Talking ORGANIC supplements in the aisle - Home | OTA Talking Supps... · For example, if Certifier A certifies a fruit granola bar and the granola bar contains a ble對nded fruit

Talking ORGANICsupplements in the aisle

Presenters:

Gwendolyn Wyard Organic Trade Association

Graham Rigby Organic India

Ashley KoffAshley Koff Approved

ORGANIC 101 – THE BASICS

Gwendolyn Wyard

73% of shoppers feel that it is important to have the choice of organic supplements.

OTA.com

Presenter

Presentation Notes

Organic Supplements (from 2016 Consumer Survey) 73% of shoppers feel that it is important to have the choice of organic supplements AND 63% of heavy organic shoppers feel it is “extremely important” to choose organic supplements

USDA National Organic Program

OTA.com

The National Organic Standards Board Mission

7 CFR 205 National Organic Program

Regulations

Organic FoodsProduction Act

(OFPA)

National Organic Standards Board (NOSB) – 15 members appointed

by the Secretary of Ag

• Assist in the development of organic standards

• Make recommendations about whether a substance should be allowed or prohibited in organic production or handling

• Manage the National List

• Advise the Secretary on other aspects of the implementation of OFPA

Presenter

Presentation Notes

Uniformity amongU.S organic standards

Assurance of organic integrity

Reciprocity among certifiers

National Organic Program (NOP)

OTA.com

Global program w/ equivalency agreements

One National Standard – Global Market

Presenter

Presentation Notes

Certifiers accept one another’s certificates A certificate listing a multi-ingredient products covers all of the certified organic ingredients in that product. For example, if Certifier A certifies a fruit granola bar and the granola bar contains a blended fruit mix that is certified by Certifier B, certifier A only needs Certifier B certificate. Certifier B maintains the each individual certificate for each fruit contained in the fruit mix. Certifiers are accredited by the USDA NOP. The certifier receives both desk audits and on-site audits. Certifiers are also typically ISO 65 accredited if the want access to the EU market. ISO 65 is an accreditation for PROCESS. It is not specific to the standard but to the certifiers ability to carry out the certification process to a particular standard. It focuses on competency, qualifications and procedures aka quality systems. USDA offers ISO 65 as does IOAS (International Organic Accreditation Service)

What is ORGANIC?

Organic is unique. It is the most transparent, the most consumer-driven and the most heavily regulated food system in the world.

OTA.com

Presenter

Presentation Notes

Ok, what is ORGANIC? I’ve been trying to refine this answer for 20 years, and it can be challenging because is SO MUCH that sometimes it can be diminishing to describe it in simple terms. But, what I will say out of the gate is to talk positively about organic and focus on what organic IS rather than what it’s not. Top line message, organic is unique. It’s the most consumer driven and the most heavily regulated food system in the world. There is no other eco-label like it.

StrictFederalRegulations

Three-year transition

Third-party certification

Supply chain traceability

Annual on-site inspections

USDA-NOP Oversight & Enforcement

OTA.com

Presenter

Presentation Notes

What sets the organic label aside from others? Conventional farms moving to organic that have applied prohibited materials require a three year transition. We have a 3rd party certification system in place where each and every certified operation is inspected at least once a year.

Maintains and builds healthy soil & fosters biodiversity

No toxic fertilizers or pesticides

No antibiotics or growth hormones

No artificial colors, flavors or preservatives

No GMOs, sewage sludge or ionizing radiation

OTA.com

OTA.com

Any production or handling operation that handles agricultural products represented or sold as: 100% Organic Organic (95% +) Made With Organic (70% +)

Products using the USDA seal or making organic certification claims on the principle display panel

Some types of operations are EXEMPT/EXCLUDED from certification

A labeling term that applies to an agricultural product produced in accordance with the Act and the regulations in this part

Global program – products can be produced anywhere in the world but if sold in the US must be certified to the NOP

OTA.com

Who and What Needs to be Certified?

