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8/3/2019 TBWA Facts Sheet 2010
http://slidepdf.com/reader/full/tbwa-facts-sheet-2010 1/13
TBWA \ 2011 Fact Sheet
Tuesday, August 2, 2011
8/3/2019 TBWA Facts Sheet 2010
http://slidepdf.com/reader/full/tbwa-facts-sheet-2010 2/13
OVERVIEW
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the b
agency network but to be one of the most creative companies in the world. This 21st century goal is ambitious, and it has proven to be a catalyst in uniting over 11,000 peop
in 274 agencies, in 100 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and CMarketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification to name just a few.
And with the world, and our network, growing even more complex, it is important to have common ground.
Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the
of any marketplace, it creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of t
The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape.
Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape
impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition.
TBWA is ranked as a top-ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.”Fast Compa
placed TBWA 24th on its 2009 list of “The World’s 50 Most Innovative Companies” and as an Innovation All-Star in 2010.
TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom ’s brandednumerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and o
communications services to over 5,000 clients in more than 100 countries.
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GLOBAL CLIENTS
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GLOBAL MARKETING SERVICES
The Integer Group (www.integer.com
) is one of the world’s largest promotional, retail
and shopper marketing agencies, and a key member of Omnicom Group Inc. Integerlives at the Intersection of Branding and Selling® and creates strategic marketing
solutions for clients in categories that include retail, beverage, packaged goods,
telecommunications, home and shelter, automotive aftermarket and power sports.
Integer has more than 1,200 employees working in U.S. locations as well as
international offices in Africa, Asia, Australia, Europe, the Middle East and North and
South America. Join the conversation on shopping culture and brand strategy
at www.ShopperCulture.com.
E-Graphics (www.e-graphics.com) is a worldwide production network with 28 strategic
bases of operation in Japan, France, the U.S., Germany, Poland, the United Kingdom,Ireland, Netherlands and South Africa. Bolstered by cutting-edge, web-based technology,
E-Graphics provides clients with strategic and integrated solutions for the production and
distribution of their visual brand communications.
TBWA\WorldHealth is a marketing services network dedicated to integrating both the
professional (ethical) and consumer (DTP) communications needs of healthcare and
lifestyle brands. TBWA\WorldHealth has 22 healthcare-specific offices around the world,
as well as healthcare practice experts within core TBWA offices. The network manages
world-class brands including Lipitor, Viagra, Detrol and NuvaRing.
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GLOBAL MARKETING SERVICES
TBWA\Media Arts Lab (TBWA\MAL) was launched in 2006 and is made up of a broad
collective of creative talent from a diversity of backgrounds and media disciplines. With
client Apple at its core, the group develops communication ideas that leverage all kindsof innovations. It is a place for experimentation for new ideas about connecting people
with brands.
Zimmerman and Partners (www.zadv.com) is TBWA’s retail / local marketing
operation. With over 800 employees, Zimmerman has 22 offices across the U.S. toactivate local markets for clients.
TEQUILA is a leading global integrated marketing agency, dedicated to building and
managing customer relationships. Rooted in the philosophy of Disruption, TEQUILA
constantly challenges conventions with visionary ideas for clients like adidas, Nissan and
Standard Chartered Bank.
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EXECUTIVE LEADERSHIP
Tom Carroll \ President and CEOTBWA\Worldwide
Perry Valkenburg \ COO International and
President, TBWA\Europe
John Hunt \ Worldwide Creative Director
TBWA\Worldwide
Jean-Marie Dru \ Chairman
TBWA\Worldwide
Lee Clow \ Global Director Media Arts
TBWA\Worldwide
Denis Streiff \ Chief Financial Officer
TBWA\Worldwide
JeremC
The In
Carisa Bianchi \ President,
TBWA\Chiat\Day, Los Angeles
EmmaChief Op
TBWA
Keith Smith \ President, International
TBWA\Worldwide
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EXECUTIVE LEADERSHIP
Reg Lascaris \ President
TBWA\Africa and Middle East
John McNeel \ President, Global Clients
TBWA\Worldwide
Philip Brett \ President
TBWA\Group, South-East Asia
Rob SChief Cr
TBWA\Chiat\
Jay Bertram\ President
TBWA\Latin America
Nicolas Bordas \ President and CEO
TBWA\France
Laurie Coots \ Chief Marketing Officer
TBWA\Worldwide
Luiz Lara\ CEO
LEW’LARA\TBWA
Jean-Marie Prenaud \ Executive Vice President
Europe, International Clients
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Advertising AgeTBWA has been recognized as the Best International Agency of the Decade by
Advertising Age .
