WELCOMETAM Conference - March 2011

Dear Colleagues, �e Northeast Tennessee Museums Association, City of Johnson City and the Johnson City Convention & Visitors Bureau would like to welcome you to East Tennessee!  We are delighted to be the host of this year’s TAM Conference and we invite you to explore the many wonderful attractions our part of the state has to o�er while you are our guests. From exploring the Miocene at the Natural History Museum at the Gray Fossil Site, to living with our contemporaries at Rocky Mount and Tipton-Haynes Historical Sites, to discovering science through play at Hands On! Regional Museum, you will get a glimpse of what East Tennessee has to o�er.  We hope you will take the opportunity to experience our other many museums, art galleries, and music attractions during your visit. We honor our heritage here in East Tennessee and we celebrate our contemporary artists and crafts people.  We do our best to Tell it from the Mountains and encourage you to experience our stories before you leave.  �ank you for traveling to Johnson City and being a part of the TAM family. 

Sincerely,

Jane Myron Brenda WhitsonMayor Executive DirectorCity of Johnson City Johnson City Convention & Visitors Bureau

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2011 TAM CONFERENCE SUPPORTERS

�e Tennessee Association of Museums wishes to thank the following sponsors, exhibitors and donors for their support of this year’s conference:

CONFERENCE SPONSORS

East Tennessee State University & the B. Carroll Reece Museum etsu.edu/reece

A component of East Tennessee State University’s (ETSU) Center for Appalachian Studies and Services, the B. Carroll Reece Museum works to preserve the rich Appalachian heritage of the Johnson City region through a combination of folk art, contemporary �ne arts, crafts and historical collections, as well as a variety of community outreach and public service programs. �e B. Carroll Reece Museum also includes a rich history of its own, dating back to 1922 when it was dedicated as the �rst ETSU campus library.

Johnson City Convention & Visitors Bureauvisitjohnsoncitytn.comridejohnsoncitytn.com

�e Johnson Chamber of Commerce and Convention & Visitors Bureau is organized to promote business, enhance economic and community development, and tourism. �e organization serves as a catalyst for improving the overall quality of life in the community and region.

Lithographics lithographicsinc.com

�e winner of “Best of Show” at the Printing Industry Association of the South’s Annual Graphic Awards Competition, Lithographics routinely delivers the highest quality coupled with excellent service. Our niche of brochures, posters, catalogs, magazines, newsletters and other ad pieces is limited only by your imagination.

Tennessee Dept. of Tourist Developmenttnvacation.com

One of the leaders among state organizations in the United States tourism industry, the department's marketing activities promote Tennessee to vacationers in the United States as well as internationally.

�e Village Marketing Groupthevillagemg.com

�e Village Marketing Group is a team of creatives that make your ideas shine so that you can spend more time doing whatever it is you do best. �ey handle: graphic design, web and social media development, custom photography, copy writing and printing.

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CONFERENCE EXHIBITORS

American Association for State and Local History aaslh.org

Provides leadership, service and support for the preservation and interpretation of American state and local history.

Northeast Tennessee Museum Association An association of museums and historic homes in northeast Tennessee

Stories Past storiespast.com

Works with museums, archaeologists, and non-pro�ts to create engaging interactive content through web sites, installations, and DVD’s.

CONFERENCE UNDERWRITERSTote Bag Sponsor:

1220 Exhibits 1220.com

1220 Exhibits is a nationally recognized leader in the design, fabrication and installation of museum and corporate exhibits. Services include fabrication of scenic and interactive exhibits, as well as artifact mount-ing and installation. Clients include the Country Music Hall of Fame and Museum, �e National Civil Rights Museum and Bridgestone-Firestone.

Tote Bag Advertisers: Design Village Floorcloths �oorcloth.net

Distance Education Program-Museum Studies of �e George Washington Universitygwu.edu/~mstd

�e Heritage Allianceheritageall.org

Gaylord Exhibit Casesgaylord.com/exhibitcases.asp

Special underwriting support:

One Stop Wine and Liquors

Tennessee State Museum

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GUEST SPEAKERSTAM 2011 CONFERENCE SPEAKERS:

Christy S. Coleman, President, �e American Civil War Center

Fred Sauceman, Senior Writer, Executive Assistant to the President of University Relations& Associate Professor of Appalachian Studies at ETSU

