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Advertising opportunities for Target magazine and Target Online
to reach manufacturing companies from small to large; operations
executives from plant engineer to senior management.
Target Magazine Editorial Calendar Advertising Deadlines*
* Please see more details on the specifications page.� Deadlines subject to change.�
Spring—Inspirational LeadershipSpace: January 15Materials: January 29Mails: March 3
Summer—Manufacturing as a Desirable CareerSpace: May 1Materials: May 15Mails: June 13
Fall—Enterprise ExcellenceSpace: August 13Materials: August 27Mails: September 26
Winter—InnovationSpace: October 29Materials: November 12Mails: December 15
2014
Published by the Association for Manufacturing Excellence
Target Advertising Opportunities
Target magazine and Target Online are designed for senior and experienced manufacturing professionals who are continuously reinventing products and services to meet tough competitive challenges.� Both cover a wide range of topics, with articles and columns designed to help readers improve their global manufacturing competitiveness.� Readers learn about fundamentals/basics of manufacturing as well as leading-edge concepts.� Topics scheduled for coverage include inspirational leadership, manufacturing as a desirable career, enterprise excellence and innovation.�
Circulation and Readership Profile
Target magazine is distributed to AME’s entire membership base of manufacturing executives and other interested parties.� AME’s affiliates in the United Kingdom and Australia also receive the magazine.� AME’s membership consists primarily of operations executives of North American manufacturers with titles such as vice president of operations, general manager, director of operations, production manager, plant supervisor/engineer, and those responsible for lean and continuous improvement processes such as lean champion and lean coordinator.� CEOs, COOs, presidents and other top manufacturing executives as well as industry consultants also rely on Target to stay abreast of the most recent trends in enterprise excellence.�
Target Goes to Industry Shows
Target magazine is available to the over 2,000 attendees at the AME International Excellence Inside Annual Conference, held in the fall.� It is also distributed throughout the year at other industry conferences AME attends as an active exhibitor.�
The Digital Issue
Target Online is distributed monthly to over 65,000 industry executives via email.� Content is similar to that featured in the magazine but is published in a more concise, easy to read format.�
The Print Issue
> Each full-color issue is 44 or more pages and published quarterly.�
> Target magazine’s circulation is about 4,000 and is distributed only to AME members and affiliates.�
> This group consists of individual, corporate and Champions Club members.� The majority of AME’s membership is in North America.� AME also has affiliates in the United Kingdom and Australia as well as members worldwide.�
> A free subscription is offered to all AME members.�
> Target magazine and the Target articles are available online, to members only, at www.ame.org/target
Published by the Association for Manufacturing Excellence
Target Magazine Print Advertising Rates
Target Magazine Ad Specifications for Print
Full Color 1X 4X 5X
Full Page [ ] $3,000 [ ] $2,850 [ ] $2,670
1/2 Page [ ] $1,860 [ ] $1,768 [ ] $1,656
2/3 Page [ ] $2,550 [ ] $2,423 [ ] $2,270
1/6 Page [ ] $900 [ ] $855 [ ] $8001/3 Page Square [ ] $1,620 [ ] $1,524 [ ] $1,416
1/3 Page Vertical [ ] $1,350 [ ] $1,283 [ ] $1,202
¼ Page [ ] $1,050 [ ] $ 998 [ ] $ 935
Premium Positions are available on a space available basis as follows: Back cover in 2/3 page or 1/2 page sizes only, Color rate PLUS 20%. Front inside cover is color page rate PLUS 15%. Back inside cover is color page rate PLUS 10%. Inside spreads are color rate for two pages PLUS 20%.
Half-page horizontal7” x 5”
(no bleed)
1/6-page (previously called 1/3 column half page ad)
2.25” x 5” (no bleed)
1/3-page square (previously called
2/3 column page ad) 4.625” x 5”
(no bleed)
Full-page8.375” x 10.875” (trim)
bleed: 8.625” x 11.125”safety/live area: 7.875” x 10.375”
non-bleed ad: 7” x 10”
1/3-page vertical2.25” x 10“
(no bleed)
2/3-page vertical4.625” x 10“
(no bleed)
1/4-page3.5” x 5”(no bleed)
Black & White 1X 4X 5X
Full Page [ ] $2,500 [ ] $2,375 [ ] $2,225
1/2 Page [ ] $1,550 [ ] $1,473 [ ] $1,380
2/3 Page [ ] $2,124 [ ] $2,018 [ ] $1,884
1/6 Page [ ] $750 [ ] $712 [ ] $6671/3 Page Square [ ] $1,350 [ ] $1,270 [ ] $1,180
1/3 Page Vertical [ ] $1,125 [ ] $1,069 [ ] $1,001
¼ Page [ ] $875 [ ] $831 [ ] $779
PUBLICATION SIZE: 8-3/8’’ x 10-7/8’’ (trim)
TRIM: Final page dimensions
BLEED: Size required for an ad to bleed off the edges of a page (1/8’’ past trim). Safety/Live Area: All text and graphics not intended to bleed (1/4’’ from trim).
