Facts, Figures and Anecdotes

about Mobile Apps

Lets play !

www.Taptica.com

Taptica invites you to play a short and fun guessing game:

How does it work?

You get a number representing an industry fact.

(lets say – 27)

Now, guess what the fact is.

(in this case: The average age of poker games players?)

Got it? Great, lets play!

The answer !

6%

www.Taptica.com

The Question

How much did the cost per loyal

user decrease following the release

of iPhone 5?

6%

www.Taptica.com

The Answer!

…9 Out Of

…10

www.Taptica.com

The question?

9 Out OF 10

How many of the top

publishers on iOS and

Google Play are game

publishers?

www.Taptica.com

The Answer!

…7 Out Of

…10

www.Taptica.com

The question?

7 Out Of 10

How many of the top

publishers on Google Play

are Japanese or Korean?

www.Taptica.com

The answer is:

76 %

www.Taptica.com

The Question

What is the percentage of time spent in

apps in relation to time spent watching TV

in the USA?

76%

76% 100%

Apps TV

www.Taptica.com

The answer is:

35%

www.Taptica.com

The Question

How much more time does a US

consumer spend in apps in Dec.

2012 compared to Dec. 2011?

35%

www.Taptica.com

The answer !

193%

www.Taptica.com

The Question

What was the increase in mobile

payments on Black Friday 2012

compared to Black Friday 2011

(PayPal)?

193%

www.Taptica.com

The answer is:

X3

www.Taptica.com

The Question

How many apps were

downloaded on Christmas

Day 2012 compared to

2011?

X3

www.Taptica.com

The answer is:

112%

www.Taptica.com

The Question

What was the increase in app

downloads on Christmas Day

compared to the rest of

December 2012? (iOS and Android)

112%

www.Taptica.com

The answer is:

72 Hours

www.Taptica.com

The Question

How long did it take for the

popular app Line Pop to

gather 1.75 million

downloads?

72 Hours

www.Taptica.com

The answer is:

71 , 27

The Question

What is the

percentage of

male poker games

players?

71 27 What is the

average age of

poker games

players?

www.Taptica.com

The answer is:

$0.6 billion $1 billion

www.Taptica.com

&

The Question

What was the

revenue

generated in

social casino

games in 2012?

$0.6 billion $1 Billion

What is the

estimated revenue

in social casino

games in 2015?

www.Taptica.com

The answer is:

180%

www.Taptica.com

The Question

What was the increase in

US mobile ad spending in

2012 compared to 2011?

180%

www.Taptica.com

About us

Founded in 2011, Taptica works

with the leading advertisers and publishers in

the mobile industry as a technology driven ad

network for app developers and content

owners

facebook.com/Taptica twitter.com/Taptica

www.Taptica.com

Thank you

www.Taptica.com