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Talent Attraction Study:
What Matters to theModern Candidate
All content © Indeed Inc. 2015
Research reveals the job search never endsWith shifting economic growth and unemployment rates across Europe, competition for in-demand talent varies by market. No matter what the current economic conditions, however, employers need to know what qualified employees want and how to attract them to new jobs.
But how are people searching for jobs today, and what influences their decisions? We enlisted help from Harris Poll to answer these questions and more by running a survey in the United Kingdom, Germany, France and the Netherlands. We found that 68% of people are actively looking or open to a new job, and 91% of people hired within the past year actively
looked for a job within six months prior to being hired. Also, 65% of people worldwide look at new jobs again within 91 days of starting a new job, leading us to believe that no one is “passive” about their career in 2015.
While the industry has traditionally believed employed candidates are “passive” and not actively looking for new jobs, many employers have already moved on from this notion and dubbed it an antiquated way of thinking. We hope this research will help the modern talent acquisition organisation understand the vast opportunity to reach skilled candidates and the methods they can use to attract them.
“
Tara M. Sinclair, PhDChief Economist, Indeed
”
The modern workforce actively seeks opportunity
2
91% of employed adults hired within the past year took an action to find a job six months prior to being hired.
Only 9% received a job offer without looking at all.
Actions taken 6 months prior to current job among the 91% hired in the past year
Looked at job opportunities on company career websites
46%
Looked at opportunities on an online job site or job board
59%
Asked friends and/or family for a referral
24%
Asked a professional connection for a referral
16%
Used a mobile job search app
22%
Attended job or career fairs
15%
Enlisted the help of a recruiter
14%
Something else
10%
Source: Indeed survey conducted by Harris Poll (Base=Employed but not self-employed and hired within the past year and did something in 6 months prior to getting current job, n=871).
For results by country, see Table 1 and Table 2 on p. 14.
Visited an online professional social networking site
21%
68% of people in the labour force say they are actively looking or
open to a new job.Source: Indeed survey conducted by Harris Poll
(Base=Employed or not employed but looking, n=5,133).
For results by country, see Table 3 on p. 15.
65% of people worldwide look at new jobs again within 91 days of
being hired.
Source: Indeed data
50% of people who make around $100K USD look at new jobs again within 28 days of being hired.
3
The job search is always on
How frequently people look at job opportunities
78%
59%
17%
22%
20%
7%
11%
22%
of adults look at jobs at least monthly59%
Source: Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking, n=5,133).For results by country, see Table 4 on p. 15.
Ever
At least monthly
Daily
Weekly
Monthly
Yearly
Less often than yearly
Never looks at job opportunities
4
5
87%
18-24 25-34
84%
35-44
80%
45-54
76%
55+
65%
Age of candidates who ever look at job opportunities
Younger people most actively look at job opportunities
Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking: 18-24, n=475; 25-34, n=1,110; 35-44, n=1,230; 45-54, n=1,268; 55+, n=1,050). For results by country, see Table 5 on p. 16.
00
Source: Indeed survey conducted by Harris Poll (Base=Employed, n=4,718).For results by country, see Table 6 on p. 16.
17% Strongly
agree
12% Strongly disagree
23% Somewhat
disagree
6
Employees like to keep a pulse on the job market
of employed adults agree it’s important for them to be aware of jobs currently out there in the market, regardless of whether they are employed or not.64%
47% Somewhat agree
7
40%of people in the labour force subscribe to job
alerts.
Source: Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking, n=5,133).
For results by country, see Table 7 on p. 17.
8
Compensation matters, but other factors play a role in a candidate’s decision tooSalary, location and flexibility are the top three factors when deciding to accept—or reject—a job offer.
Top 3 reasons candidates would be most attracted to a new job
1
Source: Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking, n=5,133).For results by country, see Table 8 on p. 17.
60%
Good pay/compensation
32
40% Good location
37% Flexible hours
What attracts candidates to a new job?
89% of people would consider a new job, given the right incentives.
11% would not be attracted to a new job for any reason.