OTA.com

Scope of USDA NOP’s Authority

April 2004 – Guidance Document addressing scope: Body Care - FDA jurisdiction

Dietary Supplements - FDA jurisdiction

Pet Food - covered by OFPA but no standard

Non-edible Fiber Products - no processing standard

Fish and Seafood - covered by OFPA but no standards Honey/Apiculture, Greenhouses - OFPA, no specific standards

NOP clarifies: Regardless of its end use - MAY be certified if agricultural and it meets existing NOP requirements & composition standards!

Presenter

Presentation Notes

Organic Products – the non-organic ingredients in the 5% portion must be on the National List, this includes both agricultural and nonagricultural. The agricultural ingredients must be on the National List AND commercially unavailable in organic form. Hops for example. Nonagricultural ingredients cannot be organic because the regulation only certifies agricultural products. Nonagricultural ingredients need to be on the National List for both ‘organic” and “made with’ products. “Made with” – The nonagricultural ingredients in the 30% must be on the National List. This is the same for “organic” products. Non-organic AGRICULTURAL ingredients are allowed in the 30% without commercial search requirements. They do not need to be on the National List and they do not need to be organic. Less than 70% or Ingredient Statement claim only. This category is exempt from certification. There are no restrictions placed on the non-organic in this category. For examples non-organic ingredients can be GMO.

Contains ‘100% organic’ ingredients. Processing aids must be organic.

5% non-organic must be on the National List of allowed ingredients.

30% allowance for non-organic. Must be on theNational List if non-agricultural; non-organic agricultural allowed without commercial availability requirements

No minimum organic requirement. No restrictions placed on non-OG ingredients. OG representation is limited to ingredient statement only. Certain regulations still apply.

OTA.com

Product Composition & Labeling

Presenter

Presentation Notes


OTA.com

The National List is = essential minor ingredients that can’t be certified or are not available in organic form:

• Limited number are allowed in the 5% and 30% of NOP certified products

• Reviewed every 5 years under “Sunset Review

• Can be petitioned on or off at any time

• Strong preference for organic and natural alternatives

The National List: Essential Minor Ingredients

OTA.com

YOU have a voice in the PROCESS!

The organic regulatory landscape and the National List of allowed inputs is a dynamic process that invites public participation!

• Two National Organic Standards Board (NOSB) meetings per year

• National List Sunset Review every FIVE years

• Regular public comment opportunities to inform change

Presenter

Presentation Notes

When it comes to the organic regulatory changes, the focus of work takes place at the National Organic Standards Board level and at the National Organic Program level. Now, It literally takes an act of Congress to change the organic law, therefore we rarely see that happen. However, the organic regulations on the other hand may be changed through a rulemaking process, and NOP may develop policy, guidance and instructions along the way that help to clarify existing regulations. Most, but not all, of the changes to the organic regulations, as well as guidance, are the result of a National Organic Standards Board recommendation that was informed through a public process. So, a few important details I want to bring to everyone’s attention.

OTA.com

Submit Application to the Certifier

Review of Application

Inspection

Review

Resolution

Certification

Organic Systems Plan!(OSP)

Annual process!

The Certification Process

HOW TO POSITION & DIFFERENTIATE CERTIFIED ORGANIC SUPPLEMENTS

Graham Rigby

How To Position & Differentiate

Certified Organic Supplements

Graham RigbyVice Chair, OTA

Dietary Supplements Council

Chief Innovation Officer

ORGANIC INDIA

OTA.com

Maintains and builds healthy soil & fosters biodiversity

No toxic fertilizers or pesticides

No antibiotics or growth hormones

No artificial colors, flavors or preservatives

No GMOs, sewage sludge or ionizing radiation

OTA.com

Identifying Organic Food Is Relatively Easy to Spot & ComprehendThis apple is grown without pesticides, fertilizers, chemicals, etc.

