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TASK 1- Secondary
Research Eboni Williams-Cox
BAUE
R
Bauer Media is a division of the Bauer Media Group,
Europe’s largest privately owned publishing Group. The
Group is a worldwide media empire offering over 300
magazines in 15 countries, as well as online, TV and
radio stations. In 2008 Bauer Media joined Bauer Media Group.
The business is built on influential media brands with
millions of personal relationships with engaged readers
and listeners. Their strategy is to connect audiences
with good content through the different multi-media
platforms. Their wide portfolio of influential brands gives them
advantage over pure play magazines or radio
competitors. Today Bauer Media spans over 80 influential brand
names covering a diverse range of interests.
Its sister company H Bauer Publishing is a publisher of
the UK’s biggest TV listings, ‘Bella’ and ‘Take a Break’.
Bauer have a wide range of magazine brands that they
manage.. Some of these are; 4 Music, Car, Empire,
FHM, Fleet News, Grazia, Kiss, Kerrang, Heat and many
more! Kerrang is a popular rock magazine
IPC
MEDI
A
George Newnes, Odhams Press and Fleetway Publications
all came together in 1963 with the Mirror Group to form the
International Publishing Corporation (IPC)
Five years later (1968) IPC Magazines was created.
IPC creates contents for multiple platforms across print,
mobile, tablets, online and events.
They have more than 60 iconic media brands.
They are the UK’s leading consumer magazine publishers
that engage with 26m UK adults – almost two thirds women
and 42% are men. There award winning portfolio of websites reaches over 25
million users globally each month.
They produce different types of magazines from sports and
leisure to teen and women's weeklies.
Example of magazines are Cycling weekly, decanter, InStyle,
Livingetc, LOOK, Eventing, Beautiful Kitchens, goodtoknow,
Ideal Home, Country Life, Pick Me Up, Marie Claire and much
more. The magazines they distribute are a very much mainstream
and niche. The iconic music magazine brand that IPC Media is well
known for is New Musical Express (NME) which was first
published in March 1952 and will be celebrating 50 years in
the music industry in 2012.
NME is the longest published and most respected music
weekly in the world.
EMAP
EMAP International Limited (now known as Top
Right Group) is a British media company,
specialising in the production of business-to-
business magazines, and the organisation of
business events and conferences.
EMAP was founded in 1947.
The company is now owned by Apaz, Guardian and
Media Group. EMAP has 20 magazines in its portfolio, some of
these are; Broadcast, Screen International, Retail
Week, Drapers, Health Service Journal, Nursing
Times and more! EMAP ceased publishing many magazines in its
history and they moved away from computer genre
magazines in the 90s. Some of these magazines
were; business matters, Nintendo official magazine,
pc leisure, sport, the one and many more.
EMAP had a music magazine called ‘Smash Hits’
which ran from 1978 -2006 and was a bi-weekly.
Smash Hits focused on pop music primarily, which
aimed at a young audience (children/young teens).
The magazine featured gossip, pop music artists
and fashion- more aimed at young girls.
Smash Hits rival magazine was Top of the Pops and
they tried to compete for a higher market share at
the same defined audience.
Futu
re P
LC
Future PLC is a worldwide media group (listed on the
London Stock exchange)
The company was founded in 1985.
When it was founded it only had one magazine.
Today they have operations in the UK, US and
Australia creating over 200 events, websites,
publications and events. They have market-leading positions in their core
sectors: Technology, Entertainment & Video Games,
Creative, Art, Music and Sport & Auto.
Over 50 million monthly unique visitors visit Futures
digital websites. They deliver over 100 digital editions and bespoke
apps on tablet devices. Future sell over 2.2 million magazine a month.
They export or syndicate to 89 countries.
Future are the UK’s number one exporter and
licensor of magazine content.
Future is also PPA and AOP Consumer Digital
Publisher of the Year. Some of Futures music magazines are: Classic Rock,
Metal Hammer, Guitar Techniques, Prog, Total Guitar,
Guitarist and many more.