Factors that would attract candidates to a new job
Flexible hours
37%
Good location
40%
Good pay/compensation
60%
Meaningful work
35% Work environment
32%
Good fit for my family
24%
Clear path for advancement
17%
Variety of benefits
27%
Company mission/vision of the organisation
12%
Source: Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking, n=5,133).
For results by country, see Table 8 on p. 17.
Company has a good reputation
21%
9
10
People look for jobs when they are inspired by new opportunities or disillusioned with their current work
What inspires people to consider a job change
When they feel discouraged about their current job situation
19%
When they feel dissatisfied with their current job
24%
When they see posts about an interesting company or job
16%
When they feel stressed about money
12%
When they don’t get recognised for an accomplishment at work
14%
Source: Indeed survey conducted by Harris Poll (Base=Employed adults, n=4,718)For results by country, see Table 9 on p. 19.
People are motivated to own their job searchCandidates are more confident in the jobs they find themselves, rather than jobs presented by a recruiter.
65% of employed adults say they would feel more confident that a job is the right fit for them if they picked the company and applied versus if a recruiter contacted them.1
60% say they think they would be more successful in a job they found on their own versus one they got from a recruiter or company that contacted them.1
73% agree that if a recruiter or friend proactively contacted them about a position, they would consider other available jobs as well (rather than only that specific position).2
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1. Source: Indeed survey conducted by Harris Poll (Base=Employed, n=4,718). For results by country, see Table 10 and Table 11 on p. 18.2. Source: Indeed survey conducted by Harris Poll (Base=Employed or not employed but looking, n=5,133). For results by country, see Table 12 on p. 18.
This survey was conducted online by Harris Poll on behalf of Indeed from July 1-8, 2015, among 8,093 adults ages 18 and older within Germany (n=2,030), France (n=2,029), Netherlands (n=2,008) and United Kingdom (n=2,026). A global post-weight was applied to ensure all countries received an equal weight in the total global data. No estimates of error can be computed. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact [email protected].
Harris Poll
Methodology
12
Indeed Hiring LabThe Indeed Hiring Lab is a global research institute committed to advancing the knowledge of human resource and talent management professionals worldwide. Led by Dr. Tara Sinclair, Indeed’s Chief Economist and associate professor of economics and international affairs at The George Washington University, the Indeed Hiring Lab research agenda includes large-scale research projects, ongoing tracking and analysis of employment trends, and surveys of industry professionals.
About IndeedMore people find jobs on Indeed than anywhere else. Job seekers can search millions of jobs on the web or mobile in over 50 countries. Each month, more than 180 million people search for jobs, post resumes and research companies on Indeed, and Indeed is the #1 source of external hires for thousands of companies.
For more information, visit indeed.com/hire.
About
13
Table 2Actions taken 6 months prior to current job among the percentage hired in the past year
Source: Indeed study conducted by Harris Poll (Base=Employed but not self employed and hired within the past year and did something 6 months prior to getting current job in United Kingdom, n=252; Germany, n=241; France, n=206; and Netherlands, n=172)
United Kingdom Germany France Netherlands
Looked at opportunities on an online job site or job board 60% 60% 55% 59%
Looked at job opportunities on company career websites 39% 39% 24% 41%
Asked friends and/or family for a referral 28% 26% 15% 22%
Asked a professional connection for a referral 17% 15% 17% 16%
Used a mobile job search app 25% 19% 20% 23%
Visited an online professional social networking site 21% 12% 15% 36%
Attended job or career fairs 15% 16% 9% 19%
Enlisted the help of a recruiter 14% 9% 18% 18%
Something else 5% 7% 15% 16%
14
Appendix
Source: Indeed study conducted by Harris Poll (Base=Employed but not self employed and hired within the past year in United Kingdom, n=273; Germany, n=260; France, n=226; and Netherlands, n=192)
