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TARADsolution profile
Citation preview
CompanyProfile
Permitted Customer-Centered Personal Social Distributed Relevant Innovative
More EffectiveLess Expensive More Trusted Higher ROI
Marketing 2.0
And anyone can be advertiser
In here
What TARAD Solution Provides• E-Research & Analysis• E-Marketing Strategy and Conceptualize• Online Brand & Community Building• E-Project Management • Media Planning • Web & Solutions Development• Coaching & Workshops
Our Customers
What TARAD Solution Provides• Consult the project related to
Web Development & Technology• Web Site Development, Implementation• Mobile & Wireless Technology• New Internet Technology Implementation• Increase Web Site Speed Performance• Vendor Evaluate & Selection
Marketing & Strategy• E-Marketing & E-Business • E-Commerce & Online Payment• E-Strategy & Planning• Media Planning & Media Production• Online Advertising (Media & Technology)• Community Building and Increase Site Traffic• Connection Relation and Networking• Project Management• Project Evaluate
* Depend on requirement and selection
Scope of Work• Project Study & Research • Create E-Marketing Plan & Strategy• Consulting with Web Development Skill & Knowledge• Monitoring content and traffic• Research information on visitors behavior.• Advising on the overall online surfer behavior.• Keep up to date on traffic building methods• Meeting with team (schedule) to contribute information.
1 2 3 4
Total Consulting Process
Project Finish
• Get Requirement and figure project scope
• Create Project Mile Stone & Road Map
• Project Research & Study - Competitor Analysis - SWOT Analysis - Feature & Function Study - Customer Behavior & Needs
• Draft RFP
• Vendor Selection
• Technology Selection
• Hardware & Software Analysis
• Development Methodology
• Strategy & Planning
• Marketing Plan & Activity
• Media Planning
• Community Building
• Partner & Networking
• Project Monitoring
• Traffic Monitoring & Analysis
• Evaluate & Measurement
Project Kick Off
> Project Development
> Project Launch..!!!
> Project Maintain
* Consulting process depend on customer and project scope
Advertising ProcessVisitor Online Advertising Online Activity Visitor Database
Analytic Data
Marketing and Marketing and Customer InformationCustomer Information
Online Marketing Service
• เพิ่��มยอดขาย (Sale & Inquiry)
• เพิ่��มคนเข�าเว็�บ (Traffic)
• สร้�างการ้ร้�บร้� � (Awareness)
• ร้�กษาคว็ามส�มพิ่�นธ์� (CRM & Retain)
SALE & Leads (ยอดขาย-เป้�าหมาย)
• Increase sale• Create inquiry• Get lead and prospect
-E-Commerce : Online Booking new Phone
- Payment System (TARADpay)
- Community
- Gilter: to Social Network
Target : 20 Units
Media & Strategy
- Media Plan to Target Customer Site- Tie-in TV
Click Here…
www.Omnia.in.th
Omnia forumResult
- 92 Phone Booking (3,000 baht each)- Get 272,000 baht within 2 week
เว็�บไซต์�ประมู ลสิ�นค้�า
11
22
Detail: http://shop.nokair.com
- E-Commerce Shopping Mall
- Payment Gateway
ร้ะบบชำ าร้ะเง�นออนไลน�
Nok Air Shop
Payment GatewayDetail:
- ร้ะบบชำ าร้ะเง�นออนไลน�
Awareness(การ้ร้�บร้� �)
• Increase awareness• Create Brand
TARAD App on Facebook
Raid MarketingDetail:
- Posting in web board
- Social Network (Hi5,Multiply,Blog,Msn)
Detail:
- Posting in web board
- Social Network (Hi5,Multiply,Blog,Msn)
Email (Campaign)
Traffic(เพิ่��มจำ านว็นคน)
• Increase sale• Create inquiry• Get lead and prospect
FEDERBRAU Code Link to your Friend
• Sending 10,000 Email• New Member 426• Old Member 245• All Member participate 671• All point of member 7,159
FEDERBRAU Code Link to your Friend
Federbrau Code link
PR FEDERBRAU Code Link from Member
http://www.pantip.com/cafe/food/topic/D7600862/D7600862.html
http://mrjack.i-greenspace.com/profiles/Default/displayProfile.php?friendID=9960
PR FEDERBRAU Code Link from Member
http://www.fwdder.com/topic/116336
PR FEDERBRAU Code Link from Member
http://www.liverpoolthailand.com/forum/index.php?s=228d25fdcbb8e6b562ef21ccda785988&showtopic=14738
PR FEDERBRAU Code Link from Member
Campaign Launch 6-11/3/09
75%25%
49%51%
SeasonIII @BLU-O
Campaign OnlineDetail:
- Advertising and
Campaign Online
- Create Landing Page
Detail:
- Advertising and
Campaign Online
- Create Landing Page
Web & Application
Development(พิ่�ฒนาร้ะบบ)
Web Applicationwww.khomesmilesclub.com
Detail:
- Development Website
Kbank Corporate PortalScope of Project- Design & Develop Application- System Implementation- Project Consulting- Customer Behavior Analysis- Strategy & Planning
E-Card Solution
Job application
www.JobJob.co.thBy Bangkok Post, Post Today
Job application