The Gunn ReportThe Gunn Report, established in 1999, combines the winners’ lists from all of the
major advertising award contests in the world and has consistently ranked TBWA as
the third most awarded network over the last 10 years.
Creativity MagazineCreativity magazine’s Annual Awards Report, which began in 2004, has ranked
TBWA as the most creatively recognized network in the world for three of the last
five years. In 2010 TBWA was ranked the second most creatively recognized
network; TBWA\Hunt\Lascaris ranked third TBWA\Chiat\Day LA ranked ninth as
the most creatively recognized agency’s in the world.
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TBWA wins three top awards at
Campaign’s Agency of the Year AwardsTEQUILA\Sydney won Digital Agency of the Year for the Australia and New Zealand
region. In the North Asia region, TBWA\Hakuhodo Japan won Creative Agency of the
Year, while TBWA \Korea was named the runner up in the same category. ThirasakTanapatanakul, Creative Juice\Bangkok’s Chief Creative Officer, scooped the
Creative of the Year award for the Southeast Asia region. The win marked the end of
a hugely successful 2010 for Creative Juice\ Bangkok, having won Agency of the
Year at Thailand’s Adman Awards earlier this year and emerging as the undisputed
winner at the Bangkok Art Director’s Awards with a total of 13 Bests.
Advertising AgeTBWA was ranked fifth on the AdAge A-List Standouts list. TBWA\Hunt\Lascaris was
named A-List International Agency Runner Up, while TBWA\Chiat\Day Los Angeles
made the list for Creativity’s Honor Roll.
The Pencil RankingsAt the 2011 D&AD and One Show, TBWA\Chiat\Day Los Angeles ranked third
over all in the world. They were also first at the One Show in the Agency
category.
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The EFFIE AwardsTBWA has been awarded the most Grand EFFIES of any agency network. The Effie
Awards honor the most significant achievement in marketing communications: ideasthat work. Since 1980 in the U.S., only 32 Grand EFFIEs have been awarded. TBWA
has won the distinction 12 times. In 2011, TBWA has been awarded Grand EFFIEs in
Netherlands, Hong Kong, and the Middle East,
AdweekAdweek recognized TBWA’s Apple “Get a Mac” campaign as its Campaign of the
Decade, and the Apple iPod “Silhouettes” as its Outdoor Campaign of the Decade at
the start of 2010.
Gatorade ReplayTBWA\Chiat\Day, Los Angeles won a Best in Show GRANDY at the 2010 International
ANDY Awards for Gatorade “Replay.” The campaign also picked up two Grand PrixLions, four Gold Lions, one Silver and one Bronze, making it the most awarded
campaign of 2010’s Cannes Lions competition. In 2011, the campaign continued with
Replay 2 & 3, winning two Pencils at the D&AD award, and Best in Show at the One
Show.
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Fast CompanyFast Company magazine named TBWA “Innovation All-Star in 2010.”
Trillion Dollar CampaignTBWA\Hunt\Lascaris Johannesburg’s “Trillion Dollar” campaign is now the most
awarded campaign in the world, winning at every major award show including theGrand Prix Outdoor at Cannes International Advertising Festival and the first ever ADC
Black Cube for Best in Show. The campaign also took home a Black Pencil at theD&AD awards and two Grand Clios.
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CONTACT US
Laurie CootsChief Marketing Officer
TBWA\Worldwide
T: +1-212-804-1085
Jeremy MillerCommunications Director TBWA\Worldwide T: +1-212-804-1162
Tuesday, August 2, 2011