TASK 6 PREPARATION

RYAN BEDELL

INITIAL IDEAS

TOPIC ISSUE- This issue highlighted within a current affairs programme

is highly important as the issue highlighted should appeal to your target audience.

- An Issue I am thinking about covering is Police corruption within the UK as there is currently a big campaign for reducing corruption within the Police force.

http://www.bbc.co.uk/programmes/b016n2s0

TOPIC ISSUE

Poverty within the UK

An Idea I have considered is Poverty within the UK as this issue concerns the whole UK as a whole catering to a wide range of different demographics.

http://www.youtube.com/watch?v=PajiEd5ZPXs

TOPIC ISSUE

Swansea Heroin Epidemic

Another Issue I have considered highlighting is the huge Heroin problem within Swansea this will appeal to wide range of different demographics but primarily the working class people of Swansea:

VICE Panorama

http://www.youtube.com/watch?v=aIbpt1aDFqM

AUDIENCE - It is important to take into consideration demographics

when considering your target audience. This include age, class, occupation, nationality, ethnicity & regional identity.

- Taking this into consideration when creating your programme creating a current affairs programme will allow you to effectively target your audience catering specifically for specific demographics.

AUDIENCE

My target audience will be Students ages 16-21

BUDGET- Budget is highly important when creating a current affairs

programme as you will have to have the resources available in order to effectively create your programme.

- This includes hiring the camera crew and the presenter etc.

COMPETITION- You will have to consider the current competition when

creating your current affairs programme as a range of other competitors may be highlighting the same issue therefore you would have to use a different idea or do the same idea but do it much better than your competitors.

- It is important to conduct research into what your competitors are doing in order to compete effectively

COMPETITION- Examples of competition in the current affairs market would

be Channel 4 Dispatches, BBC Panorama, ITV Exposure & VICE

- Link to BBC Panorama: http://www.bbc.co.uk/programmes/b006t14n

MEDIA PREFERENCES

Target Audiences Media preferences which can include:

- Newspapers

- Magazines

- Television Programmes

- Websites they visit

FINAL IDEA

My final idea is Police Corruption

I have chosen to highlight the issue of Police corruption within the UK as the issue appeals to a wide range of people within the UK especially those from the working class background.

http://www.bbc.co.uk/programmes/b016n2s0

PRIMARY RESEARCH RESULTS

AUDIENCE PROFILING

I chose to predominately question the male population as I believe they are more affected by police corruption than females.

The majority of the male population may be interested Police corruption more so than females as the male population is typically more interested in corruption/violence more so than the female population

67%

33%

Male

Female

Gender

AUDIENCE PROFILINGI asked mostly 16-20 as they are my chosen target audience however I attempted to ask the older community for their input aswell.

Knowing the age range and the other factors including newspaper/television & preferred current affairs programmes shows they watch. I will be able to determine which current affairs issue they are most likely to watch.

Less than 20 30-39 40-49 50+0

1

2

3

4

5

6

5

0 0

1

Age

AUDIENCE PROFILING

Knowing the employment status of the target audience is beneficial as this is another factor adding to the demographics of the audience allowing me to cater to the majority of the employment sector e.g full time education mostly 16-20 year old. Employed

Part Time

Unemployed

Full time Education

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Employment Status

AUDIENCE PROFILINGKnowing which location my audience resides from will be greatly important as I can obtain a general knowledge of what current affairs programme they are most likely to watch, aswell as contributing the demographics which will allow me to determine which current affairs programme they are mostly likely to watch.

Epping Harlow Bishop Startford

Loughton Hertford London0

0.5

1

1.5

2

2.5

3

3.5

Town of Residence

AUDIENCE PROFILINGI asked the audience their preferred newspaper as each specific one focuses on highlighting specific social issues within the UK. Knowing what newspaper the audience mostly read I will be able to determine what social issue they would be mostly likely want to be highlighted.

These results may reflect the the demographics of the audience as the towns of residence in which they reside are predominately working class towns e.g Epping/Harlow and this also may be a reflection on the 16-20 age category

The Sun The Mirror The Star Metro The Times The Telegraph0

1

2

3

4

5

6

Preferred Newspaper.

AUDIENCE PROFILINGI asked the audience their preferred television programme as each channel highlights different social issues and with the knowledge of which programme they watch I will be able to determine what they would most likely want to watch.

BBC ITV Channel 4 Sky0

0.5

1

1.5

2

2.5

3

3.5

Preferred Television Programme

PROGRAMME INFORMATION/PROFILING

I asked the audience what current affairs programme they mostly watch with this information I will be able to effectively determine which social issue I am to cover and how I would go about doing this as different current affairs programmes highlight social issues in a different manner.

Panorama

Dispatches

Exposures

Other

0 0.5 1 1.5 2 2.5 3 3.5

Preferred Current affairs Programme.

IMPORTANT CURRENT SOCIAL ISSUES

In knowing what social issue is most important to the audience I will be now be able to choose which social issue I am most likely to cover and this would be Police corruption as it has the higher number of votes from the general public in comparison to other current social issues being highlighted in the Media.

“People also gave statements of how they feel about the issue of police corruption”

Police corruption Padophilia Terrorism0

0.5

1

1.5

2

2.5

3

3.5

Social Issues

CURRENT SOCIAL ISSUES

I asked the audience whether they have had any problems with the Police Force as this would influence my decision in creating a current affairs focusing on Police corruption however these results may reflect the age as most people aged 16-20 did not have any problems with the police this may reflect the town residence they reside from.

17%

83%

Yes

No

Problems with the Police Force

CONCLUSION

In Conclusion from my results I have found that the majority of the general public from my target audience are 16-20 predominately males agreeing that Highlighting Police corruption is a suitable television programme for a current affairs programme as the issue of Police corruption is highly prominent within the UK at this moment in time and should be highlighted further to the general Public.

PROPOSALS

As a result of my findings I will be considering creating a current affairs programme highlighting the issue of police corruption as my target audience agrees that this issue is one that needs to be highlighted. If I were to attempt to target this audience the issue would need to be highlighted in “The Sun” newspaper and Channel 4 Dispatches as it the most popular among my target audience.