OTA.com

Single Ingredient Supplements Are An Easy Transition, Similar to Food Items

OTA.com

Some Certified Organic Supplements can contain over 50 ingredients –visualizing and differentiating the difference between conventional can be

more challengingOTA.com

One other organic supplement complication:Sometimes you eat the packaging!

(Hint: It must be organic or organic compliant)

OTA.com

Contains ‘100% organic’ ingredients. Processing aids must be organic.

5% non-organic must be on the National List of allowed ingredients.

30% allowance for non-organic. Must be on theNational List if non-agricultural; non-organic agricultural allowed without commercial availability requirements

No minimum organic requirement. No restrictions placed on non-OG ingredients. OG representation is limited to ingredient statement only. Certain regulations still apply.

OTA.com

Product Composition & Labeling

Presenter

Presentation Notes


Supplement Facts

Amount Per

Serving

% Daily Value

Organic Echinacea (Echinacea purpurea) (aerial)

1000mg *

OTA.com

Other Ingredients: Gelatin capsule, cellulose and magnesium stearate.

Echinacea

Organically Grown

Also – No 3rd Party Organic Certifier

Certified Organic: Federal Standard, 3rd Party Certified from Seed to Shelf

for Quality and Consumer Peace of Mind

FarmerOrganic SeedsNo Chemical Pesticides, Fertilizers, Raw Sewage etc.

ProcessorOrganic compliant processing aids, cleaning supplies, pest control, etc.

MarketerOnly organic compliant ingredients, capsules facility, labeling, pre-market approval req’d

OTA.com

Certified Organic: Federal Standard, 3rd Party Certified

Organic + Non-GMO & Chemical Avoidance

For health of mind, body, & planetOTA.com

Interested? Still awake? Join Us!

Join OTA and the Dietary Supplement Council –whose members include many who can help: Legal experts, Organic consultants, Certifiers, and more!

OTA.com

THE BETTER NUTRITION PROGRAM

Ashley Koff RD

What do we all really want?

• Better health is the goal

• Better nutrition powers better health

• What is better nutrition? • Total Resources

• In & on you, more often• Better, not perfect

• How can we get what we want?• Better nutrition tools

• Assess your current nutrition • Assess your body’s needs • Assess your health status

OTA.com

What can supplements do for you?

OTA.com

• Balance better, not perfect, food• Be Therapeutic

• Dosage • “Medication”

• Be Targeted • One nutrient without others• Restore balance

• Be More Doable • No prep/skill required• Pop n’ go

• Provide nutrients not calories• Be tolerated better than food form

What is a better supplement?

OTA.com

• What is a supplement? • Definition • Goal

• What is a better supplement?• Not all created equal • Give body better nutrients/blends

• Better be recognized readily • Better not irritate, overwhelm, disrupt

• Why a better supplement?• Upgrade your total nutrition • Enable better health

• They are a choice, food is not • Not all supplements created equal • Take daily, concentrated doses • Can interfere with food and medication


OTA.com

• Why organic?• Give the body what it needs • Reduce problems

• Irritate • Disrupt

• All ingredients matter • Organic nutrient load

• Less, better • More, better

• Organic is better, not perfect

How to market organic supplements better?

OTA.com

Organic provides better nutrition

Organic is not marketing term

Share food and supplement menu combos

Highlight the USDA logo (market materials that show difference in organic, made with etc.)

Organic supplements different than food/beverage fortification

Share organic product options with local practitioners

Employee education on organic

DO’s…


OTA.com

How to market organic supplements better?

Increase confusion with marketing terms • Natural, synthetic, etc.

Promote general supplement claims • Not created equal • Avoid the overpromise

Don’t oversell organic • Better, not perfect

Forget the food, beverages

DO NOT’S…

OTA.com

QUESTIONS?

thank you

for all you do

to advance organic

OTA.com

Documents

Talking ORGANIC supplements in the aisle - Home | OTA Talking Supps... · For example, if Certifier A certifies a fruit granola bar and the granola bar contains a ble對nded fruit