Target Audience

KXL has been a trusted source for local news, knowledge and information for over 87 years!

KXL is home to the national talk superstars – Lars Larson and Clyde Lewis. The station is targeted locally for the 35-64 year males and females reaching over 113k Facebook followers.

Target Audience

239,000+Weekly listeners

HostsRebecca Marshall & Steve Leader, Jamie Markley & David Van Camp, Lars Larson, Lucinda Kay, Cooper Banks and Clyde Lewis

Live & LocalStudios in Downtown PDX

ConsistencyStrong and consistent with adults 35-64

+66%Of listeners attended college

+51%Of listeners earn $75k +

119,000+Followers on Facebook

CommunityKXL panel events in the Bloodworks Live Studio on topics relevant to the community.

Scarborough R1 2019: Feb 18 - Feb 19. Adults 18+

Target Audience

• Over 59% of the audience falls in the A35-64 demo

• 63% male / 36% female• Also effective with A35-44 & A45-54 • 66.6% have no children under 18

living at home• 30% have a college degree or more

and over 36% have some college• Over 73% are homeowners• 51% of the audience earns an income

of $75k+• 68% work full or part-time and over

21% are retired

Target Audience

Scarborough R1 2019: Feb18-Feb19 *18+ Nielsen recent year average

Target Audience

Scarborough R1 2019: Feb18 - Feb19 *18+ Nielsen recent year average

KXL reaches affluent, lifestyle-oriented adults!

● Plans to buy a house, condo, or co-op within the next year: Index 141

● Plans to switch auto insurance in the next year: Index 124

● Plans to take a family vacation in the next year: Index 95

● Market value of owned home $350k+: Index 130

● Owns a used non luxury half ton pick up: Index 192

● Invests in stocks or stock options: Index 122

Target AudienceTarget Audience

Scarborough R1 2019: Feb18-Feb19 *18+ Nielsen recent year average

KXL reaches homeowners who are interested in home

improvement services!

● Installed carpeting or floor covering (past year): Index 188

● Household spent $500-4,999 on heating/air conditioning improvements (past year): Index 139

● Exterior paint (past year): Index 152● Any home improvement done in the past

year: Index 116● Plans on remodeling a bathroom in their

home within the next year: Index 162 ● Plans on doing some landscaping within

the next year: Index 115● Own a residence: Index 122

Target Audience

Scarborough R2 2018: Aug17-Aug18 *18+ Nielsen recent year average

KXL reaches business decision

makers!

● Works in management, business and financial operations: Index 133

● Participated in any purchasing decision within the last year: Index 112

● Small business owner: Index 117

Rebecca MarshallMORNING NEWS Monday - Friday: 5am – 9am

Rebecca always knew that she wanted to do news in radio and television. She was already interning in high school at KFBK with a local talk show host known as Rush Limbaugh. She got her first paid job in Chico, California as a news anchor. Shortly thereafter, she moved to Salt Lake City to report for KSL radio. She did morning entertainment radio in Salt Lake City and Detroit before coming to Portland. In the Summer of 2000, she came to KXL as a part time reporter. By January of 2001, she was anchoring morning drive with Steve Leader. The two have helped you start your day ever since.

Endorsements start at $500/mo pre-recorded, $500/mo live ; 6-month minimumAppearances $350

Current Endorsements: TechnaGlass, Vermont Teddy Bear Co.

Personalities

Personalities

Steve LeaderMORNING NEWS Monday - Friday: 5am – 9am

Steve Leader's award winning news career spans over 30 years. He attended North Park University in Chicago and Clark College in Vancouver. His community service has included foster parenting, reserve sheriff’s deputy, and school volunteer. Steve’s a news junkie who also enjoys swimming, movies, playing the guitar and practicing his Spanish. Steve and his family have lived in the Northwest since 1980.

Endorsements start at $500/mo pre-recorded, $500/mo live ; 6-month minimumAppearances $350

Current Endorsements: Van Mall Retirement, American Financing and Sadle Real Estate

Personalities

Jaime Markley Monday - Friday: 9am – 12 noon

Endorsements, pre-recorded, $500 for the team/mo ; 6-month minimumAppearances $350

Markley has been doing talk radio over the last decade, after years of doing the rock format. He hasn’t had a real job since he was 19.

What does Markley do away from the show? He coaches youth sports, still tries to participate in some sports (he doesn’t yet understand that he’s too old), plays a very mediocre guitar, looks for a cure for balding, and spends as much time with his wife and 3 kids as he can. He also still cranks classic hard rock, reads books, plays catch with his dog, participates with his friends in a Bible study, and bores his kids with stories from “when he was cool.”

Personalities

David Van CampMonday - Friday: 9am – 12 noon

Endorsements, pre-recorded, $500 for the team/mo ; 6-month minimumAppearances $350

David van Camp was born and raised in Houston, Texas. He got into radio at the age of 21 because he had nothing better to do, and he continues to do it because has yet to find anything better to do.

