Take (me) Away

AN INTERNSHIP IN SINGAPORE

Take −Away

me

2

Inside the branding agency Bravo 4 - 13

14 - 1516 - 2122 - 29

30 - 33

34 - 35

36 - 37

ExperienceRhinoshield The Schooling Society

Reflection on my personal development

The face behind the journey

Last words

Bravo Rocks

Projects

Development

Author

Epilogue

Index

3

FOREWORD

The journey from start to finish is defined by the milestones

in-between. Not only in my career but also in life. It’s silly to stay

stagnant crying over mud. Start. Fail. Get up and try harder. It takes

constant repetition of the same principle: trial and error, I name it

take-away. Immersing yourself into the unknown, innovating your

way out but always savouring the experience to serve you later.

For me, that is life’s adventure. And that is exactly why I ventured

out to explore the other side of the world, alone in Asia.

Take −Away

be Fearless

4

BRAVO.ROCKS

We are a creative studio making and shaping brands that matter. We develop concepts bolder than Batman. Art direction with more artistry than David Bowie's make-up and design with more finesse than Chuck Norris.

We love what we do.

5

BRAVO.ROCKS

We are a creative studio making and shaping brands that matter. We develop concepts bolder than Batman. Art direction with more artistry than David Bowie's make-up and design with more finesse than Chuck Norris.

We love what we do.

— EXCERPT FROM BRAVO.ROCKS

6

BRAVO.ROCKS

Welcome to Bravo@CARISIACHEW: NEW OFFICE PET #BRAVOTODAY

#B

RA

VO

tod

ay

#BRAVOmischief@BRAVO_ROCKS: 6PM - WE ARE SAVED! #BRAVOTODAY

@CARISIACHEW: BACK TO WORK, BACK TO REALITY

@BRAVO_ROCKS: #WHENJANICEISNOTAROUND...

THREE ROLLS A DAY

7

BRAVO.ROCKS

Welcome to Bravo

Bravo−Rocks

The first thing that drew me to Bravo is simply the way it screams: “Hey!

We’re Bravo! We (literally) rock!”. Bold, radical design with guts. That’s

my personal analysis of Bravo. Why so short? Keep it simple*.

LOCATED in Tiong Bahru, Singapore, Bravo has established a quirky little office with

12 wizards who create magic on a daily basis. The office is flooded with toys, lego

and graphic design books: anything a 21st century designer could wish for. The

team consists of a CEO (Janice), art director (Edwin), two interactive designers,

four graphic designers and two account executives. The office is powered by a

snack pantry and speakers running on full blast during office hours. When the

wizards exit their caves in search for food, they are blessed with the fact that

Tiong Bahru Market (a famous food centre) is only a short walk away. Around the

neighborhood are plenty of hipster eateries and other design studios.

SIMPLY SAID you’d wish you could hibernate in the Bravo office. Fortunately office

hours run only from 10AM until 7PM. Funnily enough, I'm usually the only person

that comes in on time. The others stroll in at around 10:15. Because I don't have

the key, my first weeks were spent waiting outside the door. Gradually I moved

towards a different cycle: from early bird to night owl. I became a BRAVOWL.

* A couple of years ago for Secret Santa, the intern at the time looted

Edwin and decide to create something personal. Result? A construction

with the words “keep it simple”, Edwin’s personal mantra. It ended up

laying in the corner for an entire year until Janice threw it away.

8

BRAVO.ROCKS

THE METHOD is simple: let designers do their job and the accountants will handle it.

Starting with a morning meeting every Monday, a general overview of the projects

is discussed. Tasks are assigned and progress is noted on the timeline accordingly.

The accountants make use of management tool Asana, planning as far as 10 weeks

ahead. Simply said: having nothing to do is not a thing at Bravo. Nevertheless, what

distinguishes Bravo from the common Asian working culture is that overtime is

not encouraged (neither is it paid). Edwin himself strongly believes in a good work/

life balance. Good design needs reflection - reflection needs time off.

