Task 9- Formal Proposal

Title

I have decided on the title ‘RIFT’ for my Music Magazine. I have chosen the word Rift as it carries connotations of distortion and being broken- themes which are touched upon occasionally in the rock music genre, Rift is also sometimes used instead of the word ‘riff’ when describing a guitar riff, a particular arrangement of notes which is common in rock music which would appeal particularly to the niche market of rock music fans.

Genre

I have decided to do a rock music magazine, focusing mainly on alternative rock. I have decided upon this genre as I have a personal interest in it and know knowledge on the topic before even constructing my magazine, being able to have a strong understanding of the codes and conventions of said genre’s magazines. I also believe that there is an unexplored market for rock music amongst young women which isn’t often touched upon, and this is something I would which to explore.

Target Audience

My Magazine will be targeted towards White British young women around the ages of 16 to 21, coming from middle class backgrounds and living a typical student lifestyle (i.e. attending college/university, may have a part time job, etc.). My target audience is rather unconventional for a rock magazine as the artists in the genre are predominantly male therefore it is assumed the sales market would also be made up of a male majority, however I believe that my magazine will be able to appeal to a niche market of female rock fans that are often ignored by most rock-themed media products.

Initial ideas about the front page

o Female Model being the main image of my magazine’s cover.o Relevant coverlines using colloquial language o Contrast between darker colours and a bright colouro A large, broad, bold typeface for mastheado Main coverline which anchors main image- i.e. content about the modelo Cover mount/Puff/Lureo Incorporation of rock imageryo Direct address to reader- model and coverlineso

Initial ideas about the contents page

o Incorporation of rock imageryo Images with various models and music themeso House scheme followed and further developedo Colloquial and relevant languageo Direct address- Letter from the editor

Initial ideas about the double page spread

o Use of the same model as main imageo Incorporation of Rock Imageryo Multiple images of Model- in various outfitso Free flow structured article.

Initial ideas about photographs

o Variety of facial expressionso Use of props which carry obvious denotations and connotations of rock musico Direct Address- models addressing the audienceo Variety of shot types