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8/6/2019 TavessSample3 Content Management Solutions Market US Europe
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Snapshot of the project ‘Content ManagementSolutions (CMS) market in the US and Europe’
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Key Trends
• Demand for content over multipledevices
• Content monetization throughsubscriptions and advertisements
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• Demand for high quality online content• Growing market for video on demand
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• Increased focus on local content
• Demand for personalized services
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• Increased penetration of subscription-based streaming services
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Drivers Challenges• Greater integration required over
multiple platforms
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• Video content demand on mobiledevices presenting newer revenueopportunities
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• Service bundles driving the demand ofmulti-play service platforms
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• Burgeoning user generated contentincreasing video sharing web sitetraffic
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• Limited technical knowhow
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• Unfavourable tax policies• *******
• Resistant of digitization of …..
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US
UK
Fra.
Ger.
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Key Trends
Demand for content overmultiple devices
Content monetizationthrough subscriptions andadvertisements
Trend 3
Trend 4
Details
• Consumer’s preference to watch video content over multiple devices and the
need for better integration across devices is leading to growth of contentmanagement services in the country.
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Content delivery strategy of iTunes
iTunes Music Store launched by Apple Inc. in April 2003, accounts for more than 60% of the global digital musicmarket share. iTunes facilitates users to download music, music videos, movies, TV shows, and audio books, andoffers free streaming services such as audio and video podcasts, lectures and speeches from universities,museums and cultural centers. Apple’s recent acquisition of the streaming music service Lala has raisedspeculations on Apple’s entry in the streaming music service. Lala provides Apple with an upload technology, in
which Lala searches for a user’s personal music collection and allows free streaming of the collection therebyallowing users to play their personal music on any web browser............................................................... ........
Content delivery strategy of Amazon
Amazon which started its online operations in 1995 launched its online music store, Amazon MP3, in September2007. It provides users access to a catalog of more than 6m songs, and commands more than 10% market share of digital music market. Its latest move to acquire Amie Street, a music sharing web site, is expected to speed upAmazon’s entry in ................................
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Vendor Overview Product portfolio Strategy
Akamai Technologies
Holds a leading position in the content delivery space,and focuses on providing services for improving web andmobile content and applications, online high definition(HD) video, and secure e-commerce. The companycrossed one billion mark in revenues in 2010, up 19%year-over-year.
The company provides four majorcontent solutions encompassing DigitalAsset Solutions, Dynamic SiteSolutions, Application Performance,and Advertising Decision Solutions.
Has evolved from delivering staticcontent to on-demand content services.Its focus on cloud based delivery modelis very justified as cloud baseddelivery..............
Limelight Networks
Provides content delivery network services forbusinesses focused on video, music, games, software
and social media, in addition to associated services suchas storage, data center, transit, and consulting services.It recorded revenues of $183.3m for fiscal year 2010 andemploys 689 employees.
Limelight provides users with its XDPlatform with adaptive intelligence,
which facilitates in ...............
The company is laying strong emphasison providing content services to
enterprises and the government sector.It is also investing in the developmentof mobility and monetization solutionsand...............
Level3Communications
Owns and maintains over 54,000 intercity route miles,and its network offerings span Internet Protocol (IP)services, broadband transport, collocations services, andpatented softswitch-based managed modem and voiceservices. The company has developed contentdistribution services through the acquisition of the
Content Delivery Network services business of SAVVIS,which it purchased in January 2007, and the acquisitionof Ireland based Servecast Ltd. in July 2007.
Level 3 is an international provider offiber-based communications servicesand provides …………………
Level 3 Communications’ forte is good
quality streaming services at verycompetitive price points owing to whichit was able to……………………
EdgeCast Networks
Highwinds Network
CDNetworks
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Date Player Solution provider Details
April 2011 Hulu Level 3 Communications Hulu signed a 3 year contract with Level 3Communications for delivering online …..
Feb 2011 Amazon Limelight Networks Amazon subscribed to the online delivery services ofLimelight Networks…..
Jan 2011 Apple Akamai Technologies Apple announced its collaboration with Akamai todeliver live and on-demand high definition, 3Dstreaming for both PC and television.
Dec 2010 Canadian BroadcastingCorporation
Akamai Technologies CBC subscribed to Akamai’s cloud-based videopublishing and analytics services…………………
Nov 2010 Verizon Wireless Akamai Technologies Verizon signed a contract with Akamai to avail its cloudoptimization solution, in addition to Web ContentOptimization (WCO) for facilitating ....…………………
Oct 2010 Nintendo Akamai Technologies …………………
July 2010 Fox Interactive Akamai Technologies …………………
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Cloud based CMS
Future of digital content delivery lies in cloud based services which can enable users toaccess services such as music, videos as a service………...
Streaming services offered by e-commerce web sites
E-commerce web sites are expected to offer streaming services in the near future andthis trend is evident from........................
Increase in subscription based services
Subscription based services which require users to pay a monthly fee for accessingunlimited music or video services is gaining traction..........
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