WORK/LIFE balance should be taught in schools. Life is not work and vice-versa.

Yet many of us still get that wrong. Here I push out far longer workdays than I

would in the West: Asians are notorious for long days, sometimes even overtime.

This isn't due to laziness but simply due to speed, amount of work and pressure.

A bad combination for productivity. Personally, I find that after a while I simply get

immensely tired and uninspired, requiring a total recharge. This may have been

aggravated due to the fact that I’d arrive home only around 8:30PM still needing

to eat dinner… but there’s simply no other way to live during the weekdays. I'm

happy Edwin never expected anyone to work late hours. Proper rest and time off is

a must-have for creatives. The brain can't run on full engine without overheating.

Even caffeine won't fix that. There's only 24 hours in a day so make sure to leave

some space for living or steer right towards a total burn-out. Which brings me

to the fact that I rarely hear about burn-outs here, whereas they are openly

discussed in the West. Perhaps there is still a taboo circulating around this topic in

Asia: people refusing to accept the necessity of reform.

Hooray!

Working−method

9

BRAVO.ROCKS

AS AFOREMENTIONED, let the designers do their job. And that’s how it was. The

designer was confronted with a task or a problem and was expected to find the

solution. It is not a one-step process; Edwin encouraged us to explore many

different directions before settling onto the end decision. Initially this tired me:

I felt that all the hours I spent searching were scrapped within a mere 5 minutes

of discussion. However, as I gradually grew quicker and more critical in this

exploration phase, I felt that it’s actually more effective than insisting on just one

idea. You have to stay open-minded and flexible.

@EDWINTYR: CARISIA'S CAKEDAY

@BRAVO.ROCKS: BRAVOLYMPICS

@BRAVO_ROCKS: CHRISTMAS 2014

An (organised) Mess

#B

RA

VO

mis

chie

f

10

BRAVO.ROCKS

11

BRAVO.ROCKS

12

BRAVO.ROCKS

THE OFFICE exists of two relatively small places. Its interior rebels agains the

cubicle era: there’s a lot of toys, colour and an overall relaxed atmosphere. It allows

the workers to feel at ease and let the good inspiration flow. A complete contrast

to the corporate culture. That’s one of the things I’ve truly enjoyed about working

here and simultaneously what I miss in school: walls decorated with quirky notes,

images and lots of toys taking up desk space. It’s not easy feeling blue in the office

when everything around you is bright and joyful… working benefit? I was assigned

a workspace in the very middle of the office, benefitting from the airflow of both

air conditioners, which naturally, is a very important thing in the ever-lasting heat

of Singapore. What startled me was the complete silence that rules the office day

(and night — pointing out the obvious). You'd expect a creative office to be more

alive but honestly the space is alive and inspiring enough as it is.

I will definitely miss Bravo, it has taught me that happiness can be

simple and that all of us adults are just big children. Only few can hold

on to the creativity without losing our responsibilities blah blah etc. moral

of the story: I really admire Edwin's lego collection.

#B

RA

VO

rock

s

@CARISIACHEW: WHO DREW ON MY BANANA? #BRAVOTODAY

Working−space Bravo!

13

BRAVO.ROCKS

THIS IS WHERE THE DESIGNERS LIVE

@BRAVO_ROCKS: MID DAY STRETCHHHHH... #TGIF

v

14

WORK EXPERIENCE

naming / branding / packaging / web

art direction / packaging

photography (assistance)

branding / interior art direction / collaterals / ephemera

digital publishing / event items

Rhinoshield

Fine Goods Supply

Papermarket

The Schooling Society

EDL

Work−experience

v

15

WORK EXPERIENCE

Besides the bigger projects I was also assigned to small tasks for completed projects

that needed maintenance. Amongst this was photography, elements for a website,

an annual catalogue, infographics, hand-craft, and small event product design. These

side tasks stimulated quick comprehension of the brand to keep the style constant.

The bigger projects marked in yellow are featured in detail.