His experience includes engineering live sports coverage for the University of North Texas basketball and football teams, hosting and producing shows in Dallas/Fort Worth, and a two-year stint in Mexico…Missouri, doing news and covering Mizzou football. In his spare time, he enjoys

making music, reading, hiking, and hanging out with his wife, Chelsea.

Personalities

Lars LarsonMonday – Friday 12n – 4pm

Lars started in radio at age 16 spinning records and reading news, sports and weather on KTIL in Tillamook, Oregon. 36 years later, he’s only moved 75 miles east to Portland and light years to “the Right”. Emmy and Peabody award winner Lars Larson brings four decades of experience as a radio and television journalist to the microphone for six hours of the best talk radio in America.

Six hours of daily prep keep The Lars Larson Show on top of the news and top-of-mind for listeners across the country. Lars is passionate about his views but always provides a respectful venue for those whose opinions are not like his own.Lars broadcasts from Portland’s KXL and his show airs on twenty-two in the Pacific Northwest - earning him the biggest local talk radio audience in the region!

Lars is a legitimate radio superstar and is heard by more than 3.5 millions listeners around the country.

Personalities

Lucinda KayAFTERNOON NEWS Monday-Friday 4P-7P

Lucinda Kay brings a global perspective, integrity, tenacity, and joy. Lucinda launched her career in journalism in 1994, working as a TV News Anchor and Reporter for several years, and reporting for several radio stations as well (in English and Spanish). In 2006, Lucinda transitioned out of TV news, leaving KXLY TV in Spokane, WA, to use her media skills to consult and coach clients in the US, Canada and Jamaica. As a Communications Consultant she guides individuals and teams to more effectively tell their own story, serves as their spokesperson, and helps them to define their brand in a more influential way. Lucinda continued broadcasting even as a consultant, anchoring for the Spokesman Review’s radio station and later hosting her own show, “Let It Shine with Lucinda Kay,” She started freelancing for KXL Radio in 2016 and has just taken on the afternoon drive full time. She’s a popular speaker, emcee and panelist.

Endorsements start at $500/mo pre-recorded, $500/mo live

Personalities

Cooper BanksAFTERNOON NEWS Monday-Friday 4-7P

Cooper has been working in radio for 15 years now.

He was thrust into news management in 2006 when Cooper was hired to be the News Director for KMXL/KDMO in Joplin, MO. During his time with KMXL/KDMO, Cooper quickly grew a fondness and passion for news coverage and public service.

After two years serving listeners in the Joplin market, Cooper decided it was time to make the transition to large market radio, taking a position with KMBZ in Kansas City as a Producer, Reporter, and News Anchor.

In late 2010, Cooper decided it was time for a change and accepted a morning news anchor position for WYCT/WNRP in far away Pensacola, FL. This is where he flourished and established himself as a premier on-air news talent.

Along with making a name for himself in Northwest Florida, Cooper became a regular contributor for Fox News Radio, he made an appearance on "Nancy Grace", and he led a news department which accumulated 2 Regional "Edward R. Murrow" awards for continuing news coverage, and other accolades.

Cooper is also a 2-time winner of the Florida Associated Press Broadcasters "Best Newscast" award.

His passion for radio still burning bright, Cooper is now looking forward to serving listeners once again -- this time in Portland, OR after taking an exciting opportunity to co-anchor "Portland's Afternoon News" on KXL.

Endorsements start at $500/mo pre-recorded, $500/mo live

Personalities

Clyde LewisGROUND ZERO with CLYDE LEWIS Monday-Friday 7pm-12MID, Saturday 7pm-12 MID

Clyde Lewis is unsurpassed in his ability to attract listeners to his Ground Zero radio show on KXL. Clyde is a powerful voice in the field of paranormal news and par apolitical commentary. Clyde comes from a news and acting background which he uses to entertain and captivate audiences with his audio magic.

Clyde has appeared on a Showtime special with magicians Penn & Teller and appeared in The Discovery Channel special Return to the Bermuda Triangle. Clyde has been published in both UFO Magazine and Unknown Magazine and featured in Rolling Stone magazine. He has also been the model for characters in such books as Safe House by Andrew Vachss, Supernatural Law by Batton Lash, and Alien Invasion by Michael Tresca.

Currently, Clyde is working with lawyer and P.I. Galen Cook on the investigation of the latest suspect in the D.B. Cooper case, Wolfgang Gossett, a one-time associate of Clyde's and a new suspect in the mysterious case.

Endorsements start at $500/mo pre-recorded, $500/mo live; 2-month minimumAppearances $350

Personalities

Judah NewbySports at :15 and :45 KXL Morning News (5am-9am)

Judah is an update anchor, producer, host and staff writer at Alpha Media’s KXTG-AM Sports Radio 750 The GAME and FM News 101 KXL in Portland, Ore. Twenty-three times a day Judah brings the Portland market the most local, current, and detailed sports news, along with traffic reports and local sponsorship reads.

