Upload
rohan-paunikar
View
220
Download
0
Embed Size (px)
Citation preview
8/13/2019 TBR Wipro Org Redesign
1/21
1 Wipro Whitepaper | January 2012 Technology BusinessResearch Inc.
Defining processexcellencewith Wipro ITrgani!ation
Re"esi
gnJanuary2012
8/13/2019 TBR Wipro Org Redesign
2/21
TBRT ECH N O LO G Y B U SIN ESS RESEARCH , IN C.
8/13/2019 TBR Wipro Org Redesign
3/21
2 Wipro Whitepaper | January Technology Business
Contents....2
Introduction......3
Wipros Principles of Effective OrganizationalStructure ....3
Wipros IT Organization edesign Overvie!...."
Wipros IT Organization edesign #ra$e!or%.&
Wipros IT Organization edesign Capa'ilities.(
Critical Success #actors.......)
In Su$$ar*.++
,'out Wipro.
....++
,'out T-.++
8/13/2019 TBR Wipro Org Redesign
4/21
# Wipro Whitepaper | January Technology Business
Wipro Consulting Services IT Organization
edesignCrafting a long/ter$ strateg* foroperational efficienc*
Toda*s econo$ic cli$ate e0poses inefficiencies in practices across ITorganizations1 eigtening te need to consolidate s*ste$s1 eli$inateredundancies and $ini$ize inconsistent $etodologies for long/ter$gro!t.
T- Position
andE0ecutiveSu$$ar*
Wipro has i"entifie"opportunities topro$i"e roa"%apsolutions for the"esign an"i%ple%entation ofstrategic IT acrossan organi!ation to
"ri$e efficienciesfor clients. Wipro isco%&ining costsa$ings withi"entifyingprocesses to scaleglo&ally in supportof growth "ri$ing itsre"esignengage%ents.
'hallenges clientsface inclu"e
i%pro$ing agility(ser$ice le$elagree%ents )*+,s-or successoutco%es(&usiness $aluean" i"entifyingcost sa$ings
opportunities to the client. TBR &elie$es clients recogni!e
Wipros $alue proposition inre"esigning IT processesfor the long ter% an" are capitali!ing on new opportunities tostrategically cut costs an" i%pro$e IT effecti$eness
8/13/2019 TBR Wipro Org Redesign
5/21
/ Wipro Whitepaper | January Technology Business
Intro
duction
The nee" to "ri$e %ore
effecti$e &usiness
"ecisions an" le$erage
IT for efficiency(
co%pels enterpriseorgani!ations to
un"ertae initiati$es to
i%pro$e out"ate"
syste%s an" processes
while eli%inating costs.
To achie$e these goals(
organi!ations are
re"esigning their IT
"epart%ents to
esta&lish sustaina&le
co%petiti$ea"$antages( such as
enhance" custo%er
ser$ice uality.
nterprises are
le$eraging IT
organi!ation re"esign
pro3ects to facilitate
large4scale &usiness
transfor%ation(
acuisition integrations
an" opti%i!ation of
&usiness processoutsourcing.
TBR &elie$es
organi!ations across all
in"ustries recogni!e the
nee" to approach IT
organi!ation
i%pro$e%ents fro% e$ery angle to ensure platfor% sta&ility
an" flexi&ility. ,""itionally( we &elie$e organi!ations are
&eco%ing increasingly aware of the i%portance of %anaging
&usiness transfor%ation an" %erger integration through IT
organi!ation re"esign. *uch a co%prehensi$e approach allows
organi!ations to %ore easily a"3ust to $olatile %aret con"itions
&y integrating the IT organi!ation into the &usiness %o"el an"
pro$i"ing tools to effecti$ely support the &roa"er enterprise.
While cost au"its often focus on the IT organi!ation cost center
where spen"ing cuts ought to &e %a"e( TBR &elie$es the %ost
inno$ati$e organi!ations increase IT in$est%ents that "ri$e
%ore efficient operations for &enefits "uring "ownturns an"
e$entual reco$ery. Wi"esprea" "e%an" for IT organi!ation
re"esign has conseuently increase" significantly since the
"ownturn an" has persiste" throughout the gra"ual econo%ic
reco$ery.
