Tame the Power of Datadevelopermarch.com/developersummit/2015/report/downloadPDF/A… · Stanford University Professor of Marketing Jennifer L. Aaker Visuals are meaningful only when

Tame the Power of Data

Visualization

Once upon a time, the information is scarce

© COPYRIGHT 2015 SAPIENT CORPORATION | CONFIDENTIAL


EvolutionEnabling Trends

Storytelling



Storytelling



source : https://apandre.wordpress.com/dv/


VISION - THE MOST POWERFUL COMMUNICATION

Month Jan Feb Mar Apr May Jun

Sales 45 56 36 58 75 62


Visualization tools allow users to

explore and interact in order to draw

insights out of the data

WHY USE VISUALIZATION ? | SUMMARY


KEY REASONS OF GOING WITH ADV


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Storytelling

1. VISUALS BEYOND DESKTOP

Technology Enablers for visualization holographic displays airborne haptics organic light-emitting diodes computer vision sensor fusion flexible displays printed displays 3D printing.


2. REAL TIME DATA VIZ


3. 3D DATA VIZ

Microsoft GoeFlow dashboard - 3D visuals built on top of Bing Maps within Excel 2013


4. EXCEL 2013 - MORE THAN A OFFICE

Office space is evolving … Many individuals and small business users will discover that MS Excel offers more than what they need


5. DATA SCIENCE


From FB Likes, we can build decision tree models to identify Likes that can be used to acquire customers

source : SapientNitro Data Science Team

UserLifetimeValue ModelSocial

6. SELF SERVICE

THE LANDSCAPE

COTS Products Open Source Visualization Product


GARTNER MAGIC QUADRANT 2015

Common Themes among Leaders

Multi device support

Collaboration and Social Integration

Embedding Capabilities (APIs, open

standards, SDKs, component

libraries)

Geospatial and location intelligence

interactive dashboards

Metadata Management


25© COPYRIGHT 2015 SAPIENT CORPORATION | CONFIDENTIAL


Storytelling

Stanford University Professor of Marketing Jennifer L. Aaker

Visuals are meaningful only when they are

Memorable,

Impactful and

Personal.

We know that data is powerful and tells a hidden story.

But with a good visual, we make it unforgettable

http://www.amazon.com/exec/obidos/ASIN/1118347919/ctrlqorg-20/

http://www.amazon.com/exec/obidos/ASIN/1118347919/ctrlqorg-20/

http://www.labnol.org/software/find-right-chart-type-for-your-data/6523/














1. KEEP IT SIMPLE & CONCISE

Junk Charts: Expanding circles of error


http://junkcharts.typepad.com/junk_charts/2012/10/expanding-circles-of-error.html

http://junkcharts.typepad.com/junk_charts/2012/10/expanding-circles-of-error.html

2. CHOOSE THE RIGHT DESIGN

source : http://www.perceptualedge.com/example12.php


http://www.perceptualedge.com/example12.php



3. AM I READING THE RIGHT SPREAD ?

source : http://www.businessinsider.in/This-Chart-Shows-What-Happened-To-Gun-Deaths-In-Florida-After-Stand-Your-Ground-Was-Enacted/articleshow/30635752.cms


http://www.businessinsider.in/This-Chart-Shows-What-Happened-To-Gun-Deaths-In-Florida-After-Stand-Your-Ground-Was-Enacted/articleshow/30635752.cms
































4. BUILD A DASH FOR YOUR AUDIENCE

5. EXCELLENCE THROUGH VISUAL EXPECTATIONS


INTRODUCTION TO POWER

BI

ANALYZING DATA WITH EXCEL


POWER BI DEMO

1. 75 years old book on Visualizations

Graphic Presentation by Williard C Brinton -

1939

http://archive.org/stream/graphicpresentat00brinrich#p

age/n0/mode/2up

2. Data Visualization and Discovery for Better

Business Decisions – Q3 2013

http://www.pentaho.com/sites/default/files/uploads/res

ources/data_visualization_and_discovery_for_better_b

usiness_decisions.pdf

3. Retail Analysis sample for Power BI: Take a tour

http://support.powerbi.com/knowledgebase/articles/47

4807-retail-analysis-sample-for-power-bi-take-a-tour

REFERENCES


http://archive.org/stream/graphicpresentat00brinrich




http://www.pentaho.com/sites/default/files/uploads/resources/data_visualization_and_discovery_for_better_business_decisions.pdf




http://support.powerbi.com/knowledgebase/articles/474807-retail-analysis-sample-for-power-bi-take-a-tour






















Narayanan K Ramakrishnan,

Sr. Manager Technology,

SapientNitro,

Bangalore.

LinkedIn : https://in.linkedin.com/in/narayanankr

CONTACT


https://in.linkedin.com/in/narayanankr

APPENDIX


The challenge of communicating information becomes

especially difficult when trying to convey a message full of

complex data, which is often difficult to interpret quickly

and clearly to the naked eye.

HORIZONTAL BALANCE

A good visual balances what we see vs what we think. If one

of it goes out of proportion, we lose the horizontal balance.


DOES THE NUMBER ADDS UP ?


TABLET DESIGN


RETAIL ANALYSIS SCREENSHOT


Documents

Tame the Power of Datadevelopermarch.com/developersummit/2015/report/downloadPDF/A… · Stanford University Professor of Marketing Jennifer L. Aaker Visuals are meaningful only when