Target audience of

mymusic

magazine

- People from the age of 15 to the age of 21- Anyone who listens to rap and hip hop

music- Mostly male people because they listen

more to rap and hip hop- Most of all people with an African

background because most rappers and Hip-Hop artists are black

In General

QuestionnaireMusic magazine Questionnaire

Gender: Male Female

How old are you? _______

What kind of music do you listen to? __________________

Do you buy music magazines? Yes No

How much would you pay for a music magazine?

£1 £2 £3 £4 £5

What is your ethnicity? ___________________

Where would you prefer to buy magazines from?

Online shop market delivery

What is your favourite magazine? ______________

Do you like free offers in magazines?

Yes No I don’t care

I gave this questionnaire to 25 people,so I get a better idea of my target audience and how to include more people in my target audience and what the best way is to distribute my magazine.Important for me was to know ,how much people spend or would spend on a music magazine and also there gender, age, ethnicity and there taste of music.I also asked where they would like to buy magazines from, what there favourite magazine is and also if they like free offers in magazines

Results

Gender

fe-male

36% of the people I gave the questionnaire to were female

64% of the people I gave the questionnaire to were male

Age

16 years old17 years old18 years old

52% were 16 years old

36% were 17 years old

12% were 18 years old

Kind of Music R&BRapHip HopPopAsianRockHouseElectronicAnythingDrum/BassOpera

8% listens to R&B4% listens to Rap4% listens to Hip Hop16% listens to Pop8% listens to Asian12% listens to Rock4% listens to House12% listens to Electronic music 16% listens to Anything8% listens to Drum/Bass4% listens to Opera4% listens to Indie

How many do buy a music magazine

Do buyDon’t buy

24% buy a music magazine

76% don’t buy a music magazine

How much people would pay for a music magazine

£1 £2 £3 £4 £5

20% would pay £144% would pay £216% would pay £312% would pay £48% would pay £5

Ethnicity

BritishPakistaniPolishIndianMexicanAfricanIranian

40% are British36% have a Pakistani background8% have a Polish background4% have an Indian background4% have a Mexican background4% have an African background4% have an Iranian background

Where people prefer to buy magazines from

ShopOnlineDelivery

72% would buy magazines from a shop

8% would buy magazines online

20% would order magazines from a delivery

Do people like free offers in a magazine

YesNoI don’t care

68% said yes

Nobody said No

32% don’t care

ConclusionIf I want to distribute the magazine locally just in Bradford, I might have to write also about Asian Rap/Hip-Hop artists because 44% of the people I asked were Asian. It starts locally but then it expands and I have to write about more international things.

By the statistics 8% of the people I gave the questionnaire to would definitely buy myRap/Hip-Hop magazine.

I can raise that number if I design my magazine suitable for young people for example with many images , using language which attracts to young people and writing about matters which they are interested in.

My magazine will cost £2.50 because this is what most people would agree to spend on a magazine.

I also can distribute my magazine by putting it online and give people the opportunity to order it from a delivery.

Because nobody minds, and most of them like free offers in a magazine, I will also put a free offer in my magazine.

In this way I can target my audience in a widest possible range.