PLAN

IF How many times have you wanted or been reluctant to say that word?Are your wrong decisions or unwise choices that have led you to start your sentence with “IF”?

IFDespite that conditional sentence in the present or past tense, it still shows that you are not confident enough or are regretful about what you have done. Why not affirm what you want to do by a sentence without “IF”?

IF = Internship FairAs a university student, you always have lots of ambitions, among which is to have a bright future. However, to kick off well, an ideal internship that suits you will lay a great foundation for achieving your dream.Career is an important journey, as always. You must not allow yourself to use the word “IF” to talk about it. Therefore, Internship Fair will orient you clearly to prepare for your future. Let’s join Internship Fair and omit the word “IF” in the dictionary of your life.

“IF – INTERNSHIP FAIR”Internship Fair:

• An event aiming to give students career orientations from the very first step, which is to have a suitable internship. The target audience is university students all over HCMC.We bring the attendees choices, useful information to help them make important decisions for their future.

Coming to this event, the attendees will not only have the chance of finding out about but also have closer approaches to 6 different Recruiters in 6 booths. This is absolutely a wonderful opportunity when at the same place, at the same time, they can doing their own researches and asking questions for 6 Recruiters from 6 well-known Companies. What is more, they can take this chance-+ to make impressions on Recruiters.

• The invited Recruiters are from Domestic Companies or Multinational ones. Language used is Vietnamese.

• Furthermore, we also have a small tea-break for the attendees to relax and network with other friends about internship opportunities.

Purposes:IF is held under below purposes:

• Provide the attendees, especially those in second and third year, useful information when they are still confused about internship orientations.

• A place of people who have the same goals and wills of job/internship opportunities, encourage young people to choose the right internship for themselves.

• Bring Recruiters much closer to university students.

Time: 14h-18h, 20/4/2014Venue (Expected): Women’s Museum/Youth Cultural House

Scale: 120-150 attendees

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Main activitiesFinding out about Recruiters:• 6 Recruiters in 6 booths will give out information

about internship at their own companies.

• Q&A and interaction with Recruiters.

Networking with Recruiters:• Each booth is one place for the attendees to

approach their favorite Recruiter. • An interval for the attendees to network with

Recruiters or their representatives.

Teabreak + Music performances:• A small tea-break with cakes and soft drinks.

• Music performances to rouse the audience.

• A time period to relax and exchange views on Job/Internship opportunities.

Networking game:• At the end of the event, the attendees will have the

chance to join some interesting networking games about the 6 Recruiters to get beautiful gifts from the organizers.

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Event Timeline

Time Activity Human Resources

13h30-14h00 Final preparations All members

14h00-14h20 Welcome guests, Checklist Guest and Logistics team, Receptionists

14h20-14h30 Open fair, Play clip intro MC, Technical

14h30-15h00 Intro with speeches/clips about 6 Recruiters MC, Technical

15h00-16h30 Open booths MC, Recruiters, Supervisors

16h30-16h50 Tea break, Music performances Logistics Team, Guest Team

16h50-17h30 Concentrate the attendees to join back the booths MC, Supervisors

17h30-17h50 Networking Games MC, Supervisors, Recruiters

17h50-18h00 Close Fair, Reward trophies/gifts, Say goodbye All members

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Basic marketing plan:

Target:

• Catch the attention of students all over HCMC.• Reach the number of 120 attendees.• Promote the brand/image of BEC, Sponsors and invited

Recruiters.Targeted audience:

• All students regardless of major, age and gender. Strongly marketing at some universities such as FTU, UEH.

Marketing timeline:

6/4 13/4 19/4 20/4 26/4

Tạo hiệu ứng Hậu sự kiện

Chính thức marketing

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Channels:

• Offline: Poster, bookmark, standee, banner FTU Zone Class talks Book-selling at FTU2 and Youth Cultural House.

• Online: Website BEC Facebook fanpage BEC, fanpage FTU2 Đồng chí hội Send mails to potential attendees Forums of universities in HCMC.

• Moreover, the event will get the great supports of current members and former ones of BEC.

Potential Media Sponsors:

MARKETING PLAN

TABLE OF CONTENTS

1 M A R K E T I N G O N L I N E

35

M A R K E T I N G O F F L I N E

T I M E L I N E

Marketin

g online

M a r k e t i n g o n l i n e

Channels Content

Invitation Letter

Registration

• BEC fanpage• BEC website• FTU and other

universities forum

Time: 7/4 – 19/4

• Introduction of IF• Introduction of

companies• Some tips about

intership

• Register through a online link.

• After registering, each person will have a number, that number will be on his/her ticket.

• On the day before the event day, the attendances will receive emails which include the tickets scanned (with their number also)

• Based on the databases that we have collected in the previous events, we can send them a invitation letter to introduce about our upcoming event.

• The Invitation Letter also includes our fanpage’s link and registration’s link.

2

Marketin

g offline

M a r k e t i n g o ffl i n e

Location Activities

• FTU Campus• Youth Cultural

Centre

Time: 13/4 – 19/4

• Sales tickets• Class talk• Carefully note down

the number

4

Timeline

Late March

Spell Owl

Focus on: daily post on social media

April 7

OnlineMarketingLaunched

April 13

OfflineMarketingLaunched

April 20

Event day

6