8/12/2019 Tareget Audience
2/3
Socio economic groups
Socio economic groups basically consists of 6 different
categories, which
divides the population based on their occupation/job. The six
socio
economic groups are:
A- Higher managerial, administrative, professional e.g. Chief
executive,senior civil servant, surgeon
B - Intermediate managerial, administrative, professional e.g.
bank
manager, teacher
C1- Supervisory, clerical, junior managerial e.g. shop floor
supervisor, bank
clerk, sales person
C2 - Skilled manual workers e.g. electrician, carpenter
D- Semi-skilled and unskilled manual workers e.g. assembly line
worker,
refuse collector, messenger
E - Casual labourers, pensioners, unemployed e.g. pensioners
without
private pensions and anyone living on basic benefits
After examining the 6 groups we have decided to target group E,
which is
classified as unemployed individuals such as students. We
believe that our
short film is likely to appeal the lower groups of the socio
economic groups
due to the fact that the younger generation tend to fit into
group E, and
therefore they are more likely to understand and enjoy what we
have tooffer. As well as this the themes we portray such as young
and in-love are
more commonly found within teenagers and young adults who are
just
beginning their lives.
We also decided to aim for the slightly older adults aged around
28 who
are most likely to fit into group D, considering that they have
most likely
experienced the themes that we aim to portray in our short film.
It also
means that they will naturally understand the synopsis/narrative
of our film.
Age
We will be targeting young teenagers from the age of 12 to
adults aged 28.
From a viewers perspective our short film will be meaningful yet
inspiring to
young people who may still not have found love. It will be
created to remind
the youth of what true love is and to the older generations,
what it was like
when they were younger. The reason we aim to target adults as
well as
teenagers is because our film will allow them both to connect to
our film due
to the fact that they can relate to it very easily considering
its simplicity.
8/12/2019 Tareget Audience
3/3
Gender
We hope to target both males and females to watch our product,
however I
believe it is most likely better suited for females, as further
research indicates
that the most common viewer of the genre we are doing is mainly
females,
therefore it makes more sense for us to produce something that
they will loveby adding additional features that isnt so common in
other romances.
However we feel it is important to follow the conventions of a
romance in
order to target our specific audience as well as adding rare
features in the
genre such as the split screen effect, which links both
characters so that the
audience can see from both of their perspectives.
Ethnicity
Similarly, we aim to target absolutely all ethnicities due to
the fact that all
ethnicities do experience love. Our film conveys deep emotion
andhappiness, which I believe is also found within all
ethnicities.
BBFC
Throughout our film, we decided to maximise viewing potential by
having
such a varied target audience from the ages of 12-28. As a
result of this
decision we also have to follow the British Board of Film
Associations (BBFC)
guidelines on the age ratings. We decided we wanted to target
the age
rating of 12 due to the fact that the film wonthave any sexual
scenes, at
most a kiss on the cheek, however this shouldnt affect the age
rating we
hope to achieve.
