8/12/2019 TE MVNO
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- Smart phones and the intention to pay for mobile internet:With
the development of mobile internet services, more and more
consumers are adoptingsmart phones as their primary communication
device. A smart phone offers more advancedcomputing ability and
connectivity than a feature phone, and typically includes a
high-
resolution touch screen and offers Wireless-internet access to
web pages through a built-inweb browser. Telecommunication
companies have recently begun to promote smart phoneproducts in
hopes of promoting mobile internet services as a way to increase
revenues.Accordingly telecom service providers have a strong
interest in exploring ways to increaseuser intention to use mobile
internet through smart phones.
Many factors affect the user intention to adopt smart phone such
as:1- Interface convenience.2- Perceived content.3- Perceived
infrastructure.4- Design aesthetics.5- Attitude.6- Intention.7-
Perceived value.
Moreover, the increasing race of issuing new applications and
games on smart phones attractsmore new users every day. Also smart
phones educational use is a new trend making theopportunity of
using internet service on smart phone applications is very
high.
The following table illustrates the results of an online survey
was developed to collect thedata for a study of the educational use
of smart phones (Catharine Reese Bomhold,Educational use of smart
phone technology). The instrument was a 14 question mixedresponse
survey that inquired into student ownership and the frequency of
use of different
types of mobile computing apps.
Table (): Percentage of students reporting frequency of use of
apps, by app type.
If this was for worldwide so, there is no doubt that the
Egyptians have similar attitude andpurchase behavior towards smart
phones.
We have our own try to measure the intention of Egyptians to pay
for mobile internet and to
answer the question "is this is still growing?"We can answer
such question by the help of the official report of "The State of
The Internet"issued bywww.Akamai.comweb site.
http://www.akamai.com/http://www.akamai.com/http://www.akamai.com/http://www.akamai.com/