- March 24th Business Luncheon Speaker

- March 23rd Opening Luncheon Speaker

A native of Greeneville, Tennessee, Fred Sauceman is Senior Writer, Executive Assistant to the President for University Relations, and Associate Professor of Appalachian Studies at East Tennessee State University, where he teaches a course entitled “�e Foodways of Appalachia” and edits Now & �en: �e Appalachian Magazine. He is the author of a three-volume book series, �e Place Setting: Timeless Tastes of the Mountain South, about the foodways of Appalachia, and he is the editor of Cornbread Nation 5: �e Best of Southern Food Writing, published by the University of Georgia Press in 2010. Fred writes food-related columns for the Johnson City Press and Blue Ridge Country magazine,

and his work has appeared in �e New Encyclopedia of Southern Culture, �e Encyclopedia of Appalachia, Bluegrass Unlimited, �e Encyclopedia of Alabama, CrossRoads: A Southern Culture Annual, and the journal Southern Cultures. He does a monthly segment called “Food with Fred” on WJHL-TV, and he regularly contributes stories to “Inside Appalachia,” produced by West Virginia Public Broadcasting. He is the director of two documentary �lms, A Red Hot Dog Digest and Beans All the Way: A Story of Pintos and Persistence. Fred holds a B.A. in English and History and an M.A. in English from ETSU, where he is currently chairing the university’s Centennial celebration.

In 1989 Christy S. Coleman returned to Colonial Williamsburg as a senior interpreter, but rose through the ranks to become the Director of the African American Interpretations and Presentations (1994-1996). It was during this time that she and her team gained international acclaim for their bold and evocative programming. During a reorganization in 1996 Colonial Williamsburg gave Ms. Coleman even greater responsibility by naming her Director of Midtown Operations, (1996-1998) which included Women’s History, Religious Studies, African American History and several historic trades, houses and other interpretive programs. In the fall of 1998, Ms. Coleman was named Director of Programs, making her responsible for all daily and special public programming.

From 1999 to 2005, Ms. Coleman served as President and CEO of the nation’s largest African American museum, the Charles H. Wright Museum of African American History in Detroit, MI . During her tenure, the museum’s membership grew from 3,500 to over 15,000. She also envisioned and launched a successful $43 million Legacy Campaign created to grow audiences, build an endowment, address capital and programming needs, and build a new $12 million, 22,000 square foot permanent exhibition entitled “And Still We Rise.” In 2008, Ms. Coleman accepted the position of President and CEO of the American Civil War Center at Historic Tredegar. �e Center is the �rst museum to explore the causes, course and legacies of the Civil War from Union, Confederate and African American perspectives. She has lectured extensively and consulted with some of the country’s leading museums, written a number of articles for scholarly and public history publications as well as being an award-winning screenwriter for educational television. Her most recent work Freedom Bound won an Emmy in 2009 for Outstanding Educational Programming for the Colonial Williamsburg Foundation. Ms. Coleman was raised in Williamsburg , VA. She received her Bachelor and Master degrees from Hampton University.

MESSAGE FROM THE PRESIDENTMarch 2011

Dear Museum Colleagues,

It is with great pleasure that I welcome you to the 51st annual conference of the Tennessee Association of Museums. �ank you for joining us in Johnson City to share best museum practices and to meet and network with museum professionals from across the state of Tennessee.

�is year, we are thrilled to present several guest speakers: Christy Coleman, President, �e American Civil War Center, Richmond; Fred Sauceman, Executive Assistant to the President for University Relations, ETSU; and Ron Ramsey, Tennessee’s Lieutenant Governor and Speaker of State Senate. Twenty-�ve individual sessions are the backbone of the conference and range in topics of museum work. �ese sessions o�er something for the experienced museum professional as well as for those new to the �eld. Lively evening events include visits to Rocky Mount Living History Museum, Hands-On! Museum, Tipton Haynes State Historic Site, and Gray Fossil Site.

It has been an honor to serve as your president and to work on your behalf. Several groups, including the TAM Board of Directors, TAM Coordinator, Local Arrangements Committee, Programming Committee, Awards Committee, and the Scholarship Committee work very hard to support you in your museum work. We are lucky to have support and sponsorship this year from a variety of companies, professional organizations, and individuals. More is always needed, and we hope that you will continue to connect TAM to potential funding sources which help make TAM a more helpful and far-reaching organization.

