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Talent Tampere Koulutuksen ennakointiryhmä 4.12.2014
Laura Lindeman
Tredea
Tampere Region Economic Development Agency, Tredea
• A joint venture of 8 municipalities:
Tampere, Kangasala, Lempäälä, Nokia, Orivesi, Pirkkala, Vesilahti and Ylöjärvi
• Maintains and strengthens the magnetism of the Tampere Region
• Fosters prerequisites for successful business
• Provides services for both local and foreign companies
Focus Areas
www.tampereallbright.fi
Availability of competent workforce
of foreign owned companies in Tampere region indicate that the most important reason to stay in the region is the availability of competent workforce.
Tampere university of has the second largest population of undergraduate student
“The high level of know-how in mobile communications and the availability of skilled workforce led to our establishing operations in the Tampere region.” - Veli-Pekka Vatula, Site Manager, MCG Finland, Intel
”The key considerations why we operate in Tampere region are good availability of employees, central
location and the Tampere university of Technology.” - Timo Kyttälä, CEO, John Deere Forestry Oy
”Tampere Region offers competent workforce at reasonable cost and the attitude of the city is
positive towards companies.” - Ville Rönkkö, CEO, CROCS Nordic
66%
We believe that…
Skilled talent contributes to creation of knowledge and innovation.
Talents and diversity in one place lead to growth.
Availability of highly skilled workforce is a significant pull-factor for foreign investors.
International students contribute to growth.
The global competition between locations has begun.
Tampere has to be a part of the international brain-circulation to maintain and strengthen its reputation as the smartest, brightest place in Finland.
Bright place needs bright people.
Cornerstones of Talent Attraction Management
Mapping of Stakeholders in International Recruitment and Retention in Pirkanmaa
8
BUSTED
International Talents
Companies
Working Group
”Business Brights”
National Cooperation
Services
Projects International Image of the
Region
Coordination
Activating Marketing
Facilitation
Local Stakeholders
Talent Tampere: Regional Co-operation for Talent Attraction
A permanent network and co-ordinated co-operation to attract and retain talented internationals in the Tampere region.
Tredea as the facilitator.
Focus on the businesses’ and employers’ needs.
International talents to be made more visible and easily available for companies.
Talent attraction activities among the target group.
Initial funding for Talent Tampere Start project for 2014-2016 granted by the City of Tampere.
Talent Tampere process
National and global
benchmarking
Confirmation of needs
Mobilization of local
stakeholders
Talent Tampere name
and image Working group
Internal marketing
Strategy and vision
Permanent co-ordination
Funding for the initial
phase
Staff recruitment
Action plan
New and re-branded services
Talent attraction and
marketing
New projects and initiatives
Continued co-operation and
funding
The main goals of Talent Tampere Start
1. Tampere – the Talent Magnet! The Tampere region is known as
an internationally attractive region, where international talents are
considered as a vital asset and a significant resource of the
business life.
2. Start it up! The coordination, activation and marketing of the Talent Tampere Network and service design. The permanent structure for Talent Tampere Network.
3. International talents to support export! Supporting internationalization of local SMEs by international talents.
What is international competence? (Source: Hidden Competences, CIMO & Demos Helsinki, 2013)
• Traditionally:
– Language skills
– Tolerance
– Cultural knowledge
• But this is only the tip of the iceberg… International competence is also:
– Curiosity
– Ability to create networks
– Ability to adapt in new situations and environments
– Ability to think outside one’s sphere of experience
– Interest in following global media
– Ability to work with diverse groups of people regardless of language or location
Talent Tampere Pool in LinkedIn
Join the group: https://www.linkedin.com/groups/TALENT-TAMPERE-Linking-Bright-Business-4703673
Talent Tampere Mentoring Programmes
• Building bridges between international talents and experienced professionals.
• Organised together by Tredea KOP-project and Unipoli Tampere network of TAMK, TUT and UTA.
• Mentees are international university students and skilled immigrants.
• Mentors are experienced professionals from different fields.
• Year 2014-2015:
– 40 pairs
– 3 programmes: two in English, one in Finnish
– last from September 2014 to March 2015
– consists 5 one-to-one meetings and 4 training session
• Next call for mentors will start in April-May 2015
• For more info: www.livetampere.fi/mentoring
• Would you like to be a mentor? Contact Katariina Mikkonen at TUT:
Laura Lindeman
Talent Attraction Manager
Tampere Region Economic Development Agency Tredea
tel. +358 40 820 1978
