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Taylor Woodrow Developments Analysts visit January 18 th 2005

Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

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Page 1: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Taylor Woodrow Developments

Analysts visit

January 18th 2005

Page 2: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Agenda

Introductions and Overview Iain Napier

Operations Tony Wilby

North West Region Bob Pickthall

Yorkshire / North East Region John Coker

Wrap up Iain Napier

Site visits

Page 3: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Long term demand trends are positive

Household growth

Longer life expectancy

Increased divorce rates

Later child bearing

Immigration

Changing demand patterns

Faster economic growth in South East

Decaying housing stock (oldest in Europe), especially in urban and former industrial areas

Supply-demand imbalance getting worse, especially in SouthDemand for smaller units, but also for family homes

Page 4: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Supply largely dictated by planning environment

Government promoting sustainable communities, urban regenerationand affordable housing

Barker Review

PPG3 update due shortly

Page 5: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

TWD Operational Strategy

National scope, predominantly mid-market but capable of operating in any price point, at any product type

Operate at scale in local markets, with support from central expertise as appropriate, e.g. land, complex projects, regeneration

Continually improve cost efficiency through control over supply chain and removing duplication

Improve capital efficiency by disposing of low yielding and long term assets

Maintain a 3-4 year land bank, supplementing regional acquisitions with strategic land, especially in areas designated for growth

Improve customer satisfaction through the “Customer Journey”

Improve skills through recruitment and training

Page 6: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Regional Structure

Average Sales/Region 820• Largest 1,075• Smallest 600

Northern Division 30%

Central Division 20%

Eastern Division 25%

Southern Division 25%

Page 7: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

TWD Structure

Northern Division

Central Division

Southern Division

Eastern Division

Land and Planning

Finance Central Services

Chief Executive

Page 8: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Agenda

Introductions and Overview Iain Napier

Operations Tony Wilby

North West Region Bob Pickthall

Yorkshire / North East Region John Coker

Wrap up Iain Napier

Site visits

Page 9: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Typical Regional Structure

Land Director

Technical Director

Commercial Director

Production Director

Sales & Marketing Director

Finance Director

Customer Care Director

Regional Managing Director

Land Managers

Technical Managers

Commercial Managers

Estimators

Buyers

Production Managers

Sales Managers

Marketing Manager

Part Exchange Managers

Bryant Design

Customer Service

Managers

Central Finance Team

Page 10: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Land and Planning

Strategic Land Team

Regional Land Team

• Centrally/Regionally based• Large sites• National vendors• Also manage planning

on “strategic” land

• Regionally/locally based• Smaller sites (typically >50 units)• Local/regional vendors

• Rigorous evaluation process; competitor benchmarks, costing etc• Risk assessment (market, development, build etc)• Standard return criteria• Defined limits for Delegated authority and Board approval• Bi-weekly Investment Committee meetings, chaired by CEO

Page 11: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

TechnicalStandard Product

Page 12: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

CommercialSupply chain management

Phase 1 quick wins (Oct 03 - Feb 04)Price and volume benefits from rationalised agreementsRevised specification cost reductionsPhase 1 supply chain database, controlling supplier proliferation

Phase 2 (Jan 04 onwards)Balance of major agreements reviewed

Phase 3 (Jan 05 onwards)

Reviewing supply routes and logistics, including WCL & Prestoplan

Consolidate key sub contract trades and embedded materials

Consolidate value from e-business initiatives (e.g. more reverse auctions, consolidated billing, Call-off/Order solutions)

Page 13: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

CommercialSupplier Database

Easy to use central reporting for all Taylor Woodrow UK supplier information

Controls supplier adoption, prevents leakage

Mitigates risk e.g. suppliers expired insurances policies

Includes quality reporting to manage underperformance, and steers business to better value for money suppliers

Page 14: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

CommercialWCL

Acquired with WilCon

Rolling out nationallyCurrently supply 40% sites

Excellent logistical management

Benefits fromMaterials savings

Site savings

Transaction processing savings

Profitable

100.0% 99.6%

50%

55%

60%

65%

70%

75%

80%

85%

90%

95%

100%

On Time Complete

2004 KPIs

Page 15: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Sales and MarketingLead Generation

Page 16: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Sales and MarketingSales Pod, Wharf Lane

Page 17: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Sales and MarketingBryant Design

Page 18: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Customer CareThe Customer Journey

Page 19: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Customer CareCustomer Satisfaction

