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Taking It to the Streets: Social Media at Arlington County. December 2010. Briefing for COG Trash & Recycling Committee Maureen Dilg , Arlington County Office of Communications. Across the County. Several Arlington County departments maintain a social media presence: - PowerPoint PPT Presentation
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Taking It to the Streets:Social Media at
Arlington County
December 2010
Briefing for COG Trash & Recycling Committee
Maureen Dilg, Arlington County Office of Communications
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Across the County
Several Arlington County departments maintain a social media presence: Office of Communications (Facebook: 4,683, Twitter: 1,962)-
Enterprise level updates, emergency notices, local events, general announcements
Libraries (Facebook: 750, Twitter: 879)- Events, book suggestions, logistical information
Environmental Services: FreshAIRE (Facebook: 165, Twitter: 121) and Car-Free Diet (Facebook: 879, Twitter: 2,407)
Housing: Under One Roof cross-departmental housing blog and Twitter account
Others: Office of Emergency Management, Volunteer Arlington, Artisphere, Arlington Employment Center, ShopArlington
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Where Are We?
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Goals
Reach a new, different audience
Raise awareness of County programs
Start “conversations” with constituents
Provide customer service
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Strategies
Transparent, open government Encourage honest engagement, welcome all comments, wall posts, etc.
Integrated Approach Use multiple communications tools – print, TV and digital media Push to County website for complete information
Multiple accounts, general & focused:
We have accounts for general County updates. In addition, we encourage divisions to enlist social media for their specific focused needs.
Creative cross-promotion Create once – Use & promote many times Promoting across multiple social media accounts Advertise social media channels using traditional media
Creative staffing Tweet Squad Guest posters Work with the experts
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Examples
Trash, recycling and leaf pick-up FreshAIRE Car-Free Diet Snowmaggedon
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Trash, Recycling, Leaf Pickup
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FreshAIRE
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Car-Free Diet
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Connecting Through Snowmaggedon
FB: 3,300+Twitter: ~1,300
Flickr group/set
Website: 110,000+ visits
eNewsletter: 10,000+
Snowfighting video
Arl. Alert:32,300+
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Lessons Learned
We can’t do it alone Replying with a phone number is often
enough Sometimes you have to “go analog” Can’t always predict most popular topics It’s OK to make mistakes Lots of shades of gray in social media
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What’s Next?
Social Media workgroup for employee outreach and support
Continue to work with existing tools if they remain relevant
Keep eyes on horizon for changes in the social media space
Work on using technology to enable conversation and engagement with constituents