TARGET AUDIENCEVS. PANELS TAB

Ever wonder why so many Qualtrics clients are upgrading from the basic Panels Tab to Qualtrics Target Audience? Here are the top 10 features that Qualtrics Target Audience offers that you just won’t find in the Panels Tab.

2. CONTACT FREQUENCY RULE

Contact frequency rules can be set that prevent

individual contacts from receiving too many emails

and survey invites in a given period.

Avoid declining response rates by controlling contact frequency and reducing survey fatigue.

1. MASTER DIRECTORY

The master directory gives users a view of all contacts

that have been uploaded by all users.

Be smarter about your research by consolidating all contacts from all lists and projects into one master directory. Easily search and pull samples from an organization-wide database of contacts. Gain a holistic view of all the interactions with each individual contact.

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5. ACTIVITY STATS

Target Audience tracks useful statistics about each

contact including response rates, average response

times, last email date, and more.

Keep better track of who has been surveyed, when they were surveyed last, and how likely they are to respond.

4. AUTOMATED DEDUPLICATION

Automated deduplication checks all incoming contacts

to see if they are already in the directory. If so, data is

merged and interaction history is preserved.

Easily maintain a clean directory by avoiding the creation of duplicate contact records. Ensure that you always have a single, authoritative contact record for each individual respondent.

3. GLOBAL OPT OUT TRACKING

Target Audience keeps track of opt outs and enforces

them across users and projects.

Protect your brand and preserve relationships by honoring opt outs effectively. Maintain a master survey opt out list and easily enforce it across all users.

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6. SURVEY HISTORY SEARCH

Target Audience allows you to search and sample based

on past survey responses. All survey responses from

each contact are logged automatically.

Quickly and easily utilize past responses to survey questions to decide who you want to reach out to for upcoming surveys.

7. INCENTIVE MANAGEMENT

Incentive management tools allow users to setup and

track rewards in a variety of ways such as sweepstakes,

points programs, and more. The system can even send

out reward codes automatically.

Improve response rates using incentives. Automate the tracking and fulfillment of incentives to qualified survey respondents.

8. ADVANCED EMAIL TOOLS

Target Audience offers more flexible email tools such

as the ability to send general emails (not just survey

invites) and track email open rates.

Easily send an email to a list of contacts. Promote engagement by sending email updates, newsletters, or survey results to your contacts. Improve survey response rates by tracking how many people actually open your emails.

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List triggers allow users to set up automatic emails

that get sent to contacts when they first join a list or

Promote engagement by sending automated welcome

invite new contacts to take a profiling survey and tell

For more information, visit qualtrics.com/target-audience