Wipros well4foun"e" IT organi!ation re"esign practice le$erages
expertise in &oth technical an" $ertical in"ustries. The
co%&ination of this expertise with the co%panys co%%an" of
+ean an" *ix *ig%a %etho"ologies positions the fir% as a
&usiness IT consulting partner that ena&les clients to rapi"ly cli%&
the $alue chain. Wipros process re"esign nowle"ge expertise
an" capa&ilities( as well as its orientation towar" stan"ar"i!ation
an" fra%ewors %etho"ologies( ena&le it to "eli$er a client4
facing( co%prehensi$e solution for IT organi!ation re"esign that
offers &enefits at all le$els of the organi!ation.
8/13/2019 TBR Wipro Org Redesign
6/21
Case Stud*
-an%ing and
#inancialServices 4C in4ort ,$erica
The technology"epart%ent for a line of&usiness for the 56'lace" scale to %eetincrease" "e%an". Ina""ition( the "epart%entlace" coor"ination atthe glo&alle$el( ha" a high
a%ount of rewor an"the uality of its"eli$era&les wasinconsistent.
Wipro aligne" ser$icesto &usiness "efinitions(carrie"4 out en"4to4en"ser$ice "eli$eryanalysis( segregate"core an" non4coreacti$ities an""e$elope" a flexi&le
an" +ean "eli$ery%o"el to cur&expenses.
,s a result( Wipropro$i"e" the "epart%entwith a7
Reengineere""eli$ery %o"el thatis scala&le an"supports increases in"e%an" with littlei%pact on costs
8lexi&le operating%o"el *et of"efinitions an"reco%%en"ationsfor functions an"rolesRoa"%ap for
Case Stud*
Wipro 'ringsoperational 'est
practices to a5oint venture'et!een a leadingoil refiner* and ace$icalsprovider
n co%pletion of the3oint $enture( the twoorgani!ations create" asingle internal ITser$ices "epart%ent to
replace a syste% inwhich one co%panys IT"epart%ent co$ere"&oth co%panies. Thechallenge was torestructure the IT"epart%ent an" alignthe process with&usiness nee"swhile continuingoperationsuni%pe"e".
Wipro was &rought into i"entify roles an"responsi&ilities forwhich it use"go$ernance &estpractices to generate a%ore unifor% processfor operations. Theco%panyi"entifie" new ser$ice"eli$ery %o"els toi%pro$e IT ser$iceofferings.
,s a result of Wiprosassistance there is now7
,n IT organi!ationstructure( inclu"ing"etaile" 3o&"escriptions,n outsourcing
strategy, roa"%ap to i%ple%ent ITgo$ernance
I* 29001 co%pliant proce"ures an" policies
8/13/2019 TBR Wipro Org Redesign
7/21
WiprosPrinciplesofEffectiveOrganizati
onalStructure
Wipro initiates IT
organi!ation re"esign &y
exa%ining the state of a
co%panys organi!ational
structure( le$eraging its
principles of an effecti$e
organi!ational structure to
"eter%ine areas where
operational effecti$eness
can &e enhance". Wiproapplies its nowle"ge
of organi!ational
structure to IT re"esign
engage%ents to ensure
that any propose" changes
to an organi!ations IT
en$iron%ent support the
goals( processes an"
strategies that typify each
le$el an" "i$ision of that
organi!ation. The
consulting approach
e%phasi!es goal align%ent
at all phases of the IT
organi!ation "esign
process to ensure any
changes to an entitys IT
organi!ation synergi!e
across all organi!ational
le$els. Wipro highlights six
principles it applies to
"e$elop an effecti$e
organi!ational structurethat can carry out
transfor%ational IT
re"esign &y uni$ersally
connecting all ey
operational seg%ents of
the client organi!ation.
+. S%ills/'ased !or% assign$ents *eparating
e%ployees &ase" on sills an" capa&ilities allows the
organi!ation to effecti$ely plan an" utili!e the right
e%ployees( %ini%i!ing excess training an" "ownti%e
an" re"ucing errors %a"e while transitioning fro% one
process to the next. This separation contri&utes to
agility an" scala&ility( allowing client organi!ations to
ra%p up or ra%p "own efforts &ase" on "e%an".