ระบบ CMS (Content Management System)
Back Office : Content Management System
Back Office : Content Management System
Big Solution for Corporate
• Central Group
www.B2S.co.th
www.officedepot.co.th
www.powerbuy.co.th
Web Design(ออกแบบเว็�บไซต์�)
Web Design
Detail:
- Development website
PB PartnerDetail:
- Development Website
Detail:
- Development Website
Tracking (ต์�ดต์ามูผล)
Example (ต์�ว็อย่�าง)
Landing Page
Ads Report
Adwords Report
Leads & Result
Campaignexample
Campaign Valentine’s
• http://federbrau.com/valentine_day/main.htm
Live Broadcast
http://www.federbrau.com/valentine_day/live.html
E-newsletter Template
Link to Valentine event page
Application : Upload Picture
http://www.federbrau.com/valentine_day/feder/uploads.php
Upload Picture Page
Submit Page
Summary Campaign Total
• Submit participate picture = 125 pics• Within 3 days (Include long weekend)
Evaluate and Tracking Total sent 4,000 e-mailOpen rate 1,903 (47%)Click Through 17.3%
Traffic Source Overview : Federbrau.com 6-15 Feb,09
• Direct Traffic (47.95%) >> Federbrau.com• Referring Site (49.49%) >> E-mail • Search Engine (2.56%) >> Google.com
37%63%
49%51%
• Sending 10,000 Email• Open Rate 4,399 (43%)• Click 1,664 (37%)• More than 1,300 participation
Time : 7 daysParticipation : 671 person
E-mail and Viral Marketing
• Sending 19,000 Email• Open Rate 22,049 • Click 1,261
E-mail and Viral Marketing :24-27/7/08
Google Analytic : Traffic source
LH on Social mediaConnect> more Conversation to> Community
Event on Facebook
มาตร้การ้ภาษ'Raid Marketing
Post+Ans=253
Twitter Stats : @LHHome
Evaluate & ReportEvaluate & Report
Total Process
CampaignCampaign
LaunchLaunch
Monitor & OptimizeMonitor & Optimize
Get Leads & TransactionGet Leads & Transaction
Close Sale & Follow Up(Tele-sale, Online)
Close Sale & Follow Up(Tele-sale, Online)
Why TARAD • 10 Years Experience in Online Market• Advance Online & Digital Technology• Dedicate and Expertise Teamwork• We Proven ROI and Keep Optimize Result• Trustable from BIG-Brand Companies
“Your Success is
Our Success”
Package and Pricing
Package Social Network Maintenance • Create Social Network page
- Facebook, Twitter, Flickr, etc.- Free of Charge
• Campaign Maintenance- Manage Facebook and friends- Send twitter message and manage followers- Implement other online marketing tools e.g. email and raid
marketing- Recruit members into social network- Tracking and report
Package Online Campaign• Online Campaign
- Depend on Campaign detail- Average 80,000 – 200,000 baht/ campaign
• Campaign include- Campaign initiation & implementation- Web development & Design- Project management- Campaign web hosting
** Not include online media
Package Social Network Maintenance • Silver Package 30,000 baht/month
• Activity 1 activity/month
• Facebook 1 message/dayIntegrate Twitter with Facebook l Update content, picture, VDO l Add friends on Fan page, Create quiz or activity*KPI of number of friends
• Twitter 2-3 messages/daySend information to twitter l Content related with product, activity, promotion
Package Social Network Maintenance • Gold Package 40,000 baht/month
• Activity 1 activity/month
• Facebook 1 message/dayIntegrate Twitter with Facebook l Update content, picture, VDO l Add friends on Fan page, Create quiz or activity *KPI of number of friends
• Twitter 2-3 messages/daySend information to twitter l Content related with product, activity, promotion
• Flickr 5 album/monthUpdate photo l Add photo description l Add friends
• Raid Marketing 50 posts/monthPosting information and message to website target l monitoring
• Viral Marketing 1 email/monthCreate concept and sent email (to 4,000 recipients) l monitoring
Package Social Network Maintenance • Platinum Package 55,000 baht/month
• Activity 2 activity/month• Facebook 2 message/day
Integrate Twitter with Facebook l Update content, picture, VDO l Add friends on Fan page, Create quiz or activity *KPI of number of friends
• Twitter 5-6 messages/daySend information to twitter l Content related with product, activity, promotion
• Flickr UnlimitedUpdate photo l Add photo description l Add friends
• Raid Marketing 100 posts/monthPosting information and message to website target l monitoring
• Viral Marketing 2-3 emails/monthCreate concept and sent email (to 10,000 recipients) l monitoring
Other Online Marketing Services• Email
- Email (Own database) 1 baht/email- Email (TARAD database) 2 baht/email *Discount available depend on number of emails
• Raid Marketing- Seeding 15,000 baht/50 posts/month
20,000 baht/100 posts/month
• Viral Marketing- Create idea & send email 15,000 baht/1
viral(to 4,000 emails)
“Thank you”