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© 2009 Cisco Systems, Inc. All rights reserved.Cisco Public Talk2Cisco 102610 Talk2Cisco with Christopher Burgess Cisco Senior Security Advisor [email protected] www.cisco.com/web/about/ security/cspo @BurgessCT

Talk2Cisco: Social Media and Cyber Security

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Page 1: Talk2Cisco: Social Media and Cyber Security

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicTalk2Cisco 102610

Talk2Cisco with Christopher BurgessCisco Senior Security Advisor

[email protected]/web/about/security/cspo

@BurgessCT

mailto:[email protected]

Page 2: Talk2Cisco: Social Media and Cyber Security

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicTalk2Cisco 102610 2

SOCIAL MEDIA IS TRANSFORMING BUSINESS

1.8+ billionGlobal Internet audience

Users:

477+ million Facebook

123+ million Myspace

105+ million Twitter

“Social networking sites reach nearly 70 percent of the total global online audience, ranking as one of the most popular destinations on the Web.” ~ comScore

Page 3: Talk2Cisco: Social Media and Cyber Security

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicTalk2Cisco 102610 3

Abide bythe rules

You are responsible

Add value

Be mindful Be honest

Be respectfulBe yourself

Social MediaDoes Not Change Your Personal Compass

Social MediaDoes Not Change Your Personal Compass

Page 4: Talk2Cisco: Social Media and Cyber Security

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicTalk2Cisco 102610 4

You Have More Than One Voice

Personal VoiceCorporate Voice

http://rds.yahoo.com/_ylt=A0S020kxrYRK5RkAL7ujzbkF/SIG=139n67hm4/EXP=1250295473/**http:/www.socialglass.com/wp-content/uploads/2008/11/yammer_logo_small.thumbnail.gif

http://rds.yahoo.com/_ylt=A0S020pzrYRKuwABVGijzbkF/SIG=135ralq01/EXP=1250295539/**http:/www.handelskraft.de/wp-content/uploads/2007/05/logo_xing_top.thumbnail.gif

http://rds.yahoo.com/_ylt=A0S0207srYRKMHMBdyGjzbkF/SIG=13jemidcf/EXP=1250295660/**http:/www.searchviews.com/wp-content/themes/clean-copy-full-3-column-1/images/myspace_logo.jpg

http://rds.yahoo.com/_ylt=A0S020kbroRKSxYBGYKjzbkF/SIG=12dgj7ie7/EXP=1250295707/**http:/www.tsvw.nl/wp-content/uploads/2006/07/youtube.png

http://rds.yahoo.com/_ylt=A0S020pTroRKoQABVkSjzbkF/SIG=12721ie7r/EXP=1250295763/**http:/www.flickr.com/photos/ivomortani/1474291848/

http://rds.yahoo.com/_ylt=A0S020pvroRKoQABkmCjzbkF/SIG=12f0ebegg/EXP=1250295791/**http:/jornalismoonline.files.wordpress.com/2007/04/rss.jpg

http://rds.yahoo.com/_ylt=A0S020wLsIRKsM8A99GjzbkF/SIG=12gtuotm7/EXP=1250296203/**http:/noriyukiokada.com/wp-content/uploads/2007/06/yelp.jpg

http://rds.yahoo.com/_ylt=A0S020pZsIRKpQAB7H.jzbkF/SIG=125lai0t6/EXP=1250296281/**http:/www.i-marco.nl/weblog/images/digg-logo.jpg

Page 5: Talk2Cisco: Social Media and Cyber Security

© 2009 Cisco Systems, Inc. All rights reserved. Cisco PublicTalk2Cisco 102610 5

[email protected] @BurgessCT (Twitter)

www.cisco.com/web/about/security/cspo

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