2. Sared operations troug 5o' cards and service
re6uests +e$eraging share" operations allows the
organi!ation to align tea%s centrally for focal areas(
inclu"ing types of technology an" types of reuest
or function or other &un"ling options. rgani!ations can
reuest han"ling through 3o& car"s an" ser$ice reuests
In line with ser$ice catalogs an" ser$ice le$el
agree%ents( ser$ing to &alance worloa"s with %ini%u%
an" %axi%u% threshol"s on utili!ation le$els for
e%ployees.
3. #le0i'le operations By i"entifying a &alance" %ix of
core an" flexi&le resources as a strategic co%ponent of
scala&le operations( clients can %aintain a stan"ar" &ase
of e%ployees to run &aseline operations( or aug%ent
with an a"apti$e worforce "uring pea perio"s for
efficient an" effecti$e ra%p4up. Wipros pti%u% *ill
:ersatility In"ex ena&les clients to un"erstan" reuire"
sills across resources that help the% re%ain prepare"
an" flexi&le &y classifying resources into groups or tea%s
&ase" on specific technology focus an" functionality.
7. 8e$and $anage$ent De%an" %anage%ent
ena&les organi!ations to "e$elop rolling pro"uction
sche"ules that capture &aseline "e%an"( an" then
le$erage econo%ies of scale an" "i$ersifie" ser$ices
catalogs to offset "e%an" fluctuations that arise fro%
inaccurate forecasts an" unpre"icte" spies. ;ro"uction
;lanning an" 'ontrol %echanis%s with &aseline an"
pro3ecte" "e%an" help esta&lish $aria&le "e%an"
8/13/2019 TBR Wipro Org Redesign
8/21
Case Stud*
9arge Insurance4C in4ort ,$erica
To &etter un"erstan"how to %eet "e%an"an" "eter%ine the &estgrowth "ri$ers( the 56'enliste" Wipro to"e$elop worforceco%petency an" share"ser$ices that willi%pro$e operations.Through worshops an"reco%%en"ations(Wipro i"entifie" 19
structural gaps withinthe operating %o"el&loc. ,""itionally(Wipro reco%%en"e"achie$e%ent targets forthe IT organi!ation an"the nee" for ITtransfor%ation pri%arilyin its %anage%ent(which is a centralfunction.
Wipro "e$elope" aroa"%ap for IT
organi!ationtransfor%ation. The$en"ors uic pilotswithin a li%ite" scopeof the organi!ation
en$iron%ents.
:. Opti$ization of ;Cost of Service
8/13/2019 TBR Wipro Org Redesign
9/21
,s the a&o$e graph "escri&es( Wipro asserts that lea"ership is the
pri%ary co%ponent reuire" in an effecti$e organi!ation re"esign.
+ea"ers %ust possess a clear $ision of the e$olution an" &e
a&le to prioriti!e tass to e%power the worforce an"
%oti$ate the troops &ehin" %anage%ents transfor%ational
agen"a of retooling the IT organi!ation. 'ohesion in the
lea"ership tea% is essential( an" Wipro &elie$es it is the tie that
&in"s a transfor%ation an" lea"s
8/13/2019 TBR Wipro Org Redesign
10/21
Case Stud*
9arge Insurance#ir$
The insuranceco%pany ha" %ultiplefra%ewors(go$ernance%echanis%s an"re"un"ant processesspanning its fi$e$erticals. Despiteworing with se$eralconsulting fir%s( theco%pany was una&leto achie$e its "esire"process goals.
Wipro was &rought inan" esta&lishe" a;rocess =o$ernance'ouncil );'=- acrossthe fi$e $erticals(which ensure cross4functional processownership. Ina""ition Wipro
"esigne" the ;rocess >?uality organi!ationan" a ;rocess 8actory%o"el with a single?uality 5anage%ent*yste% )?5*-.
,s a result of Wiprosefforts( the clientachie$e" /0@ costsa$ings o$er atra"itional ?5*.
efforts fro% i"ea creation to i%ple%entation. Just as lea"ers
reuire e%ployees to &e flexi&le as IT organi!ations un"ergo
operational i%pro$e%ents an" process shifts( lea"ers %ust
possess the capacity for change an" %ust stan" &y their
%essage.
'lear "ecision %aing an" structure is the secon" co%ponent ofeffecti$e organi!ation "esigns( as roles an" accounta&ility
for "ecisions %ust &e transparent( clearly articulate" an"
un"erstoo" to esta&lish ownership of the transfor%ation.
rgani!ational structure %ust support o$erall o&3ecti$es of
consoli"ation or restructuring to pro$i"e a chain of co%%an" that
affor"s a clear path for inuiries an" clarity into each layer of the
organi!ation.
