Tanzania

report by Mick Basa

Largest coverage.More cost-effective and appropriate medium for information dissemination.But lacks interactive features and program choice.

Broadcasting Media

Radio & TV Broadcasting• Effective use meets range of ICT

applications beyond regular news and entertainment

• "ese include community radio stations that broadcast information about food security and health, and the use of satellite broadcasting for distance education.

• Most such facilities are privately owned but a few are owned by local district councils, universities, churches or communities (Kapange 2002)

• Traditional media such as radio have remained popular and are useful for dissemination owing to their wide coverage, affordability, and appropriateness.

TanzaniaAlternative & New Media

Mobile CinemaMobile Advertising Cinema

Outdoor Marketing & PromotionVideos for Farmer & Development

Internet

Mobile Cinema

Mobile Cinema

Mobile Cinema

• Run by private operators, church organizations and some government ministries.

• Provides unique opportunity to reach a rural and down-market audience through this powerful medium

• Targets men and women in equal proportion, and children

• Unique opportunity to spread messages

Mobile Cinema

• IPL Mobile Advertising Cinema, is the latest mobile cinema

• it presents a unique opportunity for urban and rural markets by enabling advertisers to channel audiovisual messages, programmes and consumer product knowledge in Tanzanians.

Mobile Advertising Cinema

Outdoor Marketing and Promotion

• Outdoor promotional marketing, also known as direct marketing, is used to focus on a person-to-person basis.

• Its use in Tanzania has been limited in the past but is now changing with the emergence of promotional companies.

• The benefits of direct marketing include not only in introducing brands to consumers but also building and maintaining long-term brand growth.

Videos for Farmer Empowerment

• Community video programmes and theater complement each other

• Theater is used mainly to identify a problem solving because it shows realities and viewers can replicate the idea

• NGOs collaborate and produce videos in the rural communities where they are operating and show these in neighboring villages

Videos for Farmer Empowerment

• Community video programmes and theater complement each other

• Theater is used mainly to identify a problem solving because it shows realities and viewers can replicate the idea

• NGOs collaborate and produce videos in the rural communities where they are operating and show these in neighboring villages

Internet

• De Facto source of news used by Tanzanian citizens and other institutions to access information ignored by owners and editors of well-established newspapers, television and radio stations.

• Michuzi’s blog has been visited by more than 3 million bloggers since 2007

Kwaheri!