Johnson City, and its surrounding area, has many wonderful museums and historic sites. We hope that you will make time to visit them while you are here. Many of these museums have provided you, as a conference badge holder, free admission during the conference, March 23–March 25. Enjoy your few days here in beautiful upper East Tennessee and take full advantage of the opportunities to learn, grow, share, and connect with other museum professionals.

Please let us know how we can make your experience as rewarding as possible.

Justine Gregory DodsonTAM President 2009–2011

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SPECIAL GUESTSTAM Welcomes:

�e Honorable Ronald L. Ramsey, Lieutenant Governor of the State of Tennessee

- Remarks at Gray Fossil Site dinner and auction

Debbie Geiger, President & Owner Geiger & Associates

- Special Session March 24, 9:00 a.m.

Ron Ramsey graduated from Sullivan Central High School in 1973, and earned a Bachelor of Science degree in industrial technology at East Tennessee State University in 1978. Ramsey obtained his surveyor’s license in 1981 and started a surveying company that same year. He established a real estate and auction company in 1986 and, four years later, merged the two to create his business—Ron Ramsey and Associates. Ramsey was elected by the First District of Sullivan County to serve two terms in the

Tennessee House of Representatives and, in 1996, won election to the State Senate, representing Tennessee Senate District 2, which encompasses Johnson and Sullivan counties. In January 2007, Ramsey was elected Speaker of the Senate and Lieutenant Governor. He is the �rst GOP Senate Speaker in Tennessee in 140 years and the �rst from Sullivan County in over 100 years. Upon his re-election as Lt. Governor in 2009, he became the longest serving Republican Lt. Governor in state history. Active in his profession and community, Ramsey served as president of the Bristol Association of Realtors and as president of the Blountville Business Association. He was a member of the �rst “40 Under Forty” class recognized by �e Business Journal of Tri-Cities Tennessee/Virginia, and is active in several local chambers of commerce. �e Lt. Governor is a member of the Blountville Ruritan and the Indian Springs Optimist Club, a past member of the Farm Credit Advisory Board, and a member of Elizabeth Chapel United Methodist Church where he serves as a Sunday School teacher.

Debbie is the owner of Florida-based Geiger & Associates, an award-winning public relations �rm which opened in 1985, specializing in media marketing for the travel industry clients. Her clients include the Tennessee Dept. of Tourist Development and the Nashville Convention & Visitors Bureau. Her sta� of 25 has worked with more than 200 clients  over the past 25 years including regional tourism groups, state tourism agencies, convention & visitors bureaus, national and state associations, resorts,  state parks, historic preservation groups,

attractions, airlines and economic development councils. She has spoken at more than 100 tourism development conferences, and authored or been quoted in more than 100 articles about the role of media relations in travel industry marketing.  When the American Hotel & Motel Association chose to pro�le one public relations professional in their college marketing textbook, they chose Geiger.  She is the former Bureau Chief of the Tourism Publicity Bureau for the State of Florida.

CONFERENCE SCHEDULE:Complete Program

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Wednesday - March 23

8:00 a.m. - TAM Board Meeting

9:00 a.m.–3:00 p.m. - Registration, Carnegie Hotel, Lower Level

10:00–11:30 a.m. - Pre-Conference Workshop: Preserving 20th Century Media: Digitizing Sound Collections-Note: �is session is held at the Archives of Appalachia. �e workshop is limited to 15 participants. You must pre-register to participate.

�e Archives of Appalachia houses over 70,000 sound recordings that document traditional music in Appalachia. Included are fragile �eld recordings on magnetic tape and commercial recordings in various formats that date back to the 1920’s. �is workshop will take you through the process of preserving and digitizing sound collections for public access. It will include a behind-the-scenes tour of the archives to hear sounds of the past. Facilitator: Amy Collins, Interim Director, Archives of Appalachia

11:30 a.m. - Humanities Tennessee Meeting, Roosevelt Library

12:00–1:00 p.m. - Welcome Luncheon, �e Grand Soldiers BallroomWelcomes by: Mayor Jane Myron and Mayor Dan EldridgeSpeaker: Christy S. Coleman, President, �e American Civil War Center

1:30–2:30 p.m. - SESSION ONE:

A. 200 Years of Stories–�e Bicentennial Celebration of the Historic Croft House at the Nashville Zoo at Grassmere�is session will tell the story of how a small museum with a limited budget celebrated the Bicentennial of their historic home using a grant, donations, and a lot of creativity. In return, they received state recognition, celebrated a memorable family reunion, and educated visitors.- A.TAYLORSpeaker: Tori Mason, Historic Farm Manager, Nashville Zoo at Grassmere

