for paperless and efficient teaching and research COSMA CPC: Integrative Experiences

This display highlights iPad apps which can be used to increase efficiency of course teaching, grading and research. Apps showcased illustrate how iPads can assist in paperless grading of papers, course presentations, and archiving journal articles. Attendees are encouraged to bring iPads. A summary of apps feature will be distributed. Email: Steve Dittmore [dittmore@uark.edu] _________________________________________________________________________________________ Christi DeWaele (Winthrop University) Golfing for Scholarships COSMA CPC: Management (Event & Venue Management) This display will feature a course design that provides a “how to” guide to planning, organizing, and implementing a golf tournament. The course focuses on fundraising, sponsorship and marketing of a golf tournament to raise funds for department academic scholarships. Partnerships between the university and community will be highlighted. Email: Christi DeWaele [dewaelec@winthrop.edu]

Juha Yoon & Paul M. Pedersen (Indiana University-Bloomington) Integrating Sport Communication and Sport Management COSMA CPC: Sport Marketing & Communication PowerPoint slides in this display feature how sport communication courses can be integrated into sport management curricula. In addition to presenting the example layout of a university’s integration at undergraduate and graduate (master’s and doctoral) levels, sport communication syllabi can be viewed and copies of sample course tabsheets are available.

Email: Paul M. Pedersen [ppederse@indiana.edu] __________________________________________________________________________________________ Eric McDowell (Union College – NY) & Barb Kowal (CoSIDA) Developing an Application and Introduction of the Collegiate Athletic Communications Industry COSMA CPC: Sports Communications and Public Relations This course introduces the field of Athletic Communications, commonly known as Sports Information. The project, initiated by the College Sports Information Directors of America, presents students with experiences in the profession, including media relations, writing, event management, statistical and record keeping, website content, press conferences, and other related duties. Email: Eric McDowell [mcdowele@union.edu] __________________________________________________________________________________________ Elizabeth Cavalier (Georgia Gwinnett College and Ithaca College) Teaching Gender Issues in Sport in an Online Learning Environment: Strategies and Assessments COSMA CPC: Social, Psychological & International Foundations of Sport

This display features teaching suggestions for facilitating online interaction regarding gender issues in sport. It will include resources for navigating potentially sensitive course material in an online environment, promoting interaction between students and faculty, and utilizing online learning platforms to effectively teach topics relating to the social foundations of sport. Email: Elizabeth Cavalier [ecavalie@ggc.edu] __________________________________________________________________________________________ David Scott & Todd Seidler (University of New Mexico) Formative Assessment of Risk Management Plan Using the Tk20 Electronic Assessment System COSMA CPC: Legal Aspects of Sport

Assessment of student learning is too often summative and provides students with feedback only after an assignment is complete. This presentation will demonstrate how formative assessments are configured, evaluated and how feedback is provided to students who are submitting a risk management plan within the Tk20 electronic assessment system. Email: Todd Seidler [tseidler@unm.edu]

Tywan G. Martin (University of Miami) Heisman Trophy Campaign Project COSMA CPC: Sport Marketing/Communication The information in this presentation covers the development of a national Heisman Trophy campaign. This presentation features key requirements (e.g., goals, key messages, budget, evaluation method) students were to consider in the launch of the campaign. The display includes several student examples, handouts, and an evaluation rubric for the projects. Email: Tywan G Martin [t.martin@miami.edu] __________________________________________________________________________________________ Sonja Lilienthal (San Jose State University) Service Failure and Service Recovery Scenarios in Diverse Sport Settings: In-Class Active Learning COSMA CPC: Sport Marketing This teaching activity presents students with specific service failure and recovery scenarios in three sport situations: golf, stadium and fitness settings. Students create and perform both superior and poor service recovery. Practicing responses to common service failures reinforces the three tenets of organizational justice theory comprising the perfect service recovery. Email: Sonja Lilienthal [sonja.lilienthal@sjsu.edu] __________________________________________________________________________________________ Ashley Bowers, Ph.D. (Southeastern Louisiana University) and Christina Gipson, Ph.D. (Grambling State University) Assessment Rubric for Ethical Debates COSMA CPC: Ethics in Sport Management The display will feature a rubric designed to assess students as they engage in ethical debates in the classroom. The rubric was developed to evaluate organization and clarity, use of argument, use of cross-examination and rebuttal, and presentation style. A copy of the rubric will be available in a handout. Email: Ashley Bowers [ashley.gibson-2@selu.edu] __________________________________________________________________________________________