;eople constitute the thir" pillar of effecti$e organi!ation "esign(
as successful re"esign hinges on the capa&ilities of e%ployees to
perfor% &oth in"i$i"ually an" collecti$ely as an organi!ation. To
"ri$e pro"ucti$ity an" e%ployee satisfaction "uring tur&ulentti%es( Wipro &elie$es lea"ers %ust i%ple%ent perfor%ance
%easures an" incenti$es that closely align with corporate
o&3ecti$es.
8/13/2019 TBR Wipro Org Redesign
11/21
$ery "ifferent( an" ha$e "ifferent ser$icereuire%ents )resulting in "ifferent progra%spro$i"e"-
*
8/13/2019 TBR Wipro Org Redesign
12/21
Case Stud*
9arge Credit
Card#ir$
The cre"it car"co%panys IT"epart%ent wascostly( lace" cross4functional ownershipan" ha" re"un"anttools.
Wipro esta&lishe" a
;rocess xcellenceffice an"consoli"ate" theser$ice "es &yser$ice catalog(*+,s( +,s an"
8/13/2019 TBR Wipro Org Redesign
13/21
%etho"ology to
tacling IT organi!ation
re"esign.
8/13/2019 TBR Wipro Org Redesign
14/21
Case Stud*
4C -an%ingInstitution
,fter announcing thereorgani!ation of its ITorgani!ations corporate"irect reports structureas well as a %a3orconsoli"ation of itsenterprise4wi"e &usinessapplications the 56'&aning institutionselecte" Wipro to"e$elop a roa"%ap for
restructuring itsapplications an" ITinfrastructure into ashare" ser$ice %o"el.
To facilitate thereorgani!ation process(Wipro con"ucte"inter$iews with eyapplications users an"analy!e" 3o& sills(functions an" processesto assess the connecti$ity&etween occupation an"IT applications. Wipro also
exa%ine" the synergies&etween organi!ational ITprocesses an" assesse"the clients IT goals(go$ernance an""epart%entali%pro$e%ent initiati$es.
8/13/2019 TBR Wipro Org Redesign
15/21
WiprosIT
Organizationedesign#ra$
e!or%
To "esign a roa"%ap for
transfor%ation fro%
legacy operations to a
strea%line"
organi!ational platfor%(
Wipro le$erages its fi$e4
tiere" organi!ational
re"esign fra%ewor. To
ensure IT re"esign effortsalign across all ele%ents
of an organi!ation( Wipro
applies the &uil"ing
&locs outline" a&o$e
across fi$e fun"a%ental
organi!ational layers7
#ra$e!or%=uide To Set >pService Oriented-usiness >nit
Strateg* ?Structure
Des ign an" strucines s
*egrega te $alue "
n" seg%ent into co
8lex pool of res ou
lows opti %u% uti li
;ro"ucti $e align
Process ?8eliver*
3odels
2n"4to4en" $alue analysis of ser$i ce "el i$ery proces ses
?ua nti tati$e analysis to set( %ea sure an" pl anproces s( "el i$ery( ua lity an" cos t i%pro$e%ents
%&e" prototypi ng an" other rel e$a nt agile %etho"s to
People ? S%ills
I"enti fy &es t in4cl ass res ources an" appropri a
tel y alloca te to functi ons
'rea te "e"i cate" ' s &ase" on functi ona l an" tasexperti se
;ro$i "e tra ini ng to &alance capacity an" "e%a n"
Culture ?