B. Gift Shop Operations for Maximum SuccessE�cient Gift Shop operations can provide a powerful revenue stream for museums and serve as an extension of its interactive message. �is session will teach you how to maximize your retail operation. -WILDERSpeakers: Je� Wells, Park Manager, Fort Loudon Becky Burke, Regional Manager, Eastern National Angie King, Gift Shop Manager, Fort Loudon

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CONFERENCE SCHEDULE:Complete Program

Wednesday - March 23

C. Exhibiting Our Pasts: Telling Personal StoriesPresenters will discuss the development of exhibits focused on the personal stories of individual Tennesseans. �ey will explain the interpretive bene�ts and challenges of creating this type of display. Practical issues concerning planning, research, artifact selection, exhibit labels, and design will be addressed. Included will be a “personal stories” format being planned for a traveling Civil War Sesquicentennial exhibition.-R.TAYLORSpeakers: Dan Pomeroy, Director of Collections, Tennessee State Museum Miranda Fraley Rhodes, Director of Curatorial Interpretive Planning, Tennessee State Museum Myers Brown, Curator of Extension Services, Tennessee State Museum 3:00–4:00 p.m. SESSION TWO:

You are invited to attend one of the following facilitator-led A�nity Groups to have a conversation with your peer institutions about current events, challenges, and best practices:

EVENING EVENTS:

5:00 p.m. Board buses at Carnegie Hotel for evening events 5:30 p.m. Arrive at Rocky Mount Living History Museum for tour of exhibitions, music by ETSU Bluegrass Band, and refreshments 7:00 p.m. Arrive Hands-On! Museum for tour 8:00 p.m: Arrive �e Charles for dinner and Awards Program 10:00 p.m. Return to Carnegie Hotel

Art Museums

Historical Houses and Sites

History Museums

Children’s and Science Museums

African American Museums

Railroad Museums

– REEVES

– WILDER – A.TAYLOR

– ROOSEVELT LIBRARY

– R.TAYLOR (1)

– R. TAYLOR (2)

CONFERENCE SCHEDULE:Complete Program

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�ursday - March 24

8:00 a.m. –3:30 p.m. - Registration, Carnegie Hotel, Lower Level

9:00–10:00 a.m. - SESSION ONE:

A. Education Marketplace of IdeasMuseum educators are invited to gather in an open forum to share education program ideas and discuss best practices. Examples of successful programs will be presented.-R. TAYLORFacilitator: Dollie Boyd, Interim Director, Department of Museum Program and Studies, Tusculum College

B. Working Together During Times of Crisis: Resources to Market Your Museum to a Larger AudienceIn the aftermath of the �oods that hit Middle Tennessee in the spring of 2010, sending a message to the rest of the country to keep visitors coming was critical to maintaining tourism dollars. Members of this panel were involved in the very successful marketing and public relations campaigns that were created to assist with these initiatives. Attendees will also learn about the resources available to assist them in marketing their site to a larger audience. -WILDERSpeakers: Mary Skinner, Community & Media Relations, Tennessee State Museum Debbie Geiger, Owner, Geiger & Associates

C. When to Call a Conservator�is session will address basic handling and storage of common materials found in museums, including paintings, frames, and objects.-A.TAYLORSpeakers: Mark Bynon, Conservator, Bynon Art Services Jane Bynon, Conservator, Bynon Art Services

10:00–10:30 a.m. - Co�ee BreakPlease join us for a co�ee break in the Exhibition Hall (located on the Lower Level between R.Taylor and A.Taylor session rooms).

10:30–11:30 a.m. - SESSION TWO:

A. Director’s RoundtableDirectors are invited to join this roundtable to discuss current events in the museum �eld.-WILDERFacilitator: �eresa Burchett, Director, Reece Museum, East Tennessee State University

{ Program continued on page 14 }

SCHEDULE:At A Glance

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TAM Board Meeting

Registration, Carnegie Hotel, Lower Level

Pre-Conference Workshop: Preserving 20th Century Media: Digitizing Sound CollectionsNote: �is session is held at the Archives of Appalachia. �e workshop is limited to 15 participants. You must pre-register to participate.