MATERIALS REQUIRED FOR PRINT PRODUCTS• PDF/X-1a files are required for all ads. View specifications at www.swop.org or http://www.adobe.com/designcenter/
acrobat/articles/acr6pdfx.html.• Fonts must be outlined or embedded.• All colors should be converted to CMYK (except black text).• Crop marks and color bars should be outside printable area (12-point offset).• Only one ad per PDF document. (Submit full-page spreads as single-page files, indicating right-hand page [RHP] and
left-hand page [LHP] in file names.) DOCUMENT SETUP• Use QuarkXPress or Adobe InDesign for ad layouts. For information on creating a PDF/X-1a, visit www.adobe.com.• Photoshop: 300 dpi CMYK or grayscale, 600 dpi minimum bitmap, flattened layers, TIF or EPS format, binary encoding
(no JPG and no extra channels).• Illustrator: Outline all fonts, flatten transparencies, embed all elements (no links). • All fonts should be Type 1 or OpenType. (Multiple Master Fonts are strongly discouraged.)• All colors must be CMYK (except black text); no PMS/Pantone colors. • Ink density is not to exceed 300%.• Black text 12 points or smaller should be black only. (C=0%, M=0%, Y=0%, K=100%).• Reversed text must be a minimum of 10 points.
UNACCEPTABLE FILE TYPES• Microsoft Word, Excel, PowerPoint or Publisher and Adobe Pagemaker or Freehand files will not be accepted.
If you need assistance with your ad creation, contact Amanda Marriott, Ascend Integrated Media, at 913-344-1330. SUBMITTING DIGITAL FILES• Submit digital art files to [email protected]. If you have questions, contact Amanda Marriott (above). PROOFS• Contract proofs are required for all ads. A contract proof printed at 100% with registration marks and color bars can
be used for color accuracy, if SWOP-approved. View specifications online at www.swop.org. Without an accurate SWOP-provided proof, Ascend Integrated Media cannot be held responsible for the outcome of color on press.
SUBMITTING REQUIRED PROOFS• Mail proofs to: Ascend Integrated Media LLCAttn: AME7015 College Blvd., Suite 600Overland Park, KS 66211913-469-1110 Failure to follow these guidelines may require additional time and cost and/or sacrifice reproduction predictability. The publisher is not responsible for the final reproductive quality of any provided materials that do not meet the defined specifications of the publication. Although every effort is made to preserve advertising materials in their original condition, publisher is not responsible for lost or damaged advertising materials after publication.
Target Magazine Print Advertising Rates
Target Magazine Ad Specifications for Print
Target Magazine Print Advertising RatesFull Color 1X 4X 5X
Full-page [ ] $3,000 [ ] $2,850 [ ] $2,670
1/2-page [ ] $1,860 [ ] $1,768 [ ] $1,656
2/3-page [ ] $2,550 [ ] $2,423 [ ] $2,270
1/6-page [ ] $900 [ ] $855 [ ] $8001/3-page square [ ] $1,620 [ ] $1,524 [ ] $1,416
1/3-page vertical [ ] $1,350 [ ] $1,283 [ ] $1,202
1/4-page [ ] $1,050 [ ] $998 [ ] $935
Premium positions are available on a space available basis as follows: Back cover in 2/3 page or 1/2 page sizes only, color rate PLUS 20%. Front inside cover is color page rate PLUS 15%. Back inside cover is color page rate PLUS 10%. Inside spreads are color rate for two pages PLUS 20%.
Black & White 1X 4X 5X
Full-page [ ] $2,500 [ ] $2,375 [ ] $2,225
1/2-page [ ] $1,550 [ ] $1,473 [ ] $1,380
2/3-page [ ] $2,124 [ ] $2,018 [ ] $1,884
1/6-page [ ] $750 [ ] $712 [ ] $6671/3-page square [ ] $1,350 [ ] $1,270 [ ] $1,180
1/3-page vertical [ ] $1,125 [ ] $1,069 [ ] $1,001
1/4-page [ ] $875 [ ] $831 [ ] $779
Target Online Specifications
Target Online Schedule for eBlasts
• Ads for eBlasts must be in GIF or JPG format at 72 dpi, RGB and submitted at actual size.� (SWF files are not accepted.�)
• URL must be submitted along with creative material by email or in a Word document.� Both the ad and the URL for linking are subject to the approval of the association.�
• The maximum ad file size is 100kb–125kb.�
• All third-party vendor supplied tags are subject to approval and must be accompanied by actual GIF or JPG image(s) and destination URL.� In addition, tags need to be distinct for email or site usage.�
Size: 300 x 100 pixels (both positions are the same size).�
Cost: Banner ads are $750 per month per position. Two positions are available each month.
