Tanishq- A Jewel of India

8/9/2019 Tanishq- A Jewel of India

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TANISHQ REVITALISER OFTANISHQ REVITALISER OFTRADITIONTRADITION

Presented by:-Kriti M

Retail Management- 1st year


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qTanishq started in 1995 .It is first Indian

jewellerybrand. It is

jewellery business group of Titan Industries Limited,promoted by the Tata group.

qIt has 91 stores in 64 cities in India. It has set upproduction and sourcing bases with thoroughresearch of the jewelry crafts of India.

qJewellery at Tanishq is crafted in one of the worlds

most modern factories.The factory at Hosur, TamilNadu, the 1,35,000 sq. ft. factory is eqipped withthe latest and most modern machinery andeqipment.


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PRODUCTSPRODUCTSqZoyaqFashion Earing

qKundan & Polki

qMohan

qColours of RoyaltyqDiamond Collection

qAria

qTanishq Design Accolades

q

q

q

q


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qThe Gems & Jewellery Market essentially comprises ofsourcing, processing, manufacturing & selling of preciousmetals & gemstones such as Gold Platinum Silver DiamondRuby & Sapphire,etc

q India is largest consumer of Gold & also the largest diamondprocessor in the world

qWhile India is not a major miner of precious metals & stones,the countrys inexpensive & well-skilled labour makes it a


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q Indian Gems & Jewellery market is highly unorganized:

v96 % of the total players being in family owned business

vGold processing industry has around 15,ooo players, with

only 80 having revenues of 20 crore or more.

q India is also home to around 4,50,000 goldsmiths, 1,00,000gold jewellers along with 6,000 diamond processing players &

8,000 diamond jewellers.

q Indias large population & rapid economic growth offer


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MethodologySampling Technique:- Studied Random

Data obtained through:-

Questionnaire for customers

Number of questions asked: 13

Number of respondents : 100

Region:- Chandigarh, Mohaliand Panchkula.


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ARITAL STATUS OFARITAL STATUS OFRESPONDENTSESPONDENTS


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W h o a re b u yin g Ta n ish q a n d w h o a re n o t


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Tanishq in time scenario (44 inTanishq in time scenario (44 in

number)number)


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Location AwarenessLocation Awareness


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PUBLIC OPINION ABOUT IDEALPUBLIC OPINION ABOUT IDEAL

LOCATIONLOCATION


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PEOPLES BUYING PLACE FORPEOPLES BUYING PLACE FOR

JEWELLERYJEWELLERY


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FUTURE BUYERSFUTURE BUYERS


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KEY FINDINGSKEY FINDINGS

v Tanishqs share in the branded jewellery marketdeclined when other brands were introduced buttheir growth in the last many years steadied theirshare despite arrival of various international brands

vBranded jewellerys share in the Indian jewellery market is

growing very fast

v Tanishq is perceived to be highly reliable brand

vA large percentage of people look forward to buy Tanishq.But They think Tanishqs pricing is not good.


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LIMITATIONSLIMITATIONS

vLarge sample size was used for analysis whichincreased the chances of error.

vOnly urban population was taken into considerationwhich added a bias in the results obtained.

vOnly two respondents were in the age group of 50years and above.

vA large percentage of people look forward to buy Tanishq.They think Tanishqs pricing is not good.


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THANKS

Documents

Tanishq- A Jewel of India