Humanities Tennessee Meeting, Roosevelt Library

Welcome Luncheon, �e Grand Soldiers BallroomWelcomes by: Mayor Jane Myron and Mayor Dan EldridgeSpeaker: Christy S. Coleman, President, �e American Civil War Center

SESSION ONE:A. 200 Years of Stories–�e Bicentennial Celebration of the Historic Croft Housat the Nashville Zoo at Grassmere - A.TAYLORB. Gift Shop Operations for Maximum Success -WILDERC. Exhibiting Our Pasts: Telling Personal Stories -R.TAYLOR SESSION TWO:You are invited to attend one of the following facilitator-led A�nity Groups to have a conversation with your peer institutions about current events, challenges, and best practices. Art Museums – REEVESHistorical Houses and Sites – WILDER History Museums – A.TAYLORChildren’s and Science Museums – ROOSEVELT LIBRARYAfrican American Museums – R.TAYLOR (1)Railroad Museums – R. TAYLOR (2)

EVENING EVENTSBoard buses at Carnegie Hotel for evening eventsArrive at Rocky Mount Living History Museum for tour of exhibitions, music by ETSU Bluegrass Band, and refreshments.Arrive Hands-On! Museum for tourArrive �e Charles for dinner and Awards ProgramReturn to Carnegie Hotel

8:00 a.m.

9:00 a.m.–3:00 p.m.

10:00–11:30 a.m.

11:30 a.m.

12:00–1:00 p.m.

1:30–2:30 p.m.

3:00–4:00 p.m.

5:00 p.m.5:30 p.m.

7:00 p.m.8:00 p.m.

10:00 p.m.

WEDNESDAY23rd

THURSDAY24th

8:00 a.m.–3:30 p.m.

9:00–10:00 a.m.

10:00-10:30 a.m.

10:30-11:30 a.m.

12:00–1:30 p.m.

2:00–3:00 p.m.

3:30–4:30 p.m.

5:00 p.m.5:20 p.m.7:15 p.m.

9:45 p.m.

Registration, Carnegie Hotel, Lower Level

SESSION ONE:A. Education Marketplace of Ideas -R. TAYLORB. Working Together During Times of Crisis: Resources to Market Your Museum to a Larger Audience -WILDERC. When to Call a Conservator -A.TAYLOR

Co�ee Break, Lower Level

SESSION TWO:A. Director’s Roundtable -WILDERB. �e Online Visitor: Creating Online Exhibits and Putting Your Collections Online -R. TAYLORC. Humanities Tennessee’s Community History Development Fund -A.TAYLOR

Business Luncheon, �e Grand Soldiers BallroomSpeaker, Fred Sauceman, Senior Writer, Executive Assistant to the President of University Relations & Associate Professor of Appalachian Studies at ETSU - Acknowledgement and presentation to Alvin Gearhart -

SESSION THREE:A. Partnering is Working–Together -R.TAYLORB. �e National Civil Rights Museum: A Legacy of Progress -A.TAYLORC. �e Bene�t of Going “Green”: Sustainability and Museums -WILDER

SESSION FOUR:A. Storing Strange Stu�: Exploring Artifact Packing Methods -R.TAYLORB. Museums Without Walls: How TAM and Humanities Tennessee Have In�uenced a Small Historical Society -A.TAYLOR

EVENING EVENTSBoard buses at Carnegie Hotel for evening eventsArrive Tipton-Haynes State Historic Site for tour and refreshmentsArrive Gray Fossil Site for tour, dinner and auction - Remarks by Lt. Governor Ronald L. RamseyReturn to Carnegie Hotel

8:00–10:30 a.m.

9:00–10:00 a.m.

10:30-11:30 a.m.

Registration, Carnegie Hotel, Lower Level

SESSION ONE:A. 500 Square Feet! Making Exhibits Work in Small Spaces with Small Budgets -R.TAYLORB. �e Next Generation of Visitors: Creating Museum Experiences that Connect with Younger Audiences -A.TAYLORC. �eir Mountain is our Mountain: Embedding Math and Science in Museum Education -WILDER

SESSION TWO:A. Back to the Archive: Using Primary Source Materials to Invigorate Your Guided Tours -R.TAYLORB. If You Need to Comb Your Cat, �ere’s an App for �at -A.TAYLOR

FRIDAY25th

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CONFERENCE SCHEDULE:Complete Program (CONTINUED FROM PAGE 11)

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B. �e Online Visitor: Creating Online Exhibits and Putting Your Collections OnlineJust about every museum has a website, but most end up being an extensive online brochure. In this session, we will explore di�erent ways you can create online exhibits and put your collections online.-R. TAYLORSpeaker: Ken Mayes, Deputy Director, American Museum of Science and Energy