16

RHINOSHIELD

My first project as an employee at Bravo. I had expected to be seated

with odd jobs, (as most interns complain) but luckily Bravo’s impression

didn’t fail me: I was immediately assigned an independent project under

the guidance of Edwin, the art director. Meaning full responsibility under

surveillance. Pretty much like at school, but this project would serve an

actual purpose to the market.

Project−Rhinoshieldnaming / branding / packaging / web

PACKAGING DESIGN CONCEPT SKETCHES

17

RHINOSHIELD

BRANDING The client was Evolutive Labs, a phone-case manufacturer who

requested us to design the identity for two products. Bravo has worked with

them before: they've designed their entire identity, hence why they return to

us. They want to keep the same vibe throughout their brand. For this project

they required a name, logo, packaging and website. Basically everything the

customer gets in touch with. Hence it was critical to give the right impression. The

naming is something I hadn't done before. We don't really get in touch with the

naming process at school. Mostly, we are given fictional assignments on existing

organisations. Therefore giving the project or creation a name is excluded. I

don't think this is a good approach, because at Bravo I realised how much effect

a name has on the entire vibe of the brand. There's the aspect of association,

recognition, impression and a whole lot more that comes into play. After a long

and arduous process we finally settled upon two names: PlayProof and SolidSuit.

I believe the names don’t require further explanation… but if they do, ‘play’ and

‘luxury’ should be enough. By deciding on these names we immediately set the

art direction. A playful brand cannot be luxurious and vice-versa, so I was working

on two opposites during this project. My preference? The playful one, obviously.

Playproof was also the one being launched first, therefore I've chosen to feature it.

WEBSITE DESIGN FOR PLAYPROOF / WWW.EVOLUTIVELABS.COM/PLAYPROOF

PlayProof ☺

RHINOSHIELD

18

LOGO DESIGN I spent a very long time designing the logos, which was a first-timer

to me. Back in school and at home I used to see the logo as something quick, to

be done in a whim. Rhinoshield however proved me wrong: there’s way more to

a logo than meets the eye. So after we spent two weeks designing the logo’s, we

suddenly decided this isn’t working. The question is, why did we throw away all

that hard work? Rhinoshield as a brand was already alarming enough. The logos

we made felt too cluttered, too busy. They didn’t align with the original brand. In

the end we settled upon something simpler, easier and easily associated with the

brand. This was a big blow to me. All those hours, how could we? But that kind of

thinking is exactly what impairs the creative process.

Sometimes we bump into a wall. We keep trying to break it. As we lose

more and more energy forcing something that’s simply not going to

work, we forget that we can always turn back and look for a different

solution.

We

alw

ays

forg

et t

hat

we

can

tu

rn a

rou

nd

an

d lo

ok

for

a d

iffe

ren

t so

luti

on

. AFTER THE STORM Once we finally settled upon a definitive direction, it all went

quite fast. We were able to translate it accordingly, so I immediately proceeded to

handle the FA (final artwork) files to be handed to the printer. My my, what a task

this was! I had never prepared such files before. It required me to draw the entire

package according to the measurements, including all specifications. Then came

the colors and print finishing: I learnt a lot about this matter. How to handle die-

cut, spot colours, UV varnish and Edwin informed me about various possibilities

regarding finish. I realised that in print work, design is only half the process.

The finish is literally what gives it its touch. Hence the importance of printing

throughout the process: you have to touch, feel and observe any oddities with

the packaging in your hands. I spent about half a week preparing two packages,

including bundle strap. A technical but well worthy experience.

Have fun

RHINOSHIELD

19

IMPACT PROTECTIONSCREEN PROTECTOR

BUNDLE PACK

RESULT In the end, after three months work, I can safely say we were satisfied and

so was the client. However, to my disappointment the client ran into some issues

with the distributor who claimed the packaging wasn’t eye-catching enough.

