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Expanding your Photobook market through
business branding
Presented by TAOPIX™
Dec 2010
Who are we and what we do
End-to-end photo book Platform
• Software only business
– Privately funded, no loans or VC investment – Profitable
– Approx 30 Staff
– Active in over 25 countries, 18 languages
– Head Quarters in UK, Offices in USA, Singapore and Japan
– More than 200 successful installation worldwide
• Specialize in photo book publishing market, providing a complete
End-to-End photo book platform (Design, Create, Shop, Print, Fulfill)
• One business model – selling a platform to printers and photo labs
Control your business Model
1
2
3
Photographs are a consumer product
How do you go to market?
Do you build your own brand?
Partner with an existing brand?
Combination of both?
5
ABC Printer/Photo Lab
Air way Travel agent School Mini lab
Your own brand
B2B / B2B2C
B2C
consumer
Passengers Tourist student Walk in customer
B-2-C or B-2-B-2-C offering
CONSUMER EDUCATION PROFESSIONAL
Multiple Branding - 1 Product, 3 Markets
Wedding
Babies and Children
Pets
Social Clubs
Sports Events
Concerts/Musicals
Memorial Books
Choose your Vertical Market
8
B-2-B-2-C Case Study: using Taopix to brand Target Web Site
Sell a variety of “Photo Rich” products:
What to look for in a Photo book Solution?
• Easy
• Stable
• Quick
• Cross platform
• Customizable feature set to suit target client (consumer, prosumer.
professioanal)
• Interactive
• User Friendly
• Workflow to support business cash flow
Critical Elements for your Photo book Business
• Gimmicky/features that clutter and confuse
• Slow uploads
• Payment Gateway issues
• Desktop Software depends on specific technologies
• Massive downloads with unnecessary elements
• Slow reaction to market need
Counterproductive Elements of a Photo book Business
End to End Complete Workflow Solution
Mac OS X & Windows Support
XP, Vista, Windows 7, Mac OS X 10.3, 10.4, 10.5, 10.6
Shopping Basket and Production Management
Pricing, paper stocks, cover selection, job tickets, barcode, tax, shipping,
vouchers, online payment, multiple payment options
Reaction Time: Build own Products and Auto Update
Easily build and publish new photo products, choose your own setup, sizes,
styles, themes.
Security
Avoid customers printing locally or send the print ready files to another printer?
Branding and Franchising
Self Customisation, feature-by-feature control, installer maker
Languages & Payment Providers
How many languages and online payment providers are supported?
Key workflow requirements for a Business Platform
Portuguese
Norwegian
Russian
Spanish
Swedish
Thai
French
German
Italian
Japanese
Korean
Polish
Chinese Simplified
Chinese Traditional
Danish
Dutch
English
Finnish
We are multilingual - 18 Languages
Payment Gateways – Constantly adding more
Customizing the end-user experience to attract different
markets
Brand your Product
Fine Art
“For your wall” Canvas
Brand your Product
Penguins Calendars
Puzzles Gadgets
Brand your Product: Kids Gallery
Brand your Product: World Cup 2010 Photobook
Brand your Product
Japanese Animation
CUSTOMERS WORLDWIDE
http://www.aandibooks.com/
A&I Photobooks – US Hollywood – High quality photobook for
Professional photographers
http://www.target.com.au/html/homepage/home_fw.
htm
Target.com
Australia Photobook services through famous internet sales portal
Target Photobooks
Australia – converted from other photobook application to Taopix
http://www.albumworks.com.au/
Album works
Australia Photobook Service Provider for Target.com and opened own brand
http://www.mycreation.co.uk/
My Creation – England
Create additional A5 photobook for presents from A4 or A3 photobook order
http://www.aophotobook.com/fotobookmain.php
AO Opened photobook shop in Hong Kong
30% discount coupon + free delivery by chargeable CD
Yellowribbonphotobook.com
Philippine President Akino Yellow Ribbon Campaigned photobook
Success Story: Photobook Worldwide
Toronto, Canada
• Struggled to grow with previous solution
due to support overheads and lack of
country-specific payment gateways
• Installed Taopix Multisite in 2009 to
coincide with new production facility in
Toronto
• Enabled growth in 19 countries
• Immediate results – more happy
customers, fewer support issues and
support overheads reduced by 70%
http://www.photobookamerica.com
TAOPIX™ Multisite Production
TAOPIX™ Multisite Production
TAOPIX™ Multisite Production offers an operational and business solution to a
printing organisation with distributed sites
TAOPIX™ Multisite features
Automated job routing between sites with manual
override
Job tracking
Central master site can see all sites
Production sites can only see their own jobs
Additional license pricing for number of production
sites
Production Hub (Print House)
Franchise (Shop front, limited production capability)
Ability to have multiple production sites
(number of sites controlled by TAOPIX™ Limited –
purchased licenses).
Automatic job routing based on location, brand and
product configured within TAOPIX™ Web or via
external script.
TAOPIX™ Multisite for PSP - An overview
Benefits
All existing TAOPIX™ benefits
Print Service Provider Benefits
Reduced I.T. costs
Scalable number of sites
Centralised print facility management
Business visibility of consolidated reports
Direct jobs to most suitable print location per business logic
Limitations
All business transactions are centrally controlled
Our Promise
• ALL of our customers are our partners. We keep our commitments. We support our
customers. We promise to provide innovative, profit-making and reliable products. Our
business model supports longevity. We are in it for the long term.
• We provide customizable and focused products that apply to:
– Consumer
– Prosumer
– Professional Photography
• Understanding of the industry from Photo and Graphic Arts
– Commercial team has over 100 cumulative years introducing technology platforms
• Development Heavy
– Taopix has a large development base with expertise in:
• Mac and PC development
• Advanced Web and Database Technology, Quality Assurance
• Product Support
Our Team. Our Promise. Our Innovation. Our Edge
Contact us:
For more information, please visit WWW.TAOPIX.COM
You can also send email to [email protected]
Or contact our Distributors:
East and Mid West:
Blanchard Systems Inc. [email protected] Phone: 504-529-8869
West and Mountain:
Bay Digital [email protected] Phone: 650-622-9034
Or call me:
Gadi Kovarsky, VP Americas, Taopix Ltd.
P: 619-630-0794 C: 585-530-9300
San Diego, CA.
ONE APPLICATION ENDLESS OPPORTUNITIES