C. Humanities Tennessee’s Community History Development Fund�is session is designed to provide an opportunity for the 40+ partners of Humanities Tennessee’s Community History Development Fund (CHDF) to gather and share experiences, ask questions, and discuss upcoming initiatives of the program. Facilitators will present recent projects created by CHDF partners.- A.TAYLORSpeakers: Paul McCoy, Program O�cer, Humanities Tennessee Melissa Davis, Director, Tennessee Community History Program

12:00–1:30 p.m. - Business Luncheon, �e Grand Soldiers BallroomSpeaker, Fred Sauceman, Senior Writer, Executive Assistant to the President of University Relations & Associate Professor of Appalachian Studies at ETSUAcknowledgement and presentation to Alvin Gearhardt

2:00–3:00 p.m. - SESSION THREE:

A. Partnering is Working–Together�is session will highlight some of the highly successful marketing and public relations programs of the Northeast Tennessee Tourism Association (NETTA) including, “Tales and Trails”, “Sunnyside Trail–A Discover Tennessee Trail & Byway”, “Pinnacle Awards” and various electronic mediums. �rough presentation and discussion, this session will delve into the various partnerships needed to develop and execute these and other marketing/public relations e�orts.-R.TAYLORSpeaker: Claudia Moody, CEO, Northeast Tennessee Tourism Association

B. �e National Civil Rights Museum: A Legacy of ProgressIn 2011, the National Civil Rights Museum at the Lorraine Motel in Memphis celebrates 20 years of service. One of the �rst museums in the country to chronicle civil right history in permanent exhibit format–turning a site of tragedy into a triumph–is planning the �rst renovation of its exhibits. Learn more about exciting changes happening at NCRM!- A.TAYLORSpeakers: Tracy Lauritzen Wright, Director of Administration & Special Projects, National Civil Rights Museum Barbara Andrews, Director of Education and Interpretation, National Civil Rights Museum

�ursday - March 24

CONFERENCE SCHEDULE:Complete Program

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�ursday - March 24

C. �e Bene�t of Going “Green”: Sustainability and Museums�ere are many more reasons to jump on the “Green” bandwagon than to just follow the latest trend. �is session will serve as a primer on sustainability. We will discuss how “Green” methods can be successfully integrated into your museum, how third party certi�cations can help with fundraising, and how sustainable features can improve your operations cost.- WILDERSpeaker: Steven Blash�eld, Cultural Studio Director, Glavé & Holmes Architecture

3:30–4:30 p.m. - SESSION FOUR:

A. Storing Strange Stu�: Exploring Artifact Packing Methods�is session will focus on using ingenuity and relatively low-cost methods to craft e�ective storage strategies for artifacts. We will discuss long-term storage methods for di�erence types of artifacts and demonstrate proper storage techniques.- R.TAYLORSpeakers: Bob White, Registrar, Tennessee State Museum Ron Westphal, Curator of Science and Technology, Tennessee State Museum Brad Kavan, Associate Registrar, Tennessee State Museum

B. Museums Without Walls: How TAM and Humanities Tennessee Have In�uenced a Small Historical Society�e Elkton Historical Society has bene�ted greatly from its association with TAM and Humanities Tennessee. �is session will cover how this small historical society has: created an organizational assessment and 5 year plan, partnered with a neighboring museum, implemented the We �e People Oral History project, and contributed to the Museum on Main Street initiative.- A.TAYLORSpeakers: Carolyn �ompson, Elkton Historical Society Nancy Turner, Elkton Historical Society Eva Smith, Elkton Historical Society

EVENING EVENTS

5:00 p.m. Board buses at Carnegie Hotel for evening events 5:20 p.m. Arrive Tipton-Haynes State Historic Site for tour and refreshments 7:15 p.m. Arrive Gray Fossil Site for tour, dinner and auction Remarks by Lt. Governor Ronald L. Ramsey 9:45 p.m. Return to Carnegie Hotel

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CONFERENCE SCHEDULE:Complete Program

Friday - March 25

8:00–10:30 a.m. - Registration, Carnegie Hotel, Lower Level

9:00–10:00 a.m. - SESSION ONE:

A. 500 Square Feet! Making Exhibits Work in Small Spaces with Small Budgets�is session will explore the challenges and costs involved in creating exhibits on low budgets. Ideas, photos, and budget samples from a recently completed project will be shared.- R.TAYLORSpeaker: Jerry T. Wooten, Program Coordinator, Bicentennial Capital Mall State Park

