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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
TASTE OF MEXICO Online Marketing, Print Advertising, Social Media
and Print Advertising Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including: • Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the event. • Social Media Campus Circle utilized its own Social Media channels to promote the event.
We disseminated content through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising.
Campaign Recap
Banner Ad – 1.7 Million Impressions, 346 clicks • Trailer - 116 page views Dedicated Email– 24K+ sent, Opens – 2,401, Clicks – 59,
Photo Gallery - 136 Page Views Newsletter Banner Ad 8X – 24K+ emails, 2,512 page views, 54 clicks Bitly Clicks - 415, Sweepstakes – 1,616 page views, 483 entries Social Media - CC related channels: Facebook – 6,485 Twitter- 3,038 Online Content – 1,769 page views • Online Calendar - 92 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Campaign Related Page Views – 8,642 Total Clicks – 459
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Bitly Tracking Links Event Brite Link - 346
Official Website Link - 69
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 600K. Clicks – 346.
Dedicated Email
Delivered – 24,212 Opened – 2,401
Clicks – 59
Online Content
Page Views – 543 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content 2 Page Views – 301
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Online Content 3 Page Views – 925
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Campus Circle
Newsletter Emails – 24,195 Opens – 2,512
Campaign Clicks – 34 Total campaign clicks
- 54
Online Calendar
Post
Page Views – 92 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Client Trailer
Page Views – 116 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Photo Gallery
Page Views – 136 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Page Views – 1,616
Entries – 483 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes - Age
Sweepstakes - Ethnicity
Sweepstakes - Gender
Sweepstakes - Status
Social Media Posts Facebook – 6,485 likes Twitter – 3,038 followers
Social Media Posts #2 Facebook – 6,485 likes Twitter – 3,038 followers