Table 1Percentage of employed adults hired in the past year who took an action to find a job six months prior to being hired
United Kingdom Germany France Netherlands
90% 91% 89% 92%
Appendix
Table 4How frequently people look at job opportunities
Source: Indeed study conducted by Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom Germany France Netherlands
Ever 85% 85% 62% 79%
At least monthly 63% 65% 48% 62%
Daily 16% 13% 19% 19%
Weekly 22% 31% 16% 21%
Monthly 24% 21% 12% 23%
Yearly 7% 8% 5% 8%
Less often than yearly 14% 13% 9% 9%
Never looks at job opportunities 15% 15% 38% 21%
15
Table 3Percentage of people in the labour force who say they are actively looking or open to a new job
Source: Indeed study conducted by Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom Germany France Netherlands
75% 69% 55% 74%
Appendix
Table 5Age of candidates who ever look at job opportunities
United Kingdom: Base=Employed or not employed but looking: 18-24, n=139; 25-34, n=290; 35-44, n=294; 45-54, n=298; 55+, n=249Germany: Base=Employed or not employed but looking: 18-24, n=115; 25-34, n=272; 35-44, n=297; 45-54, n=353; 55+, n=306 France: Base=Employed or not employed but looking: 18-24, n=123; 25-34, n=310; 35-44, n=340; 45-54, n=324; 55+, n=233 Netherlands: Base=Employed or not employed but looking: 18-24, n=98; 25-34, n=238; 35-44, n=299; 45-54, n=293; 55+, n=262
United Kingdom Germany France Netherlands
18-24 91% 79% 75% 96%
25-34 90% 93% 73% 82%
35-44 87% 91% 66% 80%
45-44 84% 84% 55% 81%
55+ 70% 77% 44% 63%
Table 6Percentage of employed adults who agree it’s important to be aware of jobs currently out there in the market, regardless of whether they are employed or not
Source: Indeed study conducted by Harris Poll (Base=Employed in United Kingdom, n=1,212; Germany, n=1,265; France, n=1,186; and Netherlands, n=1,055)
United Kingdom Germany France Netherlands
Strongly agree 19% 20% 16% 13%
Somewhat agree 49% 47% 41% 52%
Somewhat disagree 22% 23% 26% 22%
Strongly disagree 10% 10% 16% 14%
16
Appendix
Table 8Factors that would attract candidates to a new job
Source: Indeed study conducted by Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom Germany France Netherlands
Good pay/compensation 60% 64% 57% 61%
Good location 43% 40% 38% 37%
Flexible hours 41% 42% 25% 40%
Meaningful work 33% 37% 38% 33%
Work environment 30% 34% 22% 42%
Good fit for my family 28% 24% 18% 27%
Company has good reputation 28% 23% 13% 18%
Variety of benefits 27% 21% 23% 37%
Clear path for advancement 22% 23% 9% 13%
Company mission/vision of the organization 12% 14% 10% 12%
17
Table 7Percentage of adults that subscribe to job alerts
Source: Indeed study conducted by Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom Germany France Netherlands
48% 28% 34% 51%
Appendix
Table 9What inspires people to consider a job change
Source: Harris Poll (Base=Employed in United Kingdom, n=1,212; Germany, n=1,265; France, n=1,186; and Netherlands, n=1,055)
United Kingdom Germany France Netherlands
When I feel dissatisfied with my current job 25% 26% 25% 21%
When I feel discouraged about my current job situation 19% 21% 20% 16%
When I see posts about an interesting company or job 20% 10% 18% 17%
When I feel stressed about money 14% 14% 11% 10%
When I don’t get recognised for an accomplishment at work 14% 14% 16% 12%
Source: Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom 70%
Germany 73%
France 55%
Netherlands 63%
Source: Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom 64%
Germany 70%
France 52%
Netherlands 56%
Source: Harris Poll (Base=Employed or not employed but looking in United Kingdom, n=1,270; Germany, n=1,343; France, n=1,330; and Netherlands, n=1,190)
United Kingdom 76%
Germany 75%
France 66%
Netherlands 73%
Table 10Percentage of adults who are employed or not employed but looking who say they would feel more confident that a job is the right fit if they picked the company and applied versus if a recruiter contacted them
Table 11Percentage of employed adults who say they would be more successful in a job they found on their own versus one they got from a recruiter or company that contacted them
Table 12Percentage of employed adults who would consider other available jobs as well if a recruiter or friend proactively contacted them about a position
18