B. �e Next Generation of Visitors: Creating Museum Experiences that Connect with Younger AudiencesHow can we create experiences that meet the motivations, expectations and needs of the next generation of visitors? �is interactive session features new research on the Millennial Generation and showcases innovative marketing that connects with this increasingly important audience. A panel of Millennials will add their voice to the discussion.- A.TAYLORSpeakers: Lori Cagan, Senior Vice President, Integrated Marketing, �e Tombras Group Sylvia Matiko, Principal Founder, A Di�erent View

C. �eir Mountain is our Mountain: Embedding Math and Science in Museum EducationAmerican students have fallen behind other countries in math and science–critical areas for future jobs. �e modern workforce must utilize 21st century skills: collaboration, communications, critical thinking, and creativity. Most students don’t see the link between what they learn in school and how it can be applied in the real world. Here’s where museums excel. �is session will provide valuable tools to help museums and historic sites embed math, science, and 21st century skills in their programs, tours, and events.- WILDERSpeakers: Jeri Hasselbring, Director of Education, Adventure Science Center DeeGee Lester, Director of Education, �e Parthenon

10:30-11:30 a.m. - SESSION TWO:

A. Back to the Archive: Using Primary Source Materials to Invigorate Your Guided Tours�is session will cover the pleasures and pitfalls of rewriting your tour script, and how primary source research can bring a fresh approach to your site.- R.TAYLORSpeakers: Dollie Boyd, Interim Director, Museum Program and Studies, Tusculum College Leah Walker, Site and Events Manager, Doak House Museum Ashleigh Oatts, Education Coordinator, Blount Mansion

CONFERENCE SCHEDULE:Complete Program

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Friday - March 25

B. If You Need to Comb Your Cat, �ere’s an App for �at�e internet is �lled with a lot of stu�–some useful and some not. In this session, we will explore free resources and applications that your museum can use to save money and time.- A.TAYLORSpeaker: Ken Mayes, Deputy Director, American Museum of Science and Energy

TAM Conference ends at noon.Box lunches provided by TAM.

Please see insert for details.

�e Tennessee Association of Museums wishes to express our gratitude to the Northeast Tennessee Association of Museums for all their hard work, time and e�ort in organizing the 2011 TAM Conference. �ank you for a wonderful time!

TAM & HUMANITIES SCHOLARSHIPS

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Each year the Tennessee Association of Museums awards three scholarships to its annual conference. One quali�ed recipient represents each of the three main regions of Tennessee. TAM established this scholarship program to encourage students to enter the museum �eld, to promote museum studies in Tennessee’s higher education institutions, and to provide networking opportunities for new museum professionals. Scholarship recipients receive full conference registration, accommodations for two nights at the conference hotel, and a transportation allowance of up to $50.

Congratulations to the 2011 TAM Scholarship Winners Are: •Kathryn Ann Rosta from Middle TN •Robin Peeler Wooten from East TN •Jestin Lamely from West TN

HUMANITIES TENNESSEE SCHOLARSHIPSSince 2003, Humanities Tennessee has o�ered a scholarship program for the Tennessee Association of Museums annual conference held every March. �is initiative stems from a commitment to provide opportunities for professional and organizational development of Tennessee’s museums and humanities community.�e scholarships are available to volunteers without museum-related backgrounds who work for a nonpro�t museum or organization that is starting a museum, and that has no paid professional sta�. Each scholarship provides two nights lodging and conference fees for two people from up to �fteen organizations. 

Congratulations to the 2011 Humanities Tennessee Scholarship Winners: •Beech River Cultural Center & Museum, Lexington: Dian McGuire, Joyce RIddell •Cordell Hull State Park & Museum: Robin Wooten, Alison Vick •Cowan Railroad Museum: Maryann Knowles, Pat Underwood •Dyer County Historical Society: Danny Walden, Bill Cloar •Elkton Historical Society: Rebecca Bryant, Jane Witt •Englewood Textile Museum: Tara Nichols, Francis Powers •Grundy County Historical Society, Tracy City: Ronald Bu�ngton, Tracy Bunch •Little River Railroad & Lumber Co. Museum, Townsend: Don Niday, Andy Wellman •Melrose Center for Cultural Enrichment, Memphis: Mary Mitchell •Orange Mound Civic Organization, Memphis: Michelle Smith •Parsons & Greater Area Historical Museum: Branson Townsend, Wanda Conger •Pleasant Hill Historical Society: Pat Robbennolt, Jean Harsh •Price Public Community Center & Swift Museum: Stella Gudger, Alberta Gardner •Rhea County History Museum, Dayton: Mary Mingle •Sgt. York Patriotic Foundation, Cookeville/Pall Mall: Claudia Johnson, Danny Nichols •Smith County Heritage Museum, Carthage: Lisa Swann

