Audience Research Summary- FOCUS GROUP INTERVIEW

1. What are your views on the pop genre?

◦I found out from my audience research focus group interview that the target audience for the pop genre think the pop genre would have lots of bold colours on the front, to make it stand out. I also found that the front cover should have lots of text in fun fonts. People also think that it should be interesting and have interesting picture.

2. What would you expect to see in a pop music magazine?

◦From my audience research I have found out that the target audience would expect lots of interesting gossip, reviews, interviews, tour dates and venue information. They would also expect lots of bright colours and information about the artists. People would also expect to see new upcoming artists and current popular artists to be featured in a pop magazine.

3. What do you like about this particular magazine?

From my focus group interview research I have found out that people like the famous artists featuring on the front. They also like it because it looks quite interesting and because of the bold colours that stand out on the front. The target audience also like the layout because it is quite ordered.

4. What do you dislike about this particular magazine?

◦I have found out that from my audience research that people dislike that this magazine looks a bit plain and boring. The audience also dislike the costume of the artist appearing on the front because it is dark and dull and doesn’t fit in with the genre.

5. What do you think of the fonts?

◦From my research I have found out that people think the fonts look good as there is a mixture of serif and sans serif to make it look more exciting and sophisticated. I also found out that the serif fonts look more feminine to go with the image on the front cover. People also think that the fonts are simple and some are bold to make it stand out.

6. What do you think about the images?

◦People that I have interviewed for my audience research think that the image is too posed. The target audience thinks the image is too dull but in a good long shot to see what the artist is wearing.

7. What do you think about the colours?

◦I have found out from my audience research that the target audience like the colours because they red, yellow, white and black all contrast and it looks sophisticated but would of expected more bright colours for a pop magazine. The target audience also think that the red looks more interesting but the black makes it look boring and dull.

8. What do you think about the layout?

◦From my focus group interview I have found out that people think that the left third looks more professional and appealing. The target audience also think its conventional as it is using the route of the eye and is quite ordered. People also like it as the main image of the artist is in front of the mast head and makes her look more powerful.

9. What type of fonts do you think should be on a pop magazine?

◦From my audience research I found out that the target audience think that the fonts on a pop magazine should be quite funky and quirky, and fun ones that are easy to read. I have also found out that the audience like the use of serif fonts for the cover lines to grab peoples attention.

10. What type of images do you think should be on a pop magazine?

◦From my target audience research I have found out that the target audience think that the images should be bright and colourful and stand out. The audience also think that images of the popular artists/bands.

11. What type of colours do you think should be on a pop magazine?

◦From my audience research I have found out that the target audience think that the colours on a pop magazine should be bold and bright to stand out.