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TAKE10 CPR: A Community Centered Approach Paris Hotel and Casino Las Vegas, Nevada Paul R. Hinchey, MD, MBA, FACEP Medical Director The City of Austin/Travis Co. EMS System

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Disclosure Information Paul R. Hinchey, MD, MBA, FACEP TAKE10 CPR: A Community Centered Approach FINANCIAL DISCLOSURE: No relevant financial relationships to disclose UNLABELED/UNAPPROVED USES DISCLOSURE: No unlabeled/unapproved uses will be discussed

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Our Plan What we know about bystander CPR What is TAKE10 CPR What makes TAKE10 CPR innovative How well has it worked Challenges & Recommendations

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Bystander CPR What we know We all agree bystander CPR directly impacts survival is infrequently performed rates need to increase

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Bystander CPR - Our Challenge How do we increase bystander CPR rates?

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Bystander CPR - Our Challenge Resus Centers Healthcare Providers Work Requirement Specific Risk or Interest General Population Everyone!!! Compression Only CPR Training

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Bystander CPR - Our Challenge After 50 years and clear evidence of the importance of bystander CPR, why do most Communities continue to have poor bystander CPR rates? We need a change to a Community centered delivery model

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TAKE10 CPR Targets Build the communitys CPR foundation Ensure simple to learn really means simple Use the multiplier effect to efficiently number trained Accept TAKE10 is not seeking perfect CPR

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TAKE10 CPR Characteristics Simple no jargon Brief 10 minutes Affordable - free Build confidence Remove fear Use active learning Target highest risk areas Provide tools to trainers at no charge Creative implementation Create multiplier effect Community trains the community

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Centered on the Community

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Multiplier effect is efficient & effective Identify community cheerleaders Capitalize on enthusiasm Community members then teach their own

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Cardiac Arrest Incidence per 10K pop (Travis County)

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Cardiac Arrest Count by Zip Code

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Bystander CPR Prevalence

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High Risk Neighborhoods & Low Bystander CPR

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Low & High Bystander CPR

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Low TAKE10 Training

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High & Low TAKE10 Training

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Count of TAKE10 Training

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TAKE10 Successes Community engagement Targeted segments of the community Gained capability to measure Viable option to traditional approaches

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TAKE10 Successes Multiplier Effect 19,000 / 404 = 47 trained per trainer Cost Effectiveness $25,000 / 19,000 = $1.32 per person trained

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TAKE10 Successes Community engagement High School Service Projects High School HOSA Eagle Scout Projects Texas DPS Austin PD Junior League New Member Service

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TAKE10 Successes Leadership

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TAKE10 Successes Creativity

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TAKE10 Challenges Fear of leaving the traditional approach Fixation on the card Making connections in the Community Recruitment is labor intensive Lower SES areas are most challenging Resources for coordination Success in target areas

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Take Home Points If CPR really is simple, then why does it take hours to learn, cost so much, require specialized trainers and hasnt been done well in most communities

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Take Home Points Allow the community to teach each other Assess/Measure Be open to multiple approaches

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Take Home Points Focus resources On what matters Where the greatest impact is possible Identify a champion & let them lead Get others to share the vision

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Our thanks to Office of the Medical Director Jose Cabanas, MD Louis Gonzales American Heart Association Comilla Sasson, MD Cara Bergamo Quan Bui

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For More Info takeheartaustin.org take10cpr@gmail.comtake10cpr@gmail.com or 512-978-0022