Each scholarship covers two nights lodging at the conference hotel, registration fees, and conference meals and evening events.�e feedback we receive from scholarship recipients re�ects how valuable they �nd their �rst TAM conference. �is is their initial exposure to this wider community network, to available resources, and to practical information such as exhibit design, museum governance, and artifact care.�e scholarship program is announced each January, with an application deadline each February. For questions about the program please contact Melissa Davis at Humanities Tennessee by phone, 615-770-0006, ext. 16, or by e-mail, melissa@humanitiestennessee.org.

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The TAM Board of Directors2011

President ('09-'11)Justine GregoryDirector of EducationCountry Music Hall of Fame & MuseumPh: (615) 416 2027Fax: (615) 255-2245Email: jgregory@countrymusichalloffame.com

Vice President ('09-'11) Myers BrownCurator of History & Ext. ServicesTennessee State MuseumPh: 615.741.2692Fax: 615.741.7231Email: Myers.Brown@state.tn.us

Secretary ('10-'11)Linda CaldwellExecutive DirectorTennessee Overhill Heritage Assoc.Ph: (423) 263-7232 Fax: (423) 263-1670Email: lcaldwell@tennesseeoverhill.com

Treasurer ('10 - '12) Adam AlfreyCurator of ExhibitionsEast Tennessee Historical SocietyPh: (865) 215-8832 Fax: (865) 215-8819Email: aalfrey@knoxlib.orgTo complete term of T. Haun

East TN Representative ('10-'11)Theresa BurchettDirectorCarroll Reece MuseumPh: (423) 439-4392Email: burchete@etsu.edu

Middle TN Representative ('10 - '11) Jessie FosterAssistant Dir of DevelopmentFrist Center for the Visual ArtsPhone: (615) 744-4902Fax: (615) 744-3991E-mail: jfoster@fristcenter.org

At-Large Representative (W) ('10-'11)Sonia Outlaw ClarkExecutive DirectorWest Tennessee Delta Heritage CenterPhone: 731-779-9000Fax: 731-779-9001E-mail: soutlawclark@bellsouth.net

At-Large Representative (E)('10-'12)Ken MayesDeputy DirectorAmerican Museum of Science & EnergyPh: (423) 574-9584Fax: (423) 241-8016Email: Ken.mayes@amse.org

At-Large Representative (M) ('10 - '11)Judy DukeDirectorCookeville Depot Museum/Cookeville History of MuseumPh: 931.520.5455Fax: 931.526.1167Email: historymuseum@cookeville-tn.org

West TN Representative ('10 - '11) Nancy BassettMuseum DirectorBiblical Resource Center & MuseumPh: 901.854.9578Fax:901.584.9883Email: nancyb@biblical-museum.org

Past President ('09-'11)Bill HickersonCuratorWest Tennessee Regional Art CenterPh: (731) 784-1787Fax: (731) 784-1787Email: wtrac@aeneas.net

State Coordinator Debbie ShawPh: (615) 495-3354Email: info@tnmuseums.org

Auction Chair Judy DukeDirectorCookeville Depot Museum/Cookeville History of Museum

Nomination Chair Bill HickersonCuratorWest Tennessee Regional Art Center

Membership/Sponsorship Jessie FosterAssistant Director of DevelopmentFrist Center for the Visual Arts

Website Chair Ken MayesDeputy DirectorAmerican Museum of Science & Energy

Honors and Awards Co-Chair�eresa BurchettDirectorCarroll Reece Museum

TAM Scholarships Chair Nancy BassettMuseum DirectorBiblical Resource Center & Museum

Sponsor & Exhibitor Chair Mary SkinnerCommunity & Media RelationsTennessee State Museum

Sessions Co-ChairsMyers Brown, Tennessee State MuseumJessie Foster, Frist Center for the Visual Arts

Statewide CoordinatorDebbie Shaw

TAM Council Appointed Committees