They had to make adjustments as we already closed the project. The accountant

reassured me that this has happened before and is simply error from the client’s

part. They should know how to sell their product. We can only help them until a

certain extent, so I shouldn’t be the only one feeling disappointed: both parties

are at fault. The client for not learning from their past experience, and us for

not questioning this matter. Thus they tweaked the packaging, you can see the

comparison on the bottom.

The website is launched and can be viewed on www.evolutivelabs.com

PROPOSAL (LEFT) AND FINAL OUTCOME COMPARISON

EXPLORATION I've probably mentioned it a million times by now, but that's because

I think it's a huge milestone in my career and thinking: exploration is everything. It is

the road to innovation. Before something is launched there's at least 5 times more

prototypes left in the trashbin. Whether it be an improvement on previous versions

or simply a new direction, it cannot be achieved without trying everything out.

REFERENCE Second lesson is that I cannot re-invent the wheel. It is alright to take

reference from your competitors. Essentially, branding studios all bear the same

role: give identity to their clients. Many of these clients come from the same

industries: corporate, dining, retail, and so on. If you do not thoroughly research

what competitors have done beforehand, you cannot prove yourself unique. It is

unwise to turn a blind eye in the industry. Much better is to immerse yourself in

the receiver of your message and from there build what is expected with a flair of

your unique touch.

PROJECT RHINOSHIELD

RHINOSHIELD

20

Take−Away

Tria

l an

d e

rro

r:R

epea

t.

良药苦口

21

Har

d w

ork

is n

ever

was

ted

,it

's c

alle

d p

ract

ice.

Stop limiting yourself

THE SCHOOLING SOCIETY

22

My second project was The Schooling Society, a much bigger task with

more responsibility. Once again seated with full responsibility, Edwin

gave me a simple brief: create and give meaning their brand.

But the process is much more complicated than it seems…

Project−The Schooling Society

branding / interior art direction / collaterals / ephemera

TRICKY CONCEPT An after school education centre looking for a fresh, inspiring

identity, alluring not only to the parents but also to the children. When I was

first briefed on this project, I knew it would be a proper challenge. It made me all

excited, looking forward to all the various possibilities. It wasn't going to be an easy

task because the subject is quite unusual. Schools are known to be stern, strict

and cold, whereas this client was looking for something smart, rich, yet casual

and inviting. A complete contradiction of thought. Hence we decided to split the

audience: one for the children, the other for the parents. The parents were only to

come in touch with the collaterals: businesscard, letterhead and such formalities.

For the children we had more fun: notebooks, rulers, pencils. Basically an entire

schoolkit to promote the new centre. For this I designed two logos. We had many

rounds but we chose only two logos. Another designer had also created a logo so

we totalled 4 logos to show. The client ended up picking my logo, therefore I was to

continue working on this project. It wasn't my preferred choice but I guess that we

designers after so much training look at it differently. We seek purpose rather than

only aesthetics. The client on the other hand was quite old-school so she had her

own ideas on what she wants it to be. Not easy!


23

MOCK-UP FOR LOGO PROPOSAL PRESENTATION

Endless Possibilities

INTERIOR ART DIRECTION I was also assigned to do the interior art direction. I spent

many days scouring Pinterest in hunt for interesting and inspiring environments.

I’d get home all giddy and full of inspiration, unable to sleep at night... This resulted

in a couple of rounds of proposals with a lot of exploration and scrapped concepts.

I had to add specifications such as types of wood, flooring, etc. I realised that

branding is designing the bigger picture, creating the full experience. When you

see a restaurant you unconsciouscly register the environment and circumstances.

If it claims to be an "authentic italian restaurant" yet the signage is written in black

Arial letters, admit it: you wouldn't set foot in that place. I think a lot of companies

rush the branding project, resulting in a monotonous , typical and trend-following

identity. There's nothing more to discover than the shallow exterior. There's no

concept within and nothing unique for you to discover. What reason would you

have to come back? First impressions last a surprisingly long time.

Simply said: if there's no connection, there's no loyalty nor trust.


