1. TARGET AUDIENCE PROFILEIbrahim HashimzayMedia ProductionUnit 4 Year 13

2. AGEThe age of my primary target audience is 15-19 years old male only.The reason why I choose this particular age group is because there is agap in the market that documentaries are actually targeting youngpeople and there isnt any documentaries produced by a youngperson. This course gave me the opportunity to make a documentarythat appeals and deals with young peoples issues.Likewise, this target audience is relevant to the type of documentarythat I am making, which is about segregation in cricket at school level.My target audience can relate to my subject matter and mydocumentary as they may be playing cricket or be a fan of it. Thedocumentary is set to appeal to teenagers. 3. SOCIAL CLASSMy Primary target audience comes from working class to middles classbackgrounds. The reason why I have decided to choose this broadclass is because cricket is been played by everyone despite whatbackground they come from. But, I needed to design the class of mytarget audience so that my documentary doesnt typecast or consist oflocations that are highly deprived which may convey the wrongmessage to the target audience, as my viewers.Most importantly, my target audience depending from their class mayhave different opinions or thoughts about the subject matter of mydocumentary during the voxpops or overall. 4. ETHNICITYThe ethnicity of my target audience is from a mixed ethnic background.My target audience would come from an Asian, British WhiteOrigins, Black African or Afro-Caribbean or other mixed backgrounds.The reason why I choose my target audience to be multicultural isbecause I dont want to base my documentary on just one specificethnicity as there may be other ethnicity who may watch mydocumentary and lose interests because they may think it is not appealto them. 5. WHAT DO MY TARGET AUDIENCE DO FORLIVING?My target audience who I have specifically categorised inmy other slides may be in full education, training oremployed. In contrast, they may also be unemployed ornot in education, training or employment.The main reason why I have decided to choose theseyoung people as my target audience is because mydocumentary will be mainly about whether it is right orwrong to have segregation in cricket at school level. Itwont be really important what my target audience doesas individuals. 6. NATIONALITYAbove all, the nationality of my target audience is mainly Britishbecause my documentary is about current issue and it mainly focuseson the segregation in cricket at UK schools level no other countriesacross the world.Again, the nationality of my target audience may not make anydifference to the production of my documentary as I will be mainlyfocusing on the subject matter not specifically where my targetaudience comes from. But, it does make me aware of what I amdealing with and what and what I have to make in order to make mydocumentary as appealing and engaging for my target audience andmeet my proposed idea for my documentary. 7. RELIGIONReligion isnt of a high importance for mydocumentary as it wont have any influence on itsproduction.But my target audience as a group of differentindividuals may beMuslims, Christians, Hindus, Sikhs, Buddhists, Jewish or Atheists where they dont belief in anythingat all. 8. HOBBIES AND INTERESTSThe hobbies and interests of my target audience are as followed: Playing for cricket school team or any other cricket team. Playing other sport activities such as football, boxing running orswimming Listening to R&B, Hip Hop and Rap music My primary target audience which are boys may be interested inplaying PS3, XBOX 360, playing cricket and football. Unlike my secondary audience who are also male but older age 35-50 may be interested in reading non fictional or fictional books suchas about life, educational and sport books Young people as my target audience often hang out, eat outside, goclubbing and watch TV. 9. WHERE MY TARGET AUDIENCE MAYPOSSIBLY LIVE?The majority of my target audience lives inLondon as the documentary is going to be basedin London for Young people in London.My target audience before having done anyaudience research could live in council or anystate home with their families. 10. GENDERThe gender of my target audience is only male because it will causecomplications in regards to the production of my documentary if Ichoose specifically boys and girls. Therefore, it was much better totarget male audience as they are the ones who regularly play cricket.I have chosen boys as my primary age 15-19 because they are mainpeople who may be affected by the segregation in cricket at schoollevel and may what to resolve this issue in order to play together tomake the game more enjoyable and friendly.My Secondary audience who are also male but older age 35-50 35-50may be cricket fans because its like a good old times in British EmpireVictorias times only played by gentlemens and the excitement to it. 11. PERSONALITYMy target audience would be young and free who are interested incricket and any other sport field.My target audience express their feelings, thoughts, idea in differentways.Teenagers or young people are often opportunistic as they copyactions, attitudes, behaviours from what they see from the worldaround them though the mass media or people around them thoseentertain them into what they are expected to be.Young boys as part of my target audience love to seek attention andpreference from other people. 12. MARITAL STATUSSignificantly, my target audience is either single or theyhave got a relationship as a boyfriend and girlfriend butthey are not married or divorced. The reason why mytarget audience is not married is because they too youngfor their age range focus on other important things not onmarriage.Even tough, this part about the marital status does nothave a major impact on the production of mydocumentary but still it is important to categorise mytarget audience in a specific group so that they are easilyidentified as my target audience for my documentary.