Co$$unica
tion
,s ses s rea "i nes s of orga ni !ation for cha nge
'rea te a co%%uni cation fra %ewor0
'l early "efi ne goa ls an" o&3 ecti $es for each rol e
;ro$i "e on4&oa r"i ngA tra ini ng on ser$i ce4ori ente" &us i
nes s %o"el for tea % %e%&ers
Tec2nolog*
Infrastructure
;ro$i sion of appropri ate technol ogy tool s to s
upport softwa re "e$el op%ent life cycl e( confi gura ti
*
8/13/2019 TBR Wipro Org Redesign
16/21
Wipros IT Organization edesignCapa'ilities
Wipro shapes IT organi!ation re"esign offerings aroun" itsesta&lishe" fra%ewors an" %etho"ologies( as well as its
perceptions of the in"ustry4le$el tren"s i%pacting the
effecti$eness of organi!ational IT syste%s an" processes. Wipro
i"entifies specific areas constricting growth potential for clients
through a re$iew of their IT structures. Wipros fin"ings re$eal
that accepte" practices %ust &e fun"a%entally change" to lay a
foun"ation for new a$enues to growth. There are three typical
focus areas that %ust &e a""resse" to esta&lish a soli" fra%ewor
for growth7
1. Inflexi&le operating %o"els that contri&ute to inefficiencies
as operations respon" to $arying le$els of client "e%an"2. +i%ite" participation of IT as a strategic influencer of
technology4"ri$en &usiness growth
#. Di$ersification an" &roa" "istri&ution of IT ser$ices an"support across the
organi!ation that li%it the organi!ations a&ility to createsynergy.
Wipros IT organi!ation re"esign capa&ilities are supporte" &y its
well4esta&lishe" &ase of consulting resources. Wipros ca"re of
high4$alue consulting expertise is central to its highly speciali!e"(
$ertical4specific IT organi!ation re"esign offerings. The practice
has o$er E0 B;5 consultants with expertise that spans &usinessstrategy( organi!ational structure planning an" IT organi!ation
"esign. 'onsultants are certifie" in areas such as ITI+( 'BIT(
:alIT( '55i( ;RI6'2( an" +ean an" *ix *ig%a %etho"ologies.
Wipros consultants ha$e esta&lishe" practical experience in IT
organi!ation re"esign through participating in o$er #F
engage%ents with clients across $ertical in"ustries.
Wipro 'onsulting *er$ices IT rgani!ation Re"esign practice
targets 8ortune F00 co%panies across the glo&e with o$er E0G
experience" consultants with a uniue &len" of Business an" IT
"o%ain expertise. Wipros %etho"ology ai%s at transfor%ing
glo&al organi!ations an" "eter%ining what shoul" &e local $ersusglo&al.
Critical Success#actors
8/13/2019 TBR Wipro Org Redesign
17/21
Wipro treats each IT organi!ation re"esign engage%ent
separately( as the goals( interconnecte"ness of IT processes an"
syste%s( an" the characteristics of a gi$en organi!ations
operational strategies generally necessitate uniue( client4tailore"
approaches to the transfor%ation process. Transfor%ing an
organi!ation co%es with critical pi$ot points lea"ers %ust &e
cogni!ant of to ste% failure at all stages of re"esign. Wipros IT
organi!ation re"esign outlines three critical success factors
8/13/2019 TBR Wipro Org Redesign
18/21
that ena&le successful transfor%ation an" consoli"ation to &uil"an efficient IT
operatingunit7
+. >tilize a co$preensive design approac1 including
strateg* processes and people considerations'learly "efine" go$ernance( responsi&ilities an" ser$ice
le$els for a centrali!e" IT organi!ation is essential for
un"erstan"ing current organi!ational processes an"
functions an" "eter%ining areas that shoul" &e
reshape" to successfully transfor% the &usiness. In
"oing so Wipro assesses current processes(
applicationAreuest lifecycles an" worflow %aturity
le$els to e$aluate organi!ational rea"iness. ;roper scale
to capture synergies( sill pooling an" operational
efficiencies %ust &e un"erstoo" an" set in place( in
a""ition to creating %utually aligne" o&3ecti$es an"
priorities.
2. #ocus on process e0cellence1 ongoing
6ualit* and service i$prove$ent Best practices
an" co%pliance with in"ustry stan"ar"s are essential for
continuous high efficiency an" inclu"e such ele%ents as
'55I an" ITI+. To stri$e for opti%al efficiency an" lower
operational costs an" higher throughput( organi!ations
%ust continually a"opt i%pro$e" stan"ar"s an"
processes( allowing for the cost an" uality &enefits to &e
translate" to the client. By setting realistic( achie$a&le
near4ter% an" long4ter% goals( organi!ations can
continually i%pro$e their organi!ational effecti$enesswhile %aintaining a "iscipline" approach through a step4
&y4step i%pro$e%ent progra%. ,s a result organi!ations
will &e a&le to sprea" a culture of ser$ice excellence an"
continual uality i%pro$e%ents to e%ployees( helping to
%oti$ate an" sustain co%pany growth.
