Food LocalizationBy: Eric Hogenkamp, Kristin Ivan, Jared Lyons, and Katie Zagurski

The 4 Casekateers

SWOT Analysis of the Current Food Industry

Strengths• Price positioning adjusted to consumer behavior

reinforced through value marketing message• Sponsorship of major events has increased brand

visibility

Weaknesses• Public awareness of mobile commerce• Shopping cart Beta• Too many accounts to log into on mobile

application

Opportunities• Increased presence in the food and grocery

segment through PFresh concept• Re-vamp mobile app to gain user interaction

Threats• Increasing overlap in product assortment• Local grocery stores• Increasing competition and technologies

Problems With Current Application

• App has consistently held around a 3/5 star rating.• Too many accounts to register for and log into.• It is not being used to it’s full potential.• Reviews claim it is to complicated.

Our App Update

• Login with Facebook• Simplicity• Promotion• Demographics

• Utilize Location Services• This will collect regional preferences

• Periodic Question • Used for Marketing research and promotions• Will help establish local likes and interests• Promotes Archer Farms by giving customers 5% off total Archer Farms

purchases• Free research!

App Features

• Periodic Question (weekly/monthly)• “Make a Grocery List” • Collects regional shopping preferences• Pricing in ascending order, highlighting Archer Farms and Market Pantry• Check off by scanning at register or manually on smartphone/tablet

• “REDcard”• Checkout using your REDcard on your phone/tablet• Collects regional purchasing information• Collect and use discounts

How to Get the Word Out!

• Advertise on Target Website• Written on receipt• Employee Tagline at Checkout • Ex. “Have you checked out our new and improved app, where you can get

total purchase discounts on some of Target-brand products?”

What This Will Lead to in the Future…

• Local Favorites Section• Integrated App with functional shopping cart and REDcard• Promote Sales to help reach 2017 goal of $100+ billion in sales• User friendly, integrated grocery list with coupons/rewards

SWOT Analysis of our Solution

Strengths• Minimal cost to put into action• Free promotion on Facebook• Simplicity

Weaknesses• Target app is not very commonly used

Opportunities• Can be updated continuously• Stay up-to-date about regional preferences

continuously• Promotes Target brands

Threats• Not all target market has smart phones• Some people prefer brand name products

Why This Will be Successful for YOU

• Simple to implement • Minimal Costs• Will gain new prospective customers through social media• Relevant to upcoming generations• Promotes convenience• Connects with customers on a personal level• Relevant to specific local areas

“Expect more. Pay less.”

Questions?