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Rachel Cosford
How can employing nudge theory improve student attendance?
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
How can… TEACHINGDEVELOPMENTPROJECT
Improve attendance?
EMOJI’s
& TRAFFIC
LIGHTS
Rachel Cosford
This project employed ‘nudge theory’ to try to
improve student attendance rates…
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
Nudge Theory:
“A field of behavioural
science that is used to
modify people’s behaviour
in a ‘positive’ way”.
(Thaler & Sunstein, 2008).
Rachel Cosford
This project employed two methods that incorporated
nudge theory:
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
This project employed two methods that incorporated
nudge theory:
TEACHINGDEVELOPMENTPROJECT
PublicRegister
Rachel Cosford
This project employed two methods that incorporated
nudge theory:
TEACHINGDEVELOPMENTPROJECT
PublicRegister
AttendanceEmails
Rachel Cosford
Public Register:•Colour-coded to highlight performance (green= good, amber = fair, red= poor )•Completed in public view each class on the projector screen
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
Public Register:TEACHINGDEVELOPMENTPROJECT
Missed 0 classes
Missed 1 class
Missed 2 classes
Missed 3 classes
Missed 4 classes
Missed 5 classes
Rachel Cosford
Attendance Emails:•Personalised (addressed students by first name)•Set a benchmark (highlighted % of class that DID attend)•Included a Sad Face emoji
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
Attendance Emails:TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
Attendance Emails:TEACHINGDEVELOPMENTPROJECT
BENCHMARK
BENCHMARK
SAD FACE
SAD FACEPERSONALIS
ED
PERSONALISED
Rachel Cosford
How did it go? TEACHINGDEVELOPMENTPROJECT
There were highs & lows!
Rachel Cosford
Positive Points:•Attendance was up 11% on the previous term•Brought some student issues to light
Negative Points•Emails were too time consuming•Some students got annoyed
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
Findings:TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
11
26
14
7
24
8
16
10
3
11
73
62
71
43
46
1
2
3
4
5
ByWeekHow ManyStudentsA endedTheNext ClassA erRecievingaNonA endanceEmailEmailed A endend next Percentage
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
“Because it allowed you to compare your
attendance with the rest of the class,
which made you want to have good
attendance”
“It visually showed attendance,
and showed I wasn’t as good as I
thought”
“People in the orange/red reacted and
realised how little they attended”
“People just made a joke of it, didn’t take into account
reasons why people were absent. Took 15 minutes
out of each lecture, when we could have been
learning.”
“Because it allowed you to compare your
attendance with the rest of the class,
which made you want to have good
attendance”
“It visually showed attendance,
and showed I wasn’t as good as I
thought”
“People in the orange/red reacted and
realised how little they attended”
“People just made a joke of it, didn’t take into account
reasons why people were absent. Took 15 minutes
out of each lecture, when we could have been
learning.”
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
“I think because my absence was noted
instead of being neglected”
“It was irritating and had a very
accusatory tone. It was very
unsympathetic when I actually had a
serious reason for non-attendance”
“I think because it was actually noticed and
commented on, it made me make sure I was
in the next week”
“I think because my absence was noted
instead of being neglected”
“It was irritating and had a very
accusatory tone. It was very
unsympathetic when I actually had a
serious reason for non-attendance”
“I think because it was actually noticed and
commented on, it made me make sure I was
in the next week”
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
TEACHINGDEVELOPMENTPROJECT
Rachel Cosford
So that’s how… TEACHINGDEVELOPMENTPROJECT
help improve attendance!
EMOJI’s
& TRAFFIC
LIGHTS