3. 8evelop staged i$ple$entation road$aps
according to te organizations cange
readiness rgani!ations nee" a plan of action
"e$eloping a co%plete roa" %ap to organi!ation
transfor%ation can re"uce the ris of set&acs along the
way. The shift to new platfor%s %ust &e articulate" tothose responsi&le for %anaging an" %aintaining IT
operational areas to help facilitate the organi!ational
shift. Ris analysis %easures an" re4e$aluating
particular changes are an i%perati$e part of the roa"4
%apping process to pre$ent organi!ations fro% engaging
in o$erly co%plex IT shifts that %ay ha$e a %ore
8/13/2019 TBR Wipro Org Redesign
19/21
"etri%ental i%pact on operations or costs than their
potential positi$e i%pact. ,s organi!ations pursue
transfor%ation( %easures %ust &e taen to reach a
le$el of change rea"iness where there is a strong
un"erstan"ing of what nee"s to &e a""resse" an" how.
,s organi!ational IT transfor%ations &eco%e increasingly
co%plex( with new inno$ations an" %ore a"$ance"
stan"ar"s( change awareness will &e a lea"ing factor in
"eter%ining the le$el of success an organi!ation can
achie$e through the process.
8/13/2019 TBR Wipro Org Redesign
20/21
InSu$$ar*
Wipros "e$elope" IT organi!ation re"esign capa&ilities are the
result of un"erstan"ing a &roa" spectru% of re"esign strategies
as well as its "e$elop%ent of stan"ar"i!e" fra%ewors(
un"erpinne" &y experience in such engage%ents. Wipro has a full
range of solution sets an" i%ple%entation tools reuire" to gain
traction in this fast4"e$eloping %aretplace &ase" on esta&lishe"
%etho"ologies an" strategic partnerships. TBR &elie$es Wipros IT
organi!ation re"esign ser$ices are &usiness i%perati$es(
reinforce" &y a growing nu%&er of &oth clou" an" %o&ility
initiati$es in "ay4to4"ay operations of a co%panys &usiness.
These engage%ents will trigger )an" &e triggere" &y- a nee"
to re&uil" the IT organi!ation with the least a%ount of
"isruption while %axi%i!ing flexi&ility an" taing a"$antage ofi%pro$e%ents in %o"ularity. TBR &elie$es Wipros
esta&lishe" portfolio of solutions an" ser$ices( tie" in with its
strong alliances( position the pro$i"er well to increase its
%aret share in the IT organi!ation re"esign seg%ent.
,'outWipro
Client
Wipro Technologies( the glo&al IT &usiness of Wipro +i%ite"
)6H*7WIT- is a lea"ing Infor%ation Technology( 'onsulting an"
utsourcing co%pany( that "eli$ers solutions to ena&le its clients
"o &usiness &etter. Wipro Technologies "eli$ers winning &usiness
outco%es through its "eep in"ustry experience an" a
#E0 "egree $iew of Business through Technology helping clients create
successful an" a"apti$e &usinesses. , co%pany recogni!e"
glo&ally for its co%prehensi$e portfolio of ser$ices( a
practitionerKs approach to "eli$ering inno$ation an" an
organi!ation wi"e co%%it%ent to sustaina&ility( Wipro
Technologies has 120(000 e%ployees an" clients across F/countries.
,'outT-
Technology Business Research( Inc. is a lea"ing in"epen"enttechnology %aret research an" consulting fir% speciali!ing in
8/13/2019 TBR Wipro Org Redesign
21/21
the &usiness an" financial analyses of har"ware( software(networing euip%ent( wireless( portal an" professionalser$ices $en"ors. *er$ing a glo&al clientele( TBR pro$i"es ti%elyan" accurate %aret research an" &usiness intelligence in afor%at that is uniuely tailore" to clients nee"s. TBR analystsare a$aila&le to further a""ress client4specific issues or
infor%ation nee"s on an inuiry or proprietary consulting &asis.
#or oreInfor$ation
TBR has &een e%powering corporate "ecision %aers since1LLE. 8or %ore infor%ation( $isit w ww .t & ri.c o %.
http://www.tbri.com/http://www.tbri.com/http://www.tbri.com/