Tawkon Lecture At Carmel Ventures

| Carmel Ventures 14.01.11


•  Management: Extensive mobile & telecom experience

•  operating Nov 2008

•  Working with a leading RF lab

•  Funded by Israeli, US & Canadian private investors

•  Patent pending technology

•  Participating in cellular radiation research (US)

•  Platforms supported: BlackBerry, Android, iPhone (soon…)

About us


About us


tawkon is a unique approach to handling public concerns of mobile

radiation


Drive Safely Eat Wisely Talk Responsibly

tawkon is a unique approach to handling public concerns of mobile

radiation

reduce exposure… without reducing usage


How it all started…


How it all started…

Startup Tawkon gave me a sneak-peak developer build of what I believe is the most important app on my iPhone. What does is do? It analyzes the cellular radiation your iPhone

5 | Now keep talking...

Let People See Radiation


Take Action


Know It Worked


Avoid Cumulative Exposure


Help Others


During a Call


Over Time

15 | Carmel Ventures 14.01.11

Building tawkon for iPhone (first version)


•  Parallel Processes: Development vs. DesignScope Refinement:

Early Documents -> Application MapUser Flow

ReviewSchematic DesignVisual DesignDevelopment Team

Integration

Building tawkon for iPhone: outline


Brand Identity

Scope Refinement

User Flow Review

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final

Infra / BL Prototype

UI Mockups

Dev. & Integration

Parallel Processes: Development vs. Design


Brand Identity

Scope Refinement

User Flow Review

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final


UI Mockups

Dev. & Integration



•  Defining the brand & product look & feel

•  Choosing the top messages to consider in the following

processes

Outcome:

•  LogoVisual languageProduct guidelines

Brand Identity


Brand Identity

Scope Refinement

User Flow Review

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final


UI Mockups

Dev. & Integration



S. Jobs: “I'm actually as proud of the many things we haven't done as the things we have done.” • Putting yourself in the user’s shoes • User interaction/scenarios analysis • Focusing on the product core values • Making tough decisions

Outcome:

• Removed ~30% of planned features

• Detailed map of precise user flows

• Final PDR / MRD

Scope Refinement / User Flow Research


Brand Identity

Scope Refinement

User Flow Review

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final


UI Mockups

Dev. & Integration



Schematic Design


Schematic Design


Brand Identity

Scope Refinement

User Flow Review

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final


UI Mockups

Dev. & Integration



•  Choosing a visual theme

•  Aligning with platform & technology limitations

•  Define animations

Outcome:

•  Designed screens

Visual Design


Visual Design


Brand Identity

Scope Refinement

User Flow Review

Schematics Design

Visual Design

Production

Initial Prototyping

PDR / MRD

PDR / MRD Final


UI Mockups

Dev. & Integration



Production & Dev. Integration

•  Multiple iterations

•  Getting the production items ready-made to

development needs

•  Performance optimizations


tawkon for BlackBerry


•  Main Task: Changing interaction - from touch to keyboardRetaining

the look & feel of the brandThe ProcessMinimal SchematicsVisual

DesignProductionIterative Integration

Building tawkon for BlackBerry: outline


tawkon for Android


•  Platform ResearchScope RefinementSchematic Design (revisiting

work from tawkon for iPhone)Visual Design (planning for good citizen

+ refining designs)

•  Production

Building tawkon for BlackBerry: outline


•  tawkon & nascent brainstormed possible implications of tawkon running in the

background

•  Different behaviors interaction styles were considered

•  New platform, new questions:

•  How does the app interact with other apps?

•  How do notifications look?

•  Where are the settings ?

•  Widgets ?

•  What are the best practices?

•  What are the platform guidelines?

Outcome:

•  Acquiring the toolbox in order to make design decisions

Platform Research


Schematic designs were refined based on iPhone’s to accommodate

background running, notifications, Android guidelines best

practicesSpecial care was given to being ‘good citizen’ on Android,

as well as using native controls UI elements where possible.

•  Outcome:Application full mapUI use cases mapMust have reference

for developer

Schematic Design


(images of major tawkon for Android screens)

Visual Design

37

•  Shortening development

timeCompressing assetsGetting best

performanceMinimal memory

footprintRetaining quality


Production


thank you