Target Audience Research

How old are you?

0

5

10

15

20

25

30

0-15 16-30 31-45 46-60 61-75 76+

Age

What is your gender?Gender

male female

How many movies do you watch a week?

0

2

4

6

8

10

12

14

0 1 2 3 4 5 6 7 8+

Movies watched in a week

Who do you watch movies with?Who do you watch films with?

alone Friends Family

How do you watch movies?

0

5

10

15

20

25

online rent buy cinema tv

How do you watch movies?

What type of movie do you prefer?

0

5

10

15

20

25

Naturalistic abstract not bothered

Type of movie

What is the first word that pops into head when you hear the word vampire?This is an open ended question, so the participants could say what ever they wanted. Most people said things like blood or fangs, some said just the colour red and some named classic vampire films.

In a vampire film what do you expect to see in the opening 2 minutes?This is also an open emded question. A lot of people just said typical things that are similar to my deconstructions e.g. capes, bats. Some suggested a bitting

If you could write a plot to a vampire film, what would it be?This open ended question created very random answers. They ranged from vampires trying to live in modern setting right the way to classic Bram Stoker style vampires.