24

"Use a grid, a system. Make the lines align. Create balance and harmony through whitespace."Design lives by these words.


25

"Use a grid, a system. Make the lines align. Create balance and harmony through whitespace."Design lives by these words.

On the left you can see the collaterals I designed. I wish I was able to show the

real deal but unfortunately the client didn't like this direction, hence we had set to

explore further directions. Even though this work was scrapped, I had forced myself

to make use of a lot of grids and the only thing I can say is that I regret I hadn't done

that before. Working with grids has become a second nature. In the beginning it is

arduous but with practice you will automatise. What distinguishes design from one

another is the detail, the detail that lays in the balance. The balance of all elements:

whitespace, content and graphics.


26

We

alw

ays

forg

et t

hat

we

can

tu

rn a

rou

nd

an

d lo

ok

for

a d

iffe

ren

t so

luti

on

.THE PROCESS The branding process was a difficult one and required many rounds of

review and discussion. I had a bit of difficulty establishing the direction, so thankfully

Edwin guided me through that. However in the end we settled on something I wasn't

too fond of. I wanted to make it more playful and inviting. The collaterals on the previous

page seemed too stern to me for pre-schoolers, even if it is directed to their parents.

So on this point I disagreed with Edwin and tried to convince him otherwise, but he

felt that we should at leas try and get feedback on this before we scrap the process.

As expected, the client wasn't too fond of it either. She literally labeled it a 'night club',

increasing her doubts and worries about this project. I felt that we had a lot of good

directions prior to this but they were all discarded. Thanks to this I learned that I should

come up not only with strong arguments on why my concept would work, but also clear

visualization and presentation.

In graphic design, words are not convincing enough. You cannot expect the

other to see what you have in mind. You cannot explain an image because we

all have different points of view. You must visualize it; whether it be a sketch,

mock-up or quick draft.

THE PROBLEM Starting from point zero, we went back to the exploration phase. Once

again I was looking for colors, references and creating drafts, until Edwin decided we

should put the project on hold and discuss some matters with the client first. This

client was a micro-manager, as our accountant described her. She insisted on her own

viewpoints and even wanted to modify the logo which is really disrespectful towards

the designer. We managed to wipe that idea away but communication was still bumpy.

The client was taking things on a personal level, judging the accountant for her age and

respecting Edwin for his status. She demanded to speak to Edwin directly even though

it wasn't realistic due to Edwin's tight schedule and role of art director. Up until this point

the project has been put on hold and I was occupied with other tasks instead: designing

a catalogue, menu, and other small things that needed to be done for previous projects.

Start from point Zero


27

DISAPPOINTMENT The project isn't yet finished, so I can't call it a success. But in

all due honesty I am disappointed with what we have now. I was busy working on a

new concept but I think that Edwin decided to leave me out as my internship period

was coming to an end. Another designer took it over instead. However I should

not mourn or grief, as I have already learnt a lot from this project and that I should

be thankful for. So even though I merely have draft files and nothing portfolio-

worthy, I do have a whole bunch of experience on how to deal with this matter. I'm

preaching the concept of 'trial and error' troughout this entire report, so this is the

case where I should accept reality as it is and look forward to new opportunities.

This project is currently still under development. The logo will remain the

same but the overall vibe will change.

— THE PROPOSED BRAND EPHEMERA

The

SCHOOLINGSOCIETY

1CM

23

45

67

89

1011

1213

1415

1617

1819

1CM

23

45

67

89

1112

1314

1516

1718

19

The

SCH

OO

LING

SOC

IET

Y

The

SCHOOLINGSOCIETY

The

SCHOOLINGSOCIETY

21

34

56

78

910

1112

1314

1516

COMMUNICATION The biggest problem of this project was the bumpy relationship

between designer and client, resulting in little trust. It was difficult to balance the

expectations of Edwin's art direction and the client's demands. I felt that their

opinions were contradictory. Had I been my own art director, I believe I would have

less pressure during the critical phase of concept creation. However once again I

will not grief over the hours and effors 'lost', because they're not. The experience

and critical thinking I took out of this will prove to be really valuable during my

career. The pressure of expectations forced me to think outside of the box, step

out of my comfort zone and discover new values. The mistakes are history for the

project now, and to not repeat the same mistakes we study the steps we took

and try alternative solutions. So my 'sacrifice' wasn't for nothing, it will do the end

result good and I hope my ideas will be remembered.