Judah joined Alpha Media in June 2014 after completing four years of education at Wheaton College (Ill.), where he majored in Communication: Media Studies and minored in History.

5:15a, 5:45a, 6:15a, 6:45a, 7:15a, 7:45a, 8:15a, 8:45a

Endorsements start at $400/mo pre-recorded, $500/mo live ; 6-month minimumAppearances $350

Personalities

Brett Reckamp KXL & Alpha Media PM Traffic / Beyond the Headlines

Over 60 Name-branded Traffic Reports per day across 6 stations covering 2 day-parts: Mid-Days & PM Drive: Total 400X per week M-F KXL, KINK, KUPL, KBFF, KWEE, KUFO KXL -Traffic on the 7’s during Portland’s Afternoon News, 4X per hour during Lars Larson Show

PM Traffic Voice of KXL & Alpha Media Portland: You’ll hear Brett Reckamp on KXL M-F 4P-7P every 10 minutes on the 7’s during Portland’s Afternoon News, as well as throughout the mid-day at the top, bottom and quarter hours during Lars Larson. He delivers afternoon traffic for 101-9 KINK, LIVE 95-5, 98-7 The Bull, WE 96-3 and Freedom 970. Brett is KXL and Alpha’s “Traffic Man”. He’s an enthusiastic and passionate endorser and gladly partners with A/E’s & clients to provide turn-key, ready-for-air spec spots and campaigns including copywriting, voice and production. Reckamp has over 20 years of radio marketing, production, programming and on-air experience. His Portland roots run deep.

Beyond the Headlines - Host & Executive Producer: Weekends: KXL, KINK, KUPL, KBFF, KWEE, KUFO, KXTG BTH is a 30 minute unique, behind the scenes look at some of the week’s news stories, featuring longer form interviews and reports on topics affecting the community. As of January 2018 Brett has delivered over 200 episodes, consistently earning a 15 – 20 SHARE in P-25-54 on KXL. It’s commercial free, engaging content promotes TSL. BTH airs weekends on all 7 Portland Alpha Media radio stations. BTH podcasts are featured on SoundCloud and http://www.kxl.com/shows/beyond-the-headlines/ and also placed onto personal and station social media platforms (Twitter 7,500 followers, Facebook 122,000 likes) Sponsorship clients receive regular approximate 10 minute appearances on the show. Endorsement clients often receive complimentary appearances.

Current Endorsements: Matin Real Estate Group, Laughing Planet, Parker Furniture, Oregon Chem-Dry, SAIF, Off Leash K-9 Training and Weider

Endorsements start at $500/mo Current Endorsements: Matin Real Estate Group, Laughing Planet, Parker Furniture, Oregon

Chem-Dry, SAIF, Off Leash K-9 Training and Weider

Audience Tactics

• Streaming simulcast spots

• Streaming player banner

• Video pre-roll :15

• Website Takeovers

• Social Media Sweepstakes Platform

• YouTube and Soundcloud Channels

• Programmatic- Retargeting- Search Targeting

• Mobile to Social

• Managed networks

• Lead generation

Coverage Map

Listener Profile

Gender: • Male: 62%• Female 38%

*Median Age: 51.0

Education:• H.S. Grad/GED 31%• Some College 38%• College Degree+ 28%

Home Ownership:• Own 74%• Rent 23%

Employment:• Full-time 66%• Part-time 10%

KXL-FM | FM NEWS 101 KXLKXL-FM fills a void in Portland radio — The premise is news without bias. OK, if there’s a bias, it’s a bias toward accuracy. KXL-FM promises 100% news, zero percent spin. There’s full coverage of local, regional, national, and international news and business news. We have our share of lifestyle and pop culture news to make sure you’re informed when you get to the water cooler. The most important aspect of a news, talk and information station is the opportunity to bring you more than headlines. You get complete stories and in-depth interviews from Portland’s most experienced and most recognized news staff. The names that mean news in Portland!

Weekly Programming

M-F 5A-9A Portland’s Morning NewsM-F 9A-12N Markley & Van Camp ShowM-F 12N-4P The Lars Larson ShowM-F 4P-7P Portland’s Afternoon NewsM-F 7P-12M Ground Zero with Clyde Lewis

News, Traffic & Weather Billboards

Call letters: KXL-FM Format: News/Talk/Information Frequency: 101.1 Demo: 18-49/25-54 Website:

www.kxl.com

All estimates based on Portland MSA and Mon-Sun 6a-12m. Data © 2019 Nielsen Audio, Portland MBA, Oct18/Nov18/Dec18

Source: Nielsen Audio, Oct18/Nov18/Dec18

Source: Scarborough, Aug17-Aug18, Cume Adults 18+*Source: Nielsen Audio, Oct18/Nov18/Dec18, Cume Persons 6+