Taste sensation indulges intechnology treat

Patisserie ValerieCase Study

Gaining an international reputationand a celebrity following is no meanfeat, but for the havens of self-indulgence known as Patisserie Valerietheir reputation for creating mouth-watering patisserie is second to none.

Catering to the affluent lifestyle of the residentsof Belgravia and Kensington, Patisserie Valeriealso operates alongside the famous Druckerschain and both operations have always pridedthemselves on their ability to create delectablepatisserie, delicious food and great coffee.

Today the chain boasts over 50 stores with ageographic spread covering from Leeds in theNorth, to Poole in the South, and as far East asNorwich moving into Wales.

Organising such a far reaching multi-site operation could haveproved difficult, yet by using MCR Systems retail point of saleequipment now gives the chain a smooth running process.Having worked for a number of years installing the EPOS systemfor Druckers, MCR were then approached by Patisserie Valerie toroll out a new system.

MCR installed the EPOS management system that includesUniwell’s DX 895 point of saleterminals, which are particularlypopular in the hospitality/retailarena due to their advancedsoftware. This is supported by ahead office system providing centralcontrol over all prices and tillfunctionality.

Vantage HouseVantage ParkLeicesterLE4 9LJ

Tel 0116 299 7000Fax 0116 299 7001

Email info@mcr-systems.co.ukWeb www.mcr-systems.co.uk

Each store receives updates from headoffice and provides the tools for the sitesto manage stock. Sales and stock reportsare then fed back to head office over asecure broadband connection. The systemalso provides program updates and datatransfers between PC, kitchen printers andother EPOS terminals in a network. For

sites that need a compacttouch screen display till, theDX 895 also offers tableplan facilities to allow formore efficient roommanagement.

Matthew Gatter,director of MCRcomments: “As an

expanding company,Druckers were looking for

an EPOS provider who wereable to provide a full head office

solution, complete project managementwith nationwide support. Our expertiseand infrastructure meant we could supporttheir growth, and that led to our contractwith Patisserie Valerie, as they knew wecould deliver when it came to multiplesites.

“With shops in the likes of Belgravia andKensington you can imagine the clientelethey draw in, from ladies who lunch tocelebrities and we knew their EPOS systemhad to reflect the quality service they wereoffering.“

• Head Office Management andReporting system

• EPOS deployed to over 50 sites

• More efficient and increased speed ofservice using kitchen / dispense printers

Taste sensation indulges in technology treat

Points Of Interest

With literally hundreds of customers comingthrough the doors of each store, and the fast paceof the world we live in, the EPOS system had threemajor criteria, efficiency, flexibility and ease of use.

Patisserie Valerie’s EPOS manager, Rob Huntexplains: “We needed our tills to represent our fullrange of products, cakes, sandwiches, drinks etc ithad to be designed to our specification. Perhapsmore importantly it has to be easy to use, therereally isn’t any point having a system that causesmore problems than it solves. By linking with backoffice we have complete control over stock, whichtables have been served, and each member of staffhas their own logon so it’s personalised.”