30 day surveysMade to feel like a valued customer

Service on moving in day

Cleanliness of new home

State of readiness of new home

Handling of issues raised

Kept informed of when work undertaken

Length of time to resolve remedial issues

Likelihood to repurchase

Recommend to a friend

Overall satisfaction

Monthly league tables

50%

55%

60%

65%

70%

75%

80%

IndustryAverage

BarkerTarget

TWD

Recommend to a friend

Page 20: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Financial Controls

Landbank

Build Costs

Prices and Discounts

Page 21: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Agenda

Introductions and Overview Iain Napier

Operations Tony Wilby

North West Region Bob Pickthall

Yorkshire / North East Region John Coker

Wrap up Iain Napier

Site visits

Page 22: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

North West Regional Overview

North West 2003 – 360 Completions

Integration of three companies January 2004

Integration very successful

North West 2004 – 1,075 completions

Requirement of a TWD region

Quality and experienced, senior and mid management

Partnership with major subcontractors / trades

Capitalise on efficiencies of scale

Land – 3 + years

North West Market

Planning Environment

3 land teams

Page 23: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Renewal Pathfinders

Urban Regeneration Communities and New Deal for Communities

Major sites

Planning Environment

Page 24: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Regional Overview - Introductions

Mark Mainwaring – Development Director

Jason Newton – Sales and Marketing Director

Ken Speakman – Production Director

Brian Warrington – Commercial Director

Page 25: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

North West Regional Overview

<5%4%% affordable

35%27%% apartments (inc high rise)

<5%10% e% High rise

70%65%% Brownfield

£188k£174kAverage Selling price

1,07517,300Annual completions

TWDMarket

Page 26: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Regional Overview

Page 27: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Calders Green, Wychwood Park76 homes

8 hectares

Commenced September 2003

Greenfield site with a mix of large detached properties and apartments

2nd Phase – Wychwood Park146 homes

4.5 hectares

Commenced September 2004

Greenfield mid range detached, mews and timber framed apartments

Page 28: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Sandringham Gardens, Reddish (near Stockport)

107 homes

2 hectares

Commenced mid 2003

Complete mid 2005

Brownfield lower – mid value mews / timber framed apartments

Page 29: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

The Oaks, Leyland

392 homes

13.5 hectares

Commenced mid 2003

Brownfield mixed scheme -detached, mews, timber framed apartments

Page 30: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

The Beeches, Chester

20 homes

Commenced January 2004

Complete December 2004

Brownfield mid range, high quality timber framed apartments

Page 31: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Summary

Integration successful

Large regions do work!

North West market stable

Future planning concerns

Page 32: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Agenda

Introductions and Overview Iain Napier

Operations Tony Wilby

North West Region Bob Pickthall

Yorkshire / North East Region John Coker

Wrap up Iain Napier

Site visits

Page 33: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Regional Overview

Page 34: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

North East Regional Overview

Established region

Wilson Connolly successfully integrated

Management strength enhanced

Experienced Management Team in place

Partnership with major sub-contractors

Good cost control

Page 35: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Regional Overview - Introductions

Andrew Aitchison - Production Director

Alison Deakin - Sales Director

Paul Oxtobey – ‘Complex’ Director

Martin Purdy - Commercial Director

Page 36: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Yorkshire/North East Regional Overview

5%4%% affordable

45%26%% apartments (inc high rise)

15%10% e% High rise

70%70% e% Brownfield

£174k£175kAverage Selling price

1,00020,000Annual completions

TWDMarket

Page 37: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Renewal Pathfinders

Urban Regeneration Communities and New Deal for Communities

Renaissance Towns

Major sites

Planning Environment

Page 38: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Newcastle Great Park

Joint Venture

Planning consented – October 2000

484 hectares

2,500 homes (300 completions to date)

80 hectares business park

16,000 new jobs in 10 years

Page 39: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Newcastle Great Park

Page 40: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Royal Hospital, Halifax

NHS hospital site

2.5 hectares

Planning consent October 2002

118 houses / apartments

Page 41: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Bracks Farm, Bishop Auckland

Farmland

7.3 hectares

Planning consent July 2000

149 homes

Page 42: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Baltic Quay, Gateshead

Vendor – Gateshead Borough Council

2 acres

Planning consent May 2001

241 apartments and penthouses

Page 43: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

NHS Hospital Site

175 New Build Apartments/Houses

100 Refurbished Apartments

Commenced March 2002

Construction scheduled to complete July 2005

Parklands, Wakefield

Page 44: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Agenda

Introductions and Overview Iain Napier

Operations Tony Wilby

North West Region Bob Pickthall

Yorkshire / North East Region John Coker

Wrap up Iain Napier

Site visits

Page 45: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Group Strategy

Focus on housebuilding in the UK, North America and Spain/Gibraltar

Improve efficiencies in UK housebuilding and position ourselves to benefit from market recovery

Drive profitable growth in North America

Grow our business in Spain whilst continuing to target the UK second home market

Grow Construction’s UK profits while managing the risks in the business

Manage down debt through disposal of low yielding assets and working capital management

Page 46: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Schedule for the rest of the day

Site visit – Parklands, Wakefield

Lunch

Depart c. 1.30pm

Page 47: Taylor Woodrow Developments/media/Regions/migration... · Bryant Design Customer Service Managers Central Finance Team Land and Planning Strategic Land Team Regional Land Team •

Taylor Woodrow Developments

Analysts visit

January 18th 2005