JanuarySales Deadline: January 3Ad Materials Deadline: January 10Deploy Date: January 17
FebruarySales Deadline: February 7Ad Materials Deadline: February 14Deploy Date: February 21
MarchSales Deadline: March 7Ad Materials Deadline: March 14Deploy Date: March 21
AprilSales Deadline: April 4Ad Materials Deadline: April 11Deploy Date: April 18
MaySales Deadline: May 2Ad Materials Deadline: May 9Deploy Date: May 16
JuneSales Deadline: June 6Ad Materials Deadline: June 13Deploy Date: June 20
JulySales Deadline: July 3Ad Materials Deadline: July 11Deploy Date: July 18
AugustSales Deadline: August 1Ad Materials Deadline: August 8Deploy Date: August 15
SeptemberSales Deadline: September 5Ad Materials Deadline: September 12Deploy Date: September 19
OctoberSales Deadline: October 3Ad Materials Deadline: October 10Deploy Date: October 17
NovemberSales Deadline: November 7Ad Materials Deadline: November 14Deploy Date: November 21
DecemberSales Deadline: December 5Ad Materials Deadline: December 12Deploy Date: December 19
Published by the Association for Manufacturing Excellence
Target Advertising Contract Terms and Conditions
Right of Refusal
All advertisements are subject to approval.� AME reserves the right to reject or cancel any and all advertising at any time at its sole discretion.� This includes advertising the publisher believes is not in keeping with the publication’s standards, policies and principles.� In such an event, AME will return any unused advertising fees paid.� The words “paid advertisement” will be placed above any advertisement that resembles editorial content or may be mistaken for editorial content.�
Advertising Contract
No advertisement will be accepted without a signed advertising contract.�
Rate and Contract Changes
Proper notification will be given of any rate changes, and contracts may be canceled at the time the change in rate becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of cancellation.�
Cancellations
No cancellations will be accepted after the closing dates.� Contracts may be canceled by advertisers or the publisher on written notice prior to closing date.�
Short Runs
In the event an advertiser is granted a discounted rate based on multiple insertions and then does not run the advertisement for the specified number of insertions, advertiser agrees to pay for the advertisements that ran at the rate applicable to that number.�
Placement
AME does not guarantee or agree to place the advertisement in a specific position in Target, unless advertiser reserves a specific position and it is approved by AME.�
Modifications and Additional Charges
Service charges will be applied if it is necessary to modify advertisement materials or if changes are made at the request of the advertiser.� Advertisements created by AME will be submitted to the advertiser for approval.�
Publisher’s Protective Clause
Advertiser assumes all responsibility for the content of its advertisements and for the obligations of its agents or representatives.� The advertiser agrees to be solely liable for the content of its advertising.�
Advertiser hereby agrees to indemnify the Association for Manufacturing Excellence, AME, AME’s Board of Directors, Target, Ascend Integrated Media and the editorial/advertising staff and to defend and hold them harmless from any and all claims or suits of any kind that may be asserted against them by others by reason of the content of any advertisement published in Target.
The liability of AME, AME’s Board of Directors, Target, Ascend Integrated Media and AME’s editorial/advertising staff for any error for which they may be held legally liable shall not exceed the cost of the advertising space.� Any reference to the Association for Manufacturing Excellence, AME, or use of the AME logo, in advertisement shall include the use of the symbol ®.�
Payment and Terms
Full payment is due to AME for the initial advertisement in Target from a new advertiser or agency at the time of the advertising contract.� New is defined as not having advertised within the previous 12 months.� Thereafter, the advertiser will be invoiced for each insertion of a multiple insertion order on the issue distribution date.� If any bill is more than ninety (90) days overdue, future advertising shall be suspended and advertiser agrees to pay reasonable attorney’s fees and costs for collection.�
The Organization Behind Target
The Association for Manufacturing Excellence (AME) is the premier not-for-profit organization dedicated to the journey of continuous improvement and enterprise excellence.� AME’s membership is composed of a trusted network of volunteers who are committed to leveraging the practitioner-to-practitioner and company-to-company shared learning experience.� AME offers its 4,000 members a multitude of valuable resources to help them stay abreast of current industry developments, and improve the skills, competitiveness and overall success of their organizations.�
3701 Algonquin Road, Suite 225 | Rolling Meadows, IL 60008-3150 | ph: 224-232-5980 | fax: 224-232-5981 | www.�ame.�org/target