28

Take −Away

Experience is treasure

We

lear

n n

ot

to r

epea

t o

ur

pas

t m

ista

kes.

29

Bu

ild a

so

lid r

elat

ion

ship

of

tru

stfo

r a

succ

esfu

l res

ult

.

PERSONAL DEVELOPMENT

30

I’ve highlighted 3 points which I wanted to improve on during my

internship. I will guide you through them in the following paragraphs.

A. Acquire knowledge of the effects of culture on design

B. Keeping a consistent brand experience

C. Effective communication of ideas

Personal−Development

CULTURE AND DESIGN Having spent a fair amount of time in Asia, I can see a clear

difference between the West and the East: whereas the West is influenced by

simplicity and autonomy, the East is influenced by its unique culture and history.

The decorative aspect of their language is a thing on its own and if given the chance,

is given a starring role in the design. Western languages have no special alphabets

or marks, and therefore require more experimentation in typography and colour to

make it unique. Even though Singapore is the “England of Asia” and therefore uses

only English in design, I see a clear connection towards the Asian style designs.

They are much more eager to experiment with decorative serif, whereas the West

almost immediately leans towards modernist trends. The brands possess over a

distinct character, much to importance in such a crowded metropolis.

Personally I am not a fan of extremely simplified design. I prefer

the design to have a distinct personality, as many Eastern studios

succeed in. Strolling through the city you see many shops with unique

personality, each one inviting you to get to know them. To that, I'll gladly

agree!

Des

ign

sh

ou

ld b

e d

isti

nct

ive

wit

h a

cle

ar f

ocu

s.


31

BRAND EXPERIENCE I feel that nowadays I invest more time in exploration than

decision-making, which is a big change in my working manner. If one thing seems

doubtful, move on to the next until you have enough options. Then, you lay out

the pros and cons of each decision, onwards to applying it in various solutions. Do

not fear of turning back nor going straight ahead. If not discarded, a direction may

be re-introduced in a different manner. This is especially important in designing a

brand. You want to keep it simple, but not shallow. To add depth to simplicity is a

challenge on itself, and can only be achieved by proper research and exploration.

I was especially inspired by Stefan Sagmeister, who stressed this fact

in a TED talk. He created a brand which was able to take many different

forms without losing its essence.In his talk he also mentioned the

importance of “time off”, a theory I came to test upon my two-week

break in the middle of my internship. I left tired and uninspired but came

back full of fresh energy and ideas. Go for that holiday!

EFFECTIVE COMMUNICATION During my time at Bravo I have not only been guided

through the process of creation, but also the process of presentation. I believe this

is not highlighted enough in school. How you present your work is can have much

more impact on the quality than you’d think. A sloppy, disorganised impression of

the brand immediately draws people away. I wouldn't step into a shaggy-looking

shop either, as much as I hate to admit. Even though materialisation has settled it

roots so deeply into our world, we humans are still drawn to friendly design. Simple

but clever, something that doesn't require too much thought.

The lesson I took out of this as a designer is to steer towards simplicity

but not shallowness. After all, when a designer is hired, they are hired

for the quality and characteristics of their portfolio. To keep confidence

in your creativity is the key to a successful career in design.

Distinctive

Stu

ck in

a r

ut?

Tak

e ti

me

off

.Yo

u n

eed

it.


32

YOUR COMFORT ZONE

ExploreAnalyze Examine Seek

Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour

Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze Examine Seek Test Try Probe Research

Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Here maybeGouge Inquire Explore Analyze

Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire

Explore Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out ____ Shovel Gouge Inquire

Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze

Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Analyze Examine Seek Test Try Probe Research Ehh...................... Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze _______Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Almost There Tour Dig Look Turn Inside Out Seek_________ Gouge Inquire Explore Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze Examine Seek Test Try Probe Research Scrutinize Search

Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt

Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Seek WHATabout THIS_ Analyze Examine Seek Test

Try Probe Research Scrutinize Search Hunt Burrow Inspect _______ Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire

Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look

Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze Examine Seek Test

Try Probe Research

All the ways lead to Rome. But which one is the most fruitful? Which one is the most picturesque? Only exploration will tell.


33

ExploreAnalyze Examine Seek

Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour

Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze Examine Seek Test Try Probe Research

Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Here maybeGouge Inquire Explore Analyze

Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire

Explore Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out ____ Shovel Gouge Inquire

Analyze Examine Seek Test Try Probe Research Scrutinize Search Hunt Burrow Inspect Question Tour Dig Look Turn Inside Out Seek Shovel Gouge Inquire Explore Analyze

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Here!

YOUR THINKING ZONE

SOLUTION

All the ways lead to Rome. But which one is the most fruitful? Which one is the most picturesque? Only exploration will tell.

34

AUTHOR

Born in ’98, after spending the first couple of years running in diapers,

she picked up a pencil and hasn’t dropped it ever since. Once a mind

becomes contaminated by creativity, it won't ever let go. Hungry for

information, starving for experience, the goal always in sight:

to become an inspiration to others.

The booklet started simple, but as we progressed it moved into a more

experimential state. I believe this indicates my working process. During my

internship I've learnt how to create a solid plan, base and structure to hold it

together. Once that's all done and set is when the play comes.

I can simplify, but I cannot be plain. I want to give it something of my own. Hence

we move onto unknown fields, new elements and new excitement.

With this booklet I hope you were struck with confusion. Were you? That's a good

thing. It's the experience I faced during this 6 month period. A period of reflection,

immersion, focus and reinvention. It flew by in a blur, the start of independence

left me in search of who I am. I ventured out with loose ends, came back with tied

knots. I'm a big step closer to knowing who I am, what I want and I believe I am on

the right path to achieve my full potential.

Author −Julia Waraksa

03.0

8.15

Make the Difference

35

Make the Difference27

.01.

16

36

EPILOGUE

Make mistakes.Lots and lots and lots of mistakes. Thought you were done making mistakes? Nope, you've just made another one.

— WHAT HALF A YEAR INTO MY PASSION TAUGHT ME

37

EPILOGUE

Make−mistakes

The one and only ultimate fear of all is the fear of making mistakes. I

admit that I too fell victim to it. Life is a case of trial and error. Even while

making and writing this report, at one point I felt that it wasn't going

anywhere. So what did I do? I scrapped it. Yes. The entire thing, 2500+

words. And I have no regrets.

Neither do I regret the countless hours wasted staring on an empty canvas,

expecting for magic to happen. I knew very well it wouldn’t. Peddling in the mud

proved to be worthless: this enlightenment encouraged me to seek further. To

take an unexpected leap; to change something radically. I’m a spirit that fades in

monotony. I need a change of environment, people and challenges to keep the

park going. And neither do I regret the hours wasted on creating a logo that in

the end wasn't even blinked at. Because along the way I'd discovered many tricks,

secrets and ideas leading me from one point to the other. I make sure to note

down these sudden surges of inspiration. A doodle, a pin or a quick shaggy note is

enough to remember. Enough to remember, enough to inspire.

BE FEARLESS, BE ALIVE

be Alive

Blustering crowds of people, each with their own story, inspire an

universal language: design. A message to be conveyed to thousands with

the simplicity of a few strokes. The art of effortless communication takes

many years to master. So where do we start? I don't know about you, but

I start thousands of miles away from home.

TAKE (ME) AWAY is the recollection of an adventure in Singapore, the Red

Dot of the far east.

Julia